Shakira is not just a global music icon—she is also a savvy businesswoman with a growing empire. This article explores the businesses, brands, and companies owned by Shakira.
The Colombian superstar has extended her influence far beyond the stage and recording studio. From fashion and fragrances to tech startups and food brands, the companies owned by Shakira reflect her vision, creativity, and business acumen. Her investments and entrepreneurial ventures have played a major role in building her impressive net worth, making her one of the most successful entertainers-turned-entrepreneurs in the world.
Who is Shakira?
Shakira is a Colombian singer, songwriter, and entrepreneur known for her unique blend of Latin, Arabic, and pop music styles. She is one of the best-selling music artists in the world and has also made a name for herself in business. To understand the companies owned by Shakira today, it’s important to look at how her career evolved from her early days to international superstardom.
Early Life and Musical Beginnings
Shakira Isabel Mebarak Ripoll was born on February 2, 1977, in Barranquilla, Colombia. She was raised in a mixed-cultural household—her father is of Lebanese descent, and her mother is Colombian. From a young age, she showed strong artistic talent. She wrote her first poem at age four and composed her first song by the time she was eight.
Shakira’s passion for music grew quickly. She performed at local events and won several talent competitions as a child. By the age of 13, she had signed her first record deal and released her debut album, Magia, in 1990. Although it didn’t gain major success, it helped launch her into the entertainment industry.
Breakthrough in Latin America
In 1995, Shakira released Pies Descalzos, which became a major hit across Latin America. The album featured catchy pop-rock sounds and emotionally rich lyrics, earning her a loyal fan base. She followed this success with Dónde Están los Ladrones? in 1998, which received critical acclaim and solidified her place as a leading Latin pop artist.
This era marked her early financial success and set the stage for future business opportunities. The earnings from her Latin American fame gave her the resources and leverage to think beyond music.
Global Crossover Success
In 2001, Shakira made a bold move into the English-language market with her album Laundry Service. The hit single “Whenever, Wherever” turned her into an international star. The album sold over 13 million copies worldwide and introduced her to markets in the U.S., Europe, and Asia.
Her global reach expanded with later albums like Oral Fixation, She Wolf, and El Dorado. Each tour brought in millions of dollars, and her brand partnerships grew. This period also saw the start of her ventures into fashion, beauty, and media.
Expanding into Business
By the 2010s, Shakira was no longer just a performer—she had become a brand. She launched a line of fragrances, partnered with global corporations, and began investing in startups and consumer goods companies. Her influence extended to tech, food, and real estate.
She also established Tournesol Limited, a Malta-based holding company to manage her business interests. These moves were strategic. They allowed her to protect her intellectual property, optimize taxes, and take control of her growing empire.
Businesses and Companies Owned by Shakira
Shakira’s entrepreneurial spirit is evident in her diverse business ventures: Here’s a list of the companies owned by Shakira:
| Business/Company | Industry | Description |
|---|
| Tournesol Limited | Holding Company | A company based in Malta that manages Shakira’s business interests, including ACE Entertainment and royalties. |
| Shakira Perfumes | Beauty and Fragrance | A line of fragrances, including S by Shakira and Shakira Dance, sold worldwide in department stores. |
| High Brew Coffee | Beverage | Shakira’s investment in a cold-brew coffee company known for its organic, ready-to-drink products. |
| SkinnyDipped | Food and Snacks | Investment in a healthy snacks company that produces chocolate-covered almonds with minimal sugar. |
| Shakira’s Real Estate | Real Estate | Ownership of luxurious properties, including a mansion in Miami and a private island in the Bahamas. |
| Rovio Entertainment | Tech/Entertainment | Investment in the Finnish game developer behind Angry Birds, positioning Shakira in the gaming industry. |
| Barefoot Foundation | Charity/Social Enterprise | A foundation focused on improving education and living conditions for children in Colombia. |
| Shakira’s Fashion Ventures | Fashion | Collaborations with brands like Lipault Paris and Mango to launch clothing lines reflecting her personal style. |
