What companies does Andy Frisella own? This question often comes up when people explore the entrepreneurial journey of this American businessman, motivational speaker, and podcast host. Andy Frisella is best known as the co-founder of the supplement giant 1st Phorm, but his business empire goes far beyond that. Over the past two decades, he has built a group of companies spanning health, fitness, retail, and media. Let’s explore the full list of companies he owns, his ownership details, and the financial standing of his brands in 2025.
Who is Andy Frisella?
Andy Frisella is a well-known American entrepreneur, motivational speaker, author, and podcast host. He is widely recognized as the co-founder of 1st Phorm International, a leading supplement brand in the U.S. His journey from a struggling small business owner to a multi-millionaire business leader has inspired millions.
Early Life and Background
Andy Frisella was born in the United States and raised in Missouri. From a young age, he showed entrepreneurial tendencies. He started several small ventures before launching his first real business. In his early 20s, Andy opened a supplement store with just $12,000 in savings and no external funding. That store would eventually evolve into Supplement Superstores and later become part of a much larger empire.
He faced years of financial hardship in the beginning, often making only a few dollars a day in sales. But his determination and grit kept him going. His experiences during those difficult years helped shape his business philosophy, which focuses on consistency, discipline, and integrity.
Entrepreneur and Founder of 1st Phorm
Andy Frisella co-founded 1st Phorm International in 2008, alongside his long-time business partner Chris Klein. The company started small but quickly gained popularity due to its high-quality supplements and customer-first approach. Today, 1st Phorm is one of the most successful supplement brands in America.
He also owns several other companies including:
- Supplement Superstores (retail supplement chain)
- Paradise Distribution (logistics and fulfillment)
- Real AF Media (podcast and content company)
- Arete Syndicate (business mentorship group with Ed Mylett)
- 44Seven Media (content and brand storytelling agency).
Podcast Host and Public Personality
Andy Frisella is the host of the “REAL AF with Andy Frisella” podcast, previously known as The MFCEO Project. His shows have ranked at the top of iTunes business charts and reached millions of listeners. He shares lessons on personal development, business, leadership, and mental toughness.
He is known for his no-nonsense, brutally honest communication style, which has earned him a loyal following. Andy frequently talks about discipline, entrepreneurship, patriotism, and self-accountability.
Author and Speaker
Andy is also a best-selling author. He has written several books including “75 Hard,” which is part of a mental toughness program designed to build resilience and discipline. The program has become a global movement, with thousands of people participating and sharing their transformations.
As a speaker, Andy has delivered keynote speeches at major business and self-development events. He speaks on topics such as mindset, brand building, entrepreneurship, and overcoming adversity.
Influence and Legacy
In 2025, Andy Frisella is considered one of the most influential business personalities in the fitness and self-improvement world. He has helped build a massive online community that follows his teachings on leadership, grit, and personal growth. Through his companies, books, and podcast, Andy continues to impact millions of lives globally.
List of Companies Owned by Andy Frisella
As of 2025, Andy Frisella owns and operates a powerful ecosystem of companies across the supplement, retail, logistics, media, coaching, and personal development industries. Each business supports the others, creating a vertically integrated business model.
