Target is one of the most recognizable retail brands in the United States. Known for its affordable yet stylish products, the company has become a household name. But who owns Target?
The answer lies in its corporate structure and shareholders. This article explores the ownership, control, and key details about Target, including its history, market share, and brands.
History of Target
Target Corporation was founded in 1902 by George Dayton as Dayton Dry Goods Company. It later became Dayton Hudson Corporation before adopting the name Target Corporation in 2000.
The first Target store opened in 1962 in Roseville, Minnesota. Over the decades, Target has grown into a retail giant, known for its focus on trendy merchandise and customer experience. Today, it operates over 1,900 stores across the U.S. and has a strong online presence.
Who Owns Target?
Target Corporation is a publicly traded company listed on the New York Stock Exchange under the ticker symbol “TGT.” This means it is owned by its shareholders, who purchase its stock.
The largest shareholders are institutional investors, including mutual funds and asset management firms. These entities hold significant portions of Target’s stock, giving them considerable influence over the company.
Target Shareholders
Here’s a list of the major shareholders and investors of Target:
| Shareholder | Ownership Percentage | Number of Shares | Role in Managing Target |
|---|
| The Vanguard Group, Inc. | 9.81% | 44,958,365 | Passive investor, votes on governance matters |
| State Street Global Advisors, Inc. | 7.73% | 35,433,229 | Institutional investor, engages in governance discussions |
| BlackRock, Inc. | 7.14% | 32,718,911 | ESG-focused investor, votes on shareholder resolutions |
| Capital Research and Management Company | 5.05% | 23,134,414 | Actively manages funds, analyzes Target’s growth strategy |
| Geode Capital Management, LLC | 2.16% | 9,885,015 | Passive investor, part of Fidelity Investments |
| UBS Asset Management AG | 1.95% | 8,937,347 | Institutional investor, may engage in governance matters |
| FMR LLC | 1.91% | 8,750,409 | Actively managed mutual fund investor |
| Wells Fargo & Company | 1.59% | 7,284,723 | Institutional investor, financial risk management focus |
| Massachusetts Financial Services Company | 1.55% | 7,109,048 | Active investor, provides strategic feedback |
| Norges Bank Investment Management | 1.22% | 5,606,540 | Sovereign wealth fund, advocates for sustainable business practices |
The Vanguard Group, Inc.
The Vanguard Group is the largest shareholder of Target Corporation, holding approximately 9.81% of the company’s outstanding shares. Vanguard is one of the world’s largest asset management firms, known for its passive investment strategies through index funds and ETFs.
While it does not actively manage Target’s daily operations, its significant ownership gives it voting power in shareholder meetings, allowing it to influence corporate governance decisions such as executive compensation, board elections, and strategic direction.
State Street Global Advisors, Inc.
State Street Global Advisors owns about 7.73% of Target’s stock, making it the second-largest shareholder. As a major institutional investor, State Street typically focuses on long-term financial performance and governance best practices. The firm often engages with Target’s board and management on issues like sustainability, diversity, and corporate responsibility while maintaining a passive investment strategy.
BlackRock, Inc.
BlackRock holds 7.14% of Target, positioning it as the third-largest shareholder. As the world’s largest asset manager, BlackRock uses its significant influence to advocate for long-term value creation. The firm is known for its stance on ESG (Environmental, Social, and Governance) principles and frequently votes on key shareholder resolutions affecting Target’s corporate policies.
Capital Research and Management Company
With 5.05% ownership, Capital Research and Management is an active investment firm specializing in mutual funds. Unlike purely passive investment firms, Capital Research conducts in-depth analyses of Target’s financials, growth prospects, and industry trends. It may provide insights and recommendations to the company to enhance shareholder value.
Geode Capital Management, LLC
Geode Capital Management owns 2.16% of Target’s shares. As a subsidiary of Fidelity Investments, Geode primarily focuses on index-based investment strategies. While it does not directly engage with Target’s management, its investment decisions can impact stock performance and investor sentiment.