| Shakira Music Publishing | Music | Ownership of her music catalog and publishing rights, earning royalties from song plays, sales, and licensing. |
| Shakira’s Digital Music Platform | Digital Media | A platform designed to promote Shakira’s work, offering exclusive content and interactive fan engagement. |
| Shakira’s Partnership with FIFA | Sports and Entertainment | Exclusive deals with FIFA, including merchandise and performance partnerships, boosting Shakira’s brand globally. |
| Shakira Productions | Media/Entertainment | A production company managing her music, films, documentaries, and other creative projects. |
| Shakira’s Fitness Line | Fitness and Apparel | A line of workout gear and accessories, including yoga mats and athletic wear, promoting health and wellness. |
| Shakira’s Vegan Beauty Line | Beauty and Cosmetics | A cruelty-free, organic beauty line offering skincare, cosmetics, and haircare products. |
| Stella McCartney Sustainable Fashion | Fashion | Investment in Stella McCartney’s eco-conscious fashion line, supporting sustainable materials and practices. |
| Shakira’s Mobile App | Digital Media | Shakira Forever app that gives fans access to exclusive content, music, and interactive features. |
| Shakira’s Restaurant and Culinary Ventures | Hospitality | A high-end restaurant in Barcelona offering a fusion of Latin and Mediterranean cuisine. |
| Shakira’s Digital Media Projects | Media | A company producing exclusive content, including interviews, short films, and documentaries. |
| Shakira’s Sustainable Tourism Initiatives | Tourism | Investment in eco-friendly tourism ventures focused on preserving natural resources and supporting local culture. |
Tournesol Limited
One of the most important companies in Shakira’s portfolio is Tournesol Limited, a company based in Malta. Established as a holding entity, Tournesol serves as the vehicle for managing her numerous business interests, including her entertainment company, ACE Entertainment, based in Luxembourg. This company acts as the umbrella for her music catalog, royalties, and other intellectual properties. The strategic use of Tournesol Limited allows Shakira to optimize her finances through international tax structures and better manage her global ventures.
Fragrance Line: Shakira Perfumes
Shakira has made a successful foray into the fragrance industry with her own line of perfumes. Her fragrance collection is inspired by her personal style and her artistic persona, offering a range of scents that appeal to her diverse global fanbase. Launched in 2010, Shakira’s perfumes, including S by Shakira and Shakira Dance, have received significant attention in the beauty market. They are sold in department stores and online platforms worldwide, and their success has helped solidify Shakira’s position as not just an entertainer, but a lifestyle brand.
High Brew Coffee Investment
In 2018, Shakira expanded her business ventures into the beverage industry by investing in High Brew Coffee, a company based in Austin, Texas, known for its cold-brew coffee. Her investment reflects her commitment to health-conscious, on-the-go products. High Brew Coffee offers organic, ready-to-drink cold brews, making it a popular choice among busy professionals and coffee enthusiasts. Shakira’s involvement in the brand provides it with an international presence, particularly appealing to her extensive global fan base.
SkinnyDipped Investment
Shakira also has an interest in the healthy snacks market through her investment in SkinnyDipped, a Seattle-based company known for its chocolate-covered almonds. Founded by sisters, SkinnyDipped offers a healthier alternative to traditional chocolate snacks, using minimal sugar and organic ingredients.
Shakira’s investment not only highlights her desire to support healthy eating but also underscores her involvement in businesses that align with modern wellness trends. Her partnership with SkinnyDipped is helping the brand expand into national grocery chains and beyond.
Shakira’s Real Estate Investments
Shakira’s real estate portfolio reflects her taste for luxury and her strategic approach to property investment. She owns several high-value properties across the world, including a lavish mansion in Miami, which has become one of her most well-known homes.
Additionally, Shakira owns a private island in the Bahamas, further showcasing her penchant for owning unique and exclusive properties. These investments provide her with both personal luxury and financial stability, as real estate continues to be a solid investment for wealthy individuals.
