Who Owns Victoria’s Secret: Top Shareholders

Victoria’s Secret has long been a symbol of glamour, confidence, and beauty in the lingerie world. But behind its global fame lies a fascinating story of ownership and transformation. Once part of L Brands, the company is now an independent powerhouse. Understanding who owns Victoria’s Secret today reveals how the brand evolved from its runway-driven past to a more inclusive and modern identity that resonates with women everywhere.

Key Takeaways

• Victoria’s Secret & Co. is a publicly traded company listed on the New York Stock Exchange (NYSE: VSCO) and owned by a mix of institutional, private, and public shareholders — not by any single parent company or individual.
• BlackRock Inc. (14.8%), The Vanguard Group (11.1%), and BBRC International led by Brett Blundy (13%) are the three largest shareholders, collectively controlling around 39% of the company’s total shares and holding major influence over governance and strategic decisions.
• Institutional investors collectively own over 60% of Victoria’s Secret’s stock, while company insiders and executives hold less than 1%, reflecting a strong institutional presence in corporate control.

Victoria’s Secret Profile

Victoria’s Secret & Co. (NYSE: VSCO) is one of the world’s most recognized lingerie, beauty, and lifestyle retailers. Founded in the United States, the brand operates across more than 70 countries through its stores, online platforms, and franchise partners. The company sells lingerie, sleepwear, loungewear, fragrances, and personal care products under multiple brands including Victoria’s Secret, PINK, and Adore Me.

Headquartered in Reynoldsburg, Ohio, Victoria’s Secret & Co. employs tens of thousands of people globally. The company has shifted its focus in recent years toward body inclusivity, digital innovation, and sustainability.

In 2025, Victoria’s Secret continues to modernize its image with technology-driven initiatives like Digital Product Passports, offering transparency on product sourcing and materials. The brand’s renewed marketing approach celebrates diverse beauty, aiming to empower rather than idealize.

Founders & Early History

Victoria’s Secret was founded in 1977 by Roy Raymond and his wife Gaye Raymond in Palo Alto, California. Roy, a Stanford graduate, came up with the idea after feeling uncomfortable buying lingerie for his wife in department stores. He envisioned a boutique where men could shop confidently for women’s lingerie in a luxurious and welcoming environment.

The name “Victoria’s Secret” combined the sophistication of the Victorian era (“Victoria”) with the allure of hidden intimacy (“Secret”). The first store was designed to feel more like a gentleman’s club than a typical retail shop — complete with dark wood, velvet furnishings, and elegant décor.

By 1982, the Raymonds had expanded to six stores but were struggling financially. They sold the business to Leslie Wexner, founder of The Limited (later L Brands), for around $1 million. Under Wexner’s leadership, Victoria’s Secret underwent a complete transformation — from a niche concept store for men to a full-fledged lingerie brand targeting women directly.

