7Up is one of the most iconic lemon-lime soft drinks in the world, known for its crisp, refreshing taste. But many wonder: who owns 7Up today? The answer is a bit more complex than you might expect. The ownership of 7Up is divided between two major beverage corporations—one controlling the brand in the United States and another managing it internationally.
Key Takeaways
- 7Up is jointly owned by two global beverage giants: Keurig Dr Pepper owns 100% of the rights in the United States, while PepsiCo controls 100% of the rights internationally, covering Europe, Asia, Africa, and Latin America.
- The ownership split dates back to 1986, when PepsiCo acquired 7Up’s global rights and Keurig Dr Pepper (then Dr Pepper/Seven Up, Inc.) retained U.S. ownership after corporate restructuring.
- Each company independently manages production, marketing, and distribution in its respective territories, maintaining brand consistency but executing separate strategies for domestic and global markets.
7Up Overview
7Up is a non-caffeinated, lemon-lime-flavored soft drink with global recognition for its crisp, clean taste. It is known for being refreshingly simple and has built a decades-long reputation as a staple in the soda category.
The brand appeals through its clear positioning as a “non-cola” alternative and its global availability. While the corporate ownership differs between U.S. and international markets, the brand identity of 7Up remains consistent: a lemon–lime soda that is light, refreshing, and easy to drink.
Founder and Origin
The origins of 7Up trace back to the United States. Charles Leiper Grigg invented the product. Grigg had prior experience in the beverage business, creating earlier soft drinks such as “Whistle” and developing flavoring agents for soft-drink manufacture.
In 1928–1929, Grigg launched the beverage that would become 7Up. The original formula was known as “Bib-Label Lithiated Lemon-Lime Soda” (or similar).
By 1936, the name was simplified to “7Up.” The business behind it evolved from the Howdy Company (Grigg’s enterprise) in St. Louis, Missouri.
Thus, the key founder is Charles L. Grigg. The early company was private, and over time, the brand changed hands multiple times via mergers and acquisitions.
Major Milestones
- 1920: Charles Leiper Grigg, a beverage industry entrepreneur in St. Louis, Missouri, creates the Howdy Orange Drink.
- 1928: Grigg experiments with a lemon-lime formula containing lithium citrate, a mood-enhancing ingredient used in early sodas.
- 1929: Official launch of Bib-Label Lithiated Lemon-Lime Soda, just two weeks before the Wall Street Crash of 1929. Despite the timing, the drink gains traction for its distinctive flavor and marketing.
- 1936: The brand name is officially shortened to 7Up. The “lithiated” term is dropped as the company focuses on taste and refreshment appeal.
- 1939: 7Up becomes one of the best-selling lemon-lime sodas in America. The caffeine-free formula differentiates it from cola competitors.
- 1948: Lithium citrate is completely removed from the formula after health regulations tighten post-World War II.
- 1949: The slogan “You Like It, It Likes You” becomes nationally recognized, positioning 7Up as a cheerful, family-friendly beverage.
- 1952: 7Up becomes one of the first sodas to use television advertising campaigns in the United States.
- 1957: 7Up gains international recognition and begins distribution in parts of Europe and Latin America.
- 1963: The “Uncola” campaign begins, creating one of the most iconic marketing identities in soft drink history.
- 1967: The Howdy Corporation changes its name to The Seven-Up Company to reflect its flagship product’s success.
- 1970: 7Up becomes the third-best-selling soft drink in the U.S., behind Coca-Cola and Pepsi.
- 1975: The brand expands to over 100 countries, solidifying its global presence.
- 1978: Philip Morris acquires The Seven-Up Company but later divests the brand to focus on tobacco and food ventures.
- 1986: 7Up’s international rights are sold to PepsiCo, while the U.S. operations merge with Dr Pepper to form Dr Pepper/Seven Up, Inc.
- 1988: The “Spot” mascot (a red dot character) is introduced in advertising, becoming a recognizable symbol for 7Up in the late 80s and early 90s.
- 1995: Dr Pepper/Seven Up, Inc. becomes part of Cadbury Schweppes, bringing 7Up under a larger global beverage portfolio.