Below is a detailed breakdown of the companies and entities either fully or partially owned by Andy Frisella as of July 2025:
| Company / Brand | Type | Year Founded | Key Functions | Ownership | Special Features |
|---|---|---|---|---|---|
| 1st Phorm International | Supplement Manufacturer | 2008 | Produces premium nutritional supplements | Majority-owned by Andy Frisella | Direct-to-consumer model, strong athlete network, major fitness community presence |
| └─ 1st Phorm Energy | Beverage Brand | 2023 | Ready-to-drink clean energy beverages | Owned by 1st Phorm | Low sugar, nootropic blends, positioned against mainstream energy drink brands |
| └─ Phormula-1 | Sub-brand (Protein) | 2010s | Premium whey protein isolate line | Owned by 1st Phorm | Signature line, multiple flavors, exclusive drops |
| └─ Project-1 & Megawatt | Sub-brands (Pre-workouts) | 2010s | Pre-workout supplement lines for various fitness levels | Owned by 1st Phorm | Tailored for beginners and advanced users |
| └─ Opti-Greens & Reds 50 | Superfood Blends | 2010s | Green and red superfood supplement powders | Owned by 1st Phorm | Highly reviewed for gut and immune support |
| └─ 1st Phorm Apparel | Clothing Line | 2015 | Athletic and lifestyle apparel | Owned by 1st Phorm | Branded gear, gym wear, and capsule collections |
| └─ Transformation Challenge | Community Program | Ongoing | Fitness challenge program run multiple times a year | Operated by 1st Phorm | 8-week competition with prizes and coaching support |
| Supplement Superstores (S2) | Retail Chain | 1999 | Brick-and-mortar supplement stores in Midwest U.S. | Co-founded and owned by Andy | Non-franchised, education-focused sales culture |
| └─ S2 Apparel | Clothing Line | 2020s | Store-exclusive branded gym and lifestyle wear | Owned by S2 | Only sold in physical stores, limited releases |
| └─ S2 University | Training Program | 2020s | Employee and internal education system | Internal to S2 | Trains employees in sales, nutrition, and leadership |
| Paradise Distribution | Logistics & Fulfillment | 2010s | Handles warehousing and shipping for Frisella-owned companies | Owned by Frisella | Services 1st Phorm, S2, and other select clients |
| └─ FastForm Fulfillment | Software Platform | 2022 | Proprietary logistics software for inventory and auto-shipping | Operated by Paradise | Built in-house to optimize warehouse and order processing |
| └─ Cold Storage Division | Logistics Expansion | 2024 | Special division for temperature-sensitive items | Owned by Paradise | Supports beverage and superfood product growth |
| Real AF Media | Media & Content Company | 2018 | Manages content production for podcasts, YouTube, and social media | Owned by Frisella | Hosts and distributes the REAL AF podcast and brand content |
| └─ REAL AF Podcast | Podcast Show | 2019 (rebranded) | Motivational podcast focusing on mindset, business, and current affairs | Hosted by Andy | One of the top business podcasts globally |
| └─ Real AF Studios | Production Division | 2020s | Video and audio content studio for internal and external projects | Part of Real AF Media | In-house team for full content creation pipeline |
| Arete Syndicate | Mentorship Group | 2018 | High-level business coaching and leadership community | Co-owned with Ed Mylett | Premium network for entrepreneurs and leaders |
| └─ Arete Accelerators | Coaching Tiers | 2021 | Entry-level programs for rising entrepreneurs | Operated under Arete | Offers virtual classes, accountability, and mentorship |
| └─ Arete Events | Event Division | 2019 | Organizes exclusive live conferences and workshops | Operated under Arete | High-ticket leadership events and summits |
| 44Seven Media | Branding & Creative Agency | 2020 | Digital storytelling, branding, and content strategy for internal and external use | Owned by Frisella | Supports Andy’s empire and external clients |
| └─ Brand Build Series | Training Platform | 2023 | Courses on brand development and content strategy | Operated by 44Seven | Digital platform teaching branding and marketing |
| └─ Legacy Creative | High-End Projects | 2024 | Premium storytelling and visual identity division | Sub-label of 44Seven | Creates founder profiles, brand documentaries, and premium campaigns |
| 75 Hard / LiveHard Program | Mental Toughness Program | 2019 | Self-improvement challenge and life transformation program | Intellectual property of Andy | Widely followed challenge with books, community, and app |
| └─ 75 Hard App | Mobile App | 2021 | Tracks program progress, habits, and accountability | Owned by Frisella | Paid app with journal, community tracking, and reminders |
| └─ LiveHard Merch | Merchandise Line | 2020s | Challenge-branded apparel and accessories | Owned by Frisella | Includes shirts, planners, bottles, and journals |
| The MSR Project | Personal Development Platform | 2024 | Mental, Spiritual, Relational growth-focused community and learning space | Owned by Frisella | Targets holistic life success and balance beyond business |
| └─ MSR Journal | Companion Product | 2024 | Personal growth journal to accompany MSR teachings | Sold under MSR | Daily prompts, reflection space, and progress tracking |
| └─ MSR Masterminds | Virtual Groups | 2025 | Group-based coaching for life alignment and clarity | Operated under MSR | Combines accountability, coaching, and peer learning |
1st Phorm International
1st Phorm International is Andy Frisella’s flagship company. It produces high-quality nutritional supplements for fitness enthusiasts, athletes, and health-conscious consumers. It operates entirely under Frisella’s leadership and does not have a parent corporation.
As of 2025, 1st Phorm owns and operates several internal brands and programs:
1st Phorm Energy
A ready-to-drink energy beverage line launched to compete with names like Celsius and Bang. The drinks are low in sugar, high in nootropics, and promoted as a clean energy solution for fitness-focused lifestyles.
