What Brands Are Owned by Electrolux?

Electrolux is a global leader in home appliances and professional equipment. The company owns a diverse portfolio of brands catering to various markets worldwide. Understanding what brands are owned by Electrolux provides insight into its extensive reach and influence in the appliance industry.

Electrolux Company Profile

Electrolux is a Swedish multinational company specializing in home appliances and professional equipment. It is recognized as one of the world’s leading appliance manufacturers, offering products ranging from refrigerators, ovens, and dishwashers to professional kitchen and laundry solutions.

The company operates in over 150 countries, serving millions of households and businesses worldwide. Electrolux’s brand portfolio spans multiple markets, combining premium design with reliable functionality.

Company Details

Electrolux was founded in 1919 through the merger of two Swedish companies, Lux AB and Elektromekaniska AB. Headquartered in Stockholm, Sweden, the company employs tens of thousands of people globally. It is publicly traded on the Stockholm Stock Exchange under the ticker ELUX B.

The company focuses on innovation, sustainability, and user-friendly design in both consumer and professional appliances. Its products are sold under several well-known brands, making it a dominant player in the global appliance market.

Founders

Electrolux was formed in 1919 through the merger of two Swedish companies: Lux AB and Elektromekaniska AB. This union combined expertise in mechanical engineering and household appliances, laying the foundation for a global brand.

Axel Wenner-Gren, born in 1881, was the key visionary behind Electrolux’s early success. He focused on improving vacuum cleaners and making electrical appliances more efficient and accessible for households. His inventions set the standard for quality and innovation.

Wenner-Gren pushed for global growth, opening offices and factories across Europe and North America. His business vision helped Electrolux become a recognized international brand early in the 20th century.

Alongside Wenner-Gren, engineers and leaders from Lux AB and Elektromekaniska AB brought technical expertise and operational skills. Their combined efforts enabled rapid growth and a reputation for reliable, high-quality appliances.

By the mid-20th century, Electrolux had established itself as a global household name. The founders’ focus on innovation, quality, and expansion continues to influence the company’s strategy and products today.

Major Milestones

• 1919 – Electrolux is officially formed through the merger of Lux AB and Elektromekaniska AB in Sweden.
• 1921 – The company launches its first vacuum cleaner, revolutionizing home cleaning.
• 1925 – Electrolux begins international expansion, entering markets in Europe and North America.
• 1930 – Introduction of the first Electrolux refrigerators, marking the company’s entry into kitchen appliances.
• 1947 – Launch of the first Electrolux washing machines, expanding its household appliance range.
• 1957 – Expansion into professional appliances, supplying equipment for hotels and restaurants.
• 1968 – Electrolux acquires the Eureka brand in the U.S., strengthening its vacuum cleaner portfolio.
• 1971 – Establishment of research and development centers to drive innovation in home appliances.
• 1986 – Acquisition of Frigidaire, giving Electrolux a major presence in the North American appliance market.
• 1994 – Electrolux begins introducing energy-efficient appliances, anticipating global sustainability trends.
• 2001 – Celebrates its centennial anniversary with worldwide recognition for innovation and quality.
• 2005 – Acquisition of AEG, expanding the company’s premium appliance offerings in Europe.
• 2006 – Spin-off of Husqvarna Group, allowing Electrolux to focus more on home and professional appliances.
• 2015 – Completion of GE Appliances acquisition in the U.S., significantly increasing North American market share.
• 2018 – Introduction of smart connected appliances, integrating IoT technology for modern homes.
• 2021 – Launch of new sustainable product lines, emphasizing low energy consumption and eco-friendly design.
• 2025 – Continues global expansion and innovation with advanced professional and consumer appliances, maintaining its position as a leading global brand.

List of Brands Owned by Electrolux

As of 2025, Electrolux has expanded its global presence through strategic acquisitions, mergers, and the operation of various brands and entities. Below is a detailed overview of the major brands and companies owned and operated by Electrolux as of September 2025:

AEG

AEG is a German premium appliance brand with a history dating back to 1883. Acquired by Electrolux in 1994, AEG is known for its innovative design, durability, and energy-efficient technologies. Its product lineup includes ovens, cooktops, refrigerators, and washing machines, focusing on combining performance with sustainability. AEG emphasizes advanced features like smart home connectivity, induction cooking, and eco-friendly solutions, making it a preferred choice in Europe for both domestic and professional use.

