Companies Owned by Katy Perry: Stakes, Investments & Exits

Katy Perry Collections sells wholesale and direct footwear, combining creative differentiation with inventory, seasonal fashion risk and retailer margins. De Soi earns from non-alcoholic beverage sales and must turn trial into repeat purchase across online and retail channels. Bragg is an established food company centered on apple-cider vinegar and pantry products, giving Perry exposure to a business led by its own management. Music and television remain major cash-flow sources even though they are not separate companies owned by her.

The operating portfolio includes Katy Perry Collections, De Soi. Katy Perry Collections has been active in the portfolio since 2021, with Katy Perry serving as owner and creative lead under a founder and sole owner structure. De Soi has been active in the portfolio since 2022-01, with Katy Perry serving as co-founder under a co-founder ownership structure.

Within Katy Perry’s businesses, the main consumer and intellectual-property names are Katy Perry Collections, De Soi. Katy Perry Collections operates as a footwear brand connected to Katy Perry. De Soi operates as a non-alcoholic apéritif connected to De Soi. In Katy Perry’s portfolio, revenue quality depends on repeat purchases, productive retail relationships, contract renewals and the strength of the underlying rights, with the exact mix varying by business.

In 2023-09, catalog rights sold: Litmus acquired interests in five Capitol-era albums for a reported $225 million. In 2024-06, bragg explored sale: Reuters reported owners sought a transaction valuing the company above $500 million. In 2025, katy perry collections and de soi continued: Both founder businesses remained active after the catalog monetization. At Katy Perry’s companies, these developments have widened distribution, added operating capability or changed the capital available to the businesses. At Katy Perry’s companies, continued growth now depends on management execution, product consistency and customers returning after the initial launch or publicity cycle.

Perry has the clearest unilateral authority at Katy Perry Collections, where she took complete ownership after the former partner’s bankruptcy. De Soi requires collaboration with McLachlan, management and investors. At Bragg, the ownership consortium and company executives determine strategy collectively; being a prominent backer does not make Perry sole controller. Litmus controls the acquired catalog interests under the 2023 deal, while Capitol and other partners retain their own contractual rights. Each asset therefore requires a different governance description.

Within Katy Perry’s businesses, control over the active companies follows their individual ownership arrangements. Katy Perry Collections has been active in the portfolio since 2021, with Katy Perry serving as owner and creative lead under a founder and sole owner structure. De Soi has been active in the portfolio since 2022-01, with Katy Perry serving as co-founder under a co-founder ownership structure.

In Katy Perry’s portfolio, influence is more limited in Bragg Live Food Products. Bragg Live Food Products is a co-owner and investor position; Katy Perry participates as investor, while the company’s operating team retains day-to-day responsibility.

In 2023-09, catalog rights sold: Litmus acquired interests in five Capitol-era albums for a reported $225 million. In 2024-06, bragg explored sale: Reuters reported owners sought a transaction valuing the company above $500 million. In 2025, katy perry collections and de soi continued: Both founder businesses remained active after the catalog monetization. In Katy Perry’s portfolio, these events show where strategic authority meets operating dependence. At Katy Perry’s companies, a founder can direct brand positioning and capital priorities, while manufacturing, distribution, production and regulatory work still require capable partners and managers inside each business.

Within Katy Perry’s businesses, daily execution remains distributed among co-founders, chief executives, product specialists, producers and commercial partners. That operating division allows Katy Perry to contribute brand direction and major strategic decisions without personally managing every function. Within Katy Perry’s businesses, it also makes partner quality important: manufacturing delays, weak retail performance or project overruns can affect the owner even when another executive is responsible for the affected department.

The Bragg investment places Perry alongside Orlando Bloom, Swander Pace, Dragoneer and other buyers in a century-old food business. Reuters reported in 2024 that owners explored a sale above $500 million including debt, but an exploration is not a completed exit. CORE Hydration offers a prior outcome: Keurig Dr Pepper’s $525 million acquisition created liquidity for shareholders, though Perry’s stake and proceeds were undisclosed. De Soi has also raised outside money, which can fund growth while diluting founders depending on terms.

Current outside investments include Bragg Live Food Products. Bragg Live Food Products is a co-owner and investor position; Katy Perry participates as investor, while the company’s operating team retains day-to-day responsibility.

Across Katy Perry’s holdings, earlier investments and monetized assets include CORE Hydration, 2008–2020 music catalog rights. CORE Hydration became a former holding in 2018; the outcome was acquired in a transaction valued at $525 million company acquisition. 2008–2020 music catalog rights became a former holding in 2023; the outcome was rights sold in a transaction valued at $225 million reported.

In 2023-09, catalog rights sold: Litmus acquired interests in five Capitol-era albums for a reported $225 million. In 2024-06, bragg explored sale: Reuters reported owners sought a transaction valuing the company above $500 million. In 2025, katy perry collections and de soi continued: Both founder businesses remained active after the catalog monetization. Within Katy Perry’s businesses, the strongest investment outcomes will come from businesses that expand distribution without weakening margins, retain customers and build management capacity. At Katy Perry’s companies, follow-on funding can accelerate growth, but it also increases the need for clear priorities and disciplined spending.

For Katy Perry, the active investment portfolio will benefit most from stronger sales, disciplined expansion and later liquidity on favorable terms. At Katy Perry’s companies, new funding can support inventory, marketing or distribution, although each round can also change ownership and governance.

Deal size comparison

Bars share one scale. Only deals with a disclosed value are shown.

Perry’s transaction history includes two meaningful liquidity events. CORE Hydration was acquired by Keurig Dr Pepper in 2018 for $525 million at the company level. Litmus purchased specified master-recording royalty and publishing interests in five albums in 2023 for a reported $225 million. The first was a startup investment exit; the second monetized intellectual property. Bragg’s reported sale process had not established a completed transaction, and Katy Perry Collections remains owned after she reversed the earlier shared structure.

For Katy Perry, the completed transaction record includes CORE Hydration, 2008–2020 music catalog rights. CORE Hydration became a former holding in 2018; the outcome was acquired in a transaction valued at $525 million company acquisition. 2008–2020 music catalog rights became a former holding in 2023; the outcome was rights sold in a transaction valued at $225 million reported.

Within Katy Perry’s businesses, the acquisition history also includes Katy Perry Collections brand interest. Katy Perry Collections brand interest was completed in 2021 with Katy Perry acting as buyer; the disclosed value was Undisclosed.

In 2023-09, catalog rights sold: Litmus acquired interests in five Capitol-era albums for a reported $225 million. In 2024-06, bragg explored sale: Reuters reported owners sought a transaction valuing the company above $500 million. In 2025, katy perry collections and de soi continued: Both founder businesses remained active after the catalog monetization. At Katy Perry’s companies, future liquidity could come from strategic buyers, founder buybacks, distributions or new investors. Until that occurs, Katy Perry Collections, De Soi remain the main continuing interests and their value depends on customer demand and operating performance.

For Katy Perry, completed sales have also influenced the portfolio’s current shape. Across Katy Perry’s holdings, an exit can free capital for new ventures, while continued ownership preserves exposure to later growth. Katy Perry has retained Katy Perry Collections, De Soi, keeping future returns linked to their operating results.