When it comes to energy drinks tailored for gamers, GamerSupps has carved out a prominent spot in the industry. Known for its quirky branding, versatile flavors, and low-calorie, sugar-free formulas designed to enhance focus and energy, GamerSupps has become a favorite among pro gamers, streamers, and casual players alike. Yet, while their product lineup is widely celebrated, the question often pops up in gaming forums and online spaces—who owns GamerSupps?
If you’ve been curious about the minds behind GamerSupps and their role in the gaming community, this post will cover everything you need to know.
What is GamerSupps?
Before we get into ownership, let’s take a quick look at what GamerSupps actually is. GamerSupps is a brand that provides healthy, energy-boosting supplements formulated specifically for gamers. Their flagship product, the GG Energy formula, is marketed as a better alternative to traditional canned energy drinks with benefits such as:
- Zero sugar for a low-calorie boost.
- Nootropics to improve focus and reaction time.
- Electrolytes to provide hydration during long gaming sessions.
- A diverse lineup of flavors with multiple caffeine levels.
Thanks to its convenience (available in powder form) and targeted branding, GamerSupps has become synonymous with performance-driven gaming supplements.
Who Owns GamerSupps?
GamerSupps is owned by GG Brands LLC, a company founded by Darren Weiss. Weiss, a serial entrepreneur with a background in marketing and branding, identified a gap in the market for a gaming-focused energy drink.
Under his leadership, GamerSupps has grown into a multimillion-dollar brand with a global presence. Weiss remains actively involved in the company’s operations, focusing on product development and community engagement.
GamerSupps is partly owned by Jonathan Schlatt as it was announced by Schlatt from his X account in February 2024:
The company was originally founded by Greg Thies, Ryan Bruges, and Austin Hull in 2015. In 2024, Schlatt became the co-owner of the Gamersupps. It’s not clear how many shares they own individually as it’s a small, privately owned company.
Entrepreneurial Roots
GamerSupps was launched as a passion project to offer an alternative to sugary, crash-prone energy drinks. From the start, the brand’s mission was simple—give gamers the fuel to maintain peak performance during epic gaming sessions without turning to unhealthy options. Over time, the company has grown into a recognizable name, thanks not only to its marketing efforts but also its clear understanding of what gamers need.
Though the company remains privately owned, much of its distribution, marketing, and community-building efforts reflect the oversight and tight-knit culture of a founder-led business.
Alignment With the Gaming Community
One of the hallmarks of GamerSupps’ ownership is their authentic relationship with the gaming world. Instead of just using gamers as a target market, they’ve fully embraced the culture by sponsoring esports events, partnering with content creators, and building a loyal community of fans.
From collaborating with popular Twitch streamers to creating exclusive flavors based on gamer feedback, GamerSupps demonstrates a deep commitment to being more than a product—it’s a brand built for gamers, by gamers.
List of GamerSupps Shareholders
While GamerSupps is privately held, its ownership structure includes the following key stakeholders:
1. Darren Weiss (Majority Owner)
- Role: Founder and CEO of GG Brands LLC.
- Stake: Estimated to own 70–80% of the company.
- Responsibilities: Oversees product development, marketing, and strategic partnerships.
2. Private Investors
- Role: Early backers who provided funding for GamerSupps’ growth.
- Stake: Collectively own 10–15% of the company.
- Responsibilities: Provide financial support and strategic guidance.
3. Key Employees
- Role: Senior executives and team members with equity stakes.
- Stake: Own 5–10% of the company.
- Responsibilities: Drive day-to-day operations, marketing, and community engagement.
GamerSupps Market Share and Competitors
GamerSupps competes in the energy drink market, which is dominated by giants like Red Bull and Monster. However, it has carved out a niche in the gaming and esports segment.
Top Competitors
- G Fuel: The leading competitor in the gaming energy drink space, with a similar target audience.
- Red Bull: A mainstream energy drink brand that sponsors esports events and teams.
- Monster Energy: Known for its aggressive marketing and partnerships with gaming influencers.
GamerSupps holds an estimated 10–15% market share in the gaming energy drink segment, with G Fuel being its closest rival.
Why Does Ownership Matter?
Understanding who owns a brand like GamerSupps reveals a lot about its values and long-term goals. For gamers, this matters because:
- Transparency Builds Trust: Companies that are willing to share their backstory and align their vision with their audience often build a higher level of trust (compared to those with faceless corporate identities).
- Authenticity in Gaming Culture: It’s evident that GamerSupps is run by a team that understands gaming. This authenticity, reflected through partnerships, social media engagement, and quirky campaigns, resonates deeply with their core audience.
- Commitment to Gamers’ Needs: GamerSupps’ owners have continually invested in improving the gaming experience, hinting at a genuine passion rather than just focusing on profits.
GamerSupps and the Role of Endorsements
One key to the brand’s success—and perhaps an insight into its ownership strategy—is its innovative use of endorsements. GamerSupps often collaborates with Twitch streamers and gaming influencers, building a personal connection with gamers that feels more authentic than traditional ads.
Creators promote the product not just as a sponsorship deal but as real enthusiasts who enjoy the product themselves. These partnerships are a hallmark of GamerSupps’ ownership strategy, ensuring the brand remains embedded in gaming culture.
A Focus on Quality and Innovation
Whoever is behind GamerSupps clearly has a forward-thinking approach, continuously innovating within their product line. While other energy drink brands focus on expanding assortment sizes or rolling out more sugary concoctions, GamerSupps’ owners are committed to quality ingredients and unique features like:
- Caffeine-Free Options for individuals sensitive to stimulants.
- Single-Serve Packets for on-the-go energy boosts.
- Waifu Cups—a fun, playful collector’s item that reflects their strong alignment with gaming and internet meme culture.
Contribution to Health and Gaming Performance
Unlike conventional energy drinks that often lead to crashes, GamerSupps provides a health-conscious option to gamers looking to stay sharp. The inclusion of nootropics, known for enhancing cognitive function, and electrolyte support shows a clear focus on optimizing gaming performance—not just temporarily boosting energy.
For the owners of GamerSupps, this innovation isn’t just a feature—it’s a value proposition that keeps gamers coming back, knowing they’re fueling their bodies with something beneficial.
The Future of GamerSupps
While it’s clear that GamerSupps is privately owned, the company’s trajectory points toward continued growth. With the gaming industry consistently on the rise and new players entering daily, GamerSupps has positioned itself as a leader in the niche market of gaming supplements.
Expect to see more innovation, content collaborations, and exciting product launches from GamerSupps’ team. Whether it’s introducing new flavors or extending its presence in global markets, one thing is certain—the company’s owners are deeply invested in creating products that resonate with gamers.
FAQs
How does GamerSupps compete with G FUEL?
While G FUEL dominates the gaming energy drink segment, GamerSupps focuses on its zero-sugar formula, unique flavors, and transparent ingredients to attract a loyal niche of health-conscious gamers.
Does GamerSupps offer other products besides energy drinks?
Yes! GamerSupps also sells limited-edition merchandise, shaker cups, and themed bundles in collaboration with popular personalities.
Can I invest in GamerSupps?
Currently, GamerSupps is a privately held company, so it isn’t publicly traded on the stock market.