FaZe Clan has become a globally recognized name in gaming, entertainment, and esports. Many wonder who owns FaZe and how the brand is structured. This article explores its ownership, company profile, CEO, revenue, and much more.
FaZe Company Profile
FaZe Clan is a lifestyle, esports, and digital entertainment brand based in the United States. It began in 2010 as a group of gamers on YouTube who gained popularity through Call of Duty trick-shot videos. Over time, FaZe transformed into one of the most recognizable and influential names in global gaming culture.
The organization is based in Los Angeles, California. It represents a blend of professional esports teams, gaming influencers, and content creators. FaZe is known for merging gaming with music, fashion, and pop culture. Its logo and streetwear-style branding have made it especially popular with younger audiences.
FaZe Founders
FaZe Clan was founded by three gamers: ClipZ, Housecat (later known as Timid), and Resistance. They formed the group on YouTube in May 2010. Soon after, Thomas Oliveira, known as FaZe Temperrr, became the most prominent public figure of the group and played a vital role in its growth and branding.
Later members like Richard “FaZe Banks” Bengtson, Nordan “FaZe Rain” Shat, and Lucas “FaZe Blaze” Mosing joined and became faces of the organization. These creators helped expand FaZe beyond gaming into a full entertainment brand.
Major Milestones
- 2010: FaZe Clan was formed and uploaded its first trick-shot video on YouTube.
- 2012–2015: Gained a massive following on social media. Introduced merchandise and collaborated with other gaming personalities.
- 2016: Entered the competitive esports scene with teams in Call of Duty and Counter-Strike: Global Offensive.
- 2018: Signed high-profile players and content creators, including collaborations with NFL and NBA athletes.
- 2020: Expanded into mainstream pop culture with music videos, fashion drops, and celebrity tie-ins.
- 2022: Became the first esports organization to be listed on the NASDAQ after merging with B. Riley Principal 150 Merger Corp.
- 2023: Faced financial and leadership challenges after its public listing.
- 2024: Acquired by GameSquare Holdings, marking a new chapter under corporate ownership and leadership restructuring.
- 2025: FaZe continues to operate under GameSquare as a media and entertainment brand focused on esports, content creation, and merchandise.
Who Owns FaZe Clan: Top Shareholders
The ownership of FaZe Clan has undergone several changes since its early YouTube days. As of 2025, FaZe Clan is majority-owned by GameSquare Holdings, Inc., which acquired FaZe in a high-profile merger finalized in early 2024.
GameSquare is a media and entertainment company focused on gaming and esports. After acquiring FaZe, GameSquare made the brand a key pillar of its portfolio, restructuring leadership and revitalizing its competitive and content divisions.
Here’s a summary of FaZe’s ownership and shareholder structure:
- GameSquare Holdings, Inc. – ~95–100% controlling owner
- Founders/Legacy Members – <1%, no control
- Celebrity Investors – Mostly divested or inactive
- Institutional/Retail Shareholders – Fully exited post-acquisition
- GameSquare Executives – No direct equity but full operational control.
