Amazon’s relentless drive for innovation and expansion has led to the acquisition and development of a diverse portfolio of companies. In this article, we explore the list of Amazon owned companies—detailing their functions, acquisition history, market impact, revenue contributions, and more.
Whether it’s revolutionizing retail with Whole Foods Market or reshaping digital entertainment with Twitch, Amazon’s strategic moves have created a vast ecosystem that spans e-commerce, technology, entertainment, healthcare, and logistics.
What is Amazon and Its History
Founded in 1994 by Jeff Bezos as an online bookstore, Amazon quickly evolved into a global e-commerce powerhouse. Over time, the company diversified into cloud computing, digital streaming, smart home devices, and more.
Strategic acquisitions have played a significant role in this evolution, enabling Amazon to enter new markets and innovate continuously.
Amazon is synonymous with both technological prowess and consumer-centric services, reshaping how people shop, consume media, and manage everyday tasks.
Who Owns Amazon?
Amazon is a publicly traded company, meaning its ownership is distributed among millions of shareholders.
While institutional investors such as Vanguard Group and BlackRock hold significant stakes, Jeff Bezos remains one of the most influential figures behind the company—even after stepping down as CEO. Despite being publicly owned, Amazon’s strategic vision is closely tied to its founder’s philosophy of innovation and long-term growth.
List of Amazon Owned Companies
Below is an expanded list of Amazon owned companies, with each entry outlined in detail:
1. Whole Foods Market
Acquired: 2017 for $13.7 billion
Whole Foods Market marked Amazon’s bold entry into the physical retail and grocery sector. With more than 500 stores across the U.S., Whole Foods is known for its focus on organic and high-quality food products.
- Estimated Annual Revenue (2023): ~$16 billion
- Estimated Net Worth (2023): ~$20 billion
- Market Position: Dominates the organic and natural foods market.
- Revenue Contribution: Generates billions in annual sales; its integration with Amazon Prime has boosted both in-store and online grocery sales.
- Strategic Role: Serves as the backbone for Amazon’s grocery delivery services, enhancing its logistics network.
2. Ring
Acquired: 2018 for $1 billion
Ring is a leading home security company that specializes in smart doorbells, security cameras, and other connected devices.
- Estimated Annual Revenue (2023): ~$500 million
- Estimated Net Worth (2023): ~$1.2 billion
- Market Share: A major player in the smart home security market, integrated with Alexa for voice-activated features.
- Revenue & Growth: Has seen rapid adoption globally, contributing significantly to Amazon’s smart home ecosystem.
- Strategic Role: Enhances consumer security offerings and bridges physical and digital home experiences.
3. Zappos
Acquired: 2009 for $1.2 billion
Zappos is an online retailer primarily focused on shoes, clothing, and accessories. Known for its customer-first approach, Zappos maintains a strong independent brand identity within Amazon’s portfolio.
- Estimated Annual Revenue (2023): ~$1.5 billion
- Estimated Net Worth (2023): ~$2 billion
- Market Niche: A leader in online fashion and footwear, especially noted for exceptional customer service.
- Revenue Impact: Continues to generate robust sales while fostering strong brand loyalty.
- Strategic Role: Expand Amazon’s reach in the competitive fashion market and strengthen its retail diversity.
4. Twitch
Acquired: 2014 for $970 million
Twitch is the premier live-streaming platform primarily focused on gaming, though it has since diversified into music, talk shows, and esports.
- Estimated Annual Revenue (2023): ~$250 million
- Estimated Net Worth (2023): ~$1.5 billion
- User Base: Boasts millions of active users and has become a cultural phenomenon in digital entertainment.
- Revenue & Monetization: Generates revenue through subscriptions, ads, and partnerships with major brands.
- Strategic Role: Solidifies Amazon’s foothold in the digital content and gaming industries, driving engagement and brand loyalty.
5. Audible
Acquired: 2008 for $300 million
Audible is a leading provider of audiobooks, podcasts, and spoken-word entertainment.
- Estimated Annual Revenue (2023): ~$500 million
- Estimated Net Worth (2023): ~$800 million
- Market Leadership: Dominates the audiobook market with an extensive library and exclusive content.