1st Phorm Elite Athletes
A curated ambassador and sponsorship program that includes top-tier athletes and fitness influencers. They act as brand representatives and exclusive product testers.
Phormula-1
This is not just a product but a sub-brand for 1st Phorm’s premium whey protein isolate range. It has expanded into different flavors, performance formulations, and limited-edition drops.
Project-1 and Megawatt
These are pre-workout formulas developed under 1st Phorm but promoted as micro-brands within the product ecosystem. Project-1 targets advanced lifters while Megawatt appeals to beginners.
Opti-Greens 50 and Opti-Reds 50
Superfood blends under the 1st Phorm umbrella that have grown into best-sellers. These are often bundled with gut health kits and other functional nutrition products.
1st Phorm Apparel
Though not a separate company, the apparel line has grown into a major brand within 1st Phorm. It includes gym wear, casual lifestyle gear, and limited capsule drops. As of 2025, it operates under its own creative team and e-commerce funnel.
Transformation Challenge
An internal 8-week body transformation competition is hosted multiple times a year. It has evolved into a lifestyle program, driving high customer engagement and retention.
Supplement Superstores (S2)
Supplement Superstores was Andy Frisella’s first retail business, launched in 1999. It operates independently from 1st Phorm but sells its products almost exclusively in-store. As of 2025, it has over 50 locations in the Midwest U.S.
S2 does not franchise, keeping ownership centralized. It also sells some non-1st Phorm brands in-store but has phased out most competitors over time. The store offers fitness consultations, body scans, and loyalty programs.
S2 Apparel
An exclusive clothing line sold only in S2 stores. It reflects local branding and limited edition runs tied to city-specific store locations.
S2 University
An internal sales and product training initiative that has evolved into a formalized in-house education program. It is used to train new employees and future managers within S2 and other Frisella businesses.
Real AF Media
Real AF Media is the content and media arm built to support Andy Frisella’s podcast, social influence, and personal brand. It operates independently and manages all content, video production, podcast distribution, and digital campaigns.
REAL AF Podcast
One of the most downloaded entrepreneurship and personal development podcasts in the world. It covers business, mindset, social issues, and current events. As of 2025, it features a rotating cast of co-hosts and business leaders.
Real AF Studios
A full in-house production team that shoots video content for social media, 1st Phorm campaigns, podcast episodes, and client projects under 44Seven Media.
Arete Syndicate
Arete Syndicate is a high-level coaching and mentorship group co-founded by Andy Frisella and Ed Mylett. It offers exclusive access to business coaching, events, digital content, and networking. The brand has expanded globally by 2025.
Arete Accelerators
This sub-entity offers tiered coaching programs and virtual courses for rising entrepreneurs who aren’t yet at the top-tier membership level.
Arete Events
A full-scale live events division that handles logistics, ticketing, and merchandise for annual summits and private networking events.
Paradise Distribution
Paradise Distribution is a warehousing and logistics company founded to support 1st Phorm’s growing e-commerce needs. It now services multiple Frisella-owned businesses and select third-party clients.
FastForm Fulfillment
An internal technology platform developed to automate fulfillment operations. It includes proprietary inventory tracking and auto-shipping tools.
Cold Storage Division
A 2024 addition that allows for temperature-controlled supplement storage. It services new categories such as functional beverages and perishable items.
44Seven Media
44Seven Media is a creative branding and storytelling agency founded by Andy Frisella. Initially created to support his internal brands, it now works with outside clients.
Brand Build Series
An educational content platform where 44Seven Media teaches personal branding, content marketing, and digital storytelling for aspiring entrepreneurs.
Legacy Creative
An internal label within 44Seven that handles high-end visual branding and legacy projects like documentaries and founder profiles.
75 Hard and LiveHard Program
While not a company in the traditional sense, 75 Hard and the LiveHard Program function as intellectual properties and digital product brands within Andy Frisella’s empire.
75 Hard App
A paid mobile app that tracks user progress through the 75 Hard mental toughness program. Includes reminders, journals, and community features.
LiveHard Merch
A brand of apparel and accessories associated with the program. T-shirts, planners, challenge books, and water bottles are sold under this name.
The MSR Project
The MSR Project (Mental, Spiritual, Relational) is a new initiative launched in 2024. It’s a community-building and wellness-focused platform that encourages well-rounded development in life—not just business.
MSR Journal
A personal development journal sold as a companion product to the MSR community and podcast.
MSR Masterminds
Closed-group virtual masterminds aimed at balancing life success with mental, spiritual, and relational growth.
