Who Owns New England Patriots: Ownership Explained

The New England Patriots is one of the most successful franchises in the NFL. Fans often ask who owns New England Patriots, given the team’s historic legacy and modern dominance. Ownership has played a key role in shaping the Patriots into a global sports brand.

The New England Patriots Profile

The New England Patriots is one of the most recognized franchises in the National Football League. Based in Foxborough, Massachusetts, the team has grown from modest beginnings in 1959 to become a global sports powerhouse. They were initially part of the American Football League before joining the NFL during the 1970 merger. Known for their strong fan base across New England, the Patriots have built a legacy of championships, legendary players, and historic dominance in the 2000s and 2010s.

Their home stadium, Gillette Stadium, opened in 2002 and remains one of the premier venues in professional football. As of 2025, the Patriots hold six Super Bowl titles, numerous conference championships, and remain among the most valuable sports teams in the world.

Founder

The Patriots were founded by William H. “Billy” Sullivan Jr. on November 16, 1959, when the NFL granted Boston its first major professional football franchise. Sullivan, a local businessman with deep ties to Boston, was instrumental in creating the team’s early identity as the Boston Patriots.

Under his leadership, the Patriots began play in the AFL in 1960. Sullivan owned the team until 1988, when financial pressures forced him to sell. His efforts laid the foundation for professional football’s long-term presence in New England, paving the way for the franchise’s eventual rise under later ownership.

Major Milestones

• 1959 – Franchise awarded to William H. “Billy” Sullivan Jr. as the eighth AFL team. Officially named the Boston Patriots.
• 1960 – Team plays its inaugural season in the American Football League. The first home game is held at Boston University Field.
• 1961 – The Patriots introduce “Pat Patriot” as their official team logo, which remains an iconic symbol of the franchise.
• 1963 – Patriots win the AFL Eastern Division and reach the AFL Championship Game, losing to the San Diego Chargers. This marks their first taste of postseason football.
• 1970 – Following the AFL–NFL merger, the Boston Patriots officially join the NFL. The team changes its name to the New England Patriots to reflect a broader regional identity.
• 1971 – Team relocates to Schaefer Stadium (later renamed Foxboro Stadium) in Foxborough, Massachusetts.
• 1985 – Patriots reach their first Super Bowl (XX) under coach Raymond Berry, though they lose to the Chicago Bears.
• 1988 – Billy Sullivan sells the franchise due to financial challenges. Businessman Victor Kiam becomes the new owner.
• 1992 – James Orthwein, a St. Louis businessman, acquires ownership. Orthwein plans to move the team to St. Louis permanently.
• 1994 – Robert Kraft purchases the team for $172 million, blocking relocation plans and securing the Patriots’ future in New England.
• 1996 – Patriots return to the Super Bowl (XXXI) but lose to the Green Bay Packers. This is their first Super Bowl appearance under Kraft’s ownership.
• 2000 – Robert Kraft hires Bill Belichick as head coach, a move that becomes the turning point in team history.
• 2001 – Patriots win their first Super Bowl (XXXVI) against the St. Louis Rams. Quarterback Tom Brady begins his rise to NFL superstardom.
• 2003 – Patriots win their second Super Bowl (XXXVIII), defeating the Carolina Panthers.
• 2004 – Patriots claim their third Super Bowl (XXXIX) against the Philadelphia Eagles, solidifying their early 2000s dynasty.
• 2007 – The team completes the only 16–0 regular season in NFL history, though they lose in Super Bowl XLII to the New York Giants.
• 2014 – Patriots win their fourth Super Bowl (XLIX) in a dramatic victory over the Seattle Seahawks, remembered for Malcolm Butler’s game-sealing interception.
• 2016 – Patriots stage the greatest comeback in Super Bowl history, overcoming a 28–3 deficit to defeat the Atlanta Falcons in Super Bowl LI.
• 2018 – Patriots win their sixth Super Bowl (LIII) against the Los Angeles Rams, tying the Pittsburgh Steelers for most Super Bowl titles at the time.
• 2019 – Tom Brady plays his final season with the Patriots, ending an era of dominance with Belichick.
• 2020 – Brady departs for the Tampa Bay Buccaneers, marking the start of a new era for the franchise.
• 2022 – Robert Kraft celebrates his 500th game as team owner, making him one of the longest-serving owners in NFL history.
• 2024 – Bill Belichick and the Patriots part ways after 24 seasons. Jerod Mayo is promoted to become the 15th head coach in team history.
• 2025 – Mike Vrabel, a former Patriots linebacker and team Hall of Famer, is named head coach. A statue of Tom Brady is unveiled outside Gillette Stadium, honoring the team’s greatest player.