Tech Investments: Rovio Entertainment
Shakira made a strategic move into the tech industry by investing in Rovio Entertainment, the Finnish game developer behind the wildly popular Angry Birds franchise. Rovio, known for its mobile games, has seen tremendous success in the gaming industry, and Shakira’s investment helped her align with a growing digital sector.
This move not only diversifies her portfolio but also positions her in the world of emerging technologies and entertainment. Her involvement with Rovio also reflects her understanding of the digital age and her ability to tap into evolving industries.
Shakira’s Charity and Social Enterprises
Beyond traditional business ventures, Shakira is also known for her philanthropic work, primarily through the Barefoot Foundation (Pies Descalzos Foundation), which she founded in 1997. This organization works to improve education and quality of life for children in impoverished regions of Colombia.
While not a traditional business, the foundation is a significant part of Shakira’s financial and personal life. She has also used her platform to promote social change and give back to her community, aligning her business endeavors with her commitment to social good.
Media and Endorsement Deals
Shakira has signed lucrative endorsement deals with some of the biggest global brands, including Pepsi, Rabatt, and Reebok. These collaborations allow her to leverage her massive international following while promoting a wide range of products.
She is also involved in media productions, including her role as a coach on the reality show The Voice, which brought additional business opportunities. Her endorsement deals not only bring in significant income but also help increase her brand visibility across diverse industries.
Shakira’s Fashion Ventures
Shakira’s interest in fashion is not new. She has worked with various designers over the years, creating her own clothing line in collaboration with major brands like Lipault Paris and Mango.
These collaborations reflect her evolving style and position in the fashion world. Through these ventures, Shakira has been able to create a lifestyle brand that extends beyond her music and fragrances.
Her clothing collections offer elegant yet comfortable pieces that appeal to her international audience, further diversifying her business interests.
Shakira’s Music Catalog and Royalties
Shakira owns an extensive music catalog, including all of her major hits and albums. These intellectual property assets generate significant royalties from streams, radio plays, sales, and licensing.
As her music continues to resonate with fans worldwide, the value of her catalog grows. Shakira has carefully managed these assets through her company ACE Entertainment, which maximizes the profitability of her music career even after decades in the industry.
Additionally, her participation in high-profile performances and the strategic management of her music portfolio ensures that her catalog remains a steady source of revenue.
Shakira’s Digital Music Platform: Shakira Music
In 2020, Shakira launched her own digital music platform called Shakira Music. The platform is designed to promote her work and connect with fans in a more direct and personalized way. It offers exclusive content, early access to music releases, and live-streaming events. This digital venture allows Shakira to control her music distribution while offering fans a unique way to interact with her. The platform also includes a merchandise shop and concert tickets, expanding her business reach in the digital era.
Shakira’s Exclusive Partnership with FIFA
As a global ambassador for the FIFA World Cup, Shakira entered into an exclusive partnership with the international soccer governing body, solidifying her position not only as a musician but also as a key figure in the world of sports.
This partnership, which began with her performance at the 2010 World Cup, led to the launch of exclusive merchandise and collaborative campaigns.
Her brand is heavily associated with international events, and her involvement with FIFA continues to generate income through merchandise, music, and promotional deals.
Shakira’s Production Company: Shakira Productions
Shakira founded Shakira Productions to handle her creative work, including music, films, and other media projects. The production company manages all her content creation, including music videos, documentary films, and collaborative work with other artists. Shakira Productions is integral to the artist’s control over her creative output and its commercial potential.
The company also works with other artists and entities to produce and distribute entertainment content, giving Shakira more control over her business and expanding her brand into new realms of media production.
Shakira’s Fitness Line
Shakira has a personal passion for fitness and healthy living, and in recent years, she launched her own fitness line, which includes workout gear and accessories like yoga mats, resistance bands, and athletic wear.
These products cater to health-conscious individuals and those looking for stylish yet functional fitness apparel. The line has partnered with major retailers to ensure that Shakira’s fitness products are available worldwide, reinforcing her brand’s association with physical wellness and self-care.