Major Milestones

• 1977 – Victoria’s Secret was founded by Roy and Gaye Raymond in Palo Alto, California. The first store opened at Stanford Shopping Center.
• 1982 – Leslie Wexner’s The Limited acquired Victoria’s Secret, transforming its business strategy and rebranding it for a female customer base.
• 1983–1989 – Rapid expansion began across the U.S. Wexner introduced mail-order catalogs, expanding reach nationwide. By the late 1980s, Victoria’s Secret became America’s top lingerie retailer.
• 1991 – The brand entered the fragrance market with the launch of its first perfume line, which later evolved into the iconic Victoria’s Secret Beauty division.
• 1995 – The inaugural Victoria’s Secret Fashion Show debuted, setting a new standard for brand marketing. The annual show became a global pop-culture event.
• 1997 – The company introduced the “Angel” concept, turning models like Tyra Banks and Heidi Klum into brand icons.
• 2002 – The launch of PINK, a youthful sub-brand aimed at college-age women, became one of the company’s most successful expansions.
• 2004–2008 – Victoria’s Secret expanded internationally, opening stores in Canada, the UK, and the Middle East. It also collaborated with models like Gisele Bündchen and Adriana Lima, cementing its cultural dominance.
• 2010–2015 – The brand reached its peak influence, with its annual Fashion Show broadcast in over 180 countries. However, growing criticism began regarding unrealistic body standards and lack of diversity.
• 2018 – The Victoria’s Secret Fashion Show was officially canceled after declining viewership and public backlash. The company started reassessing its brand image and marketing direction.
• 2020 – Parent company L Brands announced a strategic split of its businesses. Victoria’s Secret began preparing for independence.
• 2021 – Victoria’s Secret officially became an independent publicly traded company known as Victoria’s Secret & Co. The new leadership shifted focus toward inclusivity and modern branding.
• 2022 – The brand launched its “VS Collective,” featuring diverse and accomplished women such as Priyanka Chopra Jonas and Megan Rapinoe, marking a new era of representation.
• 2023 – Victoria’s Secret acquired Adore Me, a digital-first lingerie brand known for sustainability and size inclusivity. This acquisition strengthened its e-commerce and modern market positioning.
• 2024 – The Victoria’s Secret Fashion Show made its return after a six-year hiatus, reimagined with global creatives, artists, and diverse body types.
• 2025 – Victoria’s Secret continues its transformation with new technology, eco-conscious manufacturing, and product innovation. Its digital-first initiatives and brand repositioning are helping it maintain relevance in an evolving fashion landscape.

Who Owns Victoria’s Secret: Largest Shareholders

Victoria’s Secret & Co. is a publicly traded company. Its stock is widely held by institutional investors, a handful of large private investors, and many retail shareholders. No single entity holds a controlling majority, meaning ownership is diverse and control rests primarily with the board of directors and top shareholders through voting power. The company’s structure ensures that decisions are made collectively rather than by a dominant individual or family owner.

As of October 2025, several large institutional investors, including BlackRock, Vanguard, and BBRC International, hold the most significant stakes in the company.

Below is a list of the major shareholders of Victoria’s Secret as of October 2025:

BlackRock, Inc.

BlackRock, the world’s largest asset management firm, is the single largest shareholder of Victoria’s Secret & Co. as of October 2025. It owns approximately 14.8% of the company’s shares, representing around 11.85 million shares. BlackRock’s investment in Victoria’s Secret comes primarily through its index funds and exchange-traded funds, which track major market indices.

While the firm is not an activist investor, its large stake gives it considerable influence in governance matters and shareholder votes. BlackRock’s engagement typically focuses on long-term sustainability, executive accountability, and board diversity.

The Vanguard Group, Inc.

The Vanguard Group ranks as the second-largest institutional shareholder of Victoria’s Secret. As of October 2025, Vanguard holds about 11.1% of total shares outstanding, equal to roughly 8.88 million shares.

Vanguard manages its holdings through a combination of index funds and retirement portfolios. The firm’s passive investment approach means it does not interfere in day-to-day operations but plays an important role in ensuring strong governance and stability. Vanguard’s voting decisions often align with its principles of transparency, responsible management, and long-term value creation for investors.

BBRC International

BBRC International, led by Australian retail magnate Brett Blundy, is one of Victoria’s Secret’s most significant private shareholders.

As of October 2025, BBRC holds about 13% of the company’s outstanding shares, which translates to roughly 10.31 million shares. Blundy’s increasing stake in the company during 2025 prompted the Victoria’s Secret board to implement a limited-duration shareholder rights plan (commonly known as a poison pill) to prevent any single investor from accumulating over 15% without board approval.

Unlike passive institutional investors, BBRC is known for active involvement and strategic influence, particularly in the global retail and lifestyle sectors. Blundy’s ownership reflects a strong belief in Victoria’s Secret’s turnaround and future growth potential.

State Street Corporation

State Street is another major institutional shareholder, holding about 3.89% of Victoria’s Secret’s total shares, which equates to around 3.06 million shares.

