The Atlanta Falcons is one of the most recognized franchises in the National Football League (NFL). Fans often wonder who owns Atlanta Falcons and how the team is managed. The ownership and leadership of the Falcons have shaped the team’s history and continue to influence its future.
Atlanta Falcons Profile
The Atlanta Falcons is a professional football team based in Atlanta, Georgia. They are part of the National Football League (NFL) and compete in the NFC South division. The team plays home games at Mercedes-Benz Stadium, a $1.6 billion venue with a retractable roof that opened in 2017. Known for its modern design and fan-friendly features, the stadium also hosts Super Bowls, college championships, and other major events. The Falcons are one of the most recognized sports franchises in the Southeastern United States and have built a loyal fan base over six decades.
Founding of the Franchise
The Atlanta Falcons were founded on June 30, 1965, when the NFL awarded Atlanta its first professional football franchise. Rankin M. Smith Sr., an executive at the Life Insurance Company of Georgia, paid $8.5 million for the team. This was the highest price ever paid for a sports franchise at the time. The Falcons officially began play in the 1966 season under head coach Norb Hecker. Their first draft pick was linebacker Tommy Nobis, who became the face of the young team and earned NFL Rookie of the Year honors.
Major Milestones
- 1965 – Franchise awarded to Atlanta; Rankin M. Smith Sr. becomes founding owner.
- 1966 – Falcons play their first NFL season; Tommy Nobis drafted and wins Rookie of the Year.
- 1973 – First winning season with a 9–5 record, led by a strong defense.
- 1978 – First-ever playoff appearance, defeating the Philadelphia Eagles.
- 1980 – Won their first NFC West Division title, establishing themselves as contenders.
- 1998 – Finished 14–2, won the NFC Championship, and reached Super Bowl XXXIII.
- 2001 – Drafted Michael Vick, changing the face of the franchise.
- 2004 – Advanced to the NFC Championship Game with Vick as quarterback.
- 2008 – Drafted Matt Ryan; immediate playoff berth marks a new era of success.
- 2016 – Reached Super Bowl LI after scoring 540 points in the season; lost to the Patriots.
- 2017 – Opened Mercedes-Benz Stadium, one of the NFL’s most advanced venues.
- 2019 – Stadium hosted Super Bowl LIII, bringing the NFL’s biggest game back to Atlanta.
- 2025 – Franchise celebrates its 60th season with Raheem Morris as head coach and Terry Fontenot as GM.
Who Owns Atlanta Falcons: Top Shareholders

The Atlanta Falcons is privately owned like most NFL teams. This means control rests with a single family and their management group, rather than outside shareholders or corporations.
Since 2002, the Falcons have been owned and operated under the leadership of Arthur Blank. His company, AMB Group LLC, manages the team along with his other sports and business ventures. Ownership has remained stable under Blank, with his family beginning to play larger roles in succession planning as of 2025.
Owner / Ownership Group | Percentage Ownership | Role & Control | Notes |
---|---|---|---|
Arthur Blank (via AMB Group LLC) | ~90% | Controlling Owner | Purchased team in 2002. Maintains majority control and decision-making authority. |
Blank Family Members (Children & Family Trusts) | ~10% | Minority Owners | Includes Blank’s children and family trusts. Structured as part of long-term succession planning within AMB Group. |
Outside Investors | 0% | N/A | No public outside minority investors. Ownership remains fully within the Blank family. |
Arthur Blank – Principal Owner
Arthur Blank, the billionaire co-founder of The Home Depot, is the principal owner of the Atlanta Falcons. He purchased the franchise in February 2002 for $545 million, following the Smith family’s decades-long ownership. Blank is credited with transforming the Falcons into a modern, financially strong NFL team. His investment in the $1.6 billion Mercedes-Benz Stadium was a turning point for the franchise, ensuring a world-class venue for both football and entertainment.
Blank remains the decision-maker on key financial and organizational matters. His leadership style emphasizes stability, innovation, and community engagement. As of 2025, he continues to actively oversee the Falcons while also focusing on philanthropy through the Arthur M. Blank Family Foundation.
Acquisition Insights
The Falcons were originally owned by Rankin M. Smith Sr., who purchased the rights in 1965 for $8.5 million. After Smith’s death in 1997, his family maintained control of the franchise until 2002. That year, Arthur Blank acquired the team, bringing new financial resources and stability.
The acquisition was seen as a major turning point, as Blank invested heavily in both the team and the city, eventually leading to the construction of Mercedes-Benz Stadium. Unlike some NFL teams that change ownership through consortia or outside investors, the Falcons’ acquisition involved a single, wealthy individual taking full control.
AMB Group LLC – Ownership Entity
AMB Group LLC serves as the official parent company of the Atlanta Falcons. It was established to manage Arthur Blank’s diverse holdings, including the Falcons, Atlanta United of Major League Soccer, and various philanthropic projects. The company provides the structural framework for long-term ownership, ensuring the Falcons remain privately controlled.
