Tubi has emerged as one of the top ad-supported streaming platforms, offering free access to thousands of movies and TV shows. If you’ve been wondering who owns Tubi, this article will break down the company’s history, ownership, leadership, financials, and related brands.
History of Tubi
Tubi was launched in 2014 by Farhad Massoudi and Thomas Ahn Hicks. The platform was designed as a free streaming service supported by advertisements. Its goal was to provide users access to on-demand content without the need for a subscription. It grew rapidly as viewers sought low-cost alternatives to paid platforms like Netflix and Hulu.
In its early years, Tubi licensed content from major studios and focused heavily on expanding its library. By 2019, the platform had over 20 million active users and a growing catalog of titles.
The success of Tubi attracted the attention of major media companies.
In March 2020, Fox Corporation acquired Tubi in a move to strengthen its presence in the digital streaming market.
Who Owns Tubi: Ownership Details and Largest Shareholder
Tubi is a wholly owned subsidiary of Fox Corporation, which acquired the streaming service in March 2020 for $440 million in cash. The acquisition marked Fox’s strategic entry into the digital streaming space, particularly in the AVOD (ad-supported video on demand) sector. Tubi remained an independent brand but began operating under Fox’s broader media umbrella.
Fox Corporation is a publicly traded company listed on the NASDAQ under the ticker symbols FOXA (Class A) and FOX (Class B). Its ownership is divided among institutional investors, individual shareholders, and the Murdoch family.
Background of the Acquisition
Before acquiring Tubi, Fox Corporation had recently restructured following the 2019 Disney-Fox merger, which saw The Walt Disney Company acquire 21st Century Fox’s entertainment assets. What remained of Fox—including Fox News, Fox Sports, and the broadcast network—rebranded as Fox Corporation, under the leadership of Lachlan Murdoch.
Seeking to rebuild its portfolio and expand into digital content delivery, Fox identified Tubi as a fast-growing platform with over 25 million users at the time. Tubi’s strong growth in the free streaming market and its large content library made it an ideal target. The purchase was funded by Fox’s sale of its stake in the broadcasting platform Roku, which generated nearly $350 million.
Integration with Fox Corporation
Since the acquisition, Tubi has benefited from Fox Corporation’s robust advertising infrastructure, original content pipeline, and brand credibility. It now plays a key role in Fox’s digital revenue stream. Tubi has expanded its offerings with original productions and curated programming tied to Fox’s properties, including news and entertainment segments.
Largest Shareholder: The Murdoch Family Trust
While Fox Corporation is publicly traded, it remains under significant control by the Murdoch family. The Murdoch Family Trust owns around 39% of the voting shares, giving them effective control over corporate decisions. Lachlan Murdoch, son of media mogul Rupert Murdoch, is the Executive Chair and CEO of Fox Corporation. The trust’s influence ensures strategic direction stays aligned with the family’s long-standing media interests.
Major Institutional Shareholders
Fox Corporation trades under two ticker symbols on NASDAQ: FOXA (Class A shares, with voting rights) and FOX (Class B shares, with limited or no voting rights). These are held by both retail and institutional investors. Major institutional shareholders include:
The Vanguard Group
One of the world’s largest asset managers, Vanguard holds approximately 7.5% of Class A shares. Its role is largely financial, with passive investment strategies.
BlackRock
Another global investment giant, BlackRock, owns around 5.5% of Class A shares. Like Vanguard, BlackRock does not play a direct role in governance but has a stake in Fox’s financial performance.
State Street Global Advisors
Also among the top holders, State Street manages a sizable portion of Fox Corporation shares. It remains a passive investor focused on returns rather than control.
While these institutional investors have financial stakes, they do not influence the strategic direction of Tubi or Fox. That control lies with the Murdoch Family Trust and Fox Corporation’s executive leadership.
Who is the CEO of Tubi?
As of April 2025, Anjali Sud serves as the Chief Executive Officer (CEO) of Tubi, Fox Corporation’s free ad-supported streaming service. She assumed the role on September 1, 2023, succeeding founder Farhad Massoudi.
Leadership and Strategic Vision
Anjali Sud brings a wealth of experience in technology and media to Tubi. Prior to joining Tubi, she was the CEO of Vimeo, where she led the company through significant growth, including taking it public in May 2021. Under her leadership, Vimeo established itself as a leading platform for video creators and professionals worldwide.