Electrolux

The Electrolux brand represents the company’s flagship line of consumer appliances globally. Products under this brand range from refrigerators and dishwashers to vacuum cleaners and small kitchen appliances. Known for quality, durability, and modern design, Electrolux products are sold in over 150 countries. The brand also focuses heavily on sustainability and energy efficiency, aiming to reduce environmental impact while enhancing user experience through innovation.

Electrolux Grand Cuisine

Electrolux Grand Cuisine is a high-end kitchen appliance line designed for professional-grade cooking at home or in commercial kitchens. The brand combines Electrolux’s expertise in engineering with premium materials and precision cooking technologies. Grand Cuisine products include advanced ovens, induction cooktops, and specialized cooking equipment, offering chefs and enthusiasts tools to execute complex recipes with efficiency and consistency.

Electrolux Professional

Electrolux Professional focuses on commercial kitchen and laundry solutions for hospitality, healthcare, and retail sectors. Its products include large-scale ovens, refrigeration systems, and industrial laundry machines. The brand emphasizes productivity, energy efficiency, and ergonomic design. Electrolux Professional also provides custom solutions for businesses, enabling efficient operations in demanding professional environments worldwide.

Frigidaire

Frigidaire, an iconic American brand acquired by Electrolux in 1986, is known for affordable and reliable home appliances. It offers a wide range of products such as refrigerators, dishwashers, cooktops, and laundry machines. Frigidaire balances performance and value, targeting consumers seeking durable, practical, and easy-to-use appliances. The brand continues to innovate in smart kitchen solutions, integrating connectivity and energy-saving features.

Molteni

Molteni is Electrolux’s professional stove and cooking equipment brand, primarily targeting commercial kitchens. It delivers high-performance cooking solutions with precision and durability for restaurants, hotels, and culinary schools. Molteni appliances combine traditional craftsmanship with modern technology, offering reliable and efficient cooking equipment tailored for professional chefs.

Westinghouse

Westinghouse appliances, licensed to Electrolux Home Products Pty Ltd in Australia, include kitchen and laundry products. The brand leverages the historic Westinghouse name while incorporating Electrolux engineering for reliability and performance. It offers ovens, cooktops, refrigerators, and washing machines, catering to both domestic and commercial markets in Australia.

Zanussi

Zanussi, an Italian brand acquired in 1984, is known for stylish and user-friendly home appliances. The product range covers cooking, refrigeration, and laundry equipment. Zanussi emphasizes energy efficiency and contemporary design, appealing to European consumers who value simplicity and functionality. The brand also supports professional kitchens through Zanussi Professional products.

Eureka

Eureka is an American brand specializing in vacuum cleaners, including upright, canister, stick, and handheld models. Founded in 1909, it became part of Electrolux in 1974. In 2016, Electrolux sold Eureka to Midea Group, a Chinese multinational appliance manufacturer. Despite the change in ownership, Eureka continues to be recognized for its innovative vacuum technology and remains a significant player in the North American market.

Gibson

Gibson was a refrigerator and air conditioning manufacturer in the United States. Acquired by Hupp Corporation in 1956, it was later absorbed into Electrolux’s portfolio. The brand was known for its durable and efficient home appliances, contributing to Electrolux’s expansion in the North American market.

Kelvinator

Kelvinator is an air conditioning and refrigeration brand sold in Australia, India, and other regions. Originally an American brand, it was acquired by Electrolux in 1986. In 2025, the brand was sold to Reliance Retail in India, marking a strategic shift in Electrolux’s brand portfolio in the region.

Lehel

Lehel was a Hungarian consumer appliance brand acquired by Electrolux in 1991. The brand was primarily known for its washing machines and other household appliances. However, Lehel ceased operations in 1999, and its brand name is no longer in use.

Mademsa

Mademsa is a Chilean home appliance brand widely available throughout Latin America. The brand offers a range of products, including refrigerators, washing machines, and stoves. Mademsa was acquired by Electrolux, contributing to the company’s strong presence in the Latin American market.

Olympic Group

Olympic Group is an Egyptian home appliance brand acquired by Electrolux. The brand offers a range of household appliances, including refrigerators, washing machines, and air conditioners. Olympic Group strengthens Electrolux’s presence in the Middle Eastern market.