The company holds these shares primarily through its institutional and ETF products. State Street is typically a passive investor but remains active in corporate governance through proxy voting and shareholder resolutions.

It often collaborates with other major asset managers like BlackRock and Vanguard to promote sound governance practices. Its presence adds balance and consistency among the company’s top institutional owners.

GoldenTree Asset Management

GoldenTree Asset Management, known for its investments in credit and alternative assets, holds an estimated 3.8% stake in Victoria’s Secret, equal to around 2.99 million shares. GoldenTree’s interest is strategic, focusing on value recovery, capital structure optimization, and long-term brand repositioning.

As a more active investor than the larger index funds, GoldenTree monitors operational and financial strategy, particularly as Victoria’s Secret continues its digital transformation and brand evolution.

T. Rowe Price Associates

T. Rowe Price is another influential institutional investor in Victoria’s Secret. It owns approximately 3.01% of outstanding shares, equivalent to about 2.36 million shares.

The firm’s investment reflects confidence in the company’s ongoing brand reinvention and management stability. T. Rowe Price tends to take a measured approach to engagement, advocating for financial discipline and long-term performance rather than short-term gains. Its active management style gives it the flexibility to adjust its holdings as the company’s growth prospects evolve.

Dimensional Fund Advisors

Dimensional Fund Advisors, one of the world’s largest quantitative investment firms, owns roughly 2.88% of Victoria’s Secret & Co., totaling around 2.26 million shares. Dimensional invests primarily based on systematic models rather than discretionary decisions, meaning its holdings are driven by the company’s market metrics and fundamentals.

While it rarely engages directly with management, Dimensional’s vote carries weight in key shareholder resolutions due to its sizable ownership.

PRIMECAP Management Company

PRIMECAP Management holds an estimated 2.51% stake in Victoria’s Secret, which equals about 1.97 million shares. Known for its disciplined, research-driven investing style, PRIMECAP often maintains positions in companies undergoing strategic or structural changes.

Its position in Victoria’s Secret signals a belief in the company’s transformation under CEO Martin Waters and its continued ability to modernize in the competitive fashion and retail market.

Victory Capital Management

Victory Capital Management holds approximately 2.51% of Victoria’s Secret’s outstanding shares, similar in size to PRIMECAP’s stake.

Its portfolio strategy blends quantitative and active management approaches, giving it moderate influence in governance votes. Victory Capital’s continued position in 2025 suggests confidence in Victoria’s Secret’s digital and brand turnaround efforts, particularly after its recent reintroduction of the Fashion Show and expansion of inclusive product lines.

Cramer Rosenthal McGlynn

Cramer Rosenthal McGlynn is a smaller but significant shareholder, holding around 2.42% of the company’s total shares.

Known for value-based investing, the firm typically invests in companies with strong brand equity and restructuring potential. Its continued investment reflects belief in Victoria’s Secret’s evolving business model and commitment to shareholder returns through operational improvement and cost efficiency.

Insider and Executive Ownership

Victoria’s Secret’s executives, board members, and insiders collectively hold about 0.45% of the company’s shares. This includes direct stock ownership and restricted stock units granted through compensation plans.

While this percentage is small, it ensures management remains aligned with shareholder interests. CEO Martin Waters and other top leaders hold a portion of these shares, linking their compensation to company performance and market value.

Retail and General Public Shareholders

The remaining ownership, estimated at over 30%, is spread across individual retail investors, smaller mutual funds, and exchange-traded funds.

These shareholders provide liquidity and stability to the market but typically do not coordinate to influence governance or company strategy. Their collective ownership nonetheless represents a vital segment of the company’s market base and overall valuation.

Who is the CEO of Victoria’s Secret?

As of 2025, the Chief Executive Officer of Victoria’s Secret & Co. is Hillary Super. She officially took over the position in September 2024, marking a new chapter in the company’s leadership and transformation journey. Her appointment followed a strategic decision by the board to bring in an executive with deep experience in fashion, brand repositioning, and inclusivity-driven growth.

