Portfolio Overview
Ownership & Control Structure
| Holding Entity | Type | Purpose |
|---|---|---|
| All Channels Media, LLC | Private company | Frasier's operating company |
What Companies Does Roland Frasier Own?
Roland Frasier's ownership is spread across partnerships and is not concentrated in a company he controls alone. His main current business is The Scalable Company, which he co-founded with Ryan Deiss and Richard Lindner and where he acts as partner and growth strategist. He is also a principal in DigitalMarketer, the marketing training company Deiss launched in 2010, and he runs his own affairs through All Channels Media, LLC, where he is chief executive. All are private, and his percentages have not been published.
His official biography names further principal interests: Fully Accountable, an outsourced accounting firm for online businesses; Everbowl, a superfood restaurant franchise; Big Block Realty, a San Diego brokerage; and Real Estate Worldwide. None comes with a disclosed stake size, so they are best read as minority or partnership positions, not controlled companies.
The most concrete payday on his record came from Traffic & Conversion Summit, the San Diego digital marketing conference the partners launched in 2009 with 289 attendees and grew to more than 10,000. Clarion Events, the UK exhibitions group then owned by Blackstone, completed its purchase on 29 August 2018. Deiss has described the price as mid-eight figures, a sum divided among the principals.
Other ventures have closed or been folded in. Native Commerce, the content and e-commerce group he co-founded with Deiss and Perry Belcher in December 2012, sold brands such as Survival Life and was reshaped into the agency Plattr in 2017. War Room, the mastermind the partners ran from 2009, ended after 13 years and was replaced by successor groups including Founders Board. The EPIC Network, his acquisitions training business launched in 2020, moved its assets into Scalable.
Frasier's own biography is far larger than these named businesses. He says he has founded, scaled or sold more than two dozen companies, with sales from $3 million to just under $4 billion, and completed more than 1,000 acquisitions and exits for himself and clients. Few of those transactions are identified by name, so the verifiable picture is narrower: partnership stakes, a handful of bio-listed interests, and a share of one well-documented conference sale.
Portfolio Analysis
What Frasier owns is less a portfolio than a web of long-running partnerships. Strip out client deals and the named assets are compact: a partner's stake in The Scalable Company, a principal's interest in DigitalMarketer, and a realised share of the 2018 Traffic & Conversion Summit sale. His biography adds principal interests in Fully Accountable, Everbowl and Big Block Realty, without stake sizes. War Room, Native Commerce and the EPIC Network belong to the past.
Each live asset plays a different role. Scalable is the growth bet, combining advisory revenue with the possibility of equity in client companies. DigitalMarketer is the mature cash contributor whose best years, by revenue, came around 2018. Founders Board sits inside Scalable as a peer-group product inherited from War Room's community. We would weight Scalable as the most important to his future and DigitalMarketer as the most important to his past.
Frasier's broader claims cover real estate, restaurants, events, franchising, e-commerce and software, and he cites more than 1,000 acquisitions and exits completed for himself and clients. That figure combines advisory mandates with principal investments, and names, dates and prices are rarely given. For that reason we cannot assign weight to those deals in his holdings, and we treat the headline sales range of $3 million to almost $4 billion as a description of companies he has worked with, not of his equity.
The concentration risk is thematic. Almost everything verifiable that Frasier owns sits in business education and advisory services for small and mid-sized companies, a market that contracts when owners cut discretionary spending. The offsetting strength is durability of relationships: the same three partners have worked together for roughly 17 years and have navigated one sizeable exit together. For us, that partnership is the true core asset, more than any single company.
Business Profile
Frasier sells two things: transactions and know-how about transactions. As a dealmaker he structures acquisitions and exits for himself and clients. As an educator he packages the methods into podcasts, programmes, events and peer groups. Each side feeds the other, since teaching attracts owners who want deals done, and every deal becomes a case study for the next programme.
