What Companies Does Newell Brands Own?

Newell Brands is a global leader in the consumer goods industry, known for its diverse portfolio of well-established and trusted brands across categories such as home, kitchen, office, and outdoor products.

With an impressive legacy and a reputation for quality and innovation, Newell Brands has positioned itself as one of the most influential players in the market.

Its commitment to delivering value and meeting consumer needs has made it a household name worldwide.

Who Owns Newell Brands?

Newell Brands is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol “NWL.”

The company’s ownership is diversified among institutional investors, retail investors, and company insiders. Prominent institutional shareholders include investment firms such as BlackRock and Vanguard Group, which own significant stakes.

With no single controlling stakeholder, the company’s management team and board of directors work collaboratively to shape its strategic direction.

What Companies Does Newell Brands Own?

Newell Brands oversees a portfolio of well-known brands that cover a wide range of product categories. Here are the key companies and brands under its umbrella:

Rubbermaid

Rubbermaid is a leading manufacturer of storage and organization products, including food storage containers and household solutions.

It serves as a flagship brand for Newell, reinforcing its presence in the home and kitchen markets.

Sharpie

Known for its iconic markers and pens, Sharpie is a staple in the stationery and office supplies category.

Its products are widely used in both professional environments and schools, contributing to Newell’s stationery division revenue.

Coleman

Coleman specializes in outdoor recreation products, including camping gear, tents, and coolers.

This brand has a strong reputation in the outdoor industry, helping Newell tap into a growing market of adventure and travel enthusiasts.

Paper Mate

Paper Mate is another key player in the office and school supplies area. Its range of pens, pencils, and correction fluid caters to everyday writing needs, maintaining Newell’s presence in both retail and educational sectors.

Yankee Candle

Yankee Candle is a leading name in the fragrance and candle industry, offering a wide array of scented candles and home fragrance products.

Newell uses this brand to enhance its offerings in the lifestyle and home décor space.

Graco

Graco is a trusted brand in baby products, including strollers, car seats, and nursery accessories.

By owning Graco, Newell Brands plays a significant role in the parenting and childcare markets.

Rubbermaid Commercial Products (RCP)

RCP focuses on products for commercial and industrial use, such as waste management solutions and cleaning tools.

It complements the Rubbermaid family while targeting businesses instead of individual consumers.

Contigo

Contigo is a popular brand for reusable water bottles and travel mugs. It aligns with the increasing consumer demand for sustainable and on-the-go beverage solutions.

Elmer’s

Elmer’s is primarily recognized for its adhesives and crafting products, such as glue and slime-making kits.

This brand is popular among children and crafters, contributing to Newell Brands’ appeal in the creative category.

FoodSaver

FoodSaver specializes in vacuum-sealing systems that help preserve food freshness. It plays a critical role in Newell’s kitchen appliances division.

When Was Newell Brands Founded?

Newell Brands traces its origins back to 1903 when Newell Manufacturing Company was founded in Ogdensburg, New York.

Initially specializing in curtain rods, the company expanded rapidly throughout the 20th century with strategic acquisitions and diversification.

The major turning point came in 2016 when Newell Rubbermaid merged with Jarden Corporation, forming the current iteration of Newell Brands, a consumer goods powerhouse.

Who is the CEO of Newell Brands?

The current CEO of Newell Brands is Christopher Peterson. Appointed to the role in May 2023, Peterson brings extensive experience in consumer-focused companies.

He held leadership roles at Procter & Gamble and Boston Consulting Group.

Under his leadership, the company has been focusing on streamlining its operations, enhancing brand performance, and driving profitability.

Where is the Headquarters of Newell Brands?

Newell Brands’ headquarters is located in Atlanta, Georgia, United States. The company operates from a state-of-the-art facility designed to foster collaboration and innovation.

Their headquarters ensures that teams across various brands can coordinate effectively to meet market demands.

What is Newell Brands’ Annual Revenue?

Till September 2024, Newell Brands reported an annual revenue of approximately $7.71 billion.

The company derives its income from a broad range of consumer products sold across major retailers, e-commerce platforms, and commercial channels.

Newell continues to adjust its strategy to respond to changing consumer trends and achieve sustainable financial performance.

How Many Employees Does Newell Brands Have?

Newell Brands employs around 25,000 people worldwide, as of 2024. The company’s workforce is distributed across various segments, including manufacturing, product development, marketing, and customer service.

Newell places a strong emphasis on fostering a culture of innovation and accountability among its employees.

Conclusion

Newell Brands stands out as a prominent player in the consumer goods industry, with a varied portfolio of iconic brands like Rubbermaid, Sharpie, and Coleman.

With a legacy of over a century, the company has consistently adapted to market trends and consumer needs. Its broad reach, strong financial performance, and commitment to innovation highlight its influential role in everyday life.

Through effective leadership and a focus on operational excellence, Newell Brands continues to lead in delivering essential and innovative consumer solutions on a global scale.

FAQs

What are Newell Brands known for?

Newell Brands is known for its wide range of consumer goods, including household products, office supplies, outdoor equipment, and home fragrances. Its portfolio features iconic brands like Rubbermaid, Sharpie, Coleman, Yankee Candle, and Graco. The company is recognized for producing reliable, innovative, and everyday-use products.

Who owns Newell?

Newell Brands is a publicly traded company listed on the NASDAQ under the ticker symbol “NWL.” It is owned by a diverse group of institutional and retail investors. Significant shareholders include asset management firms like BlackRock and Vanguard Group.

Who are the competitors of Newell Brands?

Key competitors of Newell Brands in the consumer goods industry include Procter & Gamble, SC Johnson, 3M, Clorox, and Stanley Black & Decker. These companies compete across various product categories like home care, office supplies, and outdoor equipment.