- 1999: The “Make 7Up Yours” campaign launches, introducing a humorous new tone and appealing to younger audiences.
- 2006: Cadbury Schweppes spins off its beverage division into a separate entity known as the Dr Pepper Snapple Group, which continues to own 7Up in the U.S.
- 2007: 7Up reformulates its U.S. recipe to highlight “100% natural flavors”, following health-conscious consumer trends.
- 2010: Global rebranding brings consistency to 7Up’s logo and packaging across international markets under PepsiCo’s guidance.
- 2018: Keurig Green Mountain merges with Dr Pepper Snapple Group, forming Keurig Dr Pepper, which now holds 7Up’s U.S. rights.
- 2019: 7Up Zero Sugar launches as a healthier, calorie-free alternative to the classic drink.
- 2021: PepsiCo introduces limited-edition flavors such as 7Up Mojito Free and 7Up Cherry in European markets.
- 2023: 7Up unveils a major brand refresh, with updated packaging and a simplified logo emphasizing freshness and clarity.
- 2024: Keurig Dr Pepper and PepsiCo collaborate on digital marketing campaigns to promote sustainability and recyclable packaging.
- 2025: 7Up celebrates nearly a century since its launch, maintaining strong market positions across the U.S., Europe, Asia, and the Middle East, with plans for new regional flavors and eco-friendly bottle innovations.
Who Owns 7Up?

The ownership of 7Up is divided between two major beverage corporations: Keurig Dr Pepper and PepsiCo. This unique structure stems from historical mergers and acquisitions that split the brand’s rights between U.S. and international markets.
- Keurig Dr Pepper (KDP) owns 100% of 7Up rights in the United States.
- PepsiCo, Inc. owns 100% of the rights to 7Up outside the U.S., including in Europe, Asia, Africa, the Middle East, and Latin America.
This split means that both companies are independently responsible for production, marketing, and distribution within their respective regions. The drink’s formula, branding, and flavor profile are maintained with minor regional differences, but strategic decisions, pricing, and advertising are independently handled by each parent company.
Below is a historical ownership transfer of 7Up:
| Year | Event | Result |
|---|---|---|
| 1929 | 7Up founded by Charles L. Grigg under The Howdy Corporation | 100% privately owned |
| 1978 | Acquired by Philip Morris | Becomes part of diversified food and beverage holdings |
| 1986 | Philip Morris sells international rights to PepsiCo; U.S. rights merged with Dr Pepper | Ownership officially split |
| 1995 | Dr Pepper/Seven Up acquired by Cadbury Schweppes | Domestic control continues |
| 2008 | Dr Pepper Snapple Group formed | 7Up U.S. rights consolidated |
| 2018 | Keurig Green Mountain merges with Dr Pepper Snapple to form Keurig Dr Pepper | KDP gains full U.S. control |
| 2025 | PepsiCo and KDP maintain separate but complete control of 7Up within their territories | Dual ownership structure remains |
Keurig Dr Pepper’s Ownership of 7Up (U.S. Rights – 100%)
Keurig Dr Pepper holds complete ownership of the 7Up brand within the United States. This control includes trademarks, bottling rights, and domestic marketing. KDP manages the production through its own facilities and licensed bottlers across the U.S.
- Ownership Percentage: 100% of 7Up’s U.S. operations and rights.
- Type of Ownership: Full legal ownership of the brand name, formula, and distribution in the American market.
- Control: KDP determines all major product decisions in the U.S.—including packaging design, regional marketing, and flavor variants like 7Up Cherry and 7Up Zero Sugar.
KDP acquired the U.S. rights through a long history of mergers. After the 1986 merger between Dr Pepper and the Seven-Up Company, the new entity (Dr Pepper/Seven-Up, Inc.) controlled the brand domestically.
In 2008, this company became part of Dr Pepper Snapple Group, which merged with Keurig Green Mountain in 2018, forming Keurig Dr Pepper. Since then, KDP has fully owned and managed 7Up in America.
Keurig Dr Pepper’s ownership structure means that 7Up is part of a large beverage portfolio that also includes Dr Pepper, A&W, Snapple, Canada Dry, and Sunkist. The brand contributes significantly to KDP’s carbonated soft drink sales and is one of its most recognizable legacy assets.