Hillary Super’s Background and Experience

Hillary Super is a seasoned retail leader with nearly 30 years of experience in global fashion, apparel, and lifestyle brands. Before joining Victoria’s Secret, she served as CEO of Savage X Fenty, the lingerie company co-founded by Rihanna. There, she played a key role in scaling operations, strengthening digital channels, and refining brand identity with a focus on inclusivity and empowerment — values that align closely with Victoria’s Secret’s ongoing rebrand.

Before Savage X Fenty, Super held senior roles at several major retailers including Anthropologie, where she served as Global CEO, overseeing merchandising, marketing, and store expansion. Her career also includes leadership experience with American Eagle Outfitters, Old Navy, and Gap Inc., giving her a strong foundation in both high-growth and mature retail environments.

Hillary Super holds a reputation for transforming traditional brands into modern, consumer-centric organizations. Her leadership combines strategic insight with creativity, allowing her to navigate both fashion trends and operational demands effectively.

Her Role and Responsibilities

As CEO, Hillary Super leads all divisions of Victoria’s Secret & Co., including Victoria’s Secret Lingerie, PINK, Victoria’s Secret Beauty, and Adore Me. She is responsible for the company’s overall strategic vision, brand positioning, global operations, and shareholder performance.

Her priorities for 2025 focus on three core areas:

1. Modernizing the brand image to balance confidence and inclusivity while maintaining the allure that made Victoria’s Secret iconic.
2. Accelerating digital transformation by strengthening e-commerce, data-driven marketing, and direct-to-consumer experiences.
3. Expanding globally into emerging markets through a combination of flagship stores and localized online platforms.

Super also works closely with the company’s board of directors and executive committee to guide product innovation, sustainability initiatives, and corporate responsibility programs. Her decisions shape everything from creative direction and advertising to partnerships and retail footprint strategy.

Leadership Style and Vision

Hillary Super is known for her empathetic, collaborative, and brand-focused leadership style. She places a strong emphasis on authenticity and connecting with consumers’ emotions rather than relying solely on traditional marketing formulas. Under her leadership, Victoria’s Secret aims to combine its heritage of sophistication and allure with a more inclusive, empowering, and diverse brand message.

She has overseen several key initiatives since taking office, including reviving the Victoria’s Secret Fashion Show in a reimagined format and continuing to integrate the digital-native Adore Me brand into the company’s core structure. Super’s goal is to make Victoria’s Secret relevant to a new generation of customers without losing its legacy appeal.

Her vision centers on innovation — from product design and digital engagement to sustainability. She has pushed for the introduction of eco-friendly fabrics, inclusive sizing, and the Digital Product Passport program, launched in 2025, which improves transparency about materials and supply chains.

Compensation and Corporate Influence

As of her appointment, Hillary Super’s compensation package included an annual base salary of $1.2 million, with eligibility for a performance-based bonus of up to 175% of her base pay, plus stock options and restricted equity awards. Her long-term incentives are tied directly to the company’s stock performance and overall financial results, aligning her interests with those of shareholders.

Super also holds a seat on the company’s board of directors, giving her a direct role in shaping governance policies and strategic planning. Her presence has been viewed positively by investors who see her as a capable and forward-thinking leader with a proven record of building modern retail brands.

Victoria’s Secret Annual Revenue and Net Worth

As of October 2025, Victoria’s Secret & Co. recorded annual revenue of approximately $6.23 billion, and its market capitalization (often viewed as its “net worth” in equity markets) is estimated at around $2.33 billion. These numbers show how the company’s scale and market value stand in the current business environment, reflecting both its sales performance and investor perception.

Annual Revenue in 2025

Victoria’s Secret’s revenue in the fiscal period ending 2025 was about $6.23 billion, up modestly from the prior year. This figure is part of a trend in which the brand has stabilized its topline after years of pressure from shifting consumer tastes, rising competition, and internal restructuring.