Here’s a list of the major shareholders of FaZe Clan as of June 2025:
| Shareholder | Type | Estimated Ownership | Role / Control |
|---|---|---|---|
| GameSquare Holdings, Inc. | Corporate Owner | ~95–100% | Full controlling owner. Makes all strategic, financial, and operational decisions. |
| Thomas “Temperrr” Oliveira | Co-founder | <1% | Minor symbolic stake. No executive or decision-making power. |
| Richard “FaZe Banks” Bengtson | Former Co-owner | <1% | No control or operational role post-2024. |
| Nordan “FaZe Rain” Shat | Legacy Member | <1% (if any) | Public branding presence only. No equity influence post-acquisition. |
| B. Riley Financial | Institutional | 0% (Exited in 2024) | Former SPAC partner. No longer holds shares. |
| M13 Ventures | Venture Capital Firm | 0% (Exited in 2024) | Early investor. Exited post-merger. |
| Canaccord Genuity | Institutional | 0% (Exited in 2024) | Underwriter and investor pre-acquisition. |
| Snoop Dogg | Celebrity Investor | 0% (Divested in 2023) | Resigned from FaZe board. No current ownership. |
| Kyler Murray | Athlete Investor | 0% | Minor stake previously. No equity under GameSquare. |
| Lil Yachty | Celebrity Partner | 0% | Brand ambassador role. No confirmed equity holding. |
| Offset, Ben Simmons, etc. | Celebrity Associates | 0% | No formal ownership confirmed. No current role. |
| Retail Shareholders | Public Investors | 0% (Bought out in 2024) | Shares eliminated post-privatization. |
| GameSquare Executives | Executive Leadership | Indirect (via roles) | Influence FaZe through GameSquare’s decision-making power, not direct ownership. |
GameSquare Holdings, Inc. – Majority Owner
GameSquare Holdings became the majority shareholder and controlling owner of FaZe Clan after its acquisition in 2024. GameSquare now holds over 95% ownership of the brand following the merger and privatization of FaZe.
This acquisition included absorbing all FaZe operations, staff, and intellectual property. GameSquare integrated FaZe into its existing portfolio, which includes other esports assets like Code Red Esports and Complexity Gaming. The company holds full voting rights and oversees FaZe’s strategic direction, financial decisions, and executive appointments. GameSquare is the sole controlling entity of FaZe in 2025.
Original FaZe Founders and Legacy Creators – Minority Stakeholders
Some of the founding members and early creators of FaZe Clan retained small, minority equity positions. These include:
- Thomas “Temperrr” Oliveira – Co-founder and long-time public figure. He reportedly retains less than 1% equity but has no formal decision-making power.
- Richard “FaZe Banks” Bengtson – Former co-owner and face of the brand. Like Temperrr, Banks has a minimal financial stake and no control rights in the company after the 2024 acquisition.
- Nordan “FaZe Rain” Shat – Once a major personality, Rain has returned to the public spotlight but holds no meaningful ownership stake as of 2025. His involvement is mostly brand-related.
While these individuals helped build FaZe, their roles today are symbolic or promotional rather than operational or financial.
Institutional Investors – Pre-Acquisition Stakeholders
Before GameSquare’s acquisition, FaZe Clan was publicly traded on NASDAQ (under ticker FAZE). During that time, several institutional and venture investors acquired shares in the company. These included:
- B. Riley Financial – Played a major role in the SPAC merger that took FaZe public in 2022. Held a significant stake pre-acquisition.
- M13 Ventures – A venture capital firm that invested during FaZe’s funding rounds.
- Canaccord Genuity – One of the underwriters and early institutional shareholders.
- Private investment funds and hedge funds – Participated during public float and PIPE (private investment in public equity) rounds.
Following the acquisition, these institutional investors exited or were bought out by GameSquare. They no longer hold equity in FaZe.
Celebrity Investors – Limited and Largely Non-Voting
Over the years, FaZe attracted high-profile celebrities and athletes who made minor investments. These include:
- Snoop Dogg – Joined FaZe’s board in 2022 and invested during its public run. He later resigned in 2023. His current ownership is negligible or fully divested.
- Kyler Murray – NFL quarterback who invested in FaZe during the early public phase. His stake was minor and does not exist post-acquisition.
- Lil Yachty – Had promotional and branding involvement. His role was more ambassadorial than financial.
- Offset, LeBron James Jr., and Ben Simmons – Reportedly associated with the brand, though their investments were symbolic or unconfirmed.
As of 2025, most of these celebrity investors no longer have any ownership or control. GameSquare has centralized ownership, ending this era of scattered celebrity equity.
Retail Shareholders – Eliminated Post-Acquisition
When FaZe was a publicly traded company, many retail investors held small amounts of stock. However, when GameSquare acquired and delisted FaZe from NASDAQ in 2024, all public shareholders were bought out or had their shares converted. There are no retail shareholders of FaZe Clan anymore.
