Frito Lay owns several brands including Lay’s, Doritos, Cheetos, SunChips, Munchies, and many others. When it comes to snack time, Frito Lay has plenty of choices to offer. The company owns a variety of popular brands that are known and loved by snack enthusiasts everywhere.
If you’re looking for something crunchy to munch on, you might reach for a bag of Doritos, Lay’s, or Cheetos. Or perhaps you’re in the mood for something a bit healthier, such as SunChips or Smartfood popcorn.
Even quenching your thirst is covered by Frito Lay’s ownership of Gatorade, a popular sports drink. Whether you’re looking for something savory, sweet, or somewhere in between, Frito Lay has a snack for everyone.
This article explores the top brands owned by Frito Lay. Let’s get cracking…
Who Owns Frito Lay?
Frito Lay is actually a subsidiary of PepsiCo, one of the world’s largest food and beverage companies. PepsiCo owns a range of other popular brands such as Quaker Oats, Tropicana, and Gatorade.
Frito Lay was originally created in 1932 by Elmer Doolin and Herman W. Lay and now produces an impressive variety of snacks, from classic potato chips to corn chips, tortilla chips, and more.
As one of the world’s leading snack food companies, Frito Lay is a beloved and trusted brand among snack enthusiasts of all ages.
What Brands Are Owned by Frito Lay?
Here is a list of the popular brands owned by Frito Lay:
1. Lay’s
Lay’s is a brand of potato chips that was first introduced in 1932 by Frito-Lay. The company has since grown to become one of the biggest snack food companies in the world with products available throughout North America, Asia, and Europe.
Lay’s offers an extensive variety of both classic and creative flavors including original salted chips, BBQ flavored chips, salt & vinegar chips, and much more.
They also offer various healthier options such as baked and multigrain versions of their popular snacks. Lay’s is well known for its “Do Us A Flavor” campaign which encourages customers to brainstorm new chip flavors or vote on existing ones.
2. Doritos
Doritos is another one of Frito-Lay’s most popular brands known for its tortilla chips that come in a variety of flavors. The company was first launched as a brand in 1964 and has since become one of the most beloved snacks among teens and young adults.
Doritos offers an extensive range of flavors, from classic nacho cheese to more adventurous options such as Blazin’ Buffalo & Ranch or Spicy Sweet Chili. They also offer several healthier versions such as Baked Nacho Cheese and Baked Bold BBQ chips.
3. Cheetos
Cheetos is another snack food brand owned by Frito Lay that is well-loved by snackers of all ages. It was first introduced in 1948 and has since become a household name with products available throughout the world.
Cheetos offers an extensive variety of classic cheeses, as well as unique flavors such as Chili Cheese, Flamin’ Hot, and Xxtra Flamin’ Hot. They also offer healthier versions of their snacks such as Baked Cheese Crunchies and Puffs.
4. Fritos
Fritos was founded in 1932 by Charles Elmer Doolin. Fritos are a classic snack that remains popular with consumers today. This brand by Frito-Lay offers an extensive range of flavors including original corn chips, BBQ flavored chips, chili cheese flavored chips, and much more.
5. SunChips
Sunchips is a brand of multigrain chips owned by Frito Lay. These chips are made with whole grains such as corn, wheat, and oats.
SunChips come in a variety of flavors such as Harvest Cheddar, Garden Salsa, French Onion, and others. And the healthier options include Multigrain Sweet Potato and Baked Original.
6. Baked
Baked is a snack food brand owned by Frito-Lay. This brand offers chips and snacks that are lower in fat than their traditional counterparts due to the fact that they are baked, not fried.
Baked offers an extensive variety of classic flavors such as BBQ, Sour Cream & Onion, and Nacho Cheese. They also have healthier versions of their most popular flavors including Baked Cheetos Puffs and Baked Lays potato chips.
7. Dips and Salsas
Frito-Lay also owns the Dips and Salsas brand which offers a variety of flavorful dip and salsa products. Their offerings include Mild Guacamole, Hot & Spicy Salsa, and Spinach Con Queso Dip. They also have unique flavors like Pico de Gallo and Habanero Pineapple Salsa.
8. Variety Packs
Variety Packs is a Frito-Lay brand that offers a variety of snacks in one package. These packs include chips, pretzels, crackers, nuts, and popcorn. Each pack contains several different flavors so you can enjoy something for everyone. Whether you’re looking for a quick snack or something to share with friends, Variety Packs has it all.