Who Owns New England Patriots: Top Shareholders

The New England Patriots is privately owned and controlled by the Kraft family through the Kraft Group. Robert Kraft is the principal owner and remains the face of the franchise’s leadership. Since acquiring the team in 1994, the Kraft family has been instrumental in its transformation into one of the most successful and valuable franchises in professional sports.

While Robert Kraft is the primary owner, his son Jonathan Kraft plays a crucial role in operations and succession planning, ensuring long-term family control over the team.

Below is an overview of the major shareholders of the New England Patriots as of September 2025:

Robert Kraft – Principal Owner and Chairman

Robert Kraft is the majority owner of the New England Patriots. He bought the team in 1994 for $172 million, a record amount at the time. His leadership kept the team in New England, blocking a planned relocation to St. Louis. Under his ownership, the Patriots have won six Super Bowl titles and become a global sports brand.

As chairman and CEO of the Kraft Group, he holds the controlling stake and ultimate decision-making power in franchise matters. In 2025, he remains active in ownership duties while gradually preparing for succession within the family.

Jonathan Kraft – President and Heir Apparent

Jonathan Kraft, Robert Kraft’s son, serves as president of the New England Patriots. He has been deeply involved in the team’s business operations since the 1990s. Jonathan oversees day-to-day management, business strategy, and long-term planning for the franchise.

He is widely regarded as the heir to Robert Kraft’s ownership stake and will likely assume majority control in the future. In 2025, Jonathan is increasingly taking on leadership responsibilities, particularly in areas such as league negotiations, media deals, and stadium operations.

The Kraft Family’s Collective Role

While Robert and Jonathan Kraft are the visible leaders, the entire Kraft family has a role in the team’s future. Robert Kraft’s other sons, including Josh, David, and Daniel Kraft, are active in different divisions of the Kraft Group and contribute to philanthropic and community initiatives linked to the Patriots.

Though not directly involved in daily football operations, they are expected to be part of the long-term family ownership structure. This ensures that the Patriots remain under full Kraft family control beyond Robert Kraft’s era.

The New England Patriots Ownership History

The ownership of the New England Patriots has played a defining role in the team’s journey from a modest AFL franchise to one of the most successful and valuable organizations in professional sports.

The franchise has passed through the hands of several owners, each leaving their mark on its direction and stability. From the early struggles under founding owner Billy Sullivan to the financial turbulence of the 1980s and 1990s, and finally to the transformational leadership of Robert Kraft, the Patriots’ ownership story reflects resilience, vision, and an unwavering commitment to New England.

Founding and William H. “Billy” Sullivan Jr. (1959–1988)

The New England Patriots were founded in 1959 when the American Football League awarded Boston a franchise. The team was established by local businessman William H. “Billy” Sullivan Jr. Sullivan was instrumental in launching the Boston Patriots, who played their first AFL season in 1960. He owned the team for nearly three decades, overseeing the franchise through its AFL years, the 1970 AFL–NFL merger, and the move to Foxborough.

By the mid-1980s, financial difficulties began to mount, particularly after the Patriots’ appearance in Super Bowl XX. Sullivan eventually sold the team in 1988, ending his long tenure as the founding owner.

Victor Kiam Era (1988–1992)

In 1988, businessman Victor Kiam purchased the Patriots from Sullivan. Known for his flamboyant personality, Kiam also faced significant financial challenges. His ownership tenure was turbulent, marked by weak on-field performance and instability within the franchise. Mounting financial struggles eventually forced Kiam to sell the team after just four years.

James Orthwein Era (1992–1994)

In 1992, James Orthwein, a businessman from St. Louis, bought the Patriots. Orthwein had ambitious plans to move the team from New England to St. Louis, rebranding it as the “St. Louis Stallions.” These relocation efforts alarmed fans and local officials.

However, Orthwein’s ownership was brief, as he did not have a long-term interest in keeping the team in Foxborough. His plans ultimately set the stage for one of the most important ownership transitions in NFL history.

Robert Kraft and the Kraft Family (1994–Present)

In 1994, Robert Kraft purchased the Patriots from Orthwein for $172 million. At the time, it was the highest price ever paid for an NFL franchise. Kraft’s purchase not only prevented the team’s relocation to St. Louis but also ensured its future in New England.

Under Kraft’s leadership, the Patriots rose to unprecedented success, winning six Super Bowl titles between 2001 and 2018 and becoming one of the most valuable franchises in sports. Kraft’s business acumen and commitment to the region solidified the Patriots as a powerhouse both on and off the field.

As of 2025, the Kraft family remains firmly in control of the franchise. Robert Kraft continues as principal owner, while his son Jonathan Kraft, the team’s president, is positioned as the heir apparent to majority ownership. The other Kraft sons—Josh, David, and Daniel—hold minority stakes and contribute to broader family involvement.