PepsiCo’s Ownership of 7Up (International Rights – 100%)

Outside the United States, PepsiCo, Inc. holds exclusive global rights to the 7Up brand. PepsiCo manages bottling, distribution, and marketing through its subsidiaries and international bottling partners.
- Ownership Percentage: 100% of 7Up’s non-U.S. rights.
- Type of Ownership: Exclusive long-term license and global control of trademarks, production, and marketing outside the U.S.
- Control: PepsiCo independently governs the recipe, packaging, and promotional strategies for all regions outside the United States.
PepsiCo acquired international control of 7Up in 1986 when it purchased the brand’s global rights from Philip Morris, which then owned The Seven-Up Company. Since then, PepsiCo has integrated 7Up into its global beverage portfolio, where it competes directly with Coca-Cola’s Sprite and Schweppes’ lemon-lime lines.
In international markets, 7Up is often produced by PepsiCo bottlers under the Pepsi Lipton International and PepsiCo Beverages International divisions. The company adapts its flavors regionally — for instance, using natural sugar or stevia in some regions and emphasizing “refreshingly clear” branding in markets like Europe, Pakistan, and India.
PepsiCo’s full control gives it autonomy to reposition 7Up based on local taste trends and regulatory demands, such as introducing 7Up Free (no sugar or caffeine) in European markets and 7Up Lemon Lemon in selected countries.
How Control and Decision-Making Are Divided
Although 7Up is a single global brand, its management is completely separate between Keurig Dr Pepper and PepsiCo.
- In the U.S.: All product innovation, distribution strategy, and advertising are decided by Keurig Dr Pepper’s headquarters in Burlington, Massachusetts, and Frisco, Texas. The brand reports directly to KDP’s U.S. Beverages Division.
- Outside the U.S.: PepsiCo’s beverage unit in Purchase, New York, oversees the international 7Up brand. Regional subsidiaries execute marketing strategies tailored to their countries.
Neither company has legal control over the other’s operations concerning 7Up. However, both maintain trademark coordination to ensure global brand consistency and avoid overlap.
Who is the CEO of 7Up?
Because 7Up operates under two different corporate owners, two chief executives oversee the brand depending on the market.
In the United States, 7Up is managed by Keurig Dr Pepper, led by Timothy Cofer, while its international operations are managed by PepsiCo, headed by Ramon Laguarta.
Both play crucial roles in shaping the direction, marketing, and long-term vision of 7Up within their respective territories.
Timothy Cofer – CEO of Keurig Dr Pepper (U.S. 7Up Operations)
Timothy Cofer became the Chief Executive Officer of Keurig Dr Pepper (KDP) in April 2024. Before his appointment, he served as CEO of Central Garden & Pet and held several executive roles at Mondelēz International. His experience in brand leadership, innovation, and operations made him a natural fit for leading one of America’s largest beverage companies.
As the CEO of KDP, Cofer oversees all domestic beverage operations, including 7Up. He is responsible for strategic decisions such as product diversification, marketing direction, and bottling partnerships. Under his leadership, the U.S. division focuses on modernizing legacy brands like 7Up while promoting health-conscious product variants such as 7Up Zero Sugar.
Cofer’s leadership emphasizes digital transformation, sustainable packaging, and expanding KDP’s non-carbonated beverage portfolio. He has continued KDP’s “portfolio balance” strategy, ensuring iconic carbonated beverages like 7Up maintain relevance alongside growing coffee and wellness segments.
Salary and Compensation
As of the 2024 fiscal year, Timothy Cofer earned a total compensation of approximately $7 million. His pay included an annual base salary of around $1.2 million, performance-based bonuses exceeding $1.6 million, stock awards valued at about $3.3 million, and additional compensation close to $800,000 in benefits and other incentives.
This places Cofer’s pay ratio at roughly 127 times the median employee salary within Keurig Dr Pepper, reflecting his top-tier executive status.
Net Worth and Ownership
In 2025, Cofer directly owns roughly 0.03% of KDP shares, estimated at around $12 million based on market value. Combined with his long-term stock incentives and executive benefits, his total net worth is estimated at $15–20 million. His financial stake aligns his interests with shareholders, giving him a vested interest in sustaining growth across KDP’s beverage brands—including 7Up.