- Revenue Contribution: Generates steady subscription revenue and enhances Amazon’s digital media ecosystem.
- Strategic Role: Complements Amazon’s e-commerce and Kindle platforms, offering a seamless content consumption experience.
6. Kiva Systems
Acquired: 2012 for $775 million
Kiva Systems specializes in robotics and automation for warehouse operations.
- Estimated Annual Impact (2023): Technology-driven efficiency delivering cost savings valued at ~$300 million annually
- Estimated Net Worth (2023): ~$1 billion
- Operational Efficiency: Revolutionized fulfillment centers by automating order picking and packaging processes.
- Market Impact: Increased Amazon’s operational efficiency, reducing order processing times significantly.
- Strategic Role: Key to Amazon’s logistics and supply chain management, enabling rapid and reliable deliveries worldwide.
7. PillPack
Acquired: 2018 for $1 billion
PillPack is an online pharmacy that streamlines the process of managing prescriptions by delivering pre-sorted medications directly to consumers.
- Estimated Annual Revenue (2023): ~$400 million
- Estimated Net Worth (2023): ~$1 billion
- Market Disruption: Challenges traditional brick-and-mortar pharmacies with its user-friendly, digitally integrated model.
- Revenue Potential: Positioned to tap into the growing demand for convenient healthcare services.
- Strategic Role: Enhances Amazon’s entry into the healthcare sector, paving the way for broader pharmaceutical and telehealth innovations.
8. Eero
Acquired: 2019 for $97 million
Eero produces state-of-the-art mesh Wi-Fi systems that ensure seamless connectivity across smart homes.
- Estimated Annual Revenue (2023): ~$100 million
- Estimated Net Worth (2023): ~$150 million
- Market Share: A prominent player in the home networking space, improving internet coverage and reliability.
- Revenue Impact: Contributes to Amazon’s broader smart home ecosystem by enhancing device connectivity.
- Strategic Role: Strengthens the technical backbone for Alexa and other Amazon smart home products.
9. AbeBooks
Acquired: 2008
AbeBooks is an online marketplace that specializes in rare, used, and out-of-print books.
- Estimated Annual Revenue (2023): ~$75 million
- Estimated Net Worth (2023): ~$150 million
- Niche Market: Serves collectors and bibliophiles, offering a unique selection beyond mainstream titles.
- Revenue Contribution: Adds depth to Amazon’s overall book-selling capabilities, complementing the Kindle platform.
- Strategic Role: Enhances customer choice and cements Amazon’s status as a comprehensive book retailer.
10. IMDb
Acquired: 1998
IMDb (Internet Movie Database) is the world’s largest online database for movies, TV shows, celebrities, and related content.
- Estimated Annual Revenue (2023): ~$350 million
- Estimated Net Worth (2023): ~$2 billion
- Market Influence: A go-to resource for film enthusiasts and professionals alike, integrated with Prime Video.
- Revenue & Traffic: Generates substantial traffic and supports advertising and data-driven insights for Amazon’s media ventures.
- Strategic Role: Bolsters Amazon’s entertainment offerings, providing valuable content for streaming and digital media platforms.
11. Woot
Acquired: 2010
Woot is known for its daily deals and limited-time flash sales on a variety of consumer products.
- Estimated Annual Revenue (2023): ~$50 million
- Estimated Net Worth (2023): ~$100 million
- Market Niche: Caters to bargain hunters, creating a sense of urgency and excitement around discounted products.
- Revenue Impact: Generates high-volume sales during flash events, complementing Amazon’s broader retail strategy.
- Strategic Role: Diversifies Amazon’s e-commerce model by capturing a unique segment of the discount retail market.
12. Goodreads
Acquired: 2013
Goodreads is a social network for book lovers that allows users to share reviews, ratings, and recommendations.
- Estimated Annual Revenue (2023): ~$30 million
- Estimated Net Worth (2023): ~$100 million
- Community Engagement: Provides an interactive platform that drives reader engagement and promotes book discovery.
- Revenue Potential: Enhances cross-selling opportunities for Amazon’s book and Kindle products through targeted recommendations.