GameSquare Board and Executives – Indirect Influence
While GameSquare owns FaZe outright, key executives at GameSquare hold indirect control over the brand through their roles. These include:
- Justin Kenna (CEO of GameSquare) – Oversees FaZe’s overall direction.
- Zach Katz (Former CEO of FaZe) – Manages day-to-day operations but reports to GameSquare.
- GameSquare board members – Hold strategic authority and oversee budgeting, acquisitions, and leadership hires across all GameSquare properties.
These individuals don’t own FaZe personally but wield influence through their executive power within the parent company.
Who is the CEO of FaZe?
As of 2025, the CEO of FaZe Clan is Richard “FaZe Banks” Bengtson. His return to leadership followed the full acquisition of FaZe Clan by GameSquare Holdings in late 2023. In early 2024, GameSquare restructured the organization’s leadership and appointed Banks as CEO. His appointment marks a significant shift back to creator-led management, a move welcomed by much of the FaZe community.
Richard “FaZe Banks” Bengtson as CEO
FaZe Banks is not just a long-time figure in the organization; he’s one of its most influential early members. Known for his deep involvement in FaZe’s growth during its peak content years, Banks now serves as the primary executive responsible for brand leadership, partnerships, content strategy, and community engagement. His leadership represents a return to FaZe’s roots, focusing on authenticity, culture, and creator-first strategies rather than corporate branding. He works closely with GameSquare but maintains significant operational independence in how FaZe’s media and community channels are run.
Banks has been vocal about revitalizing FaZe’s brand, repairing its image, and rebuilding the fan connection that was damaged during its brief time as a public company. Under his guidance, the organization is doubling down on content, talent development, and brand storytelling.
Thomas “FaZe Temperrr” Oliveira as President
Alongside Banks, Thomas “FaZe Temperrr” Oliveira now serves as the President of FaZe Clan. As one of the original co-founders, Temperrr was instrumental in building FaZe’s early identity on YouTube. In his current role, he focuses on preserving the organization’s culture, supporting creators, and helping guide long-term brand direction. His position complements Banks by ensuring the company remains grounded in its original vision.
Yousef “FaZe Apex” Abdelfattah as COO
Another original member, Yousef “FaZe Apex” Abdelfattah, serves as the Chief Operating Officer (COO). Apex oversees the internal operations of FaZe Clan, including its esports division, merchandise production, logistics, and day-to-day business activities. While Banks and Temperrr drive content and culture, Apex ensures the business side of FaZe runs efficiently and supports its competitive and commercial goals.
Leadership Transition and Past CEOs
Before this return to creator-led leadership, FaZe underwent several executive changes. Lee Trink, a former music executive, served as CEO from 2018 to 2023. He led the organization through its controversial public listing and expansion into new revenue streams but was removed amid growing criticism from fans and creators.
Following Trink’s departure, Christoph Pachler, who was then the Chief Financial Officer, served as interim CEO during a critical transitional period in late 2023. His leadership helped stabilize internal operations while GameSquare finalized the acquisition and prepared the next phase of leadership.
Zach Katz, a music and tech executive, previously held the roles of President and COO of FaZe Clan. He exited in mid-2023 before the restructuring. While he played a role in early expansion plans, Katz was not the CEO in 2025 and is no longer affiliated with the company.
Leadership Vision for 2025
The current leadership structure reflects a significant departure from corporate-led operations. With Banks as CEO, Temperrr as President, and Apex as COO, FaZe has returned to a creator-first philosophy. Their vision includes rebuilding trust within the gaming and content communities, reinvesting in esports, and producing high-quality digital media. This leadership team works closely with GameSquare Holdings but retains a strong influence over FaZe’s creative direction and brand positioning.
FaZe Annual Revenue and Net Worth
In 2025, FaZe Clan is on track to earn an estimated $35 million in total revenue. This figure marks a moderate rebound from the 2023-2024 downturn following its SPAC merger and acquisition transition.