AMB Group gives the franchise financial backing, governance oversight, and strategic planning. This allows the Falcons to maintain independence while competing financially with other NFL teams.
Blank Family Involvement
While Arthur Blank holds majority control, his children are increasingly taking roles in ownership and succession planning. In 2025, it is widely noted that the Blank family is expected to remain the controlling force behind the Falcons well into the future. This family involvement ensures continuity, similar to other NFL teams where ownership transitions are kept within families.
Arthur’s sons, in particular, have been identified as potential future leaders of the Falcons. Though they do not currently make day-to-day football decisions, their role in AMB Group ensures they are part of the long-term vision for the team.
Control and Decision-Making
Operational control of the Falcons lies primarily with Arthur Blank, but day-to-day decisions are delegated to executives such as team president and CEO Rich McKay, and general manager Terry Fontenot. Blank sets the strategic direction, approves large financial investments, and represents the team at the NFL ownership level.
His influence extends beyond the Falcons into league-wide business and policy discussions, where he is considered one of the NFL’s respected owners.
Atlanta Falcons Ownership History
The ownership journey of the Atlanta Falcons spans six decades and reflects the growth of the NFL itself. From their founding under Rankin M. Smith Sr. to the modern era led by Arthur Blank, the team has transitioned through only two principal ownership groups. Each shift in control brought new direction, financial vision, and stability that shaped the Falcons into the billion-dollar franchise they are today.
Owner / Ownership Group | Years of Ownership | Acquisition Price | Key Contributions & Notes |
---|---|---|---|
Rankin M. Smith Sr. | 1965 – 1997 | $8.5 million (1965 NFL franchise fee) | Founding owner who secured the NFL franchise for Atlanta. Guided the team for over 30 years and brought professional football to the Southeast. |
Smith Family | 1997 – 2002 | Inherited ownership after Smith’s death | Continued ownership but faced challenges in modernizing the franchise. Eventually sold the team to Arthur Blank. |
Arthur Blank / AMB Group LLC | 2002 – Present | $545 million | Purchased team in 2002. Invested heavily in facilities, including Mercedes-Benz Stadium. Elevated the Falcons’ brand value and ensured stability. Actively oversees operations while planning family succession. |
Founding Ownership: Rankin M. Smith Sr. (1965 – 1997)
The Atlanta Falcons were born when the NFL awarded Atlanta a franchise on June 30, 1965. Rankin M. Smith Sr., an Atlanta businessman and executive at the Life Insurance Company of Georgia, purchased the rights for $8.5 million. At the time, this was the highest price ever paid for a professional sports team.
Smith became the founding owner and guided the franchise through its earliest years. His commitment brought professional football to the Southeast, and he remained the face of ownership for over three decades.
The Smith Family Era (1997 – 2002)
When Rankin Smith Sr. passed away in 1997, ownership of the Falcons transitioned to his family. The Smith family maintained control but faced the challenge of modernizing the franchise at a time when NFL business operations were growing rapidly. Though loyal to the team, the family lacked the large-scale investment resources required to take the Falcons into a new era of competitiveness and stadium development. This led them to explore opportunities to sell the franchise to a capable new owner.
Arthur Blank Purchases the Falcons (2002 – Present)
In February 2002, Arthur Blank, co-founder of The Home Depot, purchased the Atlanta Falcons for $545 million. This marked a major turning point in the franchise’s history. Blank brought fresh capital, business acumen, and a long-term vision for success. His ownership style emphasized both on-field competitiveness and deep community engagement.
Blank’s acquisition also stabilized the organization at a critical time when the team needed leadership after the challenges of the late 1990s. Since his purchase, Blank has invested heavily in facilities, including the construction of Mercedes-Benz Stadium, and in strengthening the Falcons’ presence in Atlanta.
The Blank Family and Succession Planning (2020s – Future)
As of 2025, Arthur Blank continues as principal owner, but succession planning is underway. The Falcons are part of AMB Group LLC, which manages Blank’s sports and philanthropic ventures. His children are increasingly involved in AMB Group operations to ensure continuity. Although Arthur retains controlling authority, the family’s involvement guarantees that the Falcons will remain under Blank family ownership for decades to come.
Arthur Blank Net Worth
Arthur Blank, co-founder of The Home Depot and current owner of the Atlanta Falcons, has an estimated net worth of over $8 billion as of September 2025. His fortune places him among the wealthiest NFL owners. Most of his wealth originates from his role in building The Home Depot into the largest home improvement retailer in the world.
Source of Wealth – The Home Depot
Blank co-founded The Home Depot in 1978 alongside Bernie Marcus. The company transformed the retail landscape for home improvement products, growing from a handful of stores into an international giant with thousands of locations.