- Strategic Role: Strengthens Amazon’s dominance in the literary market while fostering a vibrant community of readers.
13. Zoox
Acquired: 2020 for $1.2 billion
Zoox is an autonomous vehicle startup focused on developing self-driving technologies.
- Estimated Annual Revenue (2023): Currently minimal as it is in development
- Estimated Net Worth (2023): Valued at ~$1.2 billion based on acquisition
- Market Disruption: Pioneers innovations in urban mobility and automated transportation, with potential applications in last-mile delivery.
- Revenue & Growth: While still in the development phase, Zoox represents a significant future revenue stream for Amazon’s logistics innovations.
- Strategic Role: Positions Amazon at the forefront of transportation technology, enhancing its long-term delivery and mobility solutions.
14. Elemental Technologies
Acquired: 2015 for $296 million
Elemental Technologies specializes in video processing and encoding solutions.
- Estimated Annual Revenue (2023): ~$100 million
- Estimated Net Worth (2023): ~$300 million
- Technical Capabilities: Enhances Amazon Web Services (AWS) with advanced video streaming and content delivery solutions.
- Revenue Contribution: Provides scalable technology that supports streaming services like Prime Video, driving ad revenue and subscriptions.
- Strategic Role: Strengthens Amazon’s media infrastructure, ensuring high-quality video experiences across devices and platforms.
15. Souq.com
Acquired: 2017 for $580 million
Souq.com was the largest e-commerce platform in the Middle East before its integration into the Amazon family.
- Estimated Annual Revenue (2023): ~$900 million
- Estimated Net Worth (2023): ~$1.5 billion
- Regional Dominance: Opened the door for Amazon to enter the Middle Eastern market, competing with local e-commerce leaders.
- Revenue Impact: Has contributed significantly to Amazon’s global sales by tapping into emerging markets.
- Strategic Role: Serves as the foundation for expanding Amazon’s international presence and localizing its e-commerce strategy.
16. Amazon Studios
Amazon Studios is the creative arm of Amazon, responsible for developing original movies, television series, and digital content for Prime Video.
- Estimated Annual Contribution: Integrated into Prime Video’s multi-billion-dollar revenue stream (content value estimated at ~$2 billion)
- Estimated Net Worth: Considered a multi-billion-dollar asset in intellectual property
- Cultural Influence: Produced award-winning series such as The Marvelous Mrs. Maisel and The Boys, enhancing Amazon’s brand in entertainment.
- Revenue & Growth: Contributes to the growing subscriber base of Prime Video, driving advertising and licensing revenue.
- Strategic Role: Reinforces Amazon’s commitment to high-quality original content, positioning it as a major player in global entertainment.
17. Alexa Internet
Acquired: 1999
Alexa Internet is an analytics company that provides web traffic data, competitive insights, and other online metrics.
- Estimated Annual Revenue (2023): ~$50 million
- Estimated Net Worth (2023): ~$150 million
- Data Analytics: Offers valuable insights that have helped optimize Amazon’s e-commerce strategies and AWS offerings.
- Revenue & Integration: While primarily a data tool, its analytics capabilities support better decision-making across Amazon’s digital businesses.
- Strategic Role: Enhances Amazon’s competitive intelligence, ensuring the company remains agile in the rapidly changing digital landscape.
18. Amazon Fresh
Amazon Fresh is a grocery delivery and pickup service that complements both Whole Foods Market and online grocery offerings.
- Estimated Annual Revenue (2023): ~$500 million
- Estimated Net Worth (2023): ~$1 billion
- Market Penetration: Provides fresh produce, dairy, and everyday essentials delivered directly to consumers’ doors.
- Revenue & Growth: Helps drive recurring revenue through Prime memberships and increases customer retention in the grocery sector.
- Strategic Role: Strengthens Amazon’s overall retail ecosystem by seamlessly integrating physical and digital shopping experiences.
19. Quidsi
Acquired: 2010 (Parent company of Diapers.com)
Quidsi was an e-commerce company best known for its Diapers.com platform, which specialized in baby products and household essentials.
- Estimated Annual Revenue at Peak (2023): ~$300 million
- Estimated Net Worth at Acquisition (2023): ~$500 million
- Market Impact: Disrupted the traditional retail model for baby care products with a focus on convenience and competitive pricing.
