If you’re a fan of content creators, gaming, or tech-focused entrepreneurship, chances are you’ve heard the name JSchlatt. Known for his witty commentary and engaging YouTube content, JSchlatt has not only built a massive online following but also expanded his reach through intriguing business ventures. But what companies does JSchlatt own? And how do they contribute to his soaring net worth?
In this blog post, we’ll take a closer look at JSchlatt’s rise, the companies he owns, and his role as a prominent business owner in the tech and gaming space. We’ll also answer commonly asked questions about his business ventures, so stay tuned for all the details.
Who is JSchlatt?
Jonathan Schlatt, widely known by his online alias JSchlatt, is a popular YouTuber, streamer, and entrepreneur. He rose to fame on platforms like YouTube and Twitch, where his humorous commentary, gameplay videos, and involvement in online communities set him apart.
However, JSchlatt is not just a content creator. Over the years, he has evolved into an entrepreneur, leveraging his influence and expertise to invest in and co-found companies that resonate with his passion for gaming and technology.
JSchlatt has cultivated a loyal fan base, and his forays into business are a testament to his versatility as both a content creator and a sharp-minded entrepreneur.
Below is a detailed breakdown of JSchlatt’s career:
Early Life and Education
Real Name: Johnathan Schlatt
Born: September 10, 1999
Location: New York, USA (later moved to Texas)
JSchlatt grew up in Brooklyn, New York. Not much is publicly known about his early family life, as he has remained relatively private. He studied computer science and cybersecurity in college and reportedly attended a university in New York. However, he eventually dropped out to pursue content creation full-time after gaining traction online.
YouTube Beginnings (2013–2018)
JSchlatt started his first YouTube channel in July 2013, originally uploading short videos related to game commentary, memes, and satire. Some of his earliest viral content included:
- “Elon r u ok” – A viral meme video that gained wide attention.
- “A Tribute to Minecraft” – Showcased his nostalgic and humorous style.
In these early years, he also uploaded gameplay of OpenTTD, a transport simulation game, and began building a niche audience. His early content was marked by dry humor, absurdist editing, and meme culture references.
Rise Through Commentary and Minecraft (2018–2019)
Schlatt’s growth significantly accelerated when he transitioned into commentary and Minecraft content. He started making videos satirizing internet culture, influencers, and video games, all while maintaining a sharp, ironic tone.
Joining SMP Live
In 2019, he became a part of SMP Live, a Minecraft survival multiplayer server led by CallMeCarson. This collaborative server featured many popular streamers and allowed JSchlatt to reach a much broader audience. His persona on the server – corporate, ironic, and often confrontational – became a hit among fans.
He was also a founding member of the Lunch Club, a content group with other creators like CallMeCarson, Ted Nivison, and Traves. However, the group disbanded in 2020 due to internal controversies unrelated to Schlatt directly.
Mainstream Popularity and Business Expansion (2020–2022)
The Minecraft resurgence during the pandemic brought massive success to Schlatt. He began uploading high-quality, edited videos mixing gameplay with his signature commentary, leading to millions of views.
Creation of Schlatt & Co.
In 2020, JSchlatt created Schlatt & Co., originally a satirical corporate-themed brand based on his in-game persona. It evolved into a real-world merchandise and lifestyle company, producing:
- Mugs
- Apparel
- Posters
- Limited-run joke items (like “Schlattcoin”)
Podcasting and Twitch Presence
Schlatt became a co-host of the Sleep Deprived Podcast, alongside fellow creators Aztrosist, Apandah, and FPS Diesel. The podcast became a platform for more long-form humor, life stories, and commentary.
On Twitch, he cultivated a loyal fanbase with comedic gameplay and live interactions, although he later moved away from regular streaming.
Business Investments: GamerSupps Stake (2022–Present)
In 2022, Schlatt made headlines in the creator economy by announcing he had purchased a stake in GamerSupps, an energy drink brand targeting gamers. This move marked his transition from influencer to entrepreneur and investor.