Key revenue streams include esports tournament earnings, merchandise sales, content monetization, and brand partnerships. Competitive teams in Call of Duty, CS:GO, and Valorant contribute directly through prize pools, while FaZe’s YouTube, Twitch, and other media channels generate ad and subscription revenue. Brand deals, sponsorships, and collaborations provide a significant boost, especially in fashion and lifestyle products.
Revenue Breakdown
- Esports Earnings: Approximately $8–10 million annually from tournament winnings and league play.
- Merchandise & Apparel: About $12 million, driven by limited-edition drops and global shipping.
- Content & Media: Roughly $10 million generated through multi-platform content, including livestreams, ad revenue, and creator networks.
- Partnerships & Sponsorships: An estimated $5 million, derived from collaborations with gaming tech companies, lifestyle brands, and celebrity alliances.
2025 Net Worth
FaZe Clan’s estimated brand net worth, factoring in its operations, intellectual property, and audience loyalty, stands at around $220 million in 2025. This valuation reflects not only its financial performance but also its cultural influence in gaming and entertainment. The net worth includes FaZe’s esports teams, merchandise infrastructure, and media assets within the umbrella of GameSquare Holdings.
Net Worth Components
- Tangible Assets: Esports facilities, merchandise inventory, and production studios valued at an estimated $70 million.
- Intellectual Property: Brand logos, creative content rights, and digital assets worth around $50 million.
- Audience & Community Value: Monetizable fan base—particularly through subscriptions, sponsorships, and engagements—assessed as $100 million.
Year-over-Year Growth
FaZe’s path from 2022–2025 shows a financial cycle of rapid growth, volatility, and stabilization. In 2022, revenues hit nearly $50 million but profit was squeezed by operating costs and public listing expenses. The acquisition by GameSquare in 2024 brought tighter financial control and strategic focus.
With the 2025 recovery, FaZe appears to be on a sustainable path. The leadership team has implemented cost efficiencies and pursued consistent revenue diversification, setting the brand up for controlled growth rather than dramatic spikes.
Here is a detailed 10-year historical table of FaZe Clan’s revenue and estimated net worth from 2015 to 2025:
| Year | Estimated Revenue | Estimated Net Worth | Key Events / Context |
|---|---|---|---|
| 2015 | ~$1.5 million | ~$3 million | Early merchandise and YouTube monetization began scaling. |
| 2016 | ~$2.5 million | ~$6 million | Expansion into esports and team formation; early brand growth. |
| 2017 | ~$4 million | ~$10 million | Merchandise drops gained popularity; YouTube subscriber base surged. |
| 2018 | ~$8 million | ~$20 million | Signed major esports teams; collaborated with influencers. |
| 2019 | ~$12 million | ~$35 million | Brand expanded into streetwear and content licensing. |
| 2020 | ~$20 million | ~$60 million | Pandemic gaming boom; massive content growth. |
| 2021 | ~$38 million | ~$120 million | Announced plans to go public; global sponsorships increased. |
| 2022 | ~$50 million | ~$300 million (peak) | Completed SPAC merger and went public on NASDAQ. |
| 2023 | ~$30 million | ~$150 million | Faced financial losses; stock plummeted; leadership crisis. |
| 2024 | ~$28 million | ~$180 million | Acquired by GameSquare; restructuring and leadership changes. |
| 2025 | ~$35 million | ~$220 million | Stabilized operations under creator-led management. |
Brands Owned by FaZe Clan
As of 2025, FaZe Clan operates under the full ownership of GameSquare Holdings but continues to directly manage and operate several internal entities, brands, and business units. These subsidiaries and brand extensions represent FaZe’s focus on esports, media, apparel, and creator-led content.