- Revenue Contribution: At its peak, Diapers.com generated significant sales before being integrated and eventually phased out by Amazon.
- Strategic Role: Although now defunct, Quidsi’s acquisition underscored Amazon’s willingness to innovate in niche markets and laid the groundwork for its later ventures in subscription-based retail.
20. Amazon Game Studios
Launched by Amazon: 2012
Amazon Game Studios is dedicated to developing and publishing video games across various platforms, from PC to mobile and console.
- Estimated Annual Revenue (2023): ~$100 million
- Estimated Net Worth (2023): ~$500 million (as a strategic asset within Amazon’s digital media ecosystem)
- Creative Ambition: Aims to tap into the lucrative gaming industry by creating immersive gaming experiences and leveraging cloud-based technologies.
- Revenue Potential: While still growing, its projects contribute to Amazon’s broader media and digital content strategy.
- Strategic Role: Strengthens Amazon’s ecosystem by connecting gaming with other services such as Twitch and AWS, enhancing cross-platform engagement.
Amazon’s Own Brands
In addition to acquisitions, Amazon has developed several in-house brands that have become integral to its ecosystem:
Amazon Web Services (AWS)
AWS is the cloud computing division offering scalable services—from computing power to storage—that power businesses worldwide.
- Estimated Annual Revenue (2023): ~$80 billion
- Strategic Value: A key profit driver for Amazon and a market leader in cloud infrastructure, contributing an estimated value of ~$300 billion to Amazon’s portfolio.
Amazon Prime
More than just a loyalty program, Prime offers fast shipping, streaming media, exclusive deals, and more.
- Estimated Annual Subscription Revenue (2023): ~$25 billion
- Strategic Value: A cornerstone of customer retention and engagement, valued as an intangible asset worth tens of billions.
Kindle
Amazon’s e-reader and e-book platform that revolutionized digital reading.
- Estimated Annual Revenue (2023): ~$2 billion
- Strategic Value: An essential part of Amazon’s digital media ecosystem, with an estimated value of ~$3 billion.
Echo (Alexa Devices)
A series of smart speakers and home devices powered by Alexa, Amazon’s virtual assistant.
- Estimated Annual Revenue (2023): ~$3 billion
- Strategic Value: Integral to Amazon’s smart home ecosystem, with devices collectively valued at around ~$5 billion.
AmazonBasics
A private-label brand offering everyday consumer goods—from electronics accessories to home products—at competitive prices.
- Estimated Annual Revenue (2023): ~$2 billion
- Strategic Value: A key profit center that reinforces Amazon’s value proposition in cost-effective quality.
Fire TV
Amazon’s digital media player that powers streaming services and integrates with Prime Video.
- Estimated Annual Revenue (2023): ~$2 billion
- Strategic Value: An important component of Amazon’s digital entertainment strategy, contributing an estimated value of ~$3 billion.
Final Words
The diversified list of Amazon owned companies reflects the company’s far-reaching vision and strategic approach to growth.
Each acquisition and internal development not only reinforces Amazon’s dominance in its core e-commerce operations but also paves the way for innovation in entertainment, technology, logistics, and even healthcare. Through this robust ecosystem, Amazon continues to set industry standards, redefine consumer experiences, and secure its place as one of the world’s most influential companies.
FAQs
1. How many companies does Amazon own?
Amazon’s portfolio includes over 20 unique companies and brands spanning multiple sectors such as retail, technology, entertainment, and healthcare.
2. How have these acquisitions benefited Amazon?
These acquisitions have diversified Amazon’s offerings, improved operational efficiency, expanded its market reach, and fueled innovation across several industries.
3. What is considered one of Amazon’s most valuable acquisitions?
Whole Foods Market, acquired for $13.7 billion, is often cited as one of Amazon’s most strategic and transformative acquisitions, greatly enhancing its presence in the physical retail and grocery sectors.
4. Are all these companies fully integrated into Amazon’s operations?
While many companies operate with a degree of independence, each plays a strategic role in complementing Amazon’s broader ecosystem and enhancing overall service offerings.