- He released his own flavor called “Juice”, which sold out and became a viral product.
- Schlatt became one of the brand’s most visible promoters, blending business with meme marketing.
Step Back from Streaming and YouTube Hiatuses (2023–2025)
While still an active presence online, JSchlatt began taking longer breaks from YouTube and Twitch, citing:
- Burnout
- Focus on business development
- Enjoying offline life more
However, he continued producing content occasionally, appearing in videos, on podcasts, and promoting his merchandise and GamerSupps collaborations.
Net Worth and Business Empire (2025)
By 2025, JSchlatt’s estimated net worth reached $8–10 million, thanks to:
- YouTube monetization
- Merch sales (Schlatt & Co. and personal brands)
- GamerSupps ownership stake
- Sponsorships and podcast revenue
He owns or partially owns at least 3–4 business entities and remains a top name in creator-driven commerce.
Legacy and Online Persona
JSchlatt is known for blending:
- Irony and satire
- Business acumen
- Creator entrepreneurship
- Long-form commentary with meme culture
Despite not being constantly active, his influence remains strong due to the quality, uniqueness, and branding of his content. He’s one of the few creators who successfully built a “fictional corporate identity” into a real-world, money-making brand.
What Companies Does JSchlatt Own: Complete List
JSchlatt’s business ventures mostly align with his core interests—technology, gaming, and digital culture. Below is a list of the companies owned by JSchlatt as of 2025:
| Company/Brand | Estimated Stake | Ownership Type | Key Details |
|---|---|---|---|
| Schlatt & Co. | 100% | Sole Proprietorship (Private) | Satirical corporate-themed brand turned into real merchandise and content brand. Fully owned and operated by JSchlatt. Offers humor-based apparel and products. |
| GamerSupps | 70% | Partial Shareholder (Private) | Energy drink company catering to gamers. JSchlatt owns a portion and collaborates on custom products like his flavor “Juice”. |
| Schlatt Media (Unofficial Name) | 100% | Sole Proprietorship / LLC | Not formally announced but refers to his content business structure including YouTube, Twitch, podcast income, and sponsorship deals. |
| JSchlatt Merch | 100% | Sole Proprietorship (Private) | Independent merchandise line with custom quotes and limited-edition drops. Likely fulfilled by platforms like Creator Ink. |
| Sleep Deprived Podcast | 25% (Assumed Equal Partnership) | Collaborative Venture | Co-hosted with three other creators. While not a formal company, it operates like a business entity with shared revenue from podcast platforms and ads. |
| Lunch Club (Former) | 0% (No longer active) | Past Collaboration | JSchlatt was part of this now-defunct content group. No ownership stake remains. |
Schlatt & Co.
Schlatt & Co. is arguably the most recognizable brand associated with JSchlatt. More than just a meme or an ironic corporate satire, Schlatt & Co. started as a fictional business in his YouTube and Twitch content, evolving into a full-blown merch and lifestyle brand.
The company is fully owned and operated by JSchlatt, with some collaborative design efforts occasionally coming from artists and online creators. It is a private business, with no external investors publicly known.
Key Features
- Offers limited-edition merchandise including shirts, mugs, and other novelty items.
- Known for satirical branding with slogans like “We Care About Money” and “Trust Schlatt & Co.”
- Builds upon Schlatt’s ironic corporate persona to engage fans with humor-infused products.
GamerSupps (Majority Owner)
GamerSupps is an energy drink company focused on gaming and esports. While not founded by JSchlatt, he became a significant part of the brand when he acquired a stake in it in 2022, eventually becoming a partial owner.
The company is privately owned, with multiple stakeholders. JSchlatt is one of the known shareholders. His involvement goes beyond sponsorships, as he actively promotes the brand and has custom products released under his name.
Key Features
- Specializes in zero-calorie, keto-friendly energy drinks marketed toward gamers.
- JSchlatt has his own flavor called “Juice” which became a viral product.
- Active in influencer marketing, with various creators involved in partnerships.