The revenue reflects combined sales from its lingerie, sleepwear, beauty, and related segments across both physical stores and digital channels. Increased investment in e-commerce, revamps in product lines, and international growth all contribute to this result.

In the first quarter of 2025 alone, the company reported net sales of $1.353 billion, exceeding its internal guidance and indicating resilience even amid external challenges. Despite a temporary outage caused by a security incident, operational recovery allowed the company to deliver on that strong quarterly sales mark.

Market Capitalization & Net Worth

When analysts refer to Victoria’s Secret’s net worth today, they generally mean its market capitalization—the value of all its publicly traded shares combined. As of October 2025, that value is around $2.33 billion. This estimate also aligns with reports placing its market cap in the $2.1 to $2.3 billion range at various times during the year.

That market value reflects investor expectations, risks, and sentiment. It incorporates how the market views the brand’s prospects, its earnings potential, and how successfully leadership can execute the transformation strategy.

Interpretation & Trends

Over the last decade, Victoria’s Secret’s revenue has contracted by roughly 20%, from $7.78 billion in 2016 to $6.23 billion in 2025, reflecting the brand’s strategic transition from dominance to reinvention.

The net worth (market capitalization) shows a more dramatic decline—from around $11 billion in 2016 to about $2.33 billion in 2025. This drop highlights the brand’s challenges in adapting to shifting consumer expectations and the costs of restructuring, though its valuation has stabilized since the spin-off.

Despite lower market capitalization compared with its historic highs, Victoria’s Secret remains a multi-billion-dollar company with strong cash flow, improving brand perception, and a focused strategy on inclusivity, sustainability, and digital expansion under its new leadership.

Victoria’s Secret’s 2025 revenue growth is moderate, reflecting both the maturity of the lingerie market and the challenges of reinvention. The steady topline suggests the brand is holding ground even as it redefines itself. Its market cap of about $2.33 billion is modest relative to its legacy, indicating that the market is cautious about its long-term upside.

The contrast between solid revenue and a relatively lower valuation implies that investors may be discounting risks—such as changes in consumer preferences, supply chain pressures, activism, or execution challenges in branding. Yet these figures also hint at potential upside: if management can execute successfully on new strategies around inclusivity, digital innovation, and global growth, the gap between operational strength and market valuation could narrow.

Brands Owned by Victoria’s Secret

Victoria’s Secret & Co. operates several key brands under its corporate umbrella, each catering to different consumer segments. Below is a list of the major brands and companies owned by Victoria’s Secret as of October 2025:

Victoria’s Secret Lingerie

Victoria’s Secret Lingerie is the company’s flagship brand and the original business that launched the company in 1977. It includes the full range of bras, panties, shapewear, sleepwear, hosiery, and related intimates. The brand is built on product innovation, seasonal collections, and signature styles that combine fashion and fit.

In 2025, the Lingerie division remains the largest revenue contributor in the portfolio. It has been reoriented in recent years to expand size ranges, introduce new fits for different body types, and emphasize product quality and comfort while retaining an aspirational, fashion-forward image. The brand is sold through company-owned stores, outlet locations, international franchise partners, and the corporate e-commerce platform.

PINK

PINK is Victoria’s Secret’s youth-focused lifestyle and intimates brand. Launched in 2002, PINK targets younger women and college-age customers with casual lingerie, loungewear, athleisure, and accessories. The brand is known for playful marketing, bright color palettes, and campus-oriented merchandising.

As of 2025, PINK operates both full-format stores and shop-in-shop footprints inside larger Victoria’s Secret locations, and it plays a central role in driving entry-level customer acquisition and lifetime value.

PINK’s merchandising strategy emphasizes trend-driven collections, frequent limited-edition drops, and partnerships that resonate with Gen Z and younger millennials. PINK also supports the company’s direct-to-consumer growth with strong digital engagement and social-first campaigns.

Victoria’s Secret Beauty

Victoria’s Secret Beauty encompasses fragrances, body care, and toiletries that were introduced as the company expanded beyond intimates. This division grew from initial fragrance launches into a broad beauty business that includes perfumes, body mists, lotions, and complementary grooming products.