The Scalable Company is the current home for both. It sells an operating system for founder-led companies, advisory services and membership in Founders Board, and Deiss has said the firm also invests in some of the businesses it advises. Revenue therefore blends recurring fees with occasional equity upside. DigitalMarketer, which peaked at about $23 million of revenue in 2018, remains a source of certification and training income, though it is no longer the centre of the partners' attention.
Frasier's signature teaching is a deal-structuring method he calls the five buys, stacking cash, bank loans, outside investors, seller financing with earnouts, and asset-based or revenue-based lending to acquire businesses with little money down. It reflects his roots in property syndication, where he earned a broker's licence at 18 and a securities licence by 20. The approach is capital-light for the buyer, but it shifts risk onto sellers and onto the acquired business's cash flow.
The partnership model governs everything. Frasier, Deiss and Lindner have worked together since the late 2000s, dividing leadership roles rather than consolidating ownership in one person. That longevity is a strength, while the main business risks lie elsewhere: the marketing-education market has become crowded since the early 2010s, demand for courses and masterminds falls when small-business confidence drops, and promotional claims about deal volume are difficult for customers to verify independently.
Controlled Businesses
Companies Currently Owned or Controlled
- The Scalable Company
| Company | Relationship | Role | Since |
|---|---|---|---|
| The Scalable Company | Co-founder and partner | Partner and Growth Strategist | 2021 |
Control & Capital Allocation Analysis
None of Frasier's current businesses is run by him as chief executive. Ryan Deiss leads The Scalable Company and founded DigitalMarketer, while Richard Lindner co-founded both and has historically served as DigitalMarketer's president. Frasier's role is strategist, dealmaker and teacher. We would describe his control as influence within a trusted group rather than ownership-based command.
That arrangement grew out of a decade of shared ventures. The three partners met through War Room, which launched at the first Traffic & Conversion Summit in 2009, and built the conference and DigitalMarketer side by side. Division of labour has been fairly stable: Deiss as public face and operator, Lindner on execution, Frasier on growth and transactions. Such long-running role clarity is uncommon and helps explain why the partnership has survived several reinventions.
Reorganisations show how decisions are actually made. When War Room ended after 13 years, the founders split it rather than fight over it, with Perry Belcher taking Driven Mastermind and the other three forming Founders Board. The EPIC Network was folded into Scalable instead of being run as Frasier's separate business. Both moves suggest a preference for consensus and consolidation over individual empire building.
For the companies he advises or helps buy and sell, Frasier usually holds no control at all; he is an adviser, deal partner or minority participant. That distinction matters because his public record blends the two categories. Readers trying to gauge his ownership should separate ventures he co-founded and co-governs, the DigitalMarketer interest he holds as a principal, and the client transactions he has supported. Our view is that only the first two are ownership, and even there he shares authority with partners of equal standing. That is a less dramatic story than his deal count implies, but a more stable one.
Minority Stakes, Investments & Brands
Minority Ownership Stakes
- DigitalMarketer
- Fully Accountable
- Everbowl
- Big Block Realty
| Company | Role | Since | Status |
|---|---|---|---|
| DigitalMarketer | Principal and instructor | 2013 | Active |
| Fully Accountable | Principal | Active | |
| Everbowl | Principal | Active | |
| Big Block Realty | Principal | Active |
Minority-Stake & Investment Analysis
Frasier's investing began with property, not startups. By his own account he earned a real estate broker's licence at 18, put about $12,000 of savings into his first deal at 19 and turned it into roughly $39,000 within a year, then obtained a securities licence by 20 so he could syndicate investments. That early training in pooling other people's money still defines his style.
His later investments were built around a partnership rather than a fund. Traffic & Conversion Summit, launched in 2009, grew into one of the largest marketing events in the United States before its 2018 sale. DigitalMarketer, started in 2010, became the group's training and certification business. The Scalable Company, formed around 2021, adds selective equity stakes in advised companies. Each venture was an investment of time and reputation as much as money.
The five buys framework is his best-known contribution to deal thinking. It layers cash, senior bank debt, outside equity, seller financing with earnouts, and asset-based or revenue-based lending to minimise the buyer's own capital. We consider it clever structuring that can work for experienced operators, though it can leave an acquired business carrying heavy obligations if revenue dips after closing.