Blank’s stake in the company, combined with dividends and stock growth, created the foundation of his multibillion-dollar fortune. Though he no longer manages the company, his legacy and financial gains from its success remain central to his wealth.
Sports Investments
In addition to the Falcons, Blank owns Atlanta United FC, a Major League Soccer team founded in 2014. Atlanta United quickly became one of the league’s most valuable clubs, with strong attendance and a championship win in 2018. This venture not only diversified Blank’s sports portfolio but also contributed to his net worth growth.
Mercedes-Benz Stadium, completed in 2017, was also financed and developed under Blank’s leadership. The $1.6 billion venue is considered one of the most advanced stadiums in the world and has significantly boosted the Falcons’ franchise valuation.
Philanthropy and Foundations
Arthur Blank is also known for his philanthropy. Through the Arthur M. Blank Family Foundation, he has donated hundreds of millions of dollars to education, youth development, community programs, and environmental causes. While philanthropy does not directly add to his net worth, it has cemented his reputation as a socially responsible billionaire.
Business and Lifestyle Assets
Blank also owns PGA TOUR Superstore, a golf retail chain that has grown into a national presence. This business, along with other private investments, continues to add to his overall wealth.
He maintains multiple residences, including properties in Georgia and Montana, reflecting his lifestyle as a high-net-worth individual. His public presence remains tied closely to his sports ventures and charitable work.
Standing Among NFL Owners
With his $8+ billion net worth, Arthur Blank is consistently ranked among the top 10 wealthiest NFL owners. His financial strength has allowed the Falcons to remain competitive in stadium innovation, team investment, and long-term planning.
Atlanta Falcons Net Worth

As of September 2025, the Atlanta Falcons are valued at approximately $4.7 billion. This figure comes from Forbes’ annual NFL team valuations, which consider revenue, profitability, market size, and brand strength. The Falcons rank in the upper half of NFL franchises, reflecting both financial stability and the influence of Arthur Blank’s leadership.
Below is an overview of the historical net worth of the Atlanta Falcons from 2015-25:
Year | Estimated Franchise Value | Notes |
---|---|---|
2015 | $1.67 billion | Growing value with NFL media rights expansion. |
2016 | $2.13 billion | Boost from Super Bowl LI run and new stadium nearing completion. |
2017 | $2.50 billion | Opening of Mercedes-Benz Stadium significantly raised valuation. |
2018 | $2.60 billion | Hosting the College Football Playoff and strong attendance. |
2019 | $2.76 billion | Super Bowl LIII hosted at Mercedes-Benz Stadium. |
2020 | $2.88 billion | Pandemic impacted revenues but long-term outlook remained strong. |
2021 | $3.20 billion | Recovery year with fan attendance returning. |
2022 | $3.50 billion | NFL media deals boosted overall franchise values. |
2023 | $4.00 billion | Continued stadium revenue and brand growth. |
2024 | $4.45 billion | Strong commercial partnerships and NFL valuation surge. |
2025 | $4.70 billion | Current value; Falcons rank among top NFL franchises by worth. |
Revenue Streams
The Falcons generate annual revenues of over $600 million, fueled by multiple income sources. These include ticket sales, luxury suite rentals, sponsorships, local broadcasting, NFL revenue-sharing deals, and merchandising. The team benefits significantly from NFL’s collective media contracts, which are among the most lucrative in global sports.
Mercedes-Benz Stadium Impact
A major driver of the Falcons’ value is Mercedes-Benz Stadium, which opened in 2017. The $1.6 billion stadium, privately financed by Arthur Blank, has become a landmark venue. It not only hosts Falcons games but also Atlanta United FC matches, Super Bowl LIII (2019), the College Football Playoff National Championship (2018), and major concerts. The stadium’s retractable roof, massive video halo board, and modern design boosted both revenue and brand prestige.
Sponsorships and Partnerships
Corporate sponsorships, including the stadium naming rights deal with Mercedes-Benz, have strengthened the Falcons’ financial foundation. The franchise continues to attract global partners, positioning itself as a strong commercial brand. Partnerships with beverage companies, airlines, and retail brands also contribute to steady income growth.
Market Strength and Fan Base
The Falcons’ home market, Atlanta, is one of the largest in the United States. The city’s economic growth and diverse population provide a strong fan base. While the Falcons have not won a Super Bowl, their appearances in Super Bowl XXXIII (1998 season) and Super Bowl LI (2016 season) boosted the franchise’s recognition. Loyal regional support and strong ticket demand have ensured consistent franchise growth.
Comparison with Other NFL Teams
Although the Falcons’ value trails mega-franchises like the Dallas Cowboys ($9+ billion in 2025), they remain among the fastest-growing franchises in terms of revenue and branding. Their valuation has increased dramatically from $545 million in 2002, when Arthur Blank purchased the team, to nearly $5 billion today.