Andy Frisella’s Net Worth
Andy Frisella’s net worth in July 2025 is estimated at $200 million, driven by his ownership in multiple private businesses, digital assets, and intellectual property. Unlike many entrepreneurs who rely on venture capital or public offerings, Andy’s net worth is the result of long-term brand-building, private ownership, and reinvestment of profits.
Here is Andy Frisella’s estimated historical net worth over the last 10 years (2015–2025):
| Year | Estimated Net Worth | Key Milestones and Notes |
|---|---|---|
| 2015 | $3 million | 1st Phorm was scaling operations; Supplement Superstores expanded to new locations. |
| 2016 | $5 million | 1st Phorm’s direct-to-consumer model gained traction. Early podcast episodes launched. |
| 2017 | $8 million | The MFCEO Project podcast gained nationwide popularity; supplement revenue increased. |
| 2018 | $12 million | Arete Syndicate was launched with Ed Mylett. Brand partnerships and speaking gigs grew. |
| 2019 | $20 million | 75 Hard program introduced; 1st Phorm reached tens of millions in annual revenue. |
| 2020 | $40 million | COVID-19 lockdowns boosted supplement and fitness product sales online. |
| 2021 | $70 million | App launch for 75 Hard; expansion of 1st Phorm’s apparel and challenges. |
| 2022 | $100 million | Paradise Distribution scaled up; Real AF Podcast replaced MFCEO Project. |
| 2023 | $140 million | 1st Phorm revenue crossed $400M; Real AF Media and 44Seven became profitable divisions. |
| 2024 | $175 million | MSR Project launched; 75 Hard brand matured into a lifestyle category with merch and app. |
| 2025 | $200 million | 1st Phorm valuation neared $800M; all Frisella brands operated at high profitability. |
Breakdown of Net Worth Sources
Here’s a breakdown of the major sources that drive Andy Frisella’s net worth:
1st Phorm International
The largest contributor to Andy Frisella’s wealth is 1st Phorm International. As the co-founder and majority shareholder, Andy holds an estimated 60–70% ownership of the company. In 2025, 1st Phorm is projected to generate over $450 million in annual revenue. With high profit margins in direct-to-consumer supplements and apparel, the company is privately valued between $600 million and $800 million.
Based on his stake, Andy’s share of 1st Phorm’s valuation contributes approximately $120 million to $150 million to his net worth.
Supplement Superstores (S2)
Andy still holds majority ownership in Supplement Superstores, a regional retail chain. Though smaller in scale compared to 1st Phorm, it generates solid yearly revenue and contributes consistent cash flow. With an estimated 2025 valuation of $10–15 million, his share in S2 adds about $8–10 million to his personal net worth.
Real AF Media
His content company, Real AF Media, houses the monetized Real AF Podcast, YouTube content, and digital brand partnerships. The podcast alone generates substantial revenue through ads, sponsorships, and merchandise. Real AF Media is estimated to bring in $5–7 million annually with a valuation close to $15 million. Andy’s ownership of this media outlet adds roughly $10–12 million to his net worth.
Arete Syndicate
Andy co-owns Arete Syndicate with Ed Mylett. The mentorship program and events business generates high-ticket revenue streams through memberships and summits. With a growing global member base and premium positioning, Arete is conservatively valued at $20 million. Andy’s 50% stake adds another $10 million to his portfolio.
44Seven Media
This creative agency provides content and branding services for both internal and external clients. While not a massive revenue generator, it supports brand growth and generates additional cash flow. Estimated value in 2025: $3–5 million, with Andy’s share being approximately $3 million.
75 Hard / LiveHard Program
The 75 Hard Program, including the LiveHard brand, is a high-margin digital asset. Through book sales, merchandise, apps, and course content, it brings in annual revenue exceeding $4 million. As an intellectual property brand fully owned by Andy, it is estimated to be worth $10–12 million.
Paradise Distribution
As the logistics backbone of 1st Phorm and other entities, Paradise Distribution has grown into a profitable standalone company. With third-party fulfillment and proprietary software (FastForm), it holds an estimated 2025 valuation of $20 million, contributing another $15 million to Andy’s net worth.
Other Assets
Andy Frisella also owns various real estate holdings, including his personal residences and the 1st Phorm campus, which he partially owns. He likely holds personal investments in index funds, private ventures, and collectibles. These add another estimated $10–15 million to his net worth.
