Juicy Couture is a popular fashion label known for its glamorous tracksuits and Hollywood-inspired aesthetics. But many fans often wonder, who owns Juicy Couture today?
The ownership of the brand has changed hands over the years. In this article, we’ll explore who owns Juicy Couture in 2025, its current parent company, its key stakeholders, financial profile, and more.
Juicy Couture Company Profile
Juicy Couture is a globally recognized American fashion brand known for its luxury casualwear, especially its iconic velour tracksuits. The brand gained fame in the early 2000s with celebrity endorsements and became a defining symbol of “Y2K fashion.”
While originally targeting a youthful, Hollywood-inspired audience, it now appeals to both nostalgic millennials and Gen Z consumers. In 2025, Juicy Couture remains a lifestyle brand offering apparel, handbags, footwear, accessories, fragrances, and limited-edition collections.
Founders
Juicy Couture was founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor in Los Angeles, California. The founders initially launched a maternity line before shifting to fashion-forward loungewear. Their idea of blending luxury with everyday wear led to the rise of the now-famous velour tracksuit.
Major Milestones
1997 – Brand Launch:
Pamela and Gela started Juicy Couture with a $200 investment. They designed casual clothing with a luxurious, playful twist, standing out from other brands at the time.
2001 – Celebrity Explosion:
Juicy Couture skyrocketed in popularity after Madonna wore their signature tracksuit. The brand quickly became a staple in Hollywood, with stars like Paris Hilton, Britney Spears, and Jennifer Lopez making it a pop culture phenomenon.
2003 – Acquisition by Liz Claiborne Inc.:
Juicy Couture was acquired by Liz Claiborne Inc. (later known as Fifth & Pacific Companies) for approximately $226 million. This helped expand its global footprint and launch standalone retail stores.
2004–2010 – Peak Retail Expansion:
The brand opened flagship locations in major cities including New York, London, and Tokyo. It also launched perfumes, swimwear, children’s wear (Juicy Couture Kids), and a menswear line (Juicy for Men).
2010–2013 – Decline and Oversaturation:
As trends shifted and the brand was over-distributed, Juicy Couture’s popularity faded. The company closed several stores and saw a drop in revenue.
2013 – Acquisition by Authentic Brands Group (ABG):
In a turnaround effort, Authentic Brands Group acquired Juicy Couture for an undisclosed amount. ABG discontinued all U.S. retail stores but restructured the brand around licensing and global partnerships.
2014–2020 – Licensing and Rebuilding:
ABG licensed Juicy Couture to Global Brands Group and other international partners. The brand began focusing on online retail, global markets (especially Asia and the Middle East), and capsule collaborations.
2021–2023 – Resurgence with Y2K Trend:
Juicy Couture experienced a revival with the return of early 2000s fashion trends. Collaborations with brands like Urban Outfitters and influencers helped the brand connect with Gen Z.
2024–2025 – New Licensing Model and Digital Strategy:
In 2024, Juicy Couture announced a restructured licensing deal under ABG’s updated global strategy. The brand invested in AR/VR digital fashion activations and personalized apparel drops. Juicy is now focusing on e-commerce-first growth, with limited physical retail presence in high-performing markets.
Today in 2025:
Juicy Couture is managed by ABG through a network of licensees. It continues to release nostalgia-driven collections while adapting to contemporary fashion demands. The brand is especially popular in the U.S., U.K., UAE, and China.
Juicy Couture’s revival story is considered one of the most successful examples of Y2K brand comebacks. It thrives on celebrity collaborations, social media marketing, and digital-first retail partnerships.
Who Owns Juicy Couture?
Juicy Couture is fully owned by Authentic Brands Group (ABG), a New York-based brand management company that specializes in acquiring and reviving iconic global brands. Since acquiring Juicy Couture in 2013, ABG has reshaped the brand into a successful, licensing-based business model.
Parent Company: Authentic Brands Group
Authentic Brands Group (ABG) is a privately held brand development, marketing, and entertainment company founded in 2010 by Jamie Salter. It owns more than 50 well-known lifestyle, fashion, and sports brands. ABG does not manufacture products itself but licenses its brands to third-party partners for production, marketing, and distribution.
ABG manages Juicy Couture as part of its fashion and lifestyle portfolio, which also includes Reebok, Forever 21, Brooks Brothers, Nautica, Aéropostale, and Barneys New York. Juicy Couture benefits from ABG’s global brand development expertise, celebrity partnerships, and retail strategy network.
