List of Brands Owned by Walmart in 2025

Written by Edwin Madison — First published June 24, 2025 — Updated on August 8, 2025

Walmart owns a wide range of private labels and subsidiaries that help it dominate the global retail space. The brands owned by Walmart span groceries, apparel, household goods, and services. This gives Walmart a strong edge in pricing, control, and customer loyalty.

Walmart Company Profile

Walmart Inc. is the world’s largest retailer by revenue and a major force in the global economy. The company operates a chain of hypermarkets, discount department stores, neighborhood markets, and e-commerce platforms. Known for its slogan “Save Money. Live Better,” Walmart serves millions of customers daily across more than 20 countries.

Company Details

Walmart is a publicly traded corporation listed on the New York Stock Exchange under the ticker symbol WMT. Its headquarters is located in Bentonville, Arkansas, USA. The company runs over 10,500 retail units under different banners across the globe. These include Walmart U.S., Walmart International, and Sam’s Club. It also has a fast-growing e-commerce division that competes with major online platforms like Amazon.

Walmart’s business model revolves around low pricing, massive scale, and supply chain efficiency. It employs over 2.1 million people worldwide, making it one of the largest private employers in the world.

Founders of Walmart

Walmart was founded by Sam Walton and his brother James “Bud” Walton in 1962. The first Walmart store opened in Rogers, Arkansas. Sam Walton, a former J.C. Penney employee and U.S. Army veteran, had a vision to offer low prices to customers by controlling costs and focusing on rural areas often ignored by larger competitors.

Sam Walton’s leadership and business philosophy laid the foundation for Walmart’s long-term success. His core ideas—low prices, strong vendor relationships, and operational efficiency—remain central to the company’s strategy even today.

Major Milestones

• 1962: Walmart opens its first store in Rogers, Arkansas.
• 1969: Walmart officially incorporates as Wal-Mart Stores, Inc.
• 1970: The company goes public; its first stock is offered on the NYSE.
• 1983: Walmart launches Sam’s Club, its warehouse club division.
• 1988: First Walmart Supercenter opens, combining a supermarket with general merchandise.
• 1991: Walmart enters the international market by opening a store in Mexico.
• 2000: Walmart becomes the largest retailer in the world.
• 2007: Launch of major private labels like Equate, Great Value, and Sam’s Choice.
• 2016: Walmart acquires Jet.com to boost its e-commerce capabilities.
• 2018: Walmart purchases a controlling stake in Flipkart, entering India’s e-commerce market.
• 2020: Walmart expands digital services with Walmart+, its answer to Amazon Prime.
• 2023: Divests several digital and fashion brands like Bonobos and Moosejaw to refocus on core operations.
• 2025: Walmart strengthens its position as a top omnichannel retailer, with continued investments in technology, logistics, and global growth.

Who Owns Walmart: Top Shareholders

Walmart Inc. is a publicly traded company listed on the New York Stock Exchange under the ticker WMT. While many individual and institutional investors hold shares, the company’s ownership is largely influenced by the Walton family, the heirs of founder Sam Walton.

As of 2025, the family remains the single largest shareholder group, followed by major institutional investors like Vanguard, BlackRock, and State Street.

Here’s a quick summary of Walmart’s ownership and stakes of different entities that own it:

• Total Walton Family ownership: ~45%
• Top institutional investors combined: ~20.8%
• Remaining retail and institutional investors: ~35%

Here’s a list of the major shareholders of Walmart who own it as of June 2025:

Walton Family – Approximately 45% Ownership

The Walton family continues to be the dominant shareholder in Walmart. Their shares are primarily held through two entities: Walton Enterprises LLC and Walton Family Holdings Trust. Together, these vehicles give the family approximately 45% control of Walmart’s total outstanding shares.

