Ring is one of the most recognized names in the smart home security industry. With its video doorbells and security cameras, it changed how homeowners monitor and protect their properties. Many people ask who owns Ring and how it fits into the broader tech landscape.
Here’s a full breakdown of its ownership, leadership, revenue, and parent companies.
Ring Company Profile
Ring is a smart home and security technology company best known for its video doorbells and surveillance cameras. It offers users remote access to monitor and communicate with visitors using smartphones or tablets. The company’s mission is to “make neighborhoods safer” by providing affordable and accessible home security solutions.
Ring products are Wi-Fi enabled, allowing real-time video and two-way communication. With its cloud-based video storage and mobile notifications, Ring has become one of the most widely used consumer home security brands in the U.S. and many other countries.
Ring Company Details
- Name: Ring LLC
- Type: Subsidiary of Amazon.com, Inc.
- Industry: Consumer electronics, Smart Home, Home Security
- Headquarters: Santa Monica, California, USA
- Founded: 2013 (as Doorbot)
- Parent Company: Amazon (since 2018)
- Product Categories: Video doorbells, security cameras, smart lighting, home alarm systems, and mobile safety apps
- Key App: Neighbors by Ring – a community safety network
Ring operates under Amazon’s Devices & Services division, alongside Alexa, Echo, and other smart home solutions. It serves millions of customers worldwide with a growing product portfolio and subscription services like Ring Protect.
Founders of Ring
Jamie Siminoff is the founder and original CEO of Ring. He launched the company in 2013 under the name Doorbot, an early version of the video doorbell. Siminoff built the first prototype in his garage and later pitched it on the TV show Shark Tank in 2013. Although none of the investors agreed to fund it, the exposure helped boost sales.
After the show, he rebranded Doorbot as Ring in 2014, signaling a more serious entry into the home security industry. His persistence and vision eventually led to a billion-dollar acquisition by Amazon.
Jamie Siminoff remained CEO until 2023 and later transitioned to the role of Chief Inventor within Amazon, focusing on innovation.
Major Milestones
- 2013: Company founded as Doorbot by Jamie Siminoff.
- 2013: Appeared on Shark Tank but failed to secure investment.
- 2014: Rebranded from Doorbot to Ring to reflect its broader home security vision.
- 2015–2017: Launched additional devices like Ring Pro, Ring Floodlight Cam, and motion sensors.
- 2018: Acquired by Amazon for approximately $1 billion. Ring became part of Amazon’s smart home ecosystem.
- 2019: Rolled out the Neighbors App, allowing users to share real-time safety updates.
- 2020: Introduced end-to-end video encryption and expanded smart lighting line.
- 2023: Founder Jamie Siminoff steps down as CEO; Elizabeth Hamren becomes CEO.
- 2024–2025: Ring expands globally, with localized product offerings and tighter Alexa integration.
Who Owns Ring?
Ring is a wholly owned subsidiary of Amazon.com, Inc. It does not operate as a publicly traded or independent company. Since 2018, all business operations, strategic direction, and resource allocation for Ring have fallen under Amazon’s control. This acquisition aligned with Amazon’s long-term smart home strategy, reinforcing its leadership in the connected home industry.
Amazon acquired Ring to enhance its Alexa ecosystem and compete more aggressively in the home security market. The integration allows seamless control of Ring devices through Alexa-enabled products, making Ring a core part of Amazon’s Devices & Services division.
Parent Company: Amazon
Amazon, founded by Jeff Bezos in 1994, is one of the world’s largest multinational technology companies. It operates across various sectors, including e-commerce, cloud computing (AWS), consumer electronics, digital streaming, and artificial intelligence.
Amazon’s Devices & Services division includes key hardware and services like:
- Alexa (voice assistant)
- Echo smart speakers and displays
- Fire TV and Fire tablets
- eero Wi-Fi systems
- Blink home security cameras
- Ring smart security solutions
Ring is a key component of this ecosystem. Amazon leverages Ring’s video doorbells and security cameras to expand Alexa’s utility beyond voice assistance and entertainment.
Ring’s Acquisition by Amazon
Amazon acquired Ring in February 2018 for an estimated $1 billion. It was one of the largest acquisitions Amazon had made at the time, following its 2017 acquisition of Whole Foods.
The acquisition was motivated by several factors:
- Expansion of smart home dominance: Amazon aimed to build a complete home automation ecosystem, and Ring’s video technology filled a key gap.
- Data integration: With Ring, Amazon gained access to video analytics and user behavior data in the smart home space.