Influence on 7Up
Cofer’s leadership has focused on strengthening 7Up’s nostalgic connection to American consumers while modernizing its image. Under his direction, KDP has invested in new marketing campaigns, reformulated 7Up Zero Sugar, and adopted recyclable packaging to appeal to sustainability-focused buyers. He also oversees licensing partnerships with bottlers that distribute 7Up across the United States, ensuring consistent quality and distribution efficiency.
Ramon Laguarta – CEO and Chairman of PepsiCo (International 7Up Operations)
Ramon Laguarta has been the Chief Executive Officer of PepsiCo since October 2018 and became Chairman of the Board in early 2019. A Spanish-born executive with over 25 years at PepsiCo, he previously led the company’s European and Sub-Saharan Africa division. His promotion to CEO marked a strategic shift toward global digital transformation, sustainability, and innovation.
As PepsiCo’s global leader, Laguarta oversees international beverage operations, which include 7Up outside the United States. He manages production, marketing, and global positioning in over 100 countries, ensuring that 7Up competes effectively with Sprite and other lemon-lime sodas worldwide.
Laguarta has reshaped PepsiCo’s beverage strategy by investing in healthier, low-sugar options and eco-friendly packaging. Under his leadership, the international 7Up portfolio has expanded to include 7Up Free, 7Up Lemon Lemon, and several region-specific limited editions. His approach blends sustainability, local adaptation, and strong marketing rooted in global youth culture.
Salary and Compensation
As of 2024, Ramon Laguarta’s total annual compensation was approximately $28.8 million. This included a base salary of about $1.76 million, stock awards exceeding $11 million, and a combined total of nearly $9.3 million in pension, deferred compensation, and other benefits. Performance incentives make up a significant portion of his pay, tied to long-term revenue and sustainability targets.
PepsiCo’s executive pay ratio under Laguarta’s tenure stood at about 538:1, illustrating the scale of executive compensation within one of the world’s largest consumer goods companies.
Net Worth and Ownership
Laguarta owns roughly 0.03% of PepsiCo’s shares, valued at approximately $68 million as of 2025. His estimated net worth is between $45–70 million, primarily driven by long-term equity holdings and executive incentives. His significant stake in PepsiCo reflects his commitment to driving shareholder value while expanding PepsiCo’s global beverage presence, including 7Up.
Influence on 7Up
Laguarta has spearheaded several initiatives that have transformed 7Up’s international image. Under his guidance, PepsiCo has implemented marketing campaigns focused on natural ingredients, youth appeal, and sustainability. He has also pushed for digital marketing innovations and partnerships that enhance 7Up’s presence in emerging markets like India, Pakistan, and the Middle East.
His leadership ensures that 7Up remains one of PepsiCo’s top-selling non-cola brands worldwide, aligning with his broader mission to diversify PepsiCo’s beverage portfolio and reduce reliance on carbonated soft drinks.
7Up Annual Revenue and Net Worth
As of November 2025, 7Up generates an estimated annual revenue of around $3.1 billion globally, making it one of the world’s top-selling lemon-lime soft drinks. Its overall brand net worth is estimated at approximately $1.6 billion, reflecting its enduring consumer appeal, strong distribution network, and historical market dominance.
Global Revenue of 7Up
7Up’s total annual revenue for 2025 is estimated at $3.1 billion, showing moderate growth from previous years. The brand’s revenue is split between two main markets: approximately $1.1 billion from the United States and $2 billion from international operations.
In the United States, 7Up holds a strong presence in the carbonated soft drink segment, commanding a stable share within the lemon-lime category. Sales have been supported by consumer demand for caffeine-free beverages, brand loyalty, and the success of its zero-sugar and naturally flavored variants. U.S. marketing campaigns have focused on nostalgia-driven advertising, positioning 7Up as a timeless classic with modern appeal.
Internationally, 7Up remains one of PepsiCo’s top-performing non-cola brands. Its success in regions such as South Asia, the Middle East, and Latin America continues to drive significant growth. In countries like Pakistan, India, and Nigeria, 7Up has become a market leader in its category, outperforming local competitors and maintaining double-digit market shares.