Schlatt Media (Unofficial Name)
While not formally announced as a standalone company, Schlatt’s digital operations—content creation, brand partnerships, and media production—are likely structured under a media business. This allows him to manage taxes, sponsorships, and ad revenue more efficiently. Many creators establish LLCs or similar entities to manage their business assets, and it’s believed JSchlatt has done the same.
Owned solely by JSchlatt and managed either directly by him or with assistance from a small team of advisors, editors, and managers.
Key Features
- Includes income from YouTube ad revenue, Twitch subs/donations, and sponsorships.
- Manages collaborations with other creators and businesses.
- Potentially operates under a legal entity that handles contracts and partnerships.
JSchlatt Merch
Separate from Schlatt & Co., JSchlatt’s personal merchandise line features items that reflect his online persona, including quotes, memes, and custom art.
Fully owned by JSchlatt, likely in collaboration with third-party platforms like Creator Ink or CrowdMade for fulfillment and design.
Key Features
- Features catchphrases like “Schlattcoin,” “The Funny Mic,” and more.
- High demand during limited drops, creating hype and exclusivity.
- Aimed at his core YouTube and Twitch audiences.
Collaborations and Appearances in Other Projects
While not full ownership, JSchlatt is involved in multiple collaborative YouTube groups and podcasts, including:
- Lunch Club (Former Member): A group of creators producing collaborative content, now disbanded.
- Sleep Deprived Podcast: A podcast he co-hosts with other creators, blending humor and real-life discussions.
These are not standalone businesses under his full ownership, but they reflect the entrepreneurial ecosystem he operates within.
JSchlatt’s Net Worth
As of May 2025, JSchlatt’s net worth is estimated to be between $8 million and $10 million, reflecting his success as a content creator, entrepreneur, and internet personality.
JSchlatt enjoys a comfortable lifestyle, owning luxury vehicles such as a Mercedes-Benz E-Class and a Lamborghini Gallardo. He resides in the United States, where he continues to expand his content creation and business endeavors.
With a diversified portfolio encompassing content creation, merchandise, and business ventures, JSchlatt’s financial trajectory appears positive. His ability to engage a broad audience and monetize his brand effectively positions him for continued growth in the digital entertainment industry.
Here’s a breakdown of his main income streams and earnings from different sources:
| Income Source | Estimated Annual Earnings | Details |
|---|---|---|
| YouTube Ad Revenue | $360K – $1M+ | Earnings from multiple channels with millions of subscribers. |
| Twitch Streaming | $60K – $120K | Income from subscriptions, donations, and advertisements. |
| Merchandise Sales | $60K – $180K | Revenue from branded products sold through his online store. |
| Sponsorships & Brand Deals | $100K – $300K | Collaborations with various brands and promotional activities. |
| Business Ventures | Variable | Income from entrepreneurial activities and investments. |
Here’s a table of JSchlatt’s estimated net worth over the past 10 years (2015–2025):
| Year | Estimated Net Worth | Key Milestones and Income Sources |
|---|---|---|
| 2015 | <$10,000 | Started YouTube channel. Minimal monetization. No major audience or income yet. |
| 2016 | ~$15,000 | Gained small following from OpenTTD and Meme Reviews. Early YouTube AdSense income. |
| 2017 | ~$30,000 | Continued slow growth on YouTube; modest ad revenue and donations from early Twitch streams. |
| 2018 | ~$75,000 | Channel growth accelerates. Launch of The Weekly Slap. Collaborations with other creators begin. |
| 2019 | ~$250,000 | Joins Lunch Club. Becomes popular in Minecraft and commentary content. Significant sub growth. |
| 2020 | ~$1 million | Major surge from Minecraft resurgence. Begins selling merch. Sponsorships and Twitch explode. |
| 2021 | ~$2.5 million | Launch of Schlatt & Co. and diversified merch. Greater presence in Twitch and podcasting. |
| 2022 | ~$4 million | Invests in GamerSupps and launches his own flavor. Increased ad revenue and business involvement. |
| 2023 | ~$6 million | Continued success across YouTube, Twitch, and business. Podcast and merch sales contribute steadily. |
| 2024 | ~$8 million | Expands business presence. Schlatt-branded products and GamerSupps stake increase valuation. |
| 2025 | $8–10 million | Current estimated range. Income from YouTube, merch, brand ownership, GamerSupps stake, and podcasts. |
Final Thoughts
JSchlatt has carved a unique path in the digital creator world, blending satire, business savvy, and an unmistakable personality. What began as meme-laced gaming videos evolved into a full-fledged brand ecosystem spanning merchandise, podcasting, and corporate-style humor. From Schlatt & Co. to his investment in GamerSupps, and his influence through content platforms like YouTube and the Sleep Deprived Podcast, Schlatt exemplifies the new-age digital entrepreneur.