- Retail synergy: Amazon already sold Ring devices through its marketplace, and acquiring the company gave it more control over pricing, distribution, and development.
- Competitive positioning: The acquisition positioned Amazon to better compete with Google (which owns Nest) and Apple (which was growing its HomeKit platform).
Since the acquisition, Ring has received increased investment, expanded globally, and integrated more tightly with Amazon services. The transition also brought changes to data handling practices, privacy standards, and customer support under Amazon’s broader framework.
Other Relevant Ownership and Structure Details
- Legal Status: Ring operates as Ring LLC, registered in the U.S., and is owned entirely by Amazon.
- Leadership Reporting: Ring’s leadership reports to Amazon’s senior executives in the Devices & Services division.
- Strategic Direction: Product innovation, feature rollouts, and geographic expansion are aligned with Amazon’s long-term strategy for home automation and AI integration.
Although Ring maintains its brand identity, its business model, marketing, and distribution have been largely reshaped by Amazon’s resources and infrastructure. It benefits from Amazon’s global logistics, R&D, and customer data platforms, accelerating its scale and innovation.
Who is the CEO of Ring?
Elizabeth Hamren has been the CEO of Ring since March 22, 2023. She previously served as COO at Discord, where she oversaw voice, video, and text communications. Her background spans roles at Microsoft (Xbox), Oculus (Meta), and Dropcam, giving her deep experience in consumer devices, software, and smart home technology.
In her role, Hamren doesn’t just lead Ring. She also oversees Blink cameras, Amazon Key (in-garage delivery), and Amazon Sidewalk (neighborhood wireless network) under Amazon’s Devices & Services division. As a leader, she emphasizes innovation in AI, privacy, and community-focused solutions.
Leadership Style & Strategic Vision
- Hamren brings a product-first mindset. She focuses on integrating AI and computer vision advances into Ring’s offerings.
- She prioritizes user privacy, acknowledging past concerns and driving improvements in data security and transparency.
- Her strategic vision aligns with Amazon’s smart home ecosystem, championing tight integrations across Alexa, Echo, Ring, Blink, Key, and Sidewalk devices.
Reporting Structure and Decision-Making
- Hamren reports to Amazon’s Senior Vice President of Devices & Services, currently Panos Panay, ensuring Ring’s roadmap aligns with group-wide priorities.
- She leads Ring’s leadership team, collaborating closely with heads of technology, revenue, marketing, and operations to execute ambitious development and expansion goals.
Predecessor: Jamie Siminoff (Founder, CEO until 2023)
Jamie Siminoff founded Ring (initially “Doorbot”) in 2013 and remained CEO until 2023. He oversaw Ring’s growth through product milestones, its rebranding, and its sale to Amazon in 2018. In March 2023, Siminoff transitioned to the role of Chief Inventor, focusing on product innovation within Amazon.
In April 2025, Siminoff rejoined Amazon as VP of Home Security Product, overseeing Ring, Blink, Amazon Key, and Sidewalk, signaling continued collaboration with Ring’s leadership under Hamren.
Ring Annual Revenue and Net Worth
In 2024, Ring’s online retail platform (ring.com) generated approximately $1.206 billion in sales, reflecting a 5–10 % year-over-year growth.
Analysts expect another 5–10 % increase in revenue for 2025, driven by continued product demand and geographic expansion.
Most revenue is from electronics—doorbells, security cameras, alarm systems, and lighting. The U.S. remains the primary market, contributing around 76 % of online revenue in 2024.
Various industry estimates put Ring’s brand net worth between $1 billion and $2 billion in 2025. Some optimistic assessments suggest the valuation could reach $2 billion, credited to rapid international rollouts and smart-home partnerships.
Here is an overview of Ring’s annual revenue and net worth over the last 10 years (2015–2025):
| Year | Estimated Revenue (USD) | Estimated Net Worth (USD) | Key Events / Notes |
|---|---|---|---|
| 2015 | $20 million | $60 million | Early growth after rebranding from Doorbot |
| 2016 | $70 million | $150 million | Expansion of product line, entry into major U.S. retailers |
| 2017 | $170 million | $350 million | Pre-acquisition growth; strong online sales |
| 2018 | $300 million | $1 billion | Acquired by Amazon for ~$1B |
| 2019 | $460 million | $1.2 billion | Integration with Amazon Alexa and Echo ecosystem |
| 2020 | $700 million | $1.4 billion | Surge in home security demand during COVID-19 |
| 2021 | $850 million | $1.5 billion | Subscription services like Ring Protect gain traction |
| 2022 | $1.05 billion | $1.6 billion | Launch of more global models and expanded smart lighting |
| 2023 | $1.14 billion | $1.7 billion | Leadership change: Liz Hamren replaces Jamie Siminoff as CEO |
| 2024 | $1.206 billion | $1.8 billion | Continued growth in North America, new privacy features |
| 2025 | $1.3 billion (est.) | $2 billion (est.) | Wider international expansion and tighter integration with Amazon Sidewalk |
Brands Owned by Ring
As of 2025, Ring operates as a subsidiary of Amazon but maintains a distinct ecosystem of products, services, and branded entities. While it does not acquire or own external companies like Amazon does, it has developed and operates several proprietary sub-brands and service platforms within its smart security domain.