7Up’s strong performance in emerging markets contributes significantly to its total revenue. The brand’s affordability, light flavor profile, and wide accessibility across retail, restaurants, and hospitality sectors make it a dominant beverage choice worldwide.
7Up’s Brand Net Worth and Valuation
As of November 2025, the estimated brand net worth of 7Up is approximately $1.6 billion. This valuation includes brand equity, global recognition, licensing value, and its contribution to overall sales for both Keurig Dr Pepper and PepsiCo.
7Up’s valuation has grown steadily over the years due to its legacy status, consistent consumer base, and expansion into low-calorie and sugar-free variants. It remains one of the few century-old soda brands to maintain global recognition while adapting to changing consumer preferences.
The brand’s net worth also reflects its intangible assets—its logo, trademarks, advertising history, and cultural footprint. Decades of iconic campaigns such as “The Uncola” and “Make 7Up Yours” have created strong emotional resonance, giving 7Up a long-term commercial and cultural value that extends beyond its direct sales.
Factors Driving 7Up’s Revenue and Valuation
7Up’s strong financial performance in 2025 is driven by several core factors. The brand benefits from a balanced market presence across developed and emerging economies. In mature markets such as the U.S. and Western Europe, 7Up maintains steady sales due to its loyal customer base and brand nostalgia. In emerging markets, its growth is fueled by affordability, broad retail distribution, and high consumption in the quick-service restaurant sector.
The expansion of product variations has also been key to revenue growth. Versions such as 7Up Free, 7Up Zero Sugar, and region-specific flavors like 7Up Mojito and 7Up Lemon Lemon have attracted new consumer segments. These innovations have allowed 7Up to remain competitive in an era when many carbonated brands are diversifying into healthier options.
Additionally, marketing and digital engagement have strengthened the brand’s global appeal. Campaigns in 2024–2025 focused on promoting freshness, simplicity, and fun, helping 7Up remain relevant to younger consumers.
Historical Revenue and Net Worth

Between 2016 and 2025, 7Up’s revenue grew from $2.4 billion to $3.1 billion, representing a total increase of roughly 29% over the decade. This growth has been largely organic, driven by expanding international demand, successful product diversification, and sustained consumer loyalty.
The most notable revenue gains occurred after 2019, following the introduction of 7Up Zero Sugar and renewed marketing under both PepsiCo and Keurig Dr Pepper. Despite global challenges in 2020, 7Up rebounded strongly in 2021 and has since maintained a healthy compound annual growth rate (CAGR) of approximately 3.1%.
Over the same 10-year period, 7Up’s brand net worth increased from $1.1 billion in 2016 to $1.6 billion in 2025. This growth reflects the brand’s evolving identity, modernization efforts, and consistent global relevance. The valuation rise also corresponds to stronger brand recall in emerging economies, an expanded product line, and enduring trust built through nearly a century of market presence.
7Up’s brand equity today is anchored in its reputation as a refreshing, caffeine-free beverage with a clean and universal flavor profile—qualities that continue to appeal to diverse age groups and cultures worldwide.
- 10-Year Revenue Growth (2016–2025): +$0.7 billion (approx. +29%)
- 10-Year Net Worth Growth (2016–2025): +$0.5 billion (approx. +45%)
- 2025 Estimated Global Revenue: $3.1 billion
- 2025 Estimated Brand Net Worth: $1.6 billion.
Financial Outlook for 2026 and Beyond
Looking ahead, analysts project that 7Up’s global revenue could exceed $3.3 billion by 2026 if current growth trends continue. With rising consumer interest in sugar-free and natural-flavored beverages, 7Up is expected to benefit from reformulated products and sustainability-driven packaging initiatives.
The brand’s estimated net worth could reach $1.8 billion by 2026, supported by expanding market penetration in Africa, Southeast Asia, and the Middle East. These regions represent some of the fastest-growing beverage markets, where 7Up is already among the top-selling carbonated drinks.