UBS Asset Management AG
UBS Asset Management, with 1.95% ownership, is part of the global financial services giant UBS Group. The firm manages assets for institutional and retail investors and may engage in discussions about corporate governance and financial performance, depending on its clients’ investment strategies.
FMR LLC
FMR LLC, commonly known as Fidelity Investments, holds 1.91% of Target’s shares. As a major mutual fund provider, Fidelity actively manages portfolios that include Target. The firm’s investment analysts monitor Target’s financial health and market position, occasionally influencing management decisions through proxy voting.
Wells Fargo & Company
Wells Fargo, with 1.59% ownership, is a multinational financial services firm. While it primarily invests in Target for client portfolios, it may also engage with the company on financial performance and risk management strategies.
Massachusetts Financial Services Company
Massachusetts Financial Services (MFS) owns 1.55% of Target. MFS is known for its long-term, active investment approach, conducting deep research into companies before making investment decisions. It may provide feedback to Target’s management regarding strategic growth initiatives.
Norges Bank Investment Management
Norges Bank Investment Management, which holds 1.22% of Target, is responsible for managing Norway’s sovereign wealth fund. As a major global investor, Norges Bank advocates for sustainable business practices and ethical corporate governance. It may vote on key proposals impacting Target’s business operations and long-term strategies.
Who Controls Target?
arget Corporation is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol TGT. As a public company, no single individual or entity has absolute control over Target. Instead, control is shared among institutional investors, the Board of Directors, and executive management.
Major Shareholders’ Influence
While institutional investors such as Vanguard, BlackRock, and State Street own significant portions of Target’s shares, their influence is primarily exercised through voting rights at shareholder meetings. These firms do not actively manage the company’s operations but can shape corporate governance policies by voting on executive appointments, strategic decisions, and shareholder proposals.
The Board of Directors: Ultimate Governance Authority
The Board of Directors is the most influential body in Target’s governance structure. It is responsible for overseeing the company’s strategic direction, financial performance, executive compensation, and shareholder interests. The board ensures that the company operates in compliance with legal and regulatory requirements while driving long-term profitability.
Key Responsibilities of the Board
- Appointing and overseeing the Chief Executive Officer (CEO)
- Approving major financial and strategic decisions
- Ensuring regulatory compliance and risk management
- Representing shareholders’ interests
Target’s board is composed of independent directors and a few executives, ensuring that decision-making remains objective and aligned with shareholder interests.
Executive Leadership: Managing Daily Operations
While the Board of Directors oversees high-level strategy, Target’s executive team, led by the CEO, manages day-to-day operations. The CEO and other top executives are responsible for implementing the board’s strategic vision and ensuring operational efficiency across all business segments.
Key Executive Leaders
- Chairman & CEO – Brian Cornell
- As the most powerful executive at Target, Cornell leads the company’s overall strategy, financial growth, and business operations.
- He plays a critical role in major business decisions, supply chain management, and marketing strategies.
- Chief Financial Officer (CFO) – Michael Fiddelke
- Oversees financial planning, budgeting, and investor relations.
- Ensures the company remains financially stable and profitable.
- Chief Operating Officer (COO) – John Mulligan
- Manages store operations, supply chain logistics, and customer experience.
- Ensures smooth day-to-day functionality of Target’s business.
- Other Key Executives:
- Chief Marketing Officer (CMO)
- Chief Information Officer (CIO)
- Chief Human Resources Officer (CHRO)
How Decisions Are Made at Target
Decisions at Target are made through a combination of shareholder voting, board resolutions, and executive leadership initiatives.
- Shareholders Vote on:
- Electing board members
- Approving executive compensation
- Major corporate policies
- The Board Decides on:
- Long-term strategy
- Financial oversight and risk management
- CEO and executive hiring decisions
- Executives Implement:
- Daily operations and retail strategy
- Marketing, branding, and expansion plans
- Financial and supply chain management
Who Has the Most Control Over Target?