Below is a detailed list of brands, entities, and services owned and operated by Ring itself as of 2025:
| Brand / Entity | Type | Year Launched | Description & Function | Key Features (2025) |
|---|---|---|---|---|
| Ring Video Doorbell | Hardware (Smart Device) | 2014 | Flagship product that enables video communication with visitors via smartphone. | 3D motion detection, color night vision, 2-way audio, Alexa support |
| Ring Security Cameras | Hardware (Smart Device) | 2015–2017+ | Standalone cameras for indoor and outdoor use, often with sirens and lights. | Spotlight, Floodlight, Stick Up, Indoor Pan-Tilt AI-powered alerts |
| Ring Alarm | Hardware (DIY Security System) | 2018 | Modular alarm system with sensors and optional professional monitoring. | Easy setup, emergency dispatch, Alexa Guard Plus integration |
| Ring Protect | Subscription Service | 2018 | Cloud recording, smart alerts, extended warranties, and 24/7 monitoring (Pro plan). | Person/package detection, 180-day video history, Pro Monitoring |
| Neighbors by Ring | App / Platform | 2018 | Community-based safety network app that allows sharing safety alerts and neighborhood activity. | Real-time alerts, police reports, crime tracking, anonymous sharing |
| Ring Intercom | Hardware + App | 2022 (Europe) | Wireless intercom solution for apartments and shared buildings; allows remote visitor access. | Two-way talk, remote unlock, Alexa and app integration |
| Ring Smart Lighting | Hardware (Lighting) | 2019 | Smart outdoor lights that integrate with Ring cameras and sensors. | Motion-activated, solar/battery powered, zones, Alexa control |
| Ring App | Mobile Application | 2014 (ongoing) | Central hub to manage all Ring devices and services. | Device control, notifications, video review, encryption options |
| Ring Developer Tools / API | Developer Platform | 2020 (expanded 2023–25) | Tools and APIs for third-party integrations and smart home automation. | Matter support, Sidewalk integration, smart routines customization |
Ring Video Doorbell
This is Ring’s flagship product line. It includes several models such as the Ring Video Doorbell (wired and battery-powered), Doorbell Pro, Doorbell Elite, and the Ring Video Doorbell 4 and 5. These devices allow homeowners to see and communicate with visitors through their smartphones, even when they’re away from home.
Ring Video Doorbells are available in multiple tiers, from entry-level to high-end with features like 3D motion detection, color night vision, and package detection. They remain central to Ring’s market presence and brand identity.
Ring Security Cameras
Ring also develops a wide range of indoor and outdoor security cameras, which operate independently or in tandem with the doorbell systems. This includes:
- Stick Up Cam (indoor/outdoor)
- Spotlight Cam
- Floodlight Cam
- Pan-Tilt Indoor Cam (2024)
These devices support real-time video streaming, motion alerts, sirens, and two-way audio. Newer models introduced in 2024–2025 integrate AI-powered motion alerts and improved night vision.
Ring Alarm
Ring Alarm is a DIY home security system. It includes sensors for doors and windows, motion detectors, smoke and CO detectors, and keypad controls. The system is modular and designed for easy installation by consumers.
In 2025, Ring Alarm Pro continues to be popular, combining traditional alarm features with a built-in eero Wi-Fi 6 router for enhanced connectivity and network security.
Ring Protect
Ring Protect is a subscription-based cloud service. It offers features like:
- Video recording and storage
- Snapshot capture
- Person and package detection
- Extended warranties
- Emergency response with professional monitoring (for Ring Alarm users)
Ring Protect plans are tiered (Basic, Plus, and Pro), allowing users to choose based on how many devices they want to cover and the features they need.
Neighbors by Ring
Neighbors is a community-focused app developed by Ring. It allows users to receive local safety alerts, share suspicious activity, and view public safety updates. It works even if the user does not own a Ring device.