Brands Owned by 7Up
As of 2025, 7Up manages, licenses, and cooperates with several product lines, flavor extensions, and marketing entities under its brand identity. These include drink variants, limited editions, regional adaptations, and collaborations that form the extended 7Up portfolio.
Below is a list of the major brands and entities owned by 7Up as of November 2025:
| Name / Brand | Launch Year | Primary Market Region | Product Type / Category | Ownership Structure | Key Details and Description |
|---|---|---|---|---|---|
| 7Up Original | 1929 | Global | Carbonated lemon-lime soft drink | Fully owned by 7Up under KDP (U.S.) and PepsiCo (Global) | The flagship beverage known for its crisp, caffeine-free lemon-lime flavor; remains 7Up’s best-selling product worldwide. |
| 7Up Zero Sugar (7Up Free) | 2018 (Global rollout) | U.S., Europe, Middle East, South Asia | Sugar-free lemon-lime soda | Operated and marketed by 7Up under both KDP and PepsiCo divisions | Low-calorie variant offering the same taste as original 7Up with zero sugar; strong appeal among health-conscious consumers. |
| 7Up Cherry | 2011 | North America, select international markets | Fruit-flavored soda (lemon-lime + cherry) | Owned by 7Up under KDP (U.S. rights) | A sweet cherry-infused extension of the original 7Up flavor; initially limited edition, now a recurring seasonal product. |
| 7Up Mojito (Non-Alcoholic) | 2014 | Europe, North Africa, Middle East | Mint-lime soft drink | Fully operated under 7Up International (PepsiCo) | Combines lemon-lime and mint flavors, simulating a mojito cocktail without alcohol; extremely popular in Mediterranean regions. |
| 7Up Lemon Lemon | 2017 | Europe, Asia | Sparkling lemonade | Operated under 7Up’s global innovation division (PepsiCo) | A lightly carbonated drink with natural lemon juice; positioned as a sophisticated, adult alternative to classic sodas. |
| 7Up Tropical Splash | 2022 | Seasonal – North America, Caribbean, Southeast Asia | Tropical fruit-flavored soda | Limited-run 7Up flavor variant under both owners | Infused with pineapple, passionfruit, and mango; designed for summer and tropical markets. |
| 7Up Revive | 2015 | South Asia, Middle East | Electrolyte-infused hydration drink | Operated under 7Up International (PepsiCo) | A functional beverage with electrolytes and vitamins; positioned between sports drinks and soft drinks; popular in India and Pakistan. |
| 7Up International Bottling Entities | Various (1950s–present) | Over 100 countries | Manufacturing & distribution franchises | Licensing agreements under 7Up brand | Independent bottlers licensed to produce and distribute 7Up; includes regional companies in Pakistan, Nigeria, and the Philippines. |
| 7Up Merchandise and Brand Licensing | 1970s (revived 2022) | Global | Branded merchandise & collectibles | Owned and managed by 7Up’s marketing division | Offers apparel, accessories, and memorabilia featuring the classic “Uncola” theme and modern 7Up branding. |
| 7Up Advertising and Media Collaborations | 1960s (modern form 2020) | Global (regionally adapted) | Marketing, digital media partnerships | Managed by 7Up Global Brand Division | Oversees creative campaigns, sponsorships, and media partnerships; coordinates localized brand storytelling across markets. |
| 7Up Flavored Syrups and Fountain Mixes | 1940s | Global (food service and retail) | Fountain syrup concentrates | Proprietary under 7Up | Produces syrup bases for restaurants, cinemas, and vending machines; supports institutional beverage sales. |
| 7Up Revitalized (Upcoming) | Expected 2025–2026 | Europe, Asia (initial launch) | Functional and botanical sparkling drink | Owned by 7Up Innovation Division (under PepsiCo International) | A plant-based, low-sugar functional beverage line positioned to compete with natural and wellness-oriented drink brands. |
7Up Original
7Up Original is the flagship product of the brand, known globally for its lemon-lime flavor and caffeine-free composition. Introduced in 1929, it remains one of the most recognizable beverages in the soft drink market. The drink’s formula has evolved over decades to remove lithium salts and artificial additives while maintaining its crisp, clean taste. In the United States, Keurig Dr Pepper produces 7Up Original, while PepsiCo handles its international production. The product continues to account for the largest share of the brand’s total sales, particularly in North America, Europe, and South Asia.