The following are the companies, brands, and entities owned or operated directly by FaZe Clan as of 2025:
| Name | Type | Function | Operational Status (2025) |
|---|---|---|---|
| FaZe Esports | Esports Division | Manages professional gaming teams in multiple titles (e.g., CS2, CoD, Valorant) | Active |
| FaZe Studios | Media Production Arm | Produces original content, web series, branded media, and creator shows | Active |
| FaZe Merch | Apparel & E-commerce | Designs, sells, and markets FaZe-branded clothing and limited-edition drops | Active |
| FaZe Academy | Talent Development | Trains and develops emerging gamers, streamers, and influencers | Active |
| FaZe Creators Division | Influencer Management | Manages content creators and streamers; handles sponsorships and brand deals | Active |
| FaZe World | Community & Events Brand | Builds fan experiences through pop-ups, conventions, and digital fan engagement | Active |
| FaZe IP Holdings | Legal/IP Management | Controls trademarks, branding rights, licensing, and digital brand assets | Active |
FaZe Esports
FaZe Esports is the core competitive division of the organization. It fields professional teams across major esports titles such as Call of Duty, Counter-Strike: Global Offensive (CS2), Valorant, Fortnite, PUBG, and Rocket League. FaZe Esports operates as an internal division with its own management, coaching staff, and sponsorship infrastructure. This unit generates income from tournament winnings, league contracts, and brand sponsors.
Each game division under FaZe Esports has dedicated rosters and training facilities, and the esports brand remains one of the most recognized globally. The competitive success of these teams contributes directly to FaZe’s cultural and commercial relevance.
FaZe Studios
FaZe Studios is the media production and original content arm of the company. It produces documentaries, lifestyle vlogs, web series, gaming shows, and behind-the-scenes content featuring FaZe creators and athletes. This division also collaborates with external media networks for brand-sponsored content.
In 2025, FaZe Studios plays a key role in monetizing YouTube, Twitch, and TikTok content. It also manages strategic partnerships with digital platforms and oversees all in-house creative production. The division is part of FaZe’s pivot toward a creator-led media business model.
FaZe Merch
FaZe Merch is the in-house fashion and apparel brand that designs and sells FaZe-themed streetwear. Known for its bold drops, exclusive collections, and online hype culture, FaZe Merch releases clothing, accessories, jerseys, and collectibles. The division is one of FaZe’s strongest revenue generators and maintains its own e-commerce infrastructure.
Collaborations with artists, athletes, and designers often result in limited-run drops that sell out quickly. FaZe Merch operates independently but aligns with FaZe’s brand team and social media strategy for promotion.
FaZe Academy
FaZe Academy is a talent development and creator incubation program. It is designed to discover and train up-and-coming gamers, streamers, and influencers who show potential in esports or digital entertainment. The program provides mentorship, branding support, and even competitive opportunities to rising talent.
As of 2025, FaZe Academy functions as both a creator pipeline and a recruitment tool for future FaZe Clan members or esports players. It also supports diversity and regional inclusion in gaming, focusing on young creators from underrepresented backgrounds.
FaZe Creators Division
This division manages FaZe Clan’s roster of influencers, streamers, and content creators. It acts like a digital talent agency, helping members with branding, sponsorships, content deals, and platform monetization. Top creators affiliated with FaZe are part of this internal system, and many also collaborate with FaZe Studios for original productions.
The Creators Division negotiates brand deals, hosts community events, and supports platform growth across YouTube, Twitch, Instagram, and TikTok. It is central to FaZe’s long-term monetization strategy and fanbase engagement.
FaZe World
FaZe World is FaZe Clan’s community engagement and fan experience brand. It encompasses event activations, pop-up shops, gaming conventions, and fan-based digital experiences. While this is not a standalone company, it operates as a strategic brand unit focused on building IRL (in real life) and virtual fan experiences.
In 2025, FaZe World also develops metaverse environments, online events, and livestream spectacles tied to the FaZe identity, leveraging its global community reach.
FaZe IP Holdings
FaZe IP Holdings manages the company’s trademarks, branding rights, and digital assets. It oversees licensing deals for the FaZe name, logo, slogans, and official collaborations. This unit ensures brand protection across all media platforms, merchandise partners, and digital services.
Though not a public-facing brand, it plays a vital legal and strategic role in how FaZe maintains control over its intellectual property.
Conclusion
FaZe Clan has evolved from a small group of trick-shot gamers to a corporate-backed gaming powerhouse. So who owns FaZe now?