9. The Walking Taco
The Walking Taco is a brand owned by Frito-Lay that specializes in unique portable taco meals. Their products feature an edible bag filled with seasoned ground beef, shredded cheese, lettuce, tomatoes, and other toppings. This convenient meal option is perfect for on-the-go snacking or as a quick and easy lunch.
10. Stacy’s
Stacy’s is a brand of health-conscious snacks owned by Frito-Lay. Their products are made with simple, natural ingredients and contain no artificial flavors or preservatives. Stacy’s lineup includes baked chips, pretzels, popcorn, nuts, and trail mixes.
Each snack contains high quality ingredients that provide essential vitamins and minerals while satisfying your cravings in a delicious way.
11. Simply
Simply is a snack company owned by Frito-Lay that offers simple snacks made with real ingredients. Their products are free from artificial colors, flavors, and preservatives. Simply snacks have no trans fats or added sugar and most of the line is gluten-free.
12. Ruffles
Ruffles is a brand of potato chips owned by Frito-Lay. Their chips come in a variety of flavors such as Original, Sour Cream & Onion, and BBQ. Ruffles also offers unique chip creations like Loaded Bacon & Cheddar Potato Skins and All Dressed. Their crunchy chips are perfect for snacking or adding to recipes to give them extra flavor.
13. Munchies
Munchies is a brand of savory snacks owned by Frito-Lay. Their products are made with simple ingredients and offer a variety of flavors to choose from, including cheesy garlic bread, hot & spicy mix, and honey BBQ.
14. Munchos
Munchos is a brand of crispy potato crisps owned by Frito-Lay. Their light, crunchy chips are flavored with bold spices and come in flavors such as Cheddar & Sour Cream, Barbecue and Hot & Spicy. Munchos chips are made from real potatoes and contain no artificial flavors or preservatives making them a great snack for anyone looking for a flavorful treat.
When Was Frito Lay Founded?
It all started back in 1932 when Elmer Doolin bought the recipe for a snack food made from corn called Fritos. Doolin began producing and selling Fritos from his family’s kitchen, but the demand was so high that he soon had to expand production.
In 1961, Frito Lay merged with another major snack company, creating the powerhouse that we know today. With a history that spans nearly a century, Frito Lay has certainly made a lasting impression on the world of snacking.
Who is the CEO of Frito Lay?
The CEO of Frito Lay is Steven Williams who has been with the company for over 20 years. Williams began his career with Frito Lay as a route salesman and climbed the ranks to eventually become CEO in 2016.
Under his leadership, Frito Lay has continued to grow and innovate in the snack industry. From their classic potato chips to new exciting products like Doritos Blaze, Frito Lay continues to provide tasty treats for all snack lovers.
What is Frito Lay Net Worth?
Frito Lay’s net worth is hovering around $20 billion. This is a staggering number, but not entirely unexpected considering the vast array of products under the Frito Lay umbrella.
With a history spanning nearly a century, Frito Lay has become a household name in the snack food industry. From their iconic potato chips to their popular dip flavors, Frito Lay has created an empire. As the company continues to innovate and expand, there’s no telling just how high their net worth will climb.
Where is the Headquarters of Frito Lay?
The headquarter of Frito Lay is situated in sunny Plano, Texas. This city just north of Dallas has been home to the company since the 1980s, and it’s where the magic happens.
From brainstorming new chip flavors to testing out innovative packaging designs, Frito Lay’s team works hard every day to bring us tasty treats we can’t resist.
What is the Annual Revenue of Frito Lay?
Frito-Lay revenue is $15.8 billion annually.
The company owes its success to a wide variety of popular snacks from chips to pretzels to popcorn. And let’s not forget about their iconic dips like salsa and queso. It’s no wonder that Frito Lay has become a staple in countless homes and snack cabinets.
How Many Employees Does Frito Lay Have?
Frito-Lay employs over 50,000 people worldwide. That’s a lot of busy hands making sure our snack cravings are met.
From production lines to sales teams, Frito Lay is powered by a dedicated and hardworking group of individuals who all play a crucial role in bringing us our favorite snacks.
FAQs
Who owns Frito-Lay?
Frito-Lay is owned by PepsiCo Inc., a global beverage and snack food company.
How big is the Frito-Lay company?
Frito-Lay is a massive company with an estimated net worth of over $20 billion.
How many Fritos are made in a year?
Frito-Lay produces more than 11 million pounds of snacks every year.
Final Thoughts
Frito Lay is an established leader in the snack industry and its portfolio of brands has experienced huge success all over the world. It has grown exponentially over the years and is now worth nearly $37 billion. From humble beginnings in 1932 to becoming one of the leading snack food companies today, Frito Lay is truly an inspiring success story.