7Up Zero Sugar
7Up Zero Sugar, also known in some markets as 7Up Free, represents the brand’s health-focused evolution. This sugar-free variant caters to changing consumer preferences for low-calorie beverages. It features the same lemon-lime flavor as the original but without added sugar or calories. Since its global rollout, 7Up Zero Sugar has grown rapidly, especially in markets like the UK, Pakistan, India, and the Middle East. The U.S. version, produced by Keurig Dr Pepper, is marketed as a diet-friendly choice under the slogan “Feel Good to Be Clear.”
7Up Cherry
7Up Cherry is a flavor extension that combines the brand’s signature lemon-lime taste with a light cherry twist. Originally launched as a limited-edition drink in North America, it gained popularity and became a permanent product in select markets. This variant appeals to consumers seeking a slightly bolder and sweeter flavor profile while maintaining the caffeine-free and clear beverage identity of 7Up.
7Up Mojito (Non-Alcoholic)
7Up Mojito is a region-specific innovation primarily available in Europe, North Africa, and the Middle East. It delivers a minty lemon-lime experience that mirrors the taste of a mojito cocktail but remains alcohol-free. The drink targets younger consumers and is positioned as a refreshing, modern choice for social settings. Its popularity has made it one of the most successful international 7Up variants, and it continues to expand across multiple PepsiCo markets.
7Up Lemon Lemon
7Up Lemon Lemon is a sparkling lemonade variant under the 7Up umbrella. It features natural lemon juice, mild carbonation, and less sweetness than traditional soft drinks. Positioned as a more natural and sophisticated beverage, it caters to adults seeking lighter, less sugary refreshment options. It is marketed primarily in Europe and parts of Asia under PepsiCo’s beverage innovation division.
7Up Tropical Splash
7Up Tropical Splash is a limited-edition variant that incorporates tropical fruit flavors such as pineapple, passionfruit, and mango. It was introduced in select markets as part of 7Up’s seasonal lineup, offering a refreshing twist for warmer months. This variant helps the brand experiment with flavor innovation while maintaining its recognizable lemon-lime foundation.
7Up Revive
7Up Revive is an electrolyte-infused version of 7Up created for hydration and energy recovery. It is particularly popular in South Asia, where PepsiCo markets it as a post-activity drink. With added electrolytes and minerals, it is positioned between traditional carbonated sodas and sports drinks. 7Up Revive’s success in India, Bangladesh, and Pakistan has established it as a long-term regional product rather than a temporary extension.
7Up International Bottling Entities
Although 7Up does not operate bottling plants independently, it licenses its manufacturing and distribution to regional bottling entities. These include PepsiCo Beverages International for global territories and Keurig Dr Pepper’s bottling network within the United States. In key countries such as Pakistan, Nigeria, and the Philippines, independent franchises operate under long-term bottling and licensing agreements. These entities handle local production, quality control, and marketing aligned with 7Up’s global brand standards.
7Up Merchandise and Brand Licensing
7Up also operates a licensing division responsible for branded merchandise and promotional products. These include apparel, collectibles, drinkware, and themed advertising merchandise inspired by its vintage campaigns like “The Uncola.” Licensing revenue supports brand awareness and helps maintain cultural relevance, particularly among nostalgic consumers and collectors. The merchandise line has experienced renewed demand following retro-themed marketing pushes in recent years.
7Up Advertising and Media Collaborations
7Up runs specialized marketing campaigns through brand partnerships and digital entities that manage media collaborations. This includes tie-ins with entertainment brands, sports leagues, and regional music festivals. Campaigns such as “Feels Good to Be You” and “The Refreshing Side of Life” have been managed under independent brand divisions to maintain a unified global marketing identity while tailoring content to regional audiences.
7Up Flavored Syrups and Fountain Mixes
The brand also owns and operates its own flavor syrup formulations used in restaurants, cafés, and soda fountains worldwide. These syrups are produced under licensing agreements but remain proprietary to the 7Up brand. Fountain mixes account for a significant portion of institutional sales in fast-food chains, cinemas, and hotels.
