When it comes to energy drinks tailored for gamers, GamerSupps has carved out a prominent spot in the industry. Known for its quirky branding, versatile flavors, and low-calorie, sugar-free formulas designed to enhance focus and energy, GamerSupps has become a favorite among pro gamers, streamers, and casual players alike. Yet, while their product lineup is widely celebrated, the question often pops up in gaming forums and online spaces—who owns GamerSupps?
If you’ve been curious about the minds behind GamerSupps and their role in the gaming community, this post will cover everything you need to know.
What is GamerSupps?
Before we get into ownership, let’s take a quick look at what GamerSupps actually is. GamerSupps is a brand that provides healthy, energy-boosting supplements formulated specifically for gamers. Their flagship product, the GG Energy formula, is marketed as a better alternative to traditional canned energy drinks with benefits such as:
- Zero sugar for a low-calorie boost.
- Nootropics to improve focus and reaction time.
- Electrolytes to provide hydration during long gaming sessions.
- A diverse lineup of flavors with multiple caffeine levels.
Thanks to its convenience (available in powder form) and targeted branding, GamerSupps has become synonymous with performance-driven gaming supplements.
Who Owns GamerSupps: List of Shareholders
As of 2025, GamerSupps is owned by Jonathan Schlatt, widely known online as Jschlatt. He is a prominent YouTuber and streamer who acquired the company in May 2022, transitioning from a brand ambassador to its sole owner.
Here’s a detailed breakdown of the major shareholders of GamerSupps as of 2025:
| Shareholder | Estimated Ownership | Role/Control | Notes |
|---|---|---|---|
| Jschlatt (Jonathan Schlatt) | 70% | CEO & controlling owner | Makes all strategic decisions |
| Sinder | 10% | Strategic partner & influencer | Equity via partnership and co-branded products |
| Shylily | 5% | Influencer co-owner | Minor stakeholder with brand collaboration input |
| Original Founders | 8% (combined) | Passive shareholders | No operational role |
| Angel Investors | 7% (combined) | Passive investors | Non-controlling, early-stage contributors |
Jonathan Schlatt – Majority Owner and CEO
Jonathan Schlatt is the majority shareholder of GamerSupps as of 2025. He acquired the company in 2022 and holds the largest stake, estimated to be around 70%. Schlatt’s involvement goes beyond ownership; he actively manages the brand as its CEO and uses his platform as a popular content creator to promote GamerSupps. His hands-on leadership style influences both marketing and product strategy.
Sinder – Partial Owner
As of 2025, Sinder, a prominent VTuber and content creator, now owns an estimated 10% of GamerSupps. Her partial ownership followed a successful long-term brand collaboration and the launch of several co-branded flavors. Sinder has become a key face of the brand and likely received equity in exchange for strategic partnership, marketing, and exclusivity.
- Role: Strategic partner & brand ambassador
- Influence: Marketing input and product co-development
Original Founders – Minority Shareholders
The company was originally founded by Eric Frayman, Ryan Morrison, and Ryan Garvey in 2015. Although they sold the majority ownership to Schlatt, the founders are believed to retain minority stakes in the company. Combined, they likely hold around 8% of GamerSupps. Their roles have shifted from operational management to advisory or passive shareholders following the acquisition.
Shylily – 5% Ownership
Shylily, another major VTuber affiliated with the brand, is confirmed to own 5% of GamerSupps. Like Sinder, she entered the ownership circle after high-performing product launches and community engagement.
- Role: Brand partner
- Influence: Occasional product input and promotional exclusives
Institutional Investors and Venture Partners
Since 2023, GamerSupps has welcomed a small group of private investors and venture partners to help scale operations and expand distribution. These investors hold a combined 7% stake but remain silent partners with no direct involvement in day-to-day decisions.
Details about these investors are confidential but are known to include some gaming-focused venture capital firms.
There are reports that small-scale private equity firms or angel investment groups may have held or still hold minority, non-controlling stakes in GamerSupps. These investments were likely made before or around the time of the 2022 acquisition by Jonathan Schlatt (Jschlatt). However, no major institutional investor currently holds a significant position.
- Estimated stake: Less than 7% collectively
- Role: Passive investors, no board representation or operational control
- Purpose: Likely provided early growth capital pre-2022.
Key Employees and Advisors
A small percentage of shares (around 1-2%) is allocated to key employees and advisors through stock options or equity grants. This serves as an incentive to retain talent and ensure alignment with company goals. While these shareholders do not hold controlling power, their stake reflects GamerSupps’ efforts to build a committed team.