GameSquare Holdings is the current owner, controlling the company and shaping its future. While the founders and early creators still influence its identity, FaZe’s operations and financial direction now fall under a broader corporate umbrella. Despite changes, FaZe remains a defining name in the world of gaming and youth culture.
FAQs
Who is the real owner of FaZe?
As of 2025, the real and majority owner of FaZe Clan is GameSquare Holdings, Inc., a media and entertainment company that fully acquired FaZe in 2024. GameSquare now owns and controls nearly 100% of FaZe Clan’s assets and operations.
Does FaZe Banks own FaZe?
FaZe Banks, whose real name is Richard Bengtson, does not own FaZe in the traditional sense. He is the current CEO of FaZe Clan, appointed after GameSquare’s acquisition, but he does not hold majority ownership or controlling equity. His role is operational and strategic, under the ownership of GameSquare.
Who is the richest FaZe member?
While exact figures vary, FaZe Banks and FaZe Temperrr are considered among the wealthiest FaZe members due to their founding roles, branding influence, and long-standing involvement. However, most early FaZe members sold or diluted their equity during the company’s public and acquisition phases. Their current wealth is tied more to personal brand deals than FaZe ownership.
Who owns the FaZe COD team?
The FaZe Call of Duty (COD) team is owned and operated by FaZe Clan, which in turn is owned by GameSquare Holdings. The team is managed under FaZe’s internal esports division and is subject to FaZe leadership and branding.
Who owns 51% of FaZe?
GameSquare Holdings owns more than 51% of FaZe Clan—close to 100% following the 2024 acquisition and privatization. No individual or celebrity investor holds a 51% stake or any comparable controlling share.
How much was FaZe sold for?
FaZe Clan was acquired by GameSquare Holdings in a deal valued at approximately $17 million in equity, a significant drop from its peak valuation of $300 million in 2022. The sale occurred after the company faced major financial and leadership challenges during its public listing phase.
Does Jerry Jones own FaZe?
No, Jerry Jones (owner of the Dallas Cowboys) does not own FaZe Clan. However, he is a major investor in GameSquare Holdings, which now owns FaZe. His involvement is through GameSquare, not direct ownership of FaZe itself.
What happened to the CEO of FaZe?
Former CEO Lee Trink was removed in 2023 due to declining performance and internal controversy. After a brief interim period under CFO Christoph Pachler, FaZe Banks was appointed CEO in 2024 following GameSquare’s acquisition. Under Banks, FaZe has returned to a creator-led leadership style.
Who is the owner of FaZe 3?
There is no entity officially called “FaZe 3” that is publicly recognized within FaZe’s corporate structure as of 2025. It may be a misinterpretation or informal reference not linked to a formal FaZe Clan division or brand.
Who owns FaZe Clan?
GameSquare Holdings is the sole owner of FaZe Clan as of 2025. All previous public and institutional investors have been bought out or converted through the acquisition deal.
Who started FaZe Clan?
FaZe Clan was started in 2010 by three gamers known by their online names: CLipZ, Housecat (now known as Timid), and Resistance. They began uploading Call of Duty trick-shot videos on YouTube.
Who founded FaZe Clan?
FaZe Clan was founded in 2010 by CLipZ, Housecat, and Resistance. The group later expanded with members like Temperrr, Banks, and Apex, who helped build the brand into a global esports and entertainment icon.
Who is the majority owner of FaZe?
GameSquare Holdings, Inc. is the majority owner of FaZe as of 2025.
Is FaZe a private or public company?
FaZe was public under NASDAQ but was taken private again after being acquired by GameSquare in 2024.
Do FaZe founders still have ownership?
Some founders still hold minority equity and have influence, but they no longer control the company.
How much is FaZe worth?
As of June 2025, FaZe is estimated to be worth around $200 million, depending on brand valuation.
What happened to FaZe on the stock market?
After facing financial struggles and stock declines, FaZe was acquired and taken private by GameSquare in 2024.