Future growth is expected through expanded media rights, international NFL games, and continued use of Mercedes-Benz Stadium as a multipurpose venue. With a strong ownership group and diversified revenue streams, the Falcons’ net worth is projected to climb even higher in the coming decade.
Who is the CEO of the Atlanta Falcons?
As of 2025, the CEO of the Atlanta Falcons is Rich McKay. He has been a central figure in the organization since 2004, originally joining as the team’s president and later transitioning into his current role. McKay oversees the overall management of the Falcons, strategic direction, and alignment with Arthur Blank’s broader sports and business ventures.
Role and Responsibilities
As CEO, McKay is responsible for the Falcons’ day-to-day operations and long-term planning. His role extends beyond just football, as he also oversees AMB Sports & Entertainment, which manages the Falcons, Atlanta United FC, and Mercedes-Benz Stadium. McKay ensures financial stability, compliance with NFL policies, and growth opportunities through sponsorships, partnerships, and stadium events.
He works closely with the team’s general manager and head coach on football decisions, though he focuses more on business and organizational strategy rather than direct player personnel matters.
Past Roles and Experience
Rich McKay has a long history in the NFL. Before joining the Falcons, he was the general manager of the Tampa Bay Buccaneers. During his tenure there, he helped build the roster that won Super Bowl XXXVII in the 2002 season. His reputation for leadership and innovation carried over to Atlanta, where he played a pivotal role in securing the financing and development of Mercedes-Benz Stadium.
Key Achievements with the Falcons
- Mercedes-Benz Stadium Development: McKay was instrumental in bringing Arthur Blank’s vision of a world-class stadium to life.
- NFL Leadership: McKay has served on several NFL committees, including the Competition Committee, which shapes rules and gameplay policies for the league.
- Organizational Stability: Under his executive leadership, the Falcons have maintained financial strength and operational excellence, even during challenging seasons on the field.
Previous Executives
Before Rich McKay, team operations and executive leadership were directly tied to the ownership group, with Arthur Blank himself taking an active role in management after acquiring the team in 2002.
The move to appoint McKay solidified a professionalized executive structure that continues today.
McKay is known for blending business expertise with football knowledge. His management approach emphasizes innovation, community engagement, and long-term sustainability. He acts as a bridge between Arthur Blank’s ownership vision and the team’s football operations, ensuring both remain aligned.
Conclusion
The Atlanta Falcons are owned by Arthur Blank, whose leadership has transformed the team into one of the NFL’s premier franchises. From its founding under Rankin Smith to its current multi-billion-dollar valuation, the Falcons’ ownership story highlights growth and resilience. With Rich McKay as CEO and Arthur Blank as owner, the Falcons continue to be a strong presence in the NFL both on and off the field.
FAQs
Who is the Atlanta Falcons new owners?
The Atlanta Falcons do not have new owners as of 2025. The franchise remains owned by Arthur Blank and his family through AMB Group LLC. While succession planning is in place for the future, Arthur Blank continues to serve as the controlling owner.
Who is the majority owner of the Atlanta Falcons?
The majority owner of the Atlanta Falcons is Arthur Blank. He has held controlling ownership since purchasing the team in 2002. Blank maintains decision-making power and overall authority for the franchise.
Who are the minority owners of the Falcons?
While Arthur Blank is the controlling owner, his ownership is structured through AMB Group LLC, which includes his family. Minority interests are held within the Blank family, with succession plans suggesting his children may take on greater roles in the future. Unlike some NFL franchises, there are no publicly disclosed outside minority investors.
What percentage of the Falcons does Arthur Blank own?
Arthur Blank owns approximately 90% of the Atlanta Falcons, with the remaining stake allocated among family members and trusts under AMB Group LLC. He is recognized as the controlling owner with decisive authority.
What’s the Atlanta Falcons’ owner’s net worth?
Arthur Blank’s net worth is estimated at $8 billion as of 2025. His wealth comes primarily from co-founding The Home Depot, along with his sports investments and private ventures such as the PGA TOUR Superstore.
How much did Blank pay for the Falcons?
Arthur Blank purchased the Atlanta Falcons in 2002 for $545 million. At the time, it was one of the highest franchise purchase prices in NFL history. Since then, the team’s valuation has grown to nearly $4.7 billion in 2025.
How many companies does Arthur Blank own?
Arthur Blank owns and operates several companies under AMB Group LLC. These include:
- Atlanta Falcons (NFL)
- Atlanta United FC (MLS)
- Mercedes-Benz Stadium (operations and management)
- PGA TOUR Superstore (golf retail chain)
- Various philanthropic and investment ventures under the Arthur M. Blank Family Foundation.
Who owned the Falcons before Arthur Blank?
The Falcons were originally owned by Rankin M. Smith Sr. and his family until 2002.