Robert Kraft Net Worth

Robert Kraft, the principal owner of the New England Patriots, is one of the wealthiest figures in professional sports. As of September 2025, his net worth is estimated at $13.8 billion. His wealth stems from diversified business interests, with sports being just one part of his empire. Kraft’s financial success has allowed him to invest heavily in the Patriots, ensuring the franchise’s long-term growth and dominance in the NFL.

Business Empire – The Kraft Group

Kraft is the chairman and CEO of The Kraft Group, a private holding company with interests spanning multiple industries:

• Paper and Packaging – Kraft’s wealth was initially built in this sector through International Forest Products, a company he founded in 1972 that became one of the largest privately held paper and packaging companies in the world.
• Real Estate Development – The Kraft Group owns and develops major properties, including Gillette Stadium and Patriot Place, the entertainment and retail complex adjacent to the stadium.
• Sports and Entertainment – Beyond the Patriots, Kraft also owns the New England Revolution (Major League Soccer) and has investments in esports and other entertainment ventures.

Investments in Sports

Owning the Patriots since 1994 has significantly boosted Kraft’s profile and wealth. Under his leadership, the franchise’s value has grown from $172 million at purchase to over $7 billion in 2025. His sports investments also extend to soccer, with the New England Revolution, and stadium developments, which generate consistent revenue streams.

Philanthropy and Influence

Kraft’s net worth also reflects his influence beyond business. He has donated hundreds of millions to education, healthcare, and Jewish causes. His philanthropic activity reinforces his status as one of the NFL’s most respected owners.

Growth of Wealth Over Time

• 1994 – Net worth estimated at under $1 billion when he purchased the Patriots.
• 2000s – Rapid increase in value as the Patriots’ dynasty boosted his sports portfolio.
• 2018 – Net worth crosses $6 billion, driven by both sports and Kraft Group expansion.
• 2025 – Estimated at $13.8 billion, with continued growth in real estate, sports, and private holdings.

Role of the Kraft Family

Although Robert Kraft holds the majority of wealth and ownership, his sons are increasingly involved in business operations. This ensures continuity of both wealth and control in the future. Jonathan Kraft, in particular, is expected to inherit the largest share of ownership and wealth tied to the Patriots and the Kraft Group.

The New England Patriots Net Worth

As of September 2025, the New England Patriots are valued at $9.25 billion, cementing their position as the second most valuable NFL franchise and one of the top sports brands in the world. This valuation represents more than a 50-fold increase from the $172 million Robert Kraft paid in 1994. The growth reflects the team’s dominance on the field, unmatched brand equity, and business expansion beyond football.

Here’s the 10-year historical net worth of the New England Patriots:

Revenue Streams

The Patriots’ net worth is supported by diverse revenue streams:

• Broadcasting Rights – The NFL’s multi-billion-dollar national TV deals provide equal revenue sharing, but the Patriots’ primetime appearances and playoff runs maximize exposure.
• Ticket Sales and Game-Day Revenue – Gillette Stadium’s consistent sellouts, premium seating, and hospitality options generate significant income.
• Merchandising and Brand Value – Patriots merchandise ranks among the top sellers in the NFL, boosted by a global fan base built during the dynasty years.
• Sponsorships and Partnerships – Deals with Fortune 500 companies, ranging from healthcare to tech and beverage industries, form a stable revenue foundation.

Stadium and Real Estate Impact

The privately financed Gillette Stadium, opened in 2002, is a cornerstone of the Patriots’ financial strength. Unlike many NFL teams, the Krafts kept control of revenue streams, including naming rights, concessions, and concerts. The adjacent Patriot Place, a 1.3 million square foot retail, dining, and entertainment hub, continues to add value year-round. This real estate strategy makes the Patriots less dependent solely on football revenue.

On-Field Success and Dynasty Years

The Patriots’ six Super Bowl championships and two decades of dominance with Tom Brady and Bill Belichick created one of the greatest dynasties in sports. Success translated into higher demand for tickets, merchandise, and global visibility. Even in the post-Brady era, the dynasty’s legacy ensures strong brand loyalty and financial stability.

Global Brand Recognition

The Patriots’ valuation is not only based on domestic popularity but also on their expanding international presence. The team has consistently been one of the NFL’s top global ambassadors, with fan bases growing in Europe, Latin America, and Asia. International games and digital content have fueled merchandise sales abroad.

As of 2025, the Patriots rank among the top five most recognized global sports teams, alongside Real Madrid, FC Barcelona, and the Dallas Cowboys. Their brand is now synonymous with success, resilience, and modern sports management.

Comparison to Other NFL Teams

In 2025, the Patriots rank #2 in franchise value across the NFL, behind only the Dallas Cowboys (valued at over $10 billion) and ahead of teams like the New York Giants and Los Angeles Rams.

The Patriots’ $9.25 billion valuation surpasses nearly every NBA, MLB, and global soccer team, showing how American football franchises dominate global sports economics. This comparison highlights the Patriots as one of the most financially powerful organizations in the world.