While institutional investors own significant portions of Target, they do not actively manage its operations. Instead, the Board of Directors and the executive team hold the most control over the company. The CEO, Brian Cornell, has the greatest influence over business strategy, product development, marketing, and financial planning. However, he remains accountable to the Board, which represents shareholders’ interests.
Target Annual Revenue and Net Worth
Target reported annual revenue of $107.412 billion for the fiscal year 2024, marking a 1.57% decrease from the previous fiscal year.
As of February 28, 2025, Target’s market capitalization is approximately $57.63 billion.
Target’s Revenue and Net Worth (2015–2025)
| Fiscal Year | Revenue (in billions) | YoY % Change | Net Worth (in billions) | YoY % Change |
|---|---|---|---|---|
| 2015 | $72.618 | — | $41.00 | — |
| 2016 | $73.785 | +1.6% | $42.50 | +3.7% |
| 2017 | $69.495 | -5.8% | $39.00 | -8.2% |
| 2018 | $71.879 | +3.4% | $41.50 | +6.4% |
| 2019 | $75.356 | +4.8% | $44.00 | +6.0% |
| 2020 | $78.112 | +3.7% | $46.50 | +5.7% |
| 2021 | $93.561 | +19.8% | $55.50 | +19.4% |
| 2022 | $106.005 | +13.3% | $63.00 | +13.5% |
| 2023 | $109.120 | +2.9% | $66.00 | +4.8% |
| 2024 | $107.412 | -1.6% | $57.63 | -12.7% |
| 2025* | — | — | $57.63 | 0% |
Target Market Share and Competitors
Target operates in a highly competitive retail industry, facing stiff competition from both brick-and-mortar stores and e-commerce giants. Below is a detailed analysis of Target’s top competitors, their market share, and how they compare to Target in terms of strategy and offerings.
| Competitor | Market Share | Key Details |
|---|---|---|
| Walmart | 25% | Largest retailer globally, known for low prices and a wide range of products. |
| Amazon | 15% | Dominates e-commerce with fast shipping, competitive pricing, and Prime membership. |
| Target | 8% | Focuses on style, affordability, and a seamless omnichannel shopping experience. |
| Costco | 6% | Membership-based wholesale retailer offering bulk products at low prices. |
| Kroger | 5% | Leading supermarket chain with a focus on groceries and private-label brands. |
| Home Depot | 4% | Largest home improvement retailer, catering to DIY customers and professionals. |
| Best Buy | 3% | Major electronics and appliances retailer with a strong online presence. |
Walmart
Walmart is Target’s largest competitor, holding approximately 25% of the U.S. retail market share. As the world’s largest retailer, Walmart operates over 10,500 stores globally, with a significant presence in the U.S.
It is known for its “Everyday Low Prices” strategy, which appeals to cost-conscious shoppers. Walmart’s massive scale allows it to offer a wide range of products, from groceries to electronics, at competitive prices. While Walmart focuses on affordability, Target differentiates itself by emphasizing style, quality, and a more upscale shopping experience. Despite Walmart’s dominance, Target has carved out a niche by catering to a slightly more affluent demographic.
Amazon
Amazon holds around 15% of the U.S. retail market share and is a major threat to Target, particularly in the e-commerce space. As the largest online retailer in the world, Amazon offers an unparalleled selection of products, fast shipping, and competitive pricing.
Its Prime membership program, which includes perks like free shipping and streaming services, has helped Amazon build a loyal customer base. To compete with Amazon, Target has invested heavily in its online platform, offering services like same-day delivery and curbside pickup. While Amazon dominates online sales, Target leverages its physical stores to provide a seamless omnichannel shopping experience.
Costco
Costco controls about 6% of the U.S. retail market share and is a key competitor in the wholesale and membership-based retail sector. Known for its bulk offerings and low prices, Costco operates over 800 warehouses worldwide. The company’s membership model, which requires customers to pay an annual fee, helps drive customer loyalty and recurring revenue.
Costco’s focus on value and quality aligns with Target’s strategy, but Target differentiates itself by offering a broader range of products and a more accessible shopping experience. While Costco appeals to bulk buyers, Target attracts shoppers looking for smaller quantities and trendier merchandise.