The family members involved in these trusts include:

• Rob Walton, former Chairman of Walmart and son of Sam Walton
• Jim Walton, son of Sam Walton and current member of Walmart’s Board of Directors
• Alice Walton, noted philanthropist and art patron

Their large stake gives them considerable influence over Walmart’s direction, including leadership, governance, and long-term strategies.

Vanguard Group – Around 5.3% Ownership

The Vanguard Group is Walmart’s second-largest shareholder outside of the Walton family. As of 2025, it holds approximately 5.3% of Walmart’s outstanding shares. Vanguard is one of the largest asset managers in the world, and its holdings represent investments made through index and mutual funds.

Though Vanguard does not actively control company decisions, its voting power in shareholder meetings carries significant weight.

BlackRock Inc. – Around 4.5% Ownership

BlackRock, another global investment firm, owns about 4.5% of Walmart shares in 2025. BlackRock invests in Walmart primarily through ETFs and institutional portfolios. It supports Walmart’s governance through proxy voting but typically does not influence day-to-day operations.

State Street Corporation – Around 3.2% Ownership

State Street is another institutional investor with a 3.2% ownership stake in Walmart. Like Vanguard and BlackRock, State Street manages passive investment funds. While its role is more hands-off, its presence is important in Walmart’s shareholder ecosystem.

T. Rowe Price – ~2.1% Ownership

T. Rowe Price, a well-regarded investment management firm, holds approximately 2.1% of Walmart shares. Known for its active investment approach, T. Rowe Price engages in dialogue with Walmart’s management on long-term strategy, capital allocation, and sustainability efforts. The firm’s advisory approach helps balance profitability with social responsibility.

Geode Capital Management – ~1.8% Ownership

Geode Capital Management, a top index fund provider and quant manager, owns about 1.8% of Walmart. Its index investment strategy means steady, long-term capital inflow into Walmart shares. Though its voting influence is smaller, it still contributes to consensus on corporate governance.

State Street Global Advisors (SSGA) – ~1.5% Ownership

Distinct from State Street Corporation, SSGA manages numerous ETFs and holds about 1.5% of Walmart. It reinforces oversight in proxy voting, risk management, and performance standards.

Wellington Management – ~1.4% Ownership

Wellington Management, another heavyweight in institutional investing, owns around 1.4% of Walmart shares as of 2025. Their approach mixes active and passive strategies, focusing on profitability, environmental and social governance, and corporate leadership.

Other Institutional and Retail Investors – ~35% Ownership

The balance of Walmart’s shares—around 35%—is held by a mix of:

• Mutual funds, such as Fidelity and Morgan Stanley
• Pension and sovereign wealth funds, drawn by Walmart’s stability
• Hedge funds and smaller index funds
• Retail investors, including current and former employees.

Major Brands Owned by Walmart

As of June 2025, Walmart owns and operates a wide portfolio of private label brands, subsidiaries, and international business entities. These companies and brands help Walmart control costs, offer competitive pricing, and grow its retail empire globally.

Below is a comprehensive breakdown of the most relevant brands and entities currently owned or operated directly by Walmart Inc.:

Great Value

Great Value is Walmart’s flagship private label for grocery and household products. It was introduced in 1993 and has since become one of the most widely recognized store brands in the United States. The brand offers a wide variety of items including canned goods, frozen foods, dairy, baking products, snacks, paper goods, and cleaning supplies.

Great Value is designed to provide low-cost alternatives to national brands without sacrificing quality. It helps Walmart maintain its reputation for value-based pricing.

Equate

Equate is Walmart’s private label for over-the-counter medications, personal care items, and health-related products. It covers everything from pain relief medicine to vitamins, shaving cream, dental care, and skincare. Equate competes directly with branded products found in pharmacies and supermarkets, offering similar quality at a reduced price.

The brand is manufactured by multiple third-party suppliers and continues to expand its footprint in the health and wellness segment.