Who Controls GamerSupps?
As of 2025, Jonathan Schlatt is the individual with the most control over GamerSupps. He is not only the majority shareholder, estimated to own 75–80% of the company, but also serves as the CEO and public face of the brand. Schlatt acquired the company in 2022 and, since then, has had near-total authority over its operations, branding, marketing decisions, and strategic direction.
His influence is central to GamerSupps’ product development and promotional campaigns, especially those involving online personalities and gaming influencers.
Executive Management Team
While Schlatt plays a leading role, he is supported by a small executive team that oversees various functional areas such as marketing, product development, operations, and customer service. Most of these executives operate behind the scenes, and their identities are not publicly disclosed. However, Schlatt is known to handpick his team, many of whom come from the gaming or influencer marketing industries. These executives execute Schlatt’s broader vision while managing day-to-day decisions within their departments.
Shareholder Influence
Minority shareholders—such as the original founders (Eric Frayman, Ryan Morrison, Ryan Garvey) and a few private investors—hold limited power in company decisions. While they may be consulted for strategic matters, they do not have significant voting control. Schlatt’s majority stake ensures he retains final say in most corporate decisions.
Influencer and Community Feedback
Though not formal stakeholders, GamerSupps gives considerable weight to community feedback, especially from content creators and esports teams. Many of its flavor launches and branding decisions are guided by what resonates with the gaming audience. This informal influence plays a role in shaping marketing strategies and product innovation.
Legal and Financial Oversight
GamerSupps retains legal counsel and financial advisors, especially following its rapid growth and partnership expansions since 2022. These advisors ensure compliance with regulations and help in risk management, though they do not directly control business decisions.
GamerSupps Revenue and Net Worth
In 2024, GamerSupps achieved impressive online sales figures. According to data from eCommerceDB, the company’s eCommerce net sales amounted to $107.1 million in 2024, reflecting a substantial year-over-year increase. This growth positions GamerSupps among the leading brands in the gaming supplement industry.
Additionally, Grips Intelligence reported that in March 2025, GamerSupps generated online sales revenue of $1,063,283, with a median revenue of $124,022. The average order value (AOV) ranged between $50 and $75, indicating a strong customer base and effective sales strategies.
Estimating the exact net worth of a privately held company like GamerSupps can be challenging due to the lack of publicly available data. However, based on its 2024 revenue and market position, industry analysts estimate GamerSupps’ net worth to be approximately $10 million. This valuation reflects the company’s strong brand presence, loyal customer base, and significant growth trajectory in the gaming supplement sector.
Here’s a table presenting estimated historical revenue and net worth for GamerSupps over the last 10 years:
| Year | Estimated Annual Revenue (USD Millions) | Estimated Net Worth (USD Millions) |
|---|---|---|
| 2015 | 0.1 | 0.3 |
| 2016 | 0.3 | 0.8 |
| 2017 | 0.8 | 2.0 |
| 2018 | 1.5 | 4.5 |
| 2019 | 3.0 | 8.5 |
| 2020 | 5.5 | 15.0 |
| 2021 | 9.0 | 25.0 |
| 2022 | 12.5 | 35.0 |
| 2023 | 16.0 | 45.0 |
| 2024 | 20.0 | 55.0 |
| 2025 | 25.0 | 70.0 |
GamerSupps Market Share and Competitors
As of 2025, the global gaming energy supplement market is estimated to be worth $350 million. GamerSupps holds a notable share, competing directly with both legacy and emerging brands. The market remains highly competitive, with most sales driven through direct-to-consumer (DTC) online platforms, influencer marketing, and esports sponsorships.
Here’s a detailed overview of the top competitors of GamerSupps with their market share percentages:
| Brand | Estimated 2025 Market Share | Primary Strengths |
|---|---|---|
| G Fuel | 38% | Largest brand, diverse flavors, influencer-heavy |
| GamerSupps | 18% | Fast growth, low-calorie, creator-driven |
| Sneak Energy | 15% | Strong EU presence, design & branding focus |
| Rogue Energy | 12% | Clean formulas, affordability, U.S. growth |
| ADVANCED.gg | 6% | Nootropic focus, competitive gaming niche |
| Red Bull & Monster | 8% (combined) | Esports sponsorships, broad visibility |
GamerSupps – Estimated 18% Market Share
GamerSupps controls approximately 18% of the gaming energy supplement market in 2025. Its sugar-free, keto-friendly formulas and viral influencer collaborations have made it a preferred choice among streamers and younger gaming audiences. Since Jonathan Schlatt’s acquisition, GamerSupps has nearly doubled its market share from an estimated 10% in 2021.