At Tubi, Sud has focused on expanding the platform’s reach and enhancing user engagement. She emphasizes the importance of providing free, accessible content to diverse audiences. Under her guidance, Tubi has grown to 97 million monthly active users as of January 2025, up from 64 million at the time she joined.
Decision-Making Structure
Sud reports directly to Paul Cheesbrough, CEO of Tubi Media Group, which oversees Fox Corporation’s digital businesses, including Tubi. This structure allows Sud to focus on Tubi’s strategic direction while aligning with Fox Corporation’s broader digital initiatives.
Previous CEOs of Tubi
- Farhad Massoudi (2014–2023): Founder and first CEO of Tubi, Massoudi led the company from its inception through its acquisition by Fox Corporation in 2020.
- Anjali Sud (2023–present): Current CEO, bringing a strong background in digital media and a focus on expanding Tubi’s global footprint.
Sud’s leadership marks a new chapter for Tubi as it continues to grow in the competitive streaming landscape.
Annual Revenue and Net Worth of Tubi
In 2024, Tubi’s advertising revenue surpassed $1 billion, marking a substantial increase from the previous year’s $910 million. This growth was driven by a 24% rise in monthly active users, reaching 97 million, and an 18% increase in total streaming hours, totaling over 10 billion hours for the year.
The surge in revenue was bolstered by heightened political advertising ahead of the U.S. presidential election, with Tubi becoming a significant recipient of such ad spend.
As of April 2025, Tubi’s estimated net worth is approximately $415 million, reflecting its robust user base and revenue growth. This valuation considers Tubi’s expansive content library, which includes over 275,000 movies and TV episodes, and its strategic position within Fox Corporation’s digital portfolio.
Here’s an overview of the historical revenue and net worth of Tubi:
| Year | Estimated Revenue (USD) | Estimated Net Worth (USD) |
|---|---|---|
| 2014 | $0.5 million | $5 million |
| 2015 | $1.5 million | $10 million |
| 2016 | $5 million | $20 million |
| 2017 | $15 million | $50 million |
| 2018 | $25 million | $100 million |
| 2019 | $45 million | $150 million |
| 2020 | $150 million | $440 million |
| 2021 | $250 million | $249 million |
| 2022 | $350 million | $290 million |
| 2023 | $700 million | $332 million |
| 2024 | $1 billion | $373 million |
| 2025 | $1.2 billion (projected) | $415 million |
Brands Owned by Tubi
As of 2025, Tubi has expanded its brand portfolio to include a diverse range of original content, partnerships, and specialized channels. These initiatives aim to cater to various audience segments and enhance Tubi’s presence in the streaming industry. Below is an overview of the major brands and content offerings under Tubi:
Tubi Originals
Tubi has significantly invested in producing exclusive original content across various genres. Notable titles include:
- The Z-Suite: A workplace comedy featuring Lauren Graham, which premiered in February 2025.
- Boarders (Season 2): A teen drama co-produced with BBC Three, released in April 2025.
- RoboForce: The Animated Series: An animated action series that debuted in April 2025.
- We Got Time Today: A talk show hosted by Deion Sanders and Rocsi Diaz, offering discussions on news, culture, and entertainment.
These originals are part of Tubi’s strategy to provide unique and engaging content to its viewers.
WWE Evolve
In collaboration with WWE, Tubi launched WWE Evolve in March 2025. This professional wrestling television program features emerging talent from WWE’s developmental system. The show airs weekly on Tubi in the United States and on YouTube internationally, providing a platform for new wrestlers to showcase their skills.
Warner Bros. Discovery FAST Channels
Tubi expanded its content library by partnering with Warner Bros. Discovery to introduce 14 branded Free Ad-Supported Streaming Television (FAST) channels. These channels offer a mix of scripted and unscripted content, including:
- WB TV Watchlist: Featuring series like “Westworld” and “Raised by Wolves.”
- WB TV Keeping It Real: Showcasing unscripted series such as “Legendary” and “FBoy Island.”
- WB TV All Together: Presenting family-friendly content like “Head of the Class.”
This partnership added over 2,000 hours of content to Tubi’s platform, enhancing its appeal to a broader audience.