Shakira’s Mobile App: Shakira Forever
In 2015, Shakira launched a mobile app called Shakira Forever, designed to give her fans a closer, more personal connection to her life and career. The app allows users to get updates on Shakira’s music releases, tour dates, social media feeds, and exclusive behind-the-scenes content.
The app also features games, challenges, and social interaction elements, keeping Shakira’s fanbase engaged in a way that reflects her dynamic and youthful brand. It is part of her broader digital presence, where Shakira blends her music with fan interaction through technology.
Shakira’s Vegan Beauty Line
Shakira’s commitment to sustainability and wellness led to the launch of her own vegan beauty line. The products, which include skincare, cosmetics, and hair care, are made with organic, cruelty-free ingredients.
Shakira’s beauty line is marketed as eco-friendly and inclusive, appealing to consumers who are interested in both high-quality beauty products and sustainable living. The line has garnered positive attention for its ethical focus and luxurious formulations, contributing to her diversified business portfolio.
Shakira’s Investment in Sustainable Fashion
As part of her focus on sustainability, Shakira is involved in an investment partnership with Stella McCartney, the renowned eco-conscious fashion designer. Through this partnership, Shakira is helping promote sustainable fashion practices within the industry.
She supports McCartney’s initiatives to reduce the environmental impact of the fashion world and is an advocate for using eco-friendly materials in clothing lines. This collaboration highlights Shakira’s commitment to a more sustainable future in all of her business endeavors.
Shakira’s Music Publishing Rights
Beyond her music catalog, Shakira also owns significant publishing rights through her company Shakira Music Publishing. This entity manages her extensive portfolio of songs written over the years, ensuring that Shakira receives royalties from her work every time her music is played on the radio, in movies, or licensed for commercial use.
The publishing company plays a major role in securing her long-term income, ensuring that her music continues to generate revenue even after its initial release. These rights are valuable assets that Shakira has carefully cultivated throughout her career.
Shakira’s Luxury Product Collaborations
Shakira has partnered with several luxury brands to design exclusive products. One of the more notable collaborations was with Omega Watches, where Shakira lent her image and style to an exclusive limited-edition collection.
The collection featured stylish timepieces that were marketed as elegant, sophisticated, and high-end, reflecting Shakira’s chic personal style. Her association with luxury brands strengthens her status as a global icon and expands her business ventures into the world of premium lifestyle products.
Shakira’s Podcast: Shakira’s World
In recent years, Shakira launched her own podcast titled Shakira’s World. The podcast allows her to share insights into her personal life, career, and creative process while giving listeners a more intimate understanding of her work.
The podcast features interviews with other artists, influencers, and business leaders, offering a platform for discussion about the intersection of music, culture, and entrepreneurship. This digital venture aligns with Shakira’s desire to connect with her fans on a deeper level and showcase her multi-faceted personality.
Shakira’s Restaurant and Culinary Ventures
Shakira has explored the restaurant and culinary business, launching a high-end restaurant in the heart of Barcelona, Spain, which serves a fusion of Latin and Mediterranean cuisine. The restaurant, known for its innovative menu and luxurious ambiance, is a testament to Shakira’s love for culinary arts and fine dining.
Her involvement in the hospitality industry allows her to diversify her business portfolio, combining her passion for culture, food, and experience-driven business ventures.
Shakira’s Digital Media Projects
Finally, Shakira has ventured into digital media with Shakira Digital, a company dedicated to creating engaging online content. This includes producing exclusive interviews, short films, music videos, and documentaries about her life and career.
The content is shared across multiple platforms, including social media and streaming services like YouTube and Netflix. Through these digital media projects, Shakira can reach a wider audience, giving fans access to her life beyond her music.
Shakira’s Sustainable Tourism Initiatives
In alignment with her environmental values, Shakira has also invested in sustainable tourism initiatives. She supports eco-friendly travel and adventure tourism companies that emphasize the preservation of natural resources and cultural heritage.
These ventures aim to create sustainable travel options that are environmentally responsible while also benefiting local communities. Shakira’s role in this sector highlights her commitment to sustainable business practices and her interest in promoting responsible tourism globally.