Philco

Philco was a U.S. consumer electronics and appliance manufacturer. The brand name is now used separately for electronics by Philips. Electrolux previously owned the Philco appliance line, which included refrigerators, washing machines, and other household products.

Progress

Progress is a vacuum cleaner brand sold throughout Europe. Acquired by Electrolux, Progress offers a range of cleaning solutions, including upright and canister vacuums. The brand is known for its affordability and reliability in the European market.

REX-Electrolux

REX-Electrolux is an Italian appliance manufacturer acquired by Electrolux. The brand offers a range of household appliances, including refrigerators, ovens, and washing machines. REX-Electrolux combines Italian design with Electrolux’s engineering expertise.

Rosenlew

Rosenlew is a Finnish consumer product brand sold in Nordic countries. Acquired by Electrolux, Rosenlew offers a variety of home appliances, including washing machines and refrigerators. The brand is known for its durable and functional products tailored to Nordic consumers.

Samus

Samus is a Romanian producer of cooking stoves headquartered in Satu Mare. Acquired by Electrolux, Samus offers a range of cooking appliances, including gas and electric stoves. The brand contributes to Electrolux’s presence in Eastern Europe.

Simpson

Simpson is a brand previously selling kitchen and laundry appliances in Australia and New Zealand. Now, it only sells laundry appliances and was discontinued in July 2022. The brand was known for its reliable and affordable laundry solutions.

Tricity Bendix

Tricity Bendix is a brand offering a range of home appliances, including ovens, washing machines, and refrigerators. Acquired by Electrolux, Tricity Bendix combines British design with Electrolux’s engineering expertise to deliver quality household products.

Tornado

Tornado is a vacuum cleaner brand sold in Australia, Sweden, and other regions. Acquired by Electrolux, Tornado offers a range of cleaning solutions, including upright and canister vacuums. The brand is known for its powerful suction and durability.

Volta

Volta is a vacuum cleaner brand sold in Australia, Sweden, and other regions. Acquired by Electrolux, Volta offers a variety of cleaning products, including upright and handheld vacuums. The brand emphasizes user-friendly design and efficient cleaning performance.

Zanussi Professional

Zanussi Professional is a professional kitchen equipment manufacturer. Acquired by Electrolux, the brand offers a range of commercial cooking and refrigeration solutions. Zanussi Professional serves the hospitality industry with durable and efficient kitchen equipment.

Zoppas

Zoppas is an Italian consumer products brand acquired by Electrolux. The brand offers a variety of home appliances, including heating elements and small kitchen appliances. Zoppas contributes to Electrolux’s diverse product portfolio with its specialized offerings.

Who Owns Electrolux: Major Shareholders

Electrolux AB is a publicly traded company listed on the Nasdaq Stockholm under the ticker symbol ELUX B. The ownership structure comprises a mix of institutional investors, individual shareholders, and a significant stake held by Investor AB, a Swedish investment firm.

Below is a list of the largest shareholders of Electrolux as of September 2025:

Investor AB (publ)

Investor AB owns approximately 18.73% of Electrolux shares, making it the largest shareholder. This Swedish investment company is controlled by the Wallenberg family, one of Sweden’s most influential industrial families. Investor AB has a long-term investment horizon and plays a pivotal role in Electrolux’s strategic decisions.

Its representatives are actively involved in the company’s governance, including participation in the Nomination Committee. Recently, Christian Cederholm from Investor AB was appointed Chairman of Electrolux’s Nomination Committee for the Annual General Meeting in 2026, highlighting the firm’s ongoing influence in corporate governance.

Causeway Capital Management LLC

Causeway Capital Management LLC, a U.S.-based investment firm, owns about 10.12% of Electrolux shares and holds 8.02% of voting rights. In September 2025, the firm acquired an additional 414,405 shares, increasing its total holding. Known for its value-oriented investment approach, Causeway focuses on companies with strong fundamentals and attractive valuations.

Its significant stake gives Causeway a considerable influence over Electrolux’s strategic decisions and governance.

Swedbank Robur Fonder AB

Swedbank Robur Fonder AB holds around 5.97% of Electrolux shares. This leading Swedish asset management company is part of the Swedbank Group and manages a diverse portfolio, including equity, fixed income, and balanced funds. Swedbank Robur is actively engaged in Electrolux’s governance.