Sam’s Choice

Sam’s Choice is Walmart’s premium private label brand, named in honor of founder Sam Walton. It includes specialty beverages, frozen entrees, gourmet sauces, packaged snacks, and other premium grocery items. The brand targets customers seeking a slightly higher-tier product than Great Value but still at a Walmart price.

Mainstays

Mainstays is Walmart’s in-house brand for home goods, including furniture, bedding, bath products, kitchenware, and home décor. It is one of Walmart’s most profitable non-grocery private labels. Mainstays products are budget-friendly and designed for everyday household use, appealing to families and students.

George

George is a private label clothing brand originally acquired through Walmart’s former UK subsidiary, Asda. Although Asda was later divested, Walmart retained rights to George in the U.S. and Canada. The brand includes men’s, women’s, and children’s fashion essentials.

George clothing is known for combining modern style with affordability, making it a key component of Walmart’s apparel offerings.

Wonder Nation

Wonder Nation is a private label brand focused on children’s clothing, shoes, and accessories. Launched in 2018, it provides budget-conscious families with reliable, durable, and stylish options for kids. The brand is designed for comfort and active lifestyles.

Time and Tru

Time and Tru is Walmart’s private label brand for women’s fashion and accessories. It includes everyday wear, seasonal clothing, shoes, bags, and jewelry. Time and Tru appeals to women looking for affordable fashion-forward items.

Terra & Sky

Terra & Sky is Walmart’s plus-size fashion brand for women. It emphasizes comfort, inclusivity, and affordability. The brand offers a wide range of sizes and has been well-received for its fit and accessible style.

Free Assembly

Free Assembly is Walmart’s modern clothing brand launched to attract younger and trend-conscious shoppers. It features minimalist, versatile, and sustainably produced clothing. Available for both men and women, Free Assembly aims to compete with high-street fashion brands but at lower prices.

Allswell

Allswell is a premium mattress and bedding brand launched by Walmart. It began as a direct-to-consumer brand and now also sells through Walmart’s online and select physical stores. The brand includes hybrid mattresses, bedding sets, pillows, and sleep accessories. It is part of Walmart’s strategy to enter the upscale home market.

Hayneedle

Hayneedle is an online home furnishings retailer acquired by Walmart in 2016 as part of its Jet.com acquisition. It operates under Walmart’s broader e-commerce business. Hayneedle specializes in furniture, outdoor living products, and home décor. While Jet.com was discontinued, Hayneedle was retained for its niche appeal and inventory management capabilities.

Flipkart

Flipkart is an Indian e-commerce giant in which Walmart acquired a 77% controlling stake in 2018. As of 2025, Walmart still owns a majority share. Flipkart is one of the top online marketplaces in India, selling electronics, clothing, home goods, and more. It also owns PhonePe, a digital payments platform.

Flipkart is central to Walmart’s long-term international expansion strategy, especially in high-growth markets like India.

Sam’s Club

Sam’s Club is a membership-only warehouse club chain owned and operated by Walmart. Launched in 1983, it competes with Costco and BJ’s Wholesale Club. Sam’s Club offers bulk groceries, electronics, clothing, household goods, and business services. Members pay an annual fee to access discounted prices.

It operates independently of Walmart stores but benefits from shared logistics, supply chains, and digital infrastructure.

Walmart Connect

Walmart Connect is Walmart’s advertising platform. It allows suppliers and brands to run ads on Walmart’s digital properties, in-store displays, and third-party platforms. It is a growing revenue stream and positions Walmart as a media and data company in addition to retail.

Walmart Global Tech

Walmart Global Tech is Walmart’s in-house technology and innovation arm. It handles e-commerce infrastructure, cloud computing, data analytics, AI, and cybersecurity. This entity supports digital transformation efforts across all Walmart operations globally.

Walmart Health

Walmart Health is Walmart’s healthcare initiative. It includes in-store health clinics offering primary care, dental services, mental health support, and lab testing. Walmart Health is part of the company’s push to offer low-cost healthcare to underserved communities.