Acquisition of Juicy Couture
In October 2013, ABG acquired Juicy Couture from Fifth & Pacific Companies Inc. (formerly Liz Claiborne Inc.) for a reported $195 million. This acquisition marked a strategic move by ABG to enter the contemporary fashion and lifestyle category targeting younger, trend-conscious consumers.
At the time of purchase, Juicy Couture was struggling due to declining U.S. sales, overexpansion, and outdated designs. ABG discontinued most standalone stores and shifted focus to licensing, collaborations, and e-commerce.
Post-Acquisition Strategy
After acquiring Juicy Couture, ABG implemented a turnaround strategy:
- Closed all company-operated Juicy Couture stores in North America
- Focused on international expansion, especially in Asia and the Middle East
- Entered into long-term licensing agreements with companies like Global Brands Group for global apparel and accessories distribution
- Relaunched collections with nostalgic branding, celebrity endorsements, and exclusive collaborations
- Shifted toward a digital-first, social media-led marketing strategy.
Ownership and Control
Juicy Couture is not an independent company. It is wholly owned and operated under ABG’s centralized structure. All creative direction, licensing, brand positioning, and marketing decisions are made by ABG’s leadership, primarily by its founder and CEO, Jamie Salter.
The brand has no publicly traded shares, and its financial performance is consolidated under ABG’s private portfolio. ABG, in turn, is backed by major institutional and celebrity investors, including BlackRock, General Atlantic, Leonard Green & Partners, and Shaquille O’Neal.
Other Relevant Ownership Details
- Juicy Couture does not have its own CEO. It operates under the management team of ABG.
- The brand’s design, production, and retail are handled by regional licensees, which vary by market.
- All licensing contracts are managed by ABG’s business development division, which monitors consistency in branding and quality.
- Juicy Couture’s branding is now tightly linked with influencer culture, youth fashion, and the Y2K trend, a direction driven by ABG’s strategic vision.
In 2025, Juicy Couture is a case study in how brand ownership under a global brand manager like ABG can revive and sustain relevance in a changing fashion landscape.
Who is the CEO of Juicy Couture?
Jamie Salter is the Founder, Chairman, and CEO of Authentic Brands Group (ABG). He established the company in 2010 and has since developed it into one of the largest global brand management organizations. Under his leadership, ABG’s portfolio commands over $32 billion in annual retail sales worldwide.
Corporate Philosophy and Strategy
Salter champions an asset-light, licensing-driven model. He focuses on acquiring iconic or dormant brands and revitalizing them through strategic licensing partnerships. Rather than manufacturing products directly, ABG licenses brands to third-party partners—maintaining brand integrity while scaling globally.
Business Acumen and Deal-Making
Over nearly three decades, Salter has executed more than $35 billion in brand-related transactions. His strategy blends nostalgia with modern retail execution. For example, he acquired Juicy Couture in 2013 for around $195 million and later Reebok for $2.5 billion, among numerous other acquisitions.
Leadership and Team Composition
As CEO, Salter sets ABG’s strategic vision and oversees major acquisitions. The executive team includes:
- Matt Maddox, President (joined 2025 from Wynn Resorts)
- Kevin Wills, Chief Financial Officer
- Jay Dubiner, Chief Legal Officer
- John McNamara, Chief Strategy Officer
- Other leaders across Operations, Digital, Media, and People functions.
Past Leadership Roles
Before ABG, Salter served in various executive roles:
- Co‑founder and CEO of Ride Inc. (a snowboard maker in the 1990s)
- Head of Hilco Consumer Capital from 2006 to 2010
- President of GSI Commerce before founding ABG.
These roles equipped him with expertise in acquisitions, brand revival, and licensing strategies.
Noteworthy Achievements & Recognition
- Built ABG into the world’s second‑largest brand licensor (after Disney), managing over 50 labels and intellectual assets.
- Pioneered brand comebacks for Juicy Couture, Brooks Brothers, Reebok, Dockers, and more.
- Actively preparing ABG for a future public offering after delaying an IPO in 2021.
Leadership Style and Legacy
Salter is hands-on and visionary. He involves his family—his four sons, including ABG COO Corey Salter—in decision-making and succession planning. He balances profitability with brand stewardship, occasionally facing criticism for aggressive licensing, but defends his approach as preservation of legacy brands
Juicy Couture Annual Revenue and Net Worth
In 2025, Juicy Couture is on a strong upward trajectory, with e‑commerce revenue expected to exceed $120 million, supported by licensing and wholesale channels. As of July 2025, the net worth of Juicy Couture is estimated to be well over $600 million.