Shakira’s Net Worth
Shakira’s net worth is estimated to be around $350 million, though this figure can fluctuate depending on her music sales, investments, business ventures, and endorsement deals. Over the course of her career, Shakira has built an impressive empire, not just from her music, but through strategic investments and entrepreneurial ventures that have diversified her wealth.
Revenue from Music and Touring
A significant portion of Shakira’s net worth comes from her success in the music industry. As one of the best-selling music artists in the world, Shakira has sold over 70 million albums globally. Her extensive catalog of chart-topping hits, including Hips Don’t Lie, Whenever, Wherever, and Waka Waka (This Time for Africa), continues to generate substantial revenue from streaming, radio play, and licensing deals.
Touring is another major income stream. Shakira’s concerts and live performances have brought in millions of dollars. For example, her El Dorado World Tour grossed over $75 million, cementing her position as one of the highest-grossing female artists in the world. Her ability to sell out arenas globally adds to her financial success, as live performances are a major revenue generator for musicians.
Business Ventures and Investments
In addition to her music income, Shakira has built a diverse investment portfolio that significantly contributes to her wealth. Her holdings in various sectors, such as fragrance lines, fashion, and beverages, provide consistent returns. For instance, her fragrance line alone has been a major success, bringing in millions of dollars through global sales. Her investments in businesses like High Brew Coffee and SkinnyDipped highlight her ability to identify profitable industries and leverage her celebrity status to promote and grow those brands.
Shakira also owns a substantial real estate portfolio, including a mansion in Miami and a private island in the Bahamas. These properties not only serve as a luxurious lifestyle choice but also represent valuable assets that contribute to her wealth. Real estate has long been a solid investment for wealthy individuals, and Shakira’s property holdings are a key part of her financial strategy.
Endorsements and Sponsorships
Throughout her career, Shakira has signed endorsement deals with some of the biggest brands in the world, including Pepsi, Reebok, and FIFA. These lucrative partnerships bring in millions of dollars, with Shakira lending her image to promote products and services across various industries. For example, her ongoing partnership with Pepsi includes global campaigns, television ads, and social media promotions. These deals not only add to her net worth but also enhance her visibility and influence in both the entertainment and business worlds.
Her collaborations with luxury brands like Omega Watches and Stella McCartney further solidify her financial position. As a high-profile ambassador and collaborator, Shakira commands significant compensation for her involvement in luxury product lines, showcasing her status as an influential figure in fashion and lifestyle.
Royalties and Publishing Rights
Shakira’s music catalog is another crucial asset. She owns significant publishing rights to her songs, which generate continuous royalties. Every time one of her tracks is streamed on platforms like Spotify, used in a film, or licensed for commercials, Shakira earns revenue. This long-term income stream ensures that her wealth continues to grow, even after the release of her albums.
Her involvement in publishing rights also means she profits from the sales of her music and the licensing of her songs for various commercial purposes. As Shakira’s catalog is filled with hits that remain popular over the years, the royalties from her music continue to contribute significantly to her overall net worth.
Investments in Startups and New Ventures
Shakira’s investments in tech startups, such as her involvement with Rovio Entertainment (the company behind Angry Birds), have proven to be financially beneficial. In addition, her digital ventures, like Shakira Music and her mobile app Shakira Forever, highlight her forward-thinking approach to technology and digital media. These platforms allow Shakira to reach her fans directly while generating new income streams in the digital space.
Her sustainability efforts, such as her partnership with Stella McCartney in the eco-fashion industry, also provide financial returns while aligning with her personal values. Shakira’s business decisions reflect a blend of passion for the environment and smart financial strategies, ensuring that her investments are both profitable and purposeful.
Charity Work and Its Impact
While charitable efforts do not directly contribute to Shakira’s net worth, her philanthropic work through the Barefoot Foundation plays an important role in her public image. By focusing on education and the well-being of children in Colombia, Shakira strengthens her reputation as a socially responsible businesswoman. Her charity work also indirectly helps her businesses by enhancing her brand’s credibility and increasing her appeal to socially conscious consumers.