7Up Revitalized (Upcoming Launch 2025–2026)
As part of its innovation pipeline, 7Up is preparing to launch a functional beverage line called 7Up Revitalized, focused on plant-based flavor infusions and low-sugar sparkling drinks. The product aims to compete with the growing segment of botanical and wellness-focused carbonated beverages. This line will debut in select European and Asian markets before expanding globally.
Conclusion
So, who owns 7Up? The answer depends on where you are.
In the United States, 7Up belongs to Keurig Dr Pepper, while outside the country, it’s owned and distributed by PepsiCo. This dual ownership structure makes 7Up unique among global soft drink brands. Despite being managed by two corporations, the brand’s identity and popularity remain strong worldwide.
FAQs
Who owns 7Up in the United States?
7Up is owned by Keurig Dr Pepper in the United States. The company holds full rights to manufacture, distribute, and market 7Up across all U.S. states through its beverage network and licensed bottlers.
Who owns the 7Up brand?
Ownership of the 7Up brand is divided between two companies. Keurig Dr Pepper owns 7Up in the United States, while PepsiCo owns and operates the brand internationally in over 100 countries, including Europe, Asia, Africa, and Latin America.
Where is 7Up made?
7Up is produced in multiple countries depending on the market. In the U.S., it is made in Keurig Dr Pepper’s bottling and production facilities, while in other regions, it is manufactured under PepsiCo’s international bottling system. Each country’s production follows standardized global recipes and quality guidelines.
Is 7Up a Pepsi product?
Yes, 7Up is a Pepsi product outside the United States. PepsiCo owns all global rights to 7Up except for the U.S. market, where Keurig Dr Pepper remains the exclusive owner.
Who owns the 7Up company?
There is no standalone “7Up Company” today. The brand is jointly owned—Keurig Dr Pepper owns the 7Up business in the U.S., and PepsiCo owns it globally. Both companies manage 7Up as part of their beverage portfolios rather than as a separate corporate entity.
Who manufactures 7Up?
7Up is manufactured by Keurig Dr Pepper in the U.S. and by PepsiCo’s global bottling partners in international markets. These include regional bottling companies in Europe, the Middle East, Africa, and South Asia that produce 7Up under license from PepsiCo.
Who owns 7Up Bottling Company?
Ownership depends on the country. For example, in Nigeria, Seven-Up Bottling Company (SBC) is an independent PepsiCo bottler responsible for 7Up’s production and distribution. In the U.S., bottling is handled directly through Keurig Dr Pepper’s production network and its licensed bottling partners.
Is 7Up owned by Pepsi or Coke?
7Up is owned by PepsiCo internationally and by Keurig Dr Pepper in the U.S. It is not owned by Coca-Cola. Coca-Cola owns Sprite, which is 7Up’s primary global competitor in the lemon-lime soda category.
Are 7Up and Sprite the same?
No, 7Up and Sprite are not the same. Both are lemon-lime flavored soft drinks, but 7Up is owned by Keurig Dr Pepper (U.S.) and PepsiCo (International), while Sprite is owned by The Coca-Cola Company. The two have different recipes, marketing strategies, and flavor profiles.
What country is 7Up from?
7Up originated in the United States. It was created in 1929 in St. Louis, Missouri, by inventor Charles Leiper Grigg, who initially named it “Bib-Label Lithiated Lemon-Lime Soda.”
Is 7Up a PepsiCo product?
Yes, 7Up is a PepsiCo product outside the United States. PepsiCo owns all rights to the brand in international markets, where it manufactures and markets the beverage through its bottling subsidiaries and regional partners.
Is 7Up an Israeli brand?
No, 7Up is not an Israeli brand. It was founded in the United States and remains an American-origin beverage. However, it is produced and sold in Israel under PepsiCo’s international operations.
Why is it called 7Up?
The origin of the name “7Up” has never been officially confirmed, but there are several popular theories. Some suggest the “7” refers to the original seven ingredients in the drink, while “Up” symbolizes its uplifting and refreshing nature. Another theory claims it was named after the drink’s original seven-ounce bottles. Regardless of the origin, the name became a symbol of clarity, freshness, and positivity in the brand’s identity.