Juicy Couture Revenue in 2025
As of 2025, Juicy Couture has seen a steady recovery, particularly in its e-commerce channel. The brand, which has transitioned from relying heavily on physical retail stores to focusing on online and licensed product sales, is experiencing a positive growth trajectory. In 2025, Juicy Couture’s global revenue is estimated to be in the range of $100 million to $120 million. This figure reflects not only its resurgence among millennials and Gen Z consumers but also its broader global presence, especially in markets like the U.S., U.K., and parts of Asia and the Middle East.
The brand has made a strategic shift towards digital-first growth, leveraging online platforms such as its official website and major third-party e-commerce sites to boost direct-to-consumer sales. The success of the brand’s online presence can be seen in the significant increase in annual sales from its e-commerce division, which is projected to contribute around 20% to 25% of total revenue in 2025.
Juicy Couture’s success is also driven by collaborations and partnerships with other brands, especially in the luxury streetwear sector. These collaborations not only generate revenue from exclusive collections but also keep the brand relevant and trendy in the ever-evolving fashion market. Celebrity endorsements, particularly from influencers and cultural icons, continue to play a pivotal role in marketing strategies, resulting in increased consumer interest and higher sales figures.
In addition to its direct sales and collaborations, licensed products across categories like accessories, fragrance, and footwear contribute significantly to its bottom line. Through its licensing deals, Juicy Couture benefits from an extended product range without the need for in-house production, allowing the brand to tap into markets and product segments that it would otherwise be unable to access.
Juicy Couture Net Worth
As of July 2025, Juicy Couture’s net worth is estimated to be between $500 million and $700 million. This valuation comes from a combination of factors including its brand equity, global presence, and the ongoing success of its licensed product lines. The brand’s net worth reflects its ability to generate consistent revenue through a combination of its iconic fashion items (such as tracksuits) and its appeal to new generations of consumers who are nostalgic for early 2000s fashion.
The brand’s resurgence in the market has added considerable value, particularly with the growing demand for “Y2K” (Year 2000) fashion trends, which Juicy Couture is strongly associated with. Its partnerships and collaborations with other fashion brands, both luxury and high-street, have further bolstered its financial standing. These collaborations not only contribute to the top line but also enhance the brand’s perception and desirability, ultimately elevating its overall valuation.
Moreover, Juicy Couture’s fragrance line remains a significant asset, generating millions in annual sales, and contributing to the brand’s overall valuation. The brand has leveraged its reputation and status within pop culture, particularly among younger consumers, which has kept it highly relevant despite challenges faced by the fashion industry in the past decade.
Here is an overview of the estimated historical revenue and net worth of Juicy Couture from 2015 to 2025:
| Year | Estimated Annual Revenue | Estimated Net Worth |
|---|---|---|
| 2015 | $75 million | $300 million |
| 2016 | $70 million | $280 million |
| 2017 | $65 million | $260 million |
| 2018 | $68 million | $275 million |
| 2019 | $72 million | $290 million |
| 2020 | $60 million | $250 million |
| 2021 | $65 million | $270 million |
| 2022 | $85 million | $350 million |
| 2023 | $95 million | $420 million |
| 2024 | $110 million | $500 million |
| 2025 | $120 million | $600–700 million |
Brands Owned by Juicy Couture
Here is a breakdown of the brands, sub-labels, licensed divisions, and partnerships operated under the Juicy Couture name as of 2025:
| Division / Brand | Type | Description | Target Market | Distribution Channels |
|---|---|---|---|---|
| Juicy Couture Black Label | Premium Fashion Line | Higher-end, fashion-forward line with luxe fabrics and sleek silhouettes. | Millennials, Gen Z (urban) | Upscale department stores, online retail |
| Juicy Couture Sport | Activewear/Athleisure | Athletic and leisurewear including leggings, hoodies, sneakers. | Fitness-conscious youth | E-commerce, select retailers, sports stores |
| Juicy Couture Fragrance | Beauty & Fragrance | Signature perfume line featuring “Viva La Juicy” and others. | Women aged 18–45 | Beauty stores, online, duty-free, boutiques |
| Juicy Couture Accessories | Fashion Accessories | Handbags, watches, jewelry, and small leather goods. | Fashion-forward consumers | Department stores, boutiques, online stores |