Final Thoughts
Andy Frisella’s business empire showcases the power of long-term vision, relentless execution, and branding. So, what companies does Andy Frisella own? He owns a wide range—from supplement giants to mentorship programs and media outlets. Each business shares one thing in common: a commitment to excellence, customer value, and personal growth. Andy has become one of the most respected entrepreneurs in the fitness and self-development industries.
FAQs
Is Andy Frisella a billionaire?
No. As of 2025, Andy Frisella is not a billionaire. His net worth is around $200 million, well below billionaire status.
How did Andy Frisella make his money?
Andy built his wealth from multiple ventures:
- He co-founded 1st Phorm International (supplements and fitness products) and Supplement Superstores (brick‑and‑mortar retail).
- He created the 75 Hard mental toughness program, monetized via books, apps, and merch.
- He hosts the Real AF podcast, which generates income through sponsorships and advertising.
- He co‑owns coaching and branding ventures like Arete Syndicate and 44Seven Media.
Where did Andy Frisella buy his house?
Andy Frisella lives in a luxury estate in the St. Louis area, specifically in Fenton or Ladue, Missouri. The property sits on multiple acres and spans several thousand square feet, featuring a home gym, pool, spa, guesthouse, and smart‑home systems. He reportedly paid between $1.6 million and $1.8 million for the home, built in the mid‑2010s.
How did Andy Frisella start his supplement store?
Andy launched Supplement Superstores in 1999 using his own modest savings. He started with a single retail location in Missouri, gradually growing the chain. This foundation later supported the launch and success of 1st Phorm. His early business struggles shaped his work ethic and customer‑focused philosophy.
Where is Andy Frisella from?
Andy was born on September 29, 1984, and raised in Missouri, USA. He still resides in the St. Louis metro area.
Does Andy Frisella own 1st Phorm?
Yes. Andy Frisella is the co‑founder and majority owner of 1st Phorm International, the flagship company of his business empire.
What brands does Andy Frisella own?
Andy owns multiple brands and entities directly, including:
- 1st Phorm International and sub‑brands like supplements and apparel.
- Supplement Superstores (retail).
- 75 Hard / LiveHard mental toughness program.
- Real AF Media and the Real AF podcast.
- Arete Syndicate (co‑owned coaching network).
- 44Seven Media (branding agency).
He also owns logistic operations like Paradise Distribution and digital properties tied to his programs.
What does Andy Frisella own?
Andy Frisella owns 1st Phorm, Supplement Superstores, Paradise Distribution, Real AF Media, Arete Syndicate, and 44Seven Media. He has built an ecosystem of companies that support each other.
What business did Andy Frisella start?
He began with Supplement Superstores in 1999, a retail supplement store in Missouri. From that base, he later co‑founded 1st Phorm International in 2008–2009 and built his brand and media businesses from there.
Is Andy Frisella still CEO of 1st Phorm?
No, Andy is not the CEO of 1st Phorm anymore. His brother Sal Frisella is the CEO as of 2025. Andy focuses on vision, branding, and personal development content.
How did Andy Frisella get rich?
Andy Frisella became wealthy by building 1st Phorm into a top-tier supplement brand. He also expanded into retail, media, mentorship, and logistics. His podcast and coaching work add to his income.
Does Andy Frisella own Arete Syndicate?
Yes, Andy co-owns Arete Syndicate with Ed Mylett. It’s a premium business coaching group focused on leadership, discipline, and entrepreneurship.
What is Andy Frisella’s main company?
His main company is 1st Phorm International, which he co-founded in 2008. It is a leader in the nutritional supplement industry.
Who is Andy Frisella’s wife?
Andy is married to Emily Frisella (née Veasman). She is an entrepreneur, author, chef, speaker and content creator. She also holds leadership roles as COO in Arete Syndicate and 44Seven Media. They married around 2012 and have two children.
Does Andy Frisella have a college degree?
Public information on his formal education is limited. Most sources emphasize that he built his achievements through self-education, entrepreneurship, and personal development rather than traditional academic credentials. There’s no widely known college degree listed for him.
Are Andy and Sal Frisella related?
Yes. Sal Frisella is Andy’s brother. Sal serves as President or CEO of 1st Phorm. The brothers work closely in the business along with other family members.
Does Andy Frisella have a book?
Yes. Andy has authored and co-authored books, especially tied to his 75 Hard program and mindset themes. He has shared principles on discipline and success through books and journals tied to his programs.
Who is Andy Frisella’s daughter?
Publicly available information indicates Andy and Emily Frisella have two children, but their names or details—including a daughter’s identity—have not been widely disclosed.