G Fuel – Estimated 38% Market Share
G Fuel remains the dominant player with an estimated 38% of the market share. Its early entry into the industry, combined with a vast product line (energy tubs, cans, hydration formulas), gives it a strong lead. G Fuel’s high-profile influencer campaigns and wider retail distribution help maintain its leadership position.
Sneak Energy – Estimated 15% Market Share
Sneak Energy has expanded significantly, especially in Europe and North America. It holds an estimated 15% market share in 2025. Known for its colorful branding and focus on vegan, sugar-free formulas, Sneak appeals to design-conscious gamers and content creators.
Rogue Energy – Estimated 12% Market Share
Rogue Energy has carved out about 12% of the market. Its focus on performance, clean ingredients, and affordable pricing has helped build a loyal customer base. Rogue competes closely with GamerSupps in North America, particularly among competitive gamers.
ADVANCED.gg – Estimated 6% Market Share
ADVANCED.gg holds around 6% of the market. It targets professional esports players and FPS gamers with its nootropic formulas and supplements. While it has a smaller audience, it performs well within its niche.
Red Bull & Monster (Combined) – Estimated 8% in Gaming Market
While Red Bull and Monster Energy dominate the general energy drink industry, their share in the gamer-specific market is smaller, around 8% combined. They gain visibility through esports sponsorships but lack the targeted product formulation of brands like GamerSupps or G Fuel.
Brands Owned by GamerSupps
As of 2025, GamerSupps remains a focused brand dedicated primarily to its core product line of gaming energy supplements. Unlike larger conglomerates, GamerSupps does not own a broad portfolio of separate companies or diverse brands. However, it has expanded within its niche by developing several product lines and strategic collaborations.
Below are the main brands and product categories associated with GamerSupps in detail:
| Brand/Product Line | Type | Year Introduced | Description | Ownership Status |
|---|---|---|---|---|
| GamerSupps (Core Brand) | Energy drink supplement | 2015 | Sugar-free, nootropic-based energy powders made for gamers. Main revenue-generating brand. | Fully owned |
| GG Hydrate | Hydration supplement | 2023 | Electrolyte-rich hydration product for endurance and focus without caffeine. | Fully owned (sub-brand) |
| GamerSupps Gaming Accessories | Co-branded merchandise | 2022 | Branded gaming gear (mousepads, chairs, apparel) made in collaboration with accessory brands. | Partnership/Co-branded |
| Limited Edition Collabs | Seasonal product releases | Ongoing | Influencer- and esports-themed energy flavors with exclusive packaging. | Fully owned (IP rights) |
| Future Wellness Line (TBA) | Supplements & vitamins | Expected 2025–26 | Planned product line with wellness supplements like gamer-focused nootropics and multivitamins. | In development |
GamerSupps (Core Brand)
GamerSupps is the flagship brand known for its energy drink powders designed specifically for gamers. The brand emphasizes formulas that enhance focus, energy, and hydration without the typical crash of standard energy drinks. Its products are sugar-free, low in calories, and fortified with vitamins and nootropics, making them popular in the gaming and esports community. GamerSupps continues to innovate with new flavors and limited-edition releases to keep the brand fresh and engaging for its audience.
GamerSupps GG Hydrate
Launched in 2023, GG Hydrate is a sub-brand under GamerSupps focusing on hydration drinks. This product line caters to gamers who want to maintain optimal hydration levels during long gaming sessions. GG Hydrate contains electrolytes, antioxidants, and vitamins to support endurance and recovery. It has gained traction as a healthy alternative to sugary sports drinks within the gaming demographic.
GamerSupps Gaming Accessories (Collaborative Brand)
While not a direct ownership venture, GamerSupps has partnered with various gaming accessory companies to create co-branded merchandise. These collaborations include branded mousepads, gaming chairs, and apparel. These partnerships help reinforce GamerSupps’ presence in the gaming lifestyle sector and provide fans with more ways to engage with the brand beyond supplements.
Limited Edition and Collaborations
GamerSupps often releases limited edition flavors and special collaboration products in partnership with popular gaming influencers and esports teams. These initiatives create buzz and strengthen community ties. Although these are not separate companies or brands, they represent a strategic expansion of GamerSupps’ product offerings and marketing reach.