| Juicy Couture Footwear | Shoes & Fashion Footwear | Branded sneakers, sandals, boots, and glam footwear. | Global teen & women’s market | Retail partners, e-commerce, collaborations |
| Juicy Couture Swimwear | Seasonal Fashion Line | Bikinis, one-pieces, cover-ups, beach accessories. | Summer shoppers, resort markets | Fashion e-commerce, seasonal pop-ups |
| Juicy Couture Kids | Children’s Fashion | Miniature tracksuits, shoes, and accessories for children. | Parents, kids 2–12 | Specialty stores, online, global licensees |
| Juicy Couture x Collaborations | Limited Capsule Collections | Co-branded fashion with influencers, designers, celebrities. | Trend-driven consumers | Fast fashion chains, online exclusives |
| Juicy Couture Home (New) | Home & Lifestyle Goods | Robes, blankets, pillows, candles—targeting luxury at-home comfort. | Female millennials, gift market | Online, homeware retailers (pilot phase) |
| Juicy Couture Digital Apparel | Virtual Fashion / NFT | Experimental digital wearables for avatars and virtual spaces. | Gen Z, digital natives | Virtual platforms, NFT marketplaces |
Juicy Couture Black Label
Juicy Couture Black Label is the premium line of the brand. It features more refined, fashion-forward designs with higher-quality fabrics and modern tailoring. This line is sold at upscale department stores and select online retailers. It targets older millennials and Gen Z shoppers who want a blend of nostalgia and modern luxury. Black Label collections often include elevated tracksuits, statement outerwear, and embellished accessories.
Juicy Couture Sport
Juicy Couture Sport is a category dedicated to activewear and athleisure, including leggings, sports bras, hoodies, and sneakers. The Sport division reflects the brand’s evolution in line with health and wellness trends. It is a high-performing division for the brand in both North American and Asian markets, with growing popularity in gym-to-street fashion. This division is often featured in capsule drops and influencer campaigns.
Juicy Couture Fragrance
Juicy Couture Fragrance is one of the brand’s most profitable and longstanding licensed product lines. Operated in partnership with major fragrance companies, this division includes best-selling perfumes such as Viva La Juicy, I Am Juicy Couture, and Oui Juicy Couture. These fragrances are sold worldwide in beauty stores, online platforms, and duty-free retail outlets. Fragrance remains a significant brand equity builder and revenue generator.
Juicy Couture Accessories
This division includes handbags, watches, jewelry, sunglasses, belts, and small leather goods. Juicy Couture Accessories is a key component of the brand’s lifestyle offering. These products are sold both as part of the core collections and as stand-alone accessories through retailers like department stores, e-commerce platforms, and international distributors. This line often features the classic “JC” logo and rhinestone embellishments.
Juicy Couture Footwear
Juicy Couture has a dedicated footwear line that includes sneakers, sandals, boots, and heels. The footwear division blends casual and glam elements, staying true to the brand’s aesthetic. It has been especially successful in markets such as the Middle East and the U.K., where bold and feminine fashion is in demand. The line is also part of frequent limited-edition collaborations with designers and celebrities.
Juicy Couture Swimwear
The swimwear collection under Juicy Couture is a seasonal division that includes bikinis, one-pieces, cover-ups, and beach accessories. Known for bright colors, playful cuts, and luxe detailing, Juicy Couture Swimwear caters to a fashion-forward, vacation-ready demographic. It is sold in both physical retail stores and online, and is often featured in summer campaigns.
Juicy Couture Kids
Juicy Couture Kids is the children’s clothing and accessories line, offering scaled-down versions of the brand’s classic styles. This division includes tracksuits, dresses, shoes, and even mini bags. Targeted at fashionable parents and young style influencers, the line is especially popular in Asia and the Middle East.
Juicy Couture x Collaborations
Juicy Couture regularly engages in branded collaborations and limited-edition capsule collections. These include co-branded product lines with influencers, fashion designers, and fast-fashion retailers. Notable examples include partnerships with Urban Outfitters, Kappa, Ganni, and even music artists. These collaborations are typically time-limited and often sell out quickly, boosting brand visibility and sales.
Juicy Couture Home (Emerging Division)
As of 2025, Juicy Couture is piloting a home lifestyle division, which includes throw blankets, robes, pillows, scented candles, and loungewear sets intended for home use. While not yet a full-fledged business unit, early market tests in this segment have been promising, particularly in North America and parts of Europe.