It also includes partnerships with insurance companies and telehealth services to broaden accessibility.

Walmart Marketplace

Walmart Marketplace is a third-party seller platform that allows independent vendors to sell on Walmart.com. Launched to compete with Amazon, the Marketplace is now a major part of Walmart’s online strategy. Walmart provides logistics and fulfillment services through its own warehouses and delivery networks.

Spark Driver

Spark Driver is Walmart’s gig-based delivery service, similar to Uber or DoorDash. It powers Walmart’s last-mile delivery through independent contractors who fulfill orders for customers. It supports Walmart’s same-day and next-day delivery services.

Who is the CEO of Walmart?

As of 2025, the President and CEO of Walmart Inc. is Doug McMillon, who continues to lead the global retail giant.

Early Life and Background

Carl Douglas “Doug” McMillon was born on October 17, 1966, in Memphis, Tennessee. He grew up in Arkansas and began working for Walmart as a summer associate in 1984, unloading trucks at a distribution center.

Education and Rise Through the Ranks

He earned a Bachelor’s degree from the University of Arkansas in 1989, followed by an MBA from the University of Tulsa in 1991. He then rejoined Walmart, taking roles as a buyer and merchandiser, eventually rising through leadership at Sam’s Club and Walmart International.

Appointment as CEO

McMillon became Walmart’s fifth CEO on February 1, 2014, succeeding Mike Duke. Before this, he led Sam’s Club (2005–2009) and Walmart International (2009–2013).

Leadership Style

McMillon follows a people-first ethos. He frequently visits stores, engages with frontline associates, and models active leadership by performing tasks like picking up trash and making unscheduled visits. He’s known for a servant leadership approach—empowering employees, encouraging innovation, and acting decisively.

Strategic Focus and Achievements

Under his leadership, Walmart:

• Expanded e-commerce through acquisitions like Jet.com and the global growth of platforms like Flipkart.
• Enhanced employee wages and benefits, including wage increases and better training programs early in his tenure.
• Strengthened focus on sustainability, social responsibility, and innovation—like adopting LED lighting and reducing plastic use.
• Advanced Walmart’s global footprint and sourcing strategy. In mid-2025, he announced a plan to source $10 billion annually from India by 2027, leveraging initiatives like Walmart Vriddhi.

Compensation

In fiscal 2024, McMillon earned total compensation of around $27.4 million, including a base salary of ~$1.5 million, performance bonuses, and stock awards valued at ~$20 million.

Vision for the Future

During the 2025 Annual Report release, he emphasized Walmart as a “people-led, tech-powered” omnichannel retailer, blending strong store operations with digital innovation, while investing in wage growth and associate support.

Walmart Net Worth

Walmart remains one of the most valuable companies in the world in 2025, thanks to consistent financial growth and investor confidence. Its net worth, primarily measured through market capitalization and total shareholder equity, reflects the company’s dominance in both retail and e-commerce sectors. As of mid-2025, Walmart’s net worth has reached new heights driven by record-breaking revenues, solid earnings, and long-term strategic investments.

Market Capitalization

As of June 2025, Walmart’s market capitalization stands at approximately $760 billion. This value is derived from its stock price and the number of outstanding shares. It has grown significantly from around $726 billion at the end of 2024. The current figure places Walmart among the top publicly traded corporations globally by market value. This growth has been fueled by investor confidence, a stable dividend policy, and expansion in international markets like India and Mexico.

Historical Growth

Walmart has seen remarkable net worth expansion over the past two years. At the end of 2023, its market cap was about $424 billion. By the close of 2024, it surged to approximately $726 billion, and by mid-2025, it hovered around $760 billion. This represents an estimated 43% year-over-year increase, a rare achievement for such a large, mature enterprise. The increase in value is attributed to strong earnings, efficient cost management, and a broader shift toward omnichannel retailing.