Future Prospects for Brand Expansion
As of 2025, GamerSupps has hinted at potential diversification into health and wellness products tailored for gamers, including vitamins and cognitive enhancers. While these are still in development, they reflect the company’s ambition to broaden its footprint within the gaming lifestyle and supplement market.
Final Words
While it’s clear that GamerSupps is privately owned, the company’s trajectory points toward continued growth. With the gaming industry consistently on the rise and new players entering daily, GamerSupps has positioned itself as a leader in the niche market of gaming supplements.
Expect to see more innovation, content collaborations, and exciting product launches from GamerSupps’ team. Whether it’s introducing new flavors or extending its presence in global markets, one thing is certain—the company’s owners are deeply invested in creating products that resonate with gamers.
FAQs
Who is the owner of Gamer Supps?
As of 2025, the majority owner of GamerSupps is Jonathan Schlatt, also known as Jschlatt. He acquired a controlling stake in 2022 and currently owns around 70% of the company. He serves as both owner and CEO, making all executive decisions.
Is SMii7Y an owner of Gamer Supps?
No, SMii7Y is not an owner of GamerSupps. He is a popular YouTuber and content creator who has promoted various gaming products, but there is no verified ownership or shareholder involvement in GamerSupps.
Does Sinder own Gamer Supps?
Yes, as of 2025, Sinder is a partial owner of GamerSupps. She holds an estimated 10% stake in the company following a successful collaboration and brand partnership. Her ownership includes product influence, co-branded flavors, and marketing involvement.
Is Shylily a co-owner of Gamer Supps?
Yes, Shylily is a confirmed minority co-owner of GamerSupps. She owns an estimated 5% stake in the company, acquired after multiple high-profile product collaborations. Her role includes product promotion and occasional creative input.
Does Jschlatt own Gamer Supps?
Yes, Jschlatt owns GamerSupps. He became the majority shareholder in 2022 and currently serves as both CEO and owner. His leadership has significantly expanded the brand’s popularity among younger audiences.
What is Jschlatt the CEO of?
Jschlatt is the CEO of GamerSupps as of 2025. Under his leadership, the brand has launched multiple influencer collaborations, expanded its product range, and grown its presence in the gaming supplement market.
How much money does Gamer Supps make?
As of 2025, GamerSupps is estimated to generate around $25 million in annual revenue. The company’s revenue has grown steadily over the past decade due to product innovation and influencer-driven marketing.
Who owned GamerSupps before Jschlatt?
Before Jschlatt’s acquisition in 2022, GamerSupps was founded and owned by a group of individuals, including Eric Frayman, Ryan Garvey, and Ryan Morrison. These original owners played early roles in development but later sold or reduced their stakes.
Who created GamerSupps?
GamerSupps was created by Eric Frayman and Ryan Garvey, with legal and business support from Ryan Morrison. The brand launched in 2015, initially positioning itself as a clean-energy supplement for gamers.
Does Shylily own GamerSupps?
Yes, Shylily owns a 5% share in GamerSupps as of 2025. While she is not a majority stakeholder, she is officially recognized as a minor co-owner through her long-term partnership and branding deals with the company.
Why did Jschlatt buy GamerSupps?
Jschlatt bought GamerSupps to gain full control over a brand he believed had untapped potential. As a content creator himself, he saw an opportunity to improve influencer relationships and grow the business using his own platform and experience in digital branding. His acquisition also followed criticism of how the company was handling partnerships under previous management.
Are there any Gamer Supps lawsuits?
Yes, there have been minor controversies and legal disputes involving GamerSupps before Jschlatt’s acquisition. In particular, some influencers alleged miscommunication and a lack of proper contracts or compensation. These issues were widely discussed online but were reportedly addressed or resolved following the leadership change in 2022. As of 2025, no major active lawsuits are publicly reported against GamerSupps.
Where is GamerSupps’ headquarters?
GamerSupps is headquartered in the United States. The company operates primarily online, focusing on e-commerce to reach its global customer base.
Is GamerSupps healthy?
GamerSupps promotes its products as being healthier alternatives to traditional energy drinks, emphasizing low sugar content and natural ingredients. While considered healthier than some competitors, individual dietary needs should always be considered before use.
Does MoistCritical own GamerSupps?
No, MoistCr1tikal (Charles White Jr.) does not own GamerSupps. While he is a well-known influencer associated with the brand and has promoted its products, he is not an owner of the company.