Juicy Couture Digital & NFT Apparel (Conceptual)
Juicy Couture has begun experimenting with digital fashion items, including NFT-based apparel and virtual accessories. These items are designed for use in online avatars, gaming platforms, and virtual stores. Though still in development, this signals the brand’s interest in participating in the evolving fashion metaverse and tapping into younger, tech-savvy audiences.
Final Thoughts
Juicy Couture is currently owned by Authentic Brands Group, a global powerhouse in brand management. Although it started as a small boutique label, Juicy has evolved under ABG’s ownership. It continues to thrive through strategic licensing, celebrity collaborations, and nostalgic comebacks. Its ownership by ABG ensures the brand remains relevant while being operated by expert partners worldwide.
FAQs
Who is the new owner of Juicy Couture?
The current and sole owner of Juicy Couture is Authentic Brands Group (ABG). ABG acquired the brand in 2013 and continues to own and manage it through a global licensing and brand development model.
Who owns Juicy Couture tracksuits?
Juicy Couture tracksuits are designed and distributed by licensees under the ownership of Authentic Brands Group. ABG owns the brand, but third-party partners manufacture and sell the tracksuits under licensing agreements.
Who owns Juicy Couture brand?
Authentic Brands Group owns the Juicy Couture brand. It is not independently operated and is part of ABG’s diverse fashion and lifestyle brand portfolio.
Is Juicy Couture a luxury brand?
Juicy Couture is considered a “accessible luxury” or “premium lifestyle” brand, not a high-end luxury fashion house. It blends casual wear with glam styling and became popular for its velour tracksuits and celebrity-endorsed pieces. It offers affordable luxury, especially in fragrance, accessories, and loungewear.
When was Juicy Couture sold?
Juicy Couture was sold to Authentic Brands Group in October 2013. Before that, it was owned by Liz Claiborne Inc., which later became Fifth & Pacific Companies.
What celebrity owns Juicy Couture?
No celebrity owns Juicy Couture. However, celebrities like Shaquille O’Neal and David Beckham are investors in Authentic Brands Group, which owns Juicy Couture. They do not hold direct ownership in the Juicy Couture brand itself.
Does Paris Hilton own Juicy Couture?
No, Paris Hilton does not own Juicy Couture. She was one of the brand’s most iconic early adopters and helped popularize it in the early 2000s. However, she has no financial or ownership stake in the company.
Is Juicy Couture from Victoria’s Secret?
No, Juicy Couture is not related to Victoria’s Secret. Juicy was founded independently in Los Angeles and was never part of L Brands, the parent company of Victoria’s Secret. The brands have different origins, owners, and target audiences.
Who made Juicy Couture popular?
Madonna, followed by Paris Hilton, Jennifer Lopez, Britney Spears, and other early 2000s celebrities, made Juicy Couture popular. Their public appearances in Juicy tracksuits turned the brand into a global fashion phenomenon.
When was Juicy Couture founded?
Juicy Couture was founded in 1997 in Los Angeles, California.
Who created Juicy Couture?
Juicy Couture was created by Pamela Skaist-Levy and Gela Nash-Taylor. They started the brand with a focus on fashion-forward casualwear and gained widespread attention through strategic celebrity outreach.
Is Juicy Couture expensive?
Juicy Couture is moderately priced, offering “affordable glam.” Some items like tracksuits, fragrances, and accessories are accessible, while special editions or collaborations can be more expensive. It is not considered high-end luxury, but rather trendy and premium.
Why is Juicy Couture called?
The name “Juicy Couture” was chosen to reflect the founders’ vision of combining luxury (“couture”) with playful, youthful energy (“juicy”). It represents a mix of California casual and runway-inspired glam—a key identity of the brand.
Did Liz Claiborne own Juicy Couture?
Yes, Liz Claiborne Inc. (later renamed Fifth & Pacific) owned Juicy Couture from 2003 until it sold the brand in 2013.
Is Juicy Couture still in business?
Yes, Juicy Couture is active and continues to operate through retail partners and online platforms worldwide.
Does Shaquille O’Neal own Juicy Couture?
No, but he owns a stake in ABG, which owns Juicy Couture.
Where is Juicy Couture headquartered?
Juicy Couture is headquartered within Authentic Brands Group’s New York City offices.
Who designs for Juicy Couture now?
Designs are handled by ABG’s licensed partners who manage seasonal collections and brand creative direction.