Pia Gisgård from the firm is a member of Electrolux’s Nomination Committee. Swedbank Robur also emphasizes sustainable and responsible investing, integrating environmental, social, and governance (ESG) factors into its investment decisions.

Silchester International Investors LLP

Silchester International Investors LLP is a London-based investment firm owning roughly 5.12% of Electrolux shares. The firm specializes in international equity investments and employs a value-oriented strategy, focusing on companies with strong fundamentals and attractive valuations.

Its significant stake provides the firm with a substantial voice in Electrolux’s strategic decisions and corporate governance.

As of September 2025, Silchester maintained its 5.12% holding, reflecting its continued commitment to Electrolux.

The Vanguard Group, Inc.

The Vanguard Group, Inc. holds approximately 2.93% of Electrolux shares. This U.S.-based investment management company is one of the largest asset managers globally. Vanguard primarily invests through index funds and exchange-traded funds (ETFs).

Its global reach allows it to influence companies worldwide, including Electrolux. As of September 2025, Vanguard maintained its 2.93% stake, signaling a steady long-term interest in the company.

E. Öhman J:or Wealth Management

E. Öhman J:or Wealth Management, a Swedish wealth management firm, owns around 2.63% of Electrolux shares. The firm is known for its long-term investment approach and focus on sustainable investments.

Its substantial stake allows active participation in Electrolux’s corporate governance and strategic decision-making. As of September 2025, E. Öhman J:or Wealth Management maintained its stake, continuing its commitment to the company.

Tredje AP-fonden (Third Swedish National Pension Fund)

Tredje AP-fonden holds roughly 1.99% of Electrolux shares. This Swedish public pension fund manages assets for the national pension system and focuses on long-term, sustainable investments.

The fund integrates ESG factors into its investment decisions. As of September 2025, Tredje AP-fonden maintained its stake, demonstrating a steady and ongoing investment in Electrolux.

Norges Bank Investment Management (NBIM)

Norges Bank Investment Management, the asset management unit of the Norwegian central bank, owns approximately 1.78% of Electrolux shares. It manages the Government Pension Fund Global, one of the largest sovereign wealth funds worldwide.

NBIM employs a long-term investment strategy across global equities, fixed income, and real estate. It actively engages with companies in its portfolio, including Electrolux, on matters of corporate governance and sustainability. As of September 2025, NBIM held its 1.78% stake, showing continuous investment in the company.

Folksam LO Sverige

Folksam LO Sverige owns about 1.91% of Electrolux shares. This Swedish insurance and pension company provides a range of insurance and pension products. Its ownership allows participation in corporate governance and strategic decision-making.

As of 2025, Folksam LO Sverige maintained its stake, highlighting its long-term interest in Electrolux.

Carnegie Fonder AB

Carnegie Fonder AB, a Swedish asset management company, holds approximately 1.52% of Electrolux shares. The firm focuses on active management and long-term value creation. Its stake provides a voice in Electrolux’s strategic decisions and governance. Carnegie Fonder AB maintains its 1.52% stake, reflecting ongoing investment in the company.

Where are Electrolux Products Manufactured?

Electrolux operates a vast network of manufacturing facilities worldwide, with approximately 46 production sites across 31 countries. This extensive network enables the company to serve a diverse global market, producing a wide range of home and professional appliances under various brands, including Electrolux, AEG, Frigidaire, Zanussi, and Westinghouse.

North America

In North America, Electrolux has several key manufacturing facilities:

• Memphis, Tennessee: A state-of-the-art plant that produces a variety of appliances, including refrigerators and dishwashers.
• Kinston, North Carolina: Specializes in the production of dishwashers.
• St. Cloud, Minnesota: Focuses on manufacturing freezers.
• Anderson, South Carolina: Primarily produces refrigerators.
• Springfield, Tennessee: Operates a large manufacturing facility for free-standing gas and electric ranges.

Additionally, Electrolux has a significant presence in Juárez, Mexico, where it has operated a large manufacturing facility since 2005.