What is missing from the public record is a disclosed fund or list of personal minority stakes, which is notable for someone citing more than 1,000 transactions. The EPIC Network monetised his deal knowledge through training around 2020 before being merged into Scalable, which hints that teaching acquisition may have produced steadier income than investing in acquisitions directly. His investing returns look real to us but largely private, with the 2018 conference sale the only outcome that can be independently confirmed. Prospective clients would be wise to ask for named examples before relying on the larger figures.
Transactions, Acquisitions & Exits
Deal Activity Timeline
Former Companies & Exits
| Company | Former Relationship | Exit | Buyer | Outcome |
|---|---|---|---|---|
| Traffic & Conversion Summit | Principal | 2018 | Clarion Events | Sold |
| Native Commerce | Co-founder | 2017 | Brands sold; became Plattr | |
| War Room | Co-founder and partner | 2022 | Closed | |
| EPIC Network | Founder | The Scalable Company | Merged into Scalable |
Transaction & Exit Analysis
Timing made the Traffic & Conversion Summit sale one of the better exits in the online marketing industry. The partners grew the event from 289 attendees in 2009 to more than 10,000, then sold it to Clarion Events, a specialist organiser then backed by Blackstone, with completion on 29 August 2018. Roughly 18 months later the pandemic halted in-person conferences worldwide. Had the partners still owned the event in 2020, its value would have collapsed, at least temporarily.
The structure was also sensible. Live events demand large deposits for venues, carry cancellation risk and depend on a few weeks of revenue each year. Selling to an exhibitions company transferred those risks to an owner with diversified events, while DigitalMarketer kept a role as presenting sponsor and programming partner. To us it looks like a well-negotiated outcome that preserved some ongoing benefit for the sellers' remaining business.
Not every ending was a sale. War Room ran from 2009 for 13 years and then closed, with its community redistributed into successor masterminds. The EPIC Network's assets were transferred to The Scalable Company around the time the partners consolidated their activities. Native Commerce, co-founded in December 2012, sold its media brands and became the agency Plattr in 2017. Those transitions recycled audiences and intellectual property but generated no disclosed proceeds, so we do not count them as financial exits.
Frasier says he has exited many other businesses over his career, yet few are named, so we weigh his exit record on the conference sale. A future liquidity event would most likely involve Scalable or DigitalMarketer. Any buyer would examine how much revenue depends on the founders' personal brands, a factor that usually lowers multiples in training businesses. Proceeds would again be split among partners, so headline prices would overstate what reaches Frasier personally.
Wealth, Income & Financial Trends
Net Worth & Sources of Wealth
Wealth & Income Analysis
The one verifiable building block of Frasier's wealth is his share of the Traffic & Conversion Summit sale. Clarion Events completed the deal in August 2018 for what Deiss called a mid-eight-figure price. Split among several principals and taxed, Frasier's portion would have been a fraction of that headline, and the exact split has never been published.
Everything else requires caution. DigitalMarketer's revenue of about $23 million in 2018 belonged to the company and its owners collectively. The sales range of $3 million to almost $4 billion that Frasier cites describes businesses he has been involved with, not his equity. His count of more than 1,000 acquisitions and exits mixes his own deals with client work, which typically pays advisory fees rather than ownership gains. Online net-worth figures that ignore these distinctions deserve scepticism, and we do not repeat them.
His income is varied. Partnership distributions from Scalable and DigitalMarketer, coaching and peer-group fees, speaking engagements and course sales all contribute, and the Business Lunch podcast supports them as a marketing channel. He has also said he became financially independent between 18 and 20 through property, which implies real estate may still form part of his balance sheet, although no holdings are disclosed.
The resulting picture is of a wealthy dealmaker whose fortune is real, private and diversified across partnerships, fees and probably property. Its weakness is cyclicality: education and advisory revenue tends to fall when small-business owners cut spending, and much of his earning power depends on personal reputation. Its strength is that the 2018 sale crystallised value before the pandemic stopped live events. We would summarise it as substantial but unquantifiable, with the conference exit as the only firm anchor.