Future Outlook

The Patriots’ financial future looks brighter than ever. The NFL’s next wave of media rights deals and streaming partnerships is expected to further boost franchise values. The Kraft family continues to expand commercial opportunities through Patriot Place, esports, and international initiatives.

By 2030, analysts predict the Patriots could cross the $12–13 billion mark, keeping them at the forefront of global sports valuations. The combination of legacy, innovation, and strong management ensures that the Patriots’ worth will continue to climb.

Who is the CEO of the New England Patriots?

As of 2025, the Chairman and CEO of the New England Patriots is Robert Kraft, who has held this role since acquiring the team in 1994. In his dual capacity, Kraft oversees the strategic direction, financial management, and long-term planning of the franchise. His vision transformed the Patriots from a struggling team into one of the most valuable sports organizations in the world, worth $9.25 billion today.

Role of Jonathan Kraft

While Robert Kraft remains CEO, his son Jonathan Kraft plays a central role as President of the New England Patriots and President of The Kraft Group. Jonathan manages day-to-day operations, focusing on business development, technology integration, and fan engagement strategies. Under his leadership, the Patriots expanded into Patriot Place and strengthened their international presence. Jonathan is also seen as the future successor to Robert Kraft.

Decision-Making Structure

The Patriots’ leadership operates as a family-led ownership and executive model. Major business and football decisions flow through Robert and Jonathan Kraft, with collaboration from key executives such as:

• Dan Kraft – involved in broader Kraft Group operations.
• Nick Caley and football operations staff – support the football side.
• Long-term business executives – manage sponsorships, stadium operations, and branding.
  The structure allows the team to maintain stability and continuity, a key factor in sustaining long-term growth.

Influence on Football Operations

Though Robert Kraft is the CEO, he is not directly involved in coaching decisions. Instead, he appoints trusted football leaders and ensures resources are available. For much of the dynasty era, this meant backing Bill Belichick, who managed football operations with full authority. In the post-Belichick era, Robert and Jonathan Kraft maintain close oversight of football hires, balancing business strategy with on-field competitiveness.

Past Leadership

While Robert Kraft has been the only CEO since 1994, the franchise had different leadership styles under previous owners:

• Victor Kiam (1988–1992) – served as the public face of the team but faced financial instability.
• James Orthwein (1992–1994) – short tenure with a relocation attempt, never established long-term leadership.
  Robert Kraft’s long tenure as CEO stands out for its stability, business innovation, and football success, making him one of the most influential owners in NFL history.

Future of Patriots’ Leadership

Looking ahead, industry experts expect Jonathan Kraft to succeed Robert Kraft as CEO when the transition occurs. With over two decades of experience in team operations and The Kraft Group, Jonathan is well-positioned to guide the franchise into its next era. This continuity ensures the Patriots will remain a family-led business with a global outlook.

Conclusion

The story of who owns the New England Patriots reflects decades of change, resilience, and strong leadership. From the early struggles under Billy Sullivan to the stability and dynasty years under Robert Kraft, the team has grown into one of the most successful and admired franchises in sports. With the Kraft family guiding its future, the Patriots remain a symbol of excellence and commitment both on and off the field.

FAQs

Who is the New England Patriots’ owner?

The New England Patriots are owned by Robert Kraft, who purchased the team in 1994. He remains the principal owner and CEO, while the Kraft family as a whole plays a major role in running the franchise.

Is Kraft the New England Patriots owner?

Yes, the Patriots are owned by the Kraft family, with Robert Kraft as the primary owner. His son, Jonathan Kraft, also plays a key leadership role as President of the team and The Kraft Group.

Is Robert Kraft the owner of the Patriots?

Yes. Robert Kraft is the sole principal owner of the New England Patriots. Since acquiring the franchise, he has transformed it into one of the most successful and recognized organizations in the NFL.

Does Robert Kraft own Gillette?

Robert Kraft does not own the Gillette brand itself, which is a global consumer goods brand under Procter & Gamble. However, he does own Gillette Stadium, the home of the Patriots, located in Foxborough, Massachusetts.

Is Tom Brady a co-owner of the Patriots?

No, Tom Brady is not a co-owner of the Patriots. While he is the most iconic player in franchise history, Brady has no ownership stake in the team. His role was strictly as a player during his NFL career.

How much did Robert Kraft buy the Patriots for?

Robert Kraft bought the New England Patriots in 1994 for $172 million, which at the time was the highest price ever paid for an NFL team.

Is Jonathan Kraft an owner of the Patriots?

Jonathan Kraft is not a majority owner but is an important executive leader. He serves as the President of the New England Patriots and is deeply involved in business operations. Ownership remains under his father, Robert Kraft, but Jonathan is widely seen as his successor.