Kroger
Kroger holds approximately 5% of the U.S. retail market share and is a major player in the grocery sector. As one of the largest supermarket chains in the U.S., Kroger operates over 2,700 stores and offers a wide range of grocery and household products. Kroger’s strength lies in its focus on fresh produce, private-label brands, and competitive pricing. While Target also offers groceries, it positions itself as a one-stop shop for both food and non-food items. Target’s emphasis on style and design gives it an edge over Kroger in categories like home goods and apparel.
Home Depot
Home Depot controls about 4% of the U.S. retail market share and is a leading competitor in the home improvement sector. With over 2,300 stores, Home Depot specializes in tools, construction products, and home appliances. The company’s focus on DIY (do-it-yourself) customers and professional contractors sets it apart from Target.
However, Target competes in overlapping categories like home decor and small appliances, offering more stylish and affordable options. While Home Depot dominates the home improvement market, Target appeals to customers looking for trendy and functional home products.
Best Buy
Best Buy holds around 3% of the U.S. retail market share and is a major competitor in the electronics and appliances sector. With over 1,000 stores, Best Buy is known for its wide selection of electronics, tech accessories, and appliances.
The company has successfully adapted to the rise of e-commerce by offering competitive online prices and in-store pickup options. Target competes with Best Buy by offering a curated selection of electronics and tech products, often at lower prices. While Best Buy focuses on tech-savvy customers, Target attracts a broader audience with its diverse product range.
Brands Owned by Target
Target Corporation has developed a diverse portfolio of private-label brands across various product categories, catering to the diverse needs of its customers. Below is a detailed overview of these brands:
Apparel Brands
Men’s Clothing
- Goodfellow & Co.: Launched in 2017, Goodfellow & Co. offers men’s clothing, accessories, and grooming products. The brand focuses on modern designs and quality materials, providing a range of styles from casual to formal wear.
- Original Use: Introduced in 2018, Original Use is a men’s clothing line targeting Gen-Z and millennial customers. The brand emphasizes “street style” fashion, offering trendy and affordable apparel.
Women’s Clothing
- A New Day: This brand provides a versatile range of women’s clothing, focusing on modern classics suitable for both work and casual settings.
- Universal Thread: A denim-based women’s clothing brand that offers a variety of jeans, tops, and accessories, emphasizing comfort and style.
- Wild Fable: Targeting Gen-Z consumers, Wild Fable delivers trendy and affordable women’s clothing with a youthful and edgy aesthetic.
- Prologue: A line of sophisticated women’s clothing, offering minimalist designs suitable for professional environments.
- Auden: An intimates and lingerie brand providing a wide range of sizes and styles, focusing on comfort and affordability.
- Stars Above: An in-house brand for sleepwear, offering comfortable and stylish pajamas and loungewear.
- Colsie: An intimates and loungewear brand targeting younger consumers, combining comfort with trendy designs.
General Apparel
- All in Motion: Launched in 2020, All in Motion is an activewear brand offering products for men, women, boys, and girls. The brand emphasizes inclusivity and sustainability, providing quality athletic apparel at affordable prices.
- PRIDE: Formerly known as Take Pride, this line offers LGBTQ+ pride-themed clothing, accessories, and other items, supporting inclusivity and diversity.
Youth and Infants
- Cat & Jack: Introduced in 2016, Cat & Jack is a children’s line of apparel and accessories known for its durability, affordability, and inclusive sizing.
- Cloud Island: A brand offering baby bedding, clothing, and nursery décor, focusing on soft materials and playful designs.
Grocery Brands
- Good & Gather: Launched in 2019, Good & Gather is Target’s flagship food and beverage brand, replacing previous brands like Archer Farms and Simply Balanced. It offers a wide range of products, from fresh produce to pantry staples, emphasizing quality ingredients without artificial flavors or sweeteners.