For those wondering what companies does JSchlatt own, the answer includes several creative ventures like Schlatt & Co., his personal merchandise line, and a stake in GamerSupps—each reflecting his deep understanding of internet culture and brand-building. As of 2025, he remains a standout figure who has successfully turned digital influence into a profitable and self-sustaining empire.
FAQs
What brands does JSchlatt own?
JSchlatt owns several brands and ventures tied to his online persona:
- Schlatt & Co. – A satirical corporate-themed merchandise and lifestyle brand.
- JSchlatt Merch – Independent clothing and novelty products featuring his memes and personality.
- Schlatt Media (informal name) – Covers his YouTube, Twitch, and podcast operations.
He also has a stake in GamerSupps, an energy drink company, though he didn’t found it.
Why did JSchlatt quit YouTube?
JSchlatt hasn’t officially quit YouTube, but he has taken multiple extended breaks. These were often due to burnout, shifting creative interests, or focusing on other ventures like podcasting and business. He still occasionally uploads or appears in collaborative content.
What is JSchlatt’s legal name?
JSchlatt’s real/legal name is Johnathan Schlatt. While he hasn’t confirmed his full name in many official contexts, this is widely reported and accepted.
What is Schlatt’s real name?
Schlatt’s real name is Johnathan Schlatt, often stylized as “JSchlatt” for branding.
What personality type is JSchlatt?
JSchlatt has not publicly confirmed his MBTI type. However, fans speculate he could be an ENTP or INTP, based on his sharp wit, humor, creativity, and commentary style. This is not official and remains speculative.
Did JSchlatt quit streaming?
Yes, JSchlatt has largely stepped back from regular Twitch streaming. While he hasn’t ruled out returning occasionally, his focus has shifted to YouTube, podcasting (Sleep Deprived), and business ventures.
Does JSchlatt own Starforge?
No, JSchlatt does not own Starforge Systems. Starforge is a PC-building company co-founded by OTK members like Mizkif and Emiru. Schlatt has no confirmed ownership stake.
How many companies does JSchlatt own?
JSchlatt owns or controls 3 main business entities:
- Schlatt & Co.
- JSchlatt Merch
- Schlatt Media (umbrella for content and sponsorships)
He also owns a stake in GamerSupps, making it a partial ownership.
Who owned GamerSupps before JSchlatt?
GamerSupps was founded independently and was previously owned by its original founders and private stakeholders. The exact ownership structure before JSchlatt’s involvement is not publicly detailed.
Does JSchlatt still own GamerSupps?
Yes, as of 2025, JSchlatt still owns a stake in GamerSupps and collaborates with the brand, including having his own flavor. His stake gives him partial ownership, but he is not the majority owner.
Does JSchlatt own Youtooz?
No, JSchlatt does not own Youtooz. He has collaborated with Youtooz for collectible figures based on his character, but the company remains independently owned.
How much does JSchlatt earn?
As of 2025, JSchlatt’s estimated annual income is between $750,000 and $1.5 million+, from:
- YouTube ad revenue
- Merch sales
- Sponsorships
- Stake in GamerSupps
- Podcast income
This varies based on activity levels and product drops but reflects a high-income digital creator.