Tubi Media Group
In April 2023, Fox Corporation established the Tubi Media Group, consolidating its digital businesses, including Tubi, Credible, and Blockchain Creative Labs. Led by CEO Paul Cheesbrough, this division focuses on driving growth and innovation across Fox’s digital platforms.
International Partnerships
Tubi has also formed strategic partnerships to expand its global reach:
- Hisense: In March 2025, Tubi signed a global deal with Hisense, integrating its streaming service into Hisense’s VIDAA platform, thereby enhancing accessibility on smart TVs.
- Netgem: In February 2025, Tubi partnered with Netgem to bring its extensive content library to the Netgem TV platform in the UK, offering viewers a wide selection of free entertainment options.
These collaborations aim to make Tubi’s content more accessible to international audiences and strengthen its position in the global streaming market.
Conclusion
So, who owns Tubi? The answer is clear: Fox Corporation.
Since its 2020 acquisition, Tubi has grown significantly, leveraging Fox’s assets to improve its offerings. With a strong leadership team, increasing ad revenue, and a rapidly expanding content library, Tubi continues to stand out in the free streaming market.
FAQs
When did Fox acquire Tubi?
Fox Corporation acquired Tubi in March 2020 for $440 million.
Who founded Tubi?
Tubi was founded in 2014 by Farhad Massoudi and Thomas Ahn Hicks.
Who is the current CEO of Tubi?
Anjali Sud is the CEO of Tubi as of 2023.
Does Tubi make money?
Yes. Tubi generates revenue through advertising. In 2024, its ad revenue surpassed $500 million.
Is Tubi available internationally?
Tubi is available in the United States, Canada, Australia, and New Zealand, with plans for further international expansion.
How does Tubi make money if it is free?
Tubi earns revenue through advertising. It is an AVOD (Ad-Supported Video on Demand) platform. Viewers can watch movies and TV shows for free, but short ads play before and during content. Tubi sells this ad space to brands, which generates income instead of charging users a subscription fee.
Who is Tubi CEO?
As of 2025, Anjali Sud is the CEO of Tubi. She took over the role in September 2023, after leading Vimeo. Sud oversees Tubi’s content strategy, business expansion, and digital growth. She reports to Paul Cheesbrough, the CEO of Tubi Media Group, a division of Fox Corporation.
Did Netflix buy Tubi?
No, Netflix did not buy Tubi. Tubi is owned by Fox Corporation, which acquired the streaming platform in March 2020 for $440 million in cash. Netflix and Tubi are separate companies with different business models—Netflix uses subscriptions, while Tubi is ad-supported and free.
Is Tubi TV legal?
Yes, Tubi is completely legal. It operates with proper licensing agreements to stream content. Tubi obtains the rights to show movies and TV shows from various studios and content providers. Users can enjoy content without worry about legality or copyright violations.
Is Tubi TV 100% free?
Yes, Tubi is 100% free to use. There are no hidden fees or subscriptions. All content is available at no cost, supported entirely by advertisements. Users only need an internet connection and a compatible device to start streaming.
Is Tubi owned by Disney?
No, Tubi is not owned by Disney. It is owned by Fox Corporation, which is a separate entity from The Walt Disney Company. Disney owns other streaming platforms such as Disney+, Hulu, and ESPN+, but it has no stake in Tubi.
Who owns Tubi network?
The Tubi network is owned by Fox Corporation. Fox acquired Tubi in 2020 and has since integrated it into its digital media group. Tubi operates under Fox’s broader streaming and advertising strategy, expanding its reach through original content and partnerships.
Does Disney own Tubi founders?
No, Disney does not own Tubi or its founders. Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks. After the 2020 acquisition, Tubi became part of Fox Corporation. The founders are not connected to Disney in any business capacity.
Who owns the Tubi channel?
The Tubi channel is owned by Fox Corporation. It operates as part of Fox’s digital media division. While not a traditional TV channel, Tubi is accessible via smart TVs, streaming devices, mobile apps, and web browsers.
Is Tubi black-owned?
No, Tubi is not Black-owned. It is owned by Fox Corporation, a publicly traded media company led by Lachlan Murdoch. However, Tubi has made efforts to feature diverse content, including a curated section titled Black Cinema that highlights Black stories and filmmakers.