Revenue and Earnings

In fiscal year 2025, Walmart reported total revenues of approximately $681 billion, marking a 5% increase from the previous year. The company’s net income over the trailing twelve months is close to $18.8 billion, while its operating income reached around $29 billion. These figures confirm Walmart’s ability to maintain profitability while continuing to invest in innovation, technology, and employee benefits. High-margin services like advertising through Walmart Connect and growing healthcare operations have further contributed to earnings growth.

Total Assets and Equity

Walmart’s total assets as of April 2025 amount to approximately $261 billion. These assets include its vast global real estate holdings, inventory, cash, and technology infrastructure. Meanwhile, the company’s total shareholder equity stands at around $91 billion. This figure represents the company’s intrinsic value after deducting liabilities from total assets. Walmart’s strong balance sheet supports future investments in supply chain improvements, store upgrades, and global expansion.

Enterprise Value

In addition to market cap, enterprise value gives a fuller picture of Walmart’s financial scale. As of 2025, Walmart’s estimated enterprise value ranges between $820 billion and $835 billion, accounting for debt and other financial obligations. This value underscores Walmart’s overall economic footprint and its significance not just in retail, but in the broader corporate world.

Here is a table showing Walmart’s historical net worth (market capitalization) over the last 10 years, from 2016 to 2025:

Final Words

Walmart’s dominance is not just from its stores, but also from the wide range of brands owned by Walmart. From groceries to fashion and from home goods to digital services, Walmart touches nearly every part of a consumer’s life. Its mix of private labels and strategic acquisitions gives it unmatched control over pricing and supply chains. The company continues to evolve while holding firm to its low-cost philosophy.

FAQs

What brands are owned by Walmart?

Walmart owns a wide range of private label brands and subsidiaries. Its most recognized in-house brands include Great Value (groceries), Equate (health and wellness), Mainstays (home goods), George (clothing), Sam’s Choice (premium food), Wonder Nation (kidswear), Time and Tru (women’s fashion), Terra & Sky (plus-size fashion), Free Assembly (modern apparel), and Allswell (mattresses). Walmart also owns major companies like Sam’s Club, Flipkart (India), and Hayneedle (home furnishings).

Who owns 51% of Walmart?

No single individual or institution owns 51% of Walmart. However, the Walton family, through Walton Enterprises LLC and Walton Family Holdings Trust, owns approximately 45% of Walmart’s total shares. They are the largest and most influential shareholder group, but not majority owners by strict definition.

What are Walmart private brands?

Walmart’s private brands are exclusive labels created and sold by the company to offer customers quality products at competitive prices. These include:

• Great Value – groceries and household goods
• Equate – personal care and over-the-counter medicine
• Mainstays – home essentials and furniture
• Sam’s Choice – premium food and drinks
• George – clothing and apparel
• Wonder Nation, Time and Tru, Terra & Sky, and Free Assembly – fashion and footwear
• Allswell – mattresses and bedding

These brands are designed to compete directly with national brands while offering cost savings to shoppers.

Does Walmart sell brands?

Yes, Walmart sells thousands of national and international brands across its physical stores and online platform. In addition to its private label offerings, it carries well-known brands like Pepsi, Nike, Samsung, Nestlé, and L’Oréal. Walmart’s model mixes both third-party branded products and its own brands, giving customers more variety at different price points.

Does Walmart own a bank?

No, Walmart does not own a bank. While it has explored financial services through partnerships, it does not operate a licensed banking institution. However, Walmart offers services such as money transfers, credit cards, installment payments, and Walmart MoneyCard through third-party financial companies. It has been expanding its fintech ambitions but still operates under partnerships, not as a standalone bank.

Which country brand is Walmart?

Walmart is an American brand. It was founded in 1962 in Rogers, Arkansas, USA, by Sam Walton. Today, Walmart operates in over 20 countries including Mexico, Chile, China, and India, but it remains headquartered in the United States and is incorporated as an American company.

What clothing brand did Walmart buy?