Portfolio Development Over Time
Business Ownership Timeline
Business Trajectory Analysis
Frasier's path started far from digital marketing. Raised in Covington, Virginia, and living independently from 16, he worked at a skating rink and played keyboards in bands before turning to real estate as a teenager. He later earned accounting and law degrees and attended an advanced tax programme at the University of San Diego, assembling a toolkit of sales, finance and legal skills that suits complex deal-making.
The defining partnership began in 2009, when Traffic & Conversion Summit and War Room launched with Ryan Deiss and others. DigitalMarketer followed in 2010, and over the next decade the group became central to the online marketing education boom. That era peaked in 2018, when the conference was sold and DigitalMarketer's revenue reached about $23 million.
Since then Frasier has repositioned toward acquisitions and operating advice. The Business Lunch podcast arrived in 2018, the EPIC Network around 2020 and The Scalable Company around 2021. Demand has shifted in the same direction: marketing tactics became commoditised, while owners increasingly wanted help with systems, peer accountability and buying or selling companies. We see his move as following the market rather than leading it, but executing the pivot well.
Whether his next decade is bigger than his last depends on Scalable's equity strategy. If the firm's selective stakes in advised companies grow into meaningful holdings, Frasier's profile will tilt from educator toward principal investor, and his ownership will become easier to measure. If not, he will remain primarily a respected deal structurer and teacher earning fees and partnership income. Either way, the durability of his partnership with Deiss and Lindner, now well into its second decade, looks like the factor most likely to shape the outcome.
Ownership Misconceptions Explained
Roland Frasier founded DigitalMarketer on his own.
DigitalMarketer was launched by Ryan Deiss in 2010, during that year's Traffic & Conversion Summit. Frasier is a principal and instructor in the business, but Deiss is its founder and long-time chief executive, and the company grew out of the conference business the partners ran together.
Frasier personally owned companies with nearly $4 billion in sales.
Frasier says he has founded, scaled or sold businesses with sales from $3 million to just under $4 billion. That range describes the size of companies he worked with, not his personal equity, and many of those deals involved clients or partners.
Frasier received the full price paid for Traffic & Conversion Summit.
Clarion Events completed its purchase of Traffic & Conversion Summit in August 2018 for what Ryan Deiss called a mid-eight-figure amount. The proceeds were shared among the event's principals, so Frasier received only a portion before taxes.
War Room is still Frasier's active mastermind.
War Room launched in 2009 and ended after 13 years, holding its final meeting in Austin, Texas. Its founders created successor programmes, with Perry Belcher leading Driven and Deiss, Frasier and Lindner leading Founders Board.
Frequently Asked Questions
What companies does Roland Frasier own?
In October 2026 Frasier is a co-founder and partner in The Scalable Company, formed around 2021, and a principal in DigitalMarketer. His ownership percentages are private, and both businesses are shared with long-time partners Ryan Deiss and Richard Lindner.
Who bought Traffic & Conversion Summit?
Clarion Events, a UK-based event organiser, completed its acquisition of Traffic & Conversion Summit on 29 August 2018 and announced it in January 2019. DigitalMarketer remained presenting sponsor and continued to shape the conference's content.
What is the EPIC Network?
The EPIC Network was an acquisition training business Frasier launched around 2020. It offered challenges, deal tools and consulting for people buying companies with limited cash, and its assets later transitioned to The Scalable Company.
What is the Business Lunch podcast?
Business Lunch is a podcast Roland Frasier has co-hosted with Ryan Deiss since 2018. It covers acquisitions, exits, scaling and deal structure, and it serves as a marketing channel for their partnership businesses, including The Scalable Company.
How did Roland Frasier start in business?
Frasier began in real estate, earning a broker's licence at 18 and making his first property investment at 19 with about $12,000 of savings. He obtained a securities licence by 20 to syndicate deals, later earning accounting and law degrees, and in 2009 helped launch Traffic & Conversion Summit.