This platform operates similarly to a social network for neighborhood watch and has become a central part of Ring’s strategy to reduce crime through community engagement.
Ring Intercom (Europe-Focused)
Launched in Europe and some parts of the U.S., Ring Intercom is designed for apartment buildings and gated complexes. It allows users to speak to visitors and remotely unlock shared entrances. It integrates with existing building infrastructure and is especially popular in cities like London and Berlin.
In 2025, Ring Intercom supports multi-resident integrations and compatibility with more intercom systems, expanding its footprint in urban residential markets.
Ring Smart Lighting
Ring has developed its own line of smart outdoor lighting, designed to integrate with Ring cameras and doorbells. This includes:
- Pathway lights
- Motion-activated floodlights
- Step lights
- Solar-powered lighting
These lights not only illuminate but also trigger camera recording and mobile alerts when motion is detected. The system can be customized via the Ring app for zones, brightness, and scheduling.
Ring App
While technically not a company, the Ring mobile app functions as the unified command center for all Ring devices. It provides real-time control, device status, video review, alert settings, and more.
In 2025, the app supports end-to-end encryption, shared user accounts, Alexa routines integration, and interactive alerts powered by AI.
Ring API and Developer Tools
Ring also manages a set of developer tools and APIs for third-party integration. These allow partners and smart home developers to create customized workflows, alerts, and routines across devices. This has grown more robust in 2025 with wider compatibility for Matter and Sidewalk technologies.
Final Thoughts
Understanding who owns Ring is essential for those concerned with smart home data and privacy. Since its acquisition by Amazon, Ring has become a cornerstone of Amazon’s smart home offerings. With a growing product line and increasing integration with Alexa, Ring continues to play a vital role in shaping home security technology.
Its leadership has evolved, but its mission of reducing crime in neighborhoods through innovation remains steady. The company’s strong position in the market reflects the strength of Amazon’s long-term vision for connected homes.
FAQs
Is Jamie Siminoff a billionaire?
No, Jamie Siminoff is not a billionaire. As of 2025, his estimated net worth is around $400 million. Most of his wealth comes from the sale of Ring to Amazon and his continued role in the tech and smart home industries.
Who currently owns Ring?
Ring is currently owned by Amazon.com, Inc. It was acquired in 2018 and operates as a wholly owned subsidiary under Amazon’s Devices & Services division.
Who bought the Ring after Shark Tank?
Amazon bought Ring after its appearance on Shark Tank. Although Jamie Siminoff failed to secure a deal on the show in 2013, Amazon acquired Ring in 2018 for approximately $1 billion.
Is Jamie still CEO of Ring?
No, Jamie Siminoff is no longer the CEO of Ring. He stepped down in March 2023 and now holds the title of Chief Inventor at Amazon. The current CEO of Ring is Elizabeth (Liz) Hamren.
Why did Shark Tank reject Ring?
The Shark Tank investors rejected Ring—then known as Doorbot—in 2013 due to doubts about its market scalability and valuation. Many investors didn’t see the long-term potential in the smart doorbell market at that time.
Which celebrity invested in Ring?
One of the most well-known celebrity investors in Ring is Richard Branson, the founder of Virgin Group. He invested in the company before Amazon’s acquisition and publicly supported Ring’s mission to improve neighborhood safety.
Who owns Ring Doorbell?
The Ring doorbell and all other Ring products are owned by Amazon. Amazon acquired the entire company in 2018.
What is Jamie Siminoff’s net worth?
As of 2025, Jamie Siminoff’s net worth is estimated to be around $400 million. His wealth primarily comes from founding Ring and its acquisition by Amazon, along with ongoing roles within the tech ecosystem.
Who owns Ring Doorbell company?
The Ring doorbell company is owned by Amazon. It was purchased in 2018 and now functions as part of Amazon’s broader smart home ecosystem, alongside Alexa, Echo, and Blink.
Is Ring a part of Amazon?
Yes, Ring is a part of Amazon. It was bought for approximately $1 billion and is now integrated with Amazon’s smart home platform.
Who is the CEO of Ring?
As of 2025, Elizabeth Hamren is the CEO of Ring. She succeeded Jamie Siminoff, the company’s founder, who moved into an inventor role.
What is Jamie Siminoff doing now?
Jamie Siminoff now works as Chief Inventor at Amazon, focusing on new technology and innovation for smart home devices.
Does Ring operate independently from Amazon?
Ring operates semi-independently. It has its own leadership and product teams but aligns with Amazon’s broader smart home strategies.
How much did Amazon pay for Ring?
Amazon acquired Ring in 2018 for an estimated $1 billion.