Conclusion
Shakira is much more than a global music sensation; she is a savvy entrepreneur with a diversified portfolio that extends far beyond the world of music. Her ability to navigate various industries, from fragrances and fashion to real estate and technology, demonstrates her sharp business acumen and a keen eye for opportunities. Shakira’s ventures in entertainment, sustainability, and health have not only helped expand her financial empire but also solidified her influence as a cultural icon.
FAQs
What companies are owned by Shakira?
Shakira owns a diverse range of companies across multiple industries. These include her fragrance line (Shakira Perfumes), investments in High Brew Coffee and SkinnyDipped, Shakira Productions, and her real estate properties, including a mansion in Miami and a private island in the Bahamas. She is also involved in tech investments, such as Rovio Entertainment, and has her own digital music platform called Shakira Music.
How did Shakira make her money?
Shakira made her fortune primarily through her music career, including album sales, tours, and streaming royalties. Beyond music, she expanded into various businesses, including fragrance lines, fashion collaborations, and real estate. Shakira’s endorsement deals with major brands like Pepsi, Reebok, and FIFA also significantly contributed to her wealth. Furthermore, she has made investments in startups, healthy food products, and digital platforms.
What is Shakira’s net worth?
Shakira’s net worth is estimated at around $350 million, but it fluctuates based on her music sales, investments, and endorsement deals. Her revenue comes from multiple streams, including her music catalog, tours, business ventures, and endorsement deals with global brands. Shakira’s success as an entrepreneur has helped her build wealth across different industries, making her one of the wealthiest entertainers in the world.
How much did Shakira earn from her tours?
Shakira’s tours have been highly profitable, with her El Dorado World Tour grossing over $75 million. Her ability to sell out arenas and perform in major cities around the world has contributed significantly to her financial success. Touring remains one of the most lucrative income streams for Shakira, alongside her music sales and endorsement deals.
What philanthropic work does Shakira do?
Shakira is heavily involved in charitable work, particularly through her Barefoot Foundation (Pies Descalzos Foundation). The foundation focuses on improving the education and living conditions of underprivileged children in Colombia. Shakira also promotes sustainability and social responsibility, aligning her business ventures with her values of social good.
What real estate properties does Shakira own?
Shakira owns several high-value real estate properties. Notably, she has a mansion in Miami and a private island in the Bahamas. These properties serve both as luxurious residences and valuable assets that contribute to her wealth. Additionally, her real estate investments offer long-term financial security and the potential for future appreciation in value.
What is Shakira’s mobile app?
Shakira launched a mobile app called Shakira Forever in 2015, which allows fans to access exclusive content, music releases, live streams, and more. The app offers a direct connection to Shakira’s career and personal life, allowing her fans to engage with her music and brand in an interactive way. It is a significant part of her digital media presence and an innovative way to connect with her global fanbase.
What investments has Shakira made in the food and beverage industry?
Shakira has invested in companies like High Brew Coffee, an organic cold-brew coffee company, and SkinnyDipped, which produces healthy, chocolate-covered almonds. These investments reflect her commitment to promoting healthy, sustainable products while diversifying her income streams. Shakira’s involvement in these brands helps them expand their reach while also enhancing her portfolio in the growing food and beverage industry.
What businesses does Shakira own in the fashion industry?
Shakira has collaborated with major fashion brands like Mango and Lipault Paris to create exclusive clothing and accessory lines. Her fashion ventures focus on offering stylish and accessible products that reflect her personal brand. Shakira’s commitment to sustainability is also reflected in her partnership with eco-conscious designer Stella McCartney, supporting fashion lines that prioritize environmentally friendly practices.
Has Shakira made investments in the tech industry?
Yes, Shakira has made investments in the tech industry, including a notable stake in Rovio Entertainment, the Finnish game developer behind Angry Birds. Shakira’s involvement in tech reflects her forward-thinking approach to investing in digital and entertainment ventures, helping her diversify her wealth and stay relevant in the growing digital landscape.