- Favorite Day: Introduced in 2021, Favorite Day specializes in indulgent foods, including bakery items, snacks, candy, premium ice cream, and beverage mixers. The brand aims to provide affordable treats for everyday celebrations.
- Market Pantry: A value-oriented grocery brand offering a broad selection of food products, providing quality and affordability for everyday essentials.
Seasonal Brands
- Wondershop: A seasonal brand offering Christmas decorations, gift wrap, and holiday-themed items, helping customers prepare for festive celebrations.
- Hyde and Eek! Boutique: Target’s Halloween brand, providing costumes, decorations, and party supplies to create a spooky and fun Halloween experience.
Housewares and Other Brands
- Boots & Barkley: A pet food and supply line offering a variety of products for pets, including toys, bedding, and grooming essentials.
- Embark: An outdoor gear line providing camping and travel equipment, catering to customers seeking adventure and exploration.
- Room Essentials: A line of affordable home goods, including furniture and décor, ideal for furnishing dorms or first apartments.
- Brightroom: Introduced in 2022, Brightroom offers storage solutions to help customers organize their living spaces efficiently.
- Threshold: A premium furniture and home décor line focusing on classic designs and quality materials to enhance home interiors.
- Heyday: A line of electronic accessories, including phone cases, headphones, and chargers, combining functionality with stylish designs.
- Pillowfort: A children’s line of bedding and décor, offering playful and imaginative designs to create fun and comfortable spaces for kids.
- Mondo Llama: An arts and crafts brand providing supplies for creative projects, encouraging artistic expression among customers of all ages.
- Project 62: A modern home décor and furniture line featuring sleek designs, catering to customers seeking contemporary aesthetics.
- Hearth and Hand with Magnolia: A home and lifestyle brand in collaboration with designer Joanna Gaines, offering farmhouse-style décor and accessories.
- Opalhouse: An eclectic home décor brand providing bold and vibrant designs, allowing customers to express their unique style.
- Made By Design: A home essentials brand offering everyday items like towels, kitchen utensils, and storage solutions, focusing on functionality and simplicity.
- Smartly: An essential commodity brand offering household, healthcare, beauty, and personal-care products at affordable prices.
- Gigglescape: A children’s toy brand providing imaginative and engaging toys designed to inspire creativity and play.
Conclusion
Target Corporation is a retail giant with a rich history and a strong market presence. Owned by its shareholders and controlled by a dedicated board and executive team, the company continues to thrive in a competitive industry.
With a diverse portfolio of private-label brands and a focus on customer satisfaction, Target remains a leader in the retail sector.
FAQs
Who owns Target Corporation?
Target Corporation is a publicly traded company, meaning it is owned by its shareholders. The largest shareholders include institutional investors like Vanguard Group, BlackRock, and State Street Corporation.
Who is the CEO of Target?
Brian Cornell has been the CEO of Target since 2014. He has played a key role in the company’s growth and transformation, focusing on digital innovation and customer experience.
What are Target’s most popular private-label brands?
Some of Target’s most popular private-label brands include Cat & Jack (children’s clothing), Good & Gather (food and beverages), Threshold (home decor), and All in Motion (activewear).
How does Target compete with Walmart and Amazon?
Target competes with Walmart and Amazon by focusing on style, quality, and affordability. It also leverages its physical stores for omnichannel services like same-day delivery and curbside pickup, which differentiate it from its competitors.
What is Target’s approach to sustainability?
Target is committed to sustainability through initiatives like reducing waste, offering eco-friendly products under brands like Everspring, and investing in renewable energy.
How many stores does Target operate?
As of 2023, Target operates over 1,900 stores across the United States, along with a robust online platform.
What makes Target different from other retailers?
Target differentiates itself by offering a unique combination of style, quality, and affordability. Its private-label brands, exclusive partnerships, and focus on customer experience set it apart from competitors.
Does Target offer same-day delivery?
Yes, Target offers same-day delivery through its Shipt service, as well as curbside pickup and in-store shopping options.
Does Target sell products from other brands?
Yes, Target sells products from a wide range of national and international brands, in addition to its private-label offerings.