As of 2025, the beauty segment serves as a high-margin category that broadens average order value and introduces customers to the Victoria’s Secret lifestyle. The beauty division is integrated into retail displays, digital promotions, and cross-category assortments to increase basket size.

Product innovation in Beauty highlights recognizable signature scents alongside seasonal and celebrity collaborations designed to keep the assortment culturally relevant.

Adore Me

Adore Me is a digital-first lingerie brand that Victoria’s Secret & Co. acquired and fully integrated into its portfolio. The acquisition, completed in early 2023, was intended to strengthen Victoria’s Secret’s direct-to-consumer capabilities and expand the company’s footprint in size-inclusive and digitally native product design. Adore Me’s subscription-native model, fit-focused product development, and data-driven personalization tools were assets that Victoria’s Secret sought to scale across its own e-commerce operations.

Post-acquisition, Adore Me operates as a distinct brand under the VS&Co umbrella while benefitting from the parent’s distribution, supply chain, and merchandising resources. The brand supports experimental product lines, sustainable materials trials, and digital marketing tactics that can be piloted and scaled to the rest of the company.

Happy Nation

Happy Nation is a fully digital brand launched by Victoria’s Secret & Co. aimed at tweens. Introduced in the early 2020s, Happy Nation focuses on age-appropriate apparel, loungewear, and body-positive messaging for customers roughly 8–13 years old. The brand was created to address a gap in the market while offering a safe, size-inclusive assortment that aligns with modern standards and parental expectations.

Happy Nation is sold primarily online, with curated seasonal drops and marketing that targets parents and younger consumers. Its digital-only strategy enables rapid assortment testing and lower capital intensity compared with brick-and-mortar expansion.

Victoria’s Secret Stores and International Franchises

Victoria’s Secret & Co. operates a global retail network made up of company-owned stores, outlet locations, and franchise/licensing partners in international markets.

As of 2025, the company manages over a thousand retail doors globally. The retail network is a key physical touchpoint for fit, service, and brand experience, and the stores are being reimagined in many markets with updated visual merchandising, improved fitting services, and localized assortments. International franchises extend the brand’s reach into markets where local partners handle store operations, while Victoria’s Secret provides brand standards, product supply, and marketing support.

VS Direct and Digital Platforms

Victoria’s Secret’s direct-to-consumer operations — often referred to internally as VS Direct — include the corporate e-commerce site, mobile apps, marketplace partnerships, and digital marketing platforms.

In 2025, the company continues to prioritize e-commerce improvements, personalization, and site resilience. New initiatives include Digital Product Passports that provide product provenance and material details, enhanced virtual fitting tools, and loyalty program integration that links online behavior to in-store experiences. These platforms are a company-owned asset and serve as the primary channel for growth in markets where physical expansion is constrained.

VS Collective and Brand Partnerships

While not a separate legal company, the VS Collective is an owned brand initiative and strategic entity within Victoria’s Secret & Co. that curates partnerships, ambassadors, and collaborations. It serves as a mechanism to refresh brand relevance by working with creators, athletes, and cultural figures.

The initiative is managed internally, and programs under the VS Collective have influenced product collaborations, brand campaigns, and community-building efforts.

The VS Collective continues to be a key owned marketing asset that drives cultural relevance and supports the company’s repositioning efforts.

Corporate Operations, Supply Chain, and Sourcing Entities

Victoria’s Secret & Co. also owns and operates corporate functions and supply chain entities that support its brands. These include sourcing teams, distribution centers, proprietary private-label manufacturing agreements, and technology platforms for inventory management. These operational entities are critical to inventory flow, margin management, and product quality.

In 2025, it has been investing in supply-chain transparency, sustainability programs, and vendor partnerships to lower lead times and increase the traceability of materials, reflecting broader corporate priorities.