Walmart previously acquired several fashion brands, including Bonobos, ModCloth, and Eloquii as part of its push into e-commerce apparel. However, by 2023, it had divested most of these brands, refocusing on in-house clothing labels like George, Time and Tru, Free Assembly, and Terra & Sky. Walmart continues to strengthen its clothing segment primarily through its private brands.

How many companies does Walmart own?

Walmart owns and operates dozens of companies and entities directly. This includes subsidiaries like Sam’s Club, Flipkart, and Hayneedle, along with business units like Walmart Global Tech, Walmart Health, Walmart Connect, and its Marketplace platform. In addition, it owns numerous private label brands across multiple categories. While the exact number varies by acquisition and divestment, Walmart operates over 20 core companies and divisions globally as of 2025.

What are the popular Walmart clothing brands?

Popular Walmart clothing brands include:

• George – Everyday and formal wear for men, women, and kids
• Time and Tru – Women’s fashion and basics
• Free Assembly – Modern, elevated fashion for men and women
• Wonder Nation – Affordable and fun kidswear
• Terra & Sky – Plus-size women’s fashion
• No Boundaries (NoBo) – Trendy youth-oriented apparel
  These brands are sold exclusively in Walmart stores and on Walmart.com.

What are some of the top companies owned by Walmart?

Some of the top companies owned by Walmart in 2025 include:

• Sam’s Club – Warehouse retail
• Flipkart – Indian e-commerce giant
• Hayneedle – Online home furnishings
• Walmart Connect – Retail media and advertising platform
• Walmart Health – In-store and digital healthcare services
  These are in addition to Walmart’s vast portfolio of private labels and its global operations.

What are the top 5 companies owned by Walmart?

As of 2025, the top 5 companies owned by Walmart in terms of size, strategic value, or influence are:

1. Sam’s Club – U.S.-based membership warehouse club
2. Flipkart – Indian e-commerce company
3. Walmart Connect – Digital advertising and media platform
4. Walmart Health – Health clinics and wellness services
5. Hayneedle – Home furnishings and décor e-commerce platform

These companies help Walmart expand into multiple high-growth sectors beyond traditional retail.

What is the list of Walmart clothing brands?

Walmart’s in-house clothing brands as of 2025 include:

• George
• Time and Tru
• Free Assembly
• Wonder Nation
• Terra & Sky
• No Boundaries (NoBo)
• Avia (activewear, also considered part of Walmart’s brand portfolio)
  These brands cover a wide range of styles, sizes, and age groups.

What supermarkets does Walmart own?

Walmart owns and operates various supermarket formats under different banners depending on the country. In the U.S., it operates Walmart Supercenters and Neighborhood Markets, which serve as full grocery stores. Internationally, it operates or has previously operated supermarkets such as:

• Walmart de México y Centroamérica
• Walmart Chile
• Superama (Mexico)
• Bodega Aurrerá (Mexico – discount grocery)
  In some markets, Walmart has sold its stakes or restructured operations, but it remains a key player in grocery retail globally.

What are Walmart’s biggest private label brands?

Walmart’s biggest private label brands include Great Value, Equate, Mainstays, Sam’s Choice, and George. These cover groceries, health, home goods, and clothing.

Does Walmart own Flipkart?

Yes, Walmart owns about 77% of Flipkart, India’s largest e-commerce company. It is one of Walmart’s key international investments.

Is Sam’s Club owned by Walmart?

Yes, Sam’s Club is a subsidiary of Walmart. It operates membership-only warehouse clubs across the U.S. and a few other countries.

Does Walmart own Bonobos?

No, Walmart sold Bonobos in 2023. It had acquired the men’s fashion brand in 2017 but later shifted its focus away from niche online brands.

What mattress brand does Walmart own?

Walmart owns Allswell, a premium mattress and bedding brand. It operates as a direct-to-consumer business and is also available on Walmart’s website.

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