Europe

Electrolux’s European manufacturing sites include:

• Ljungby, Sweden: One of the company’s largest factories, producing appliances for global markets.
• Vallenoncello, Italy: Another major facility serving global markets.
• Porcia, Italy: Manufactures various home appliances.
• Pordenone, Italy: Specializes in the production of certain appliance components.
• Senlis, France: Focuses on specific appliance categories.
• Kraków, Poland: Engages in manufacturing activities.
• Luton, United Kingdom: Hosts manufacturing operations.
• Nuremberg, Germany: Involved in appliance production.
• Johannesburg, South Africa: Previously operated a water heater manufacturing facility under the Kwikot brand, which was divested in 2024.

Asia-Pacific

In the Asia-Pacific region, Electrolux maintains key manufacturing facilities:

• China: Manufactures air conditioning units and other appliances
• Rayong, Thailand: A significant production site for various appliances.
• Petaling Jaya, Malaysia: Hosts manufacturing operations.
• Singapore: Involved in appliance production activities.

Latin America

Electrolux has a notable presence in Latin America, with manufacturing facilities in:

• São Paulo, Brazil: Hosts manufacturing operations.
• Curitiba, Brazil: Engaged in appliance production.

Australia

In Australia, Electrolux operates the Dudley Park factory in South Australia, which is the only major cooking appliance manufacturing facility still producing in the country. The plant employs approximately 400 people and produces around 350,000 ovens annually, serving customers across Australia, Asia, Africa, the Middle East, and North America.

Strategic Manufacturing Approach

Electrolux’s global manufacturing strategy emphasizes local production for local markets, aiming to reduce lead times, minimize transportation costs, and adapt products to regional preferences and regulations. The company’s decentralized structure allows for greater agility and responsiveness to market demands across different regions.

Who is the CEO of Electrolux?

Yannick Fierling was appointed as the President and CEO of Electrolux Group, effective January 1, 2025. He succeeded Jonas Samuelson, who announced his departure after eight years in the role. Fierling officially joined Electrolux on October 1, 2024, to facilitate a three-month transition period before assuming the CEO position.

Fierling holds a master’s degree in Business Administration and Management from the University of Mannheim in Germany.

He is fluent in multiple languages, including English, German, and French, which facilitates his leadership in diverse international markets.

Outside of his professional endeavors, Fierling is known for his passion for innovation and sustainability, values that align with Electrolux’s corporate ethos.

Background and Experience

With over 20 years of experience in the home appliance industry, Fierling brings a wealth of expertise to Electrolux. Prior to his appointment, he served as the CEO of Haier Europe from 2015 to 2024, leading the company’s operations and growth in the European market.

Before his tenure at Haier, Fierling held several senior positions at Whirlpool Corporation between 2000 and 2015, gaining extensive experience in both European and global markets.

Fierling’s leadership approach emphasizes agility and innovation, drawing inspiration from the dynamic and fast-paced nature of Asian companies. He aims to combine Electrolux’s rich 120-year heritage of innovation with the speed and flexibility characteristic of leading Asian firms.

This vision is particularly pertinent as Electrolux navigates challenges such as inflationary pressures and increased competition from lower-priced rivals.

Recent Initiatives and Public Engagement

In September 2025, Fierling delivered the opening keynote at IFA 2025, a prominent consumer electronics trade show, where he underscored Electrolux’s commitment to sustainability.

He highlighted the company’s proactive measures, such as launching the first refrigerator without CFCs in 1993 and introducing vacuum cleaners made with 70% recycled plastic in 2010. Fierling also reaffirmed Electrolux’s ambitious climate targets, including a 100% reduction in Scope 1 and 2 emissions by 2030.

Electrolux Annual Revenue and Net Worth

As of the latest available data, Electrolux reported a trailing twelve-month (TTM) revenue of $13.27 billion in 2025. This represents a 3.45% increase from the previous year’s revenue of $12.83 billion USD. The growth was driven by strong performance in North America and Latin America, where organic sales growth was particularly positive.

Quarterly Performance

In the first quarter of 2025, Electrolux achieved net sales of SEK 32,576 million, reflecting a 7.9% organic sales growth compared to the same period in 2024. This growth was fueled by increased product volumes and a favorable product mix. However, it was slightly offset by price developments and rising production costs due to inflationary pressures.