Conclusion

Victoria’s Secret has reinvented itself from a traditional lingerie icon into a forward-thinking, inclusive brand. Ownership is now in the hands of public investors, with major stakes held by leading firms like BlackRock and Vanguard.

It continues to modernize its image, strengthen its digital presence, and expand globally. Despite changing fashion trends, Victoria’s Secret remains one of the most recognized and influential names in the world of fashion and beauty.

FAQs

Who owns Victoria’s Secret?

As of 2025, Victoria’s Secret & Co. is a publicly traded company listed on the New York Stock Exchange (NYSE: VSCO). It has no single owner. The brand is owned collectively by institutional investors, private shareholders, and the general public. The largest shareholders include BlackRock Inc., The Vanguard Group, and BBRC International, which together hold a significant portion of the company’s stock.

Who is the real owner of Victoria’s Secret?

There is no single “real owner” of Victoria’s Secret. The company is publicly owned, with the majority of shares held by institutional investors. The largest stake belongs to BlackRock Inc. (14.8%), followed by The Vanguard Group (11.1%) and BBRC International led by Brett Blundy (13%).

Who are the shareholders of Victoria’s Secret?

The key shareholders of Victoria’s Secret & Co. as of 2025 are BlackRock Inc., The Vanguard Group, BBRC International, State Street Corporation, GoldenTree Asset Management, and T. Rowe Price. Together, institutional investors control over 60% of the company’s shares, while insiders and executives hold less than 1%.

When was Victoria’s Secret founded?

Victoria’s Secret was founded in 1977 by Roy Raymond and Gaye Raymond in Palo Alto, California. The first store opened at the Stanford Shopping Center, designed to make lingerie shopping more comfortable and appealing for men and women alike.

Who is Victoria’s Secret’s owner and founder?

The founder of Victoria’s Secret is Roy Raymond, who started the company in 1977. However, he is no longer associated with the brand. The current owner is Victoria’s Secret & Co., a publicly traded corporation that operates independently after separating from L Brands in 2021.

Who made Victoria’s Secret?

Victoria’s Secret was created by Roy Raymond and Gaye Raymond, who developed the concept after Roy felt uncomfortable buying lingerie for his wife in a traditional department store setting.

Who is Victoria’s Secret?

Victoria’s Secret is a global lingerie, beauty, and apparel brand known for its intimate wear, fragrances, and fashion marketing. It is one of the most recognized names in women’s fashion and operates brands like Victoria’s Secret Lingerie, PINK, Victoria’s Secret Beauty, and Adore Me.

How much did Victoria’s Secret sell for?

In 1982, the founders Roy and Gaye Raymond sold Victoria’s Secret to Leslie Wexner, the founder of The Limited (later L Brands), for about $1 million. Wexner transformed it into an international fashion empire. In 2021, Victoria’s Secret officially separated from L Brands and became an independent public company.

Which country owns Victoria’s Secret?

Victoria’s Secret is an American company, headquartered in Reynoldsburg, Ohio, USA. It is publicly owned by global investors but remains a U.S.-based corporation with international operations.

Why is it called Victoria’s Secret?

The name “Victoria’s Secret” was chosen by founder Roy Raymond to evoke the refinement and elegance of the Victorian era (“Victoria”) while hinting at the allure and intimacy of lingerie (“Secret”). The name represents sophistication with a touch of mystery.

Who is the CEO of PINK?

As of 2025, Amy Hauk served as the CEO of PINK before stepping down in 2023. Currently, PINK operates under the leadership of Victoria’s Secret & Co. CEO Hillary Super, who oversees all company divisions, including Victoria’s Secret Lingerie, PINK, and Adore Me.

What is Victoria’s Secret joke?

The “Victoria’s Secret joke” is a lighthearted cultural phrase often used online to play on the brand’s name — typically something like, “What’s Victoria’s secret?” with the punchline being humorous or ironic. It’s not an official company slogan but a recurring internet meme based on the idea of a mysterious “secret” behind the brand’s allure.