Regional Contribution

The revenue growth was largely supported by Electrolux’s operations in North America, Latin America, and parts of Asia. North America experienced strong demand for premium kitchen appliances, while Latin America benefited from increasing middle-class consumption and urbanization trends. The European market showed stable performance, though slightly impacted by competitive pricing pressures.

Net Worth and Market Capitalization

As of September 2025, Electrolux’s market capitalization stood at approximately $14.4 billion, down about 44% from the previous year. The decline reflects broader economic challenges, increased competition, and inflationary pressures affecting profit margins.

Despite this, Electrolux remains one of the world’s leading home appliance manufacturers, maintaining a diverse brand portfolio and strong presence in multiple regions.

Below is an overview of the historical revenue and net worth of Electrolux from 2015-25:

Financial Outlook

Under CEO Yannick Fierling’s leadership, Electrolux is focusing on innovation, sustainability, and efficiency improvements to stabilize revenue growth. Strategic investments in R&D and digital transformation are expected to improve margins and support long-term financial performance.

Electrolux continues to demonstrate resilience despite economic challenges. Strong regional sales, ongoing innovation, and a diversified product portfolio help maintain its market position. The 2025 revenue growth and strategic initiatives indicate that the company is well-positioned for future expansion and profitability.

Final Words

Understanding what brands are owned by Electrolux shows how the company has become a household name worldwide. Each brand under its umbrella carries a unique identity, catering to different markets and consumer needs. Electrolux’s strategy of combining heritage, technology, and design has allowed it to stay at the forefront of the appliance industry. From high-end innovation to everyday reliability, Electrolux continues to shape the way people experience home appliances around the world.

FAQs

What brands does Electrolux make?

Electrolux manufactures a wide range of home and professional appliances under multiple brands. Some of the most recognized include Electrolux, AEG, Frigidaire, Zanussi, Westinghouse, Eureka, and Poulan Pro. The company produces kitchen appliances, vacuum cleaners, laundry equipment, and other household products designed for both consumer and professional use.

What’s the list of the major Electrolux brands?

The major brands owned by Electrolux include: Electrolux, AEG, Frigidaire, Zanussi, Westinghouse, Eureka, Poulan Pro, Anova, and Eureka Forbes. Each brand serves different market segments. Electrolux focuses on premium and professional products, while brands like Frigidaire target the North American consumer market.

What are the major companies owned by Electrolux?

Electrolux owns and operates various subsidiaries and entities globally, including Frigidaire, Zanussi, AEG, Westinghouse, Eureka, Anova, Poulan Pro, and Eureka Forbes. These subsidiaries allow Electrolux to diversify its product portfolio, expand market reach, and maintain leadership in home and professional appliances.

Who is Electrolux owned by?

Electrolux is a publicly traded company headquartered in Sweden. Its ownership is distributed among institutional and individual shareholders. The largest shareholder is Investor AB, controlled by the Wallenberg family, holding about 18.73% of the shares. Other significant shareholders include Causeway Capital, Swedbank Robur Fonder, and Silchester International Investors.

Is AEG owned by Electrolux?

Yes, AEG is fully owned by Electrolux. It is one of Electrolux’s premium brands and is widely recognized for high-quality kitchen and laundry appliances in Europe and other global markets.

Are LG and Electrolux the same company?

No, LG and Electrolux are separate companies. LG is a South Korean multinational company that produces electronics, appliances, and chemicals, while Electrolux is a Swedish company focusing on home and professional appliances.

Who is the largest shareholder of Electrolux?

The largest shareholder of Electrolux is Investor AB, a Swedish investment company controlled by the Wallenberg family. They own approximately 18.73% of the company’s shares, giving them significant influence over strategic decisions.

Which country brand is Electrolux?

Electrolux is a Swedish brand. It was founded in Stockholm, Sweden, in 1919, and its headquarters remain in Stockholm.

Where is Electrolux’s headquarters located?

The headquarters of Electrolux is located in Stockholm, Sweden. It serves as the central hub for global operations, corporate strategy, and executive leadership.

Is Electrolux an Israeli company?

No, Electrolux is not an Israeli company. It is a Swedish company with a long history of producing appliances in Sweden and other countries.

What is the new name for Electrolux?

Electrolux has not officially changed its corporate name. The company continues to operate under the Electrolux Group brand, maintaining its historical identity and global recognition.