Who Owns All Elite Wrestling: Ownership Insights

• Tony Khan is the majority owner of All Elite Wrestling, holding an estimated 80–90% ownership stake and full voting control, which gives him ultimate authority over the company’s business strategy, creative direction, and operations.
• The Khan family finances AEW, with billionaire businessman Shahid Khan holding an estimated 10–15% minority stake and serving as the key financial backer behind the promotion’s launch and expansion.
• Warner Bros. Discovery holds a small minority stake of less than 10%, tied to AEW’s long-term television partnership that broadcasts shows such as Dynamite, Rampage, and Collision.
• Despite minority investors, Tony Khan fully controls AEW, serving as founder, president, CEO, and head of creative, making him the primary decision-maker behind the company’s growth and direction.

All Elite Wrestling (AEW) is an American professional wrestling promotion that launched in 2019. The company was created to provide an alternative to traditional wrestling promotions. It focuses on athletic matches, modern storytelling, and strong fan engagement.

The promotion is headquartered in Jacksonville, Florida. It organizes wrestling events across the United States and internationally. AEW broadcasts several weekly television programs and hosts major pay-per-view events throughout the year.

AEW quickly built a reputation for giving wrestlers more creative freedom. The company also emphasizes long-term storytelling and competitive in-ring performance. This approach helped AEW attract both experienced wrestling stars and emerging talent.

The promotion maintains partnerships with several international wrestling organizations. These collaborations allow talent exchanges and cross-promotion between companies.

Since its launch, AEW has expanded its media presence through television networks, streaming platforms, and digital content. The promotion is now widely recognized as one of the most influential wrestling companies outside WWE.

Founders of All Elite Wrestling

All Elite Wrestling was founded in 2019 by Tony Khan with the support of several well-known professional wrestlers. These individuals played important roles in launching the promotion, shaping its early identity, and attracting global attention. While Tony Khan is the primary founder and financial backer, the early involvement of top wrestling talent helped establish AEW as a credible new promotion.

Tony Khan

Tony Khan is the main founder of All Elite Wrestling. He created the promotion and financed its launch. Khan had been a long-time wrestling fan and wanted to build a company that emphasized athletic wrestling and creative storytelling.

He officially announced AEW in January 2019. From the beginning, he served as the company’s president and chief executive. Khan continues to oversee the company’s creative direction, business strategy, and talent management.

Kenny Omega

Kenny Omega was one of the founding executive vice presidents of AEW. Before AEW launched, Omega had already built a strong reputation in international wrestling, especially in Japan.

His involvement helped AEW attract attention from global wrestling fans. Omega also contributed to talent recruitment and creative development during the early years of the promotion.

Cody Rhodes

Cody Rhodes was another key founding figure. He served as an executive vice president when AEW was launched. Rhodes played a major role in promoting the new company and helping build early storylines.

Before AEW was officially created, Rhodes helped organize the independent wrestling event “All In” in 2018. The success of that event demonstrated that a major wrestling show outside WWE could attract large audiences.

Matt Jackson and Nick Jackson (The Young Bucks)

Matt Jackson and Nick Jackson, collectively known as The Young Bucks, were also founding executive vice presidents of AEW. The duo had become extremely popular in the independent wrestling circuit and international promotions.

They helped promote AEW through their strong online presence and loyal fan following. The Young Bucks also assisted with talent scouting and early brand development.

Together, Tony Khan and these founding figures played a crucial role in launching All Elite Wrestling and establishing it as a major competitor in the global wrestling industry.

Ownership History

The ownership history of All Elite Wrestling is relatively straightforward compared to many long-established wrestling promotions. Since its creation in 2019, the company has remained privately owned and controlled by Tony Khan. The promotion has not undergone major ownership changes, mergers, or public listings. Instead, it has grown under the same ownership structure led by the Khan family.

The Independent Wrestling Boom and the “All In” Event (2018)

The idea behind All Elite Wrestling began during the rise of independent wrestling in the late 2010s. During this period, many wrestlers built large audiences outside traditional promotions. Social media, streaming platforms, and international wrestling partnerships helped expand their reach.

A key turning point came in September 2018 with the independent wrestling event called “All In.” The show was organized by Cody Rhodes and The Young Bucks. It took place at the Sears Centre Arena in Chicago and drew more than 10,000 fans.

The event proved that a major wrestling show outside WWE could sell out a large venue and generate significant fan interest. It also demonstrated the potential for a new national wrestling promotion.

Tony Khan followed the event closely. As a long-time wrestling fan and sports executive, he believed there was room in the market for a new large-scale promotion.

Creation of All Elite Wrestling (2019)

All Elite Wrestling was officially announced on January 1, 2019. Tony Khan founded the company and took the role of president and chief executive officer.

The promotion was launched with strong financial backing from the Khan family. Tony Khan personally funded the creation of the company and oversaw its early development. His father, billionaire businessman Shahid Khan, supported the project financially and helped provide long-term stability.

From the beginning, Tony Khan held the controlling ownership of AEW. This ownership structure allowed him to make strategic decisions quickly and invest heavily in talent and production.

During the company’s launch phase, several well-known wrestlers were given executive vice president roles. These included Kenny Omega, Cody Rhodes, Matt Jackson, and Nick Jackson. Their involvement helped attract international attention and strengthen AEW’s credibility.

However, these positions were operational roles rather than ownership stakes. The financial ownership of the company remained with Tony Khan.

Early Growth and Industry Recognition (2019–2021)

Soon after its launch, AEW secured a major television partnership that allowed it to broadcast weekly programming nationwide. This helped the company quickly establish itself as the leading alternative to WWE.

The early years of AEW were marked by rapid expansion. The promotion signed top wrestling talent, launched major pay-per-view events, and began hosting large arena shows.

Throughout this period, the ownership structure remained unchanged. Tony Khan continued to operate as the majority owner and primary decision-maker.

Because AEW remained privately owned, it was able to expand aggressively without the pressure of public shareholders or corporate restructuring.

Leadership Changes but Stable Ownership (2022–2026)

Although the ownership of AEW has stayed stable, some changes occurred in the company’s leadership roles. One of the most notable moments came in 2022 when Cody Rhodes left the promotion.

Rhodes had served as an executive vice president since AEW’s founding. His departure ended his leadership role within the company, but it did not affect the ownership structure.

Other founding wrestlers such as Kenny Omega and The Young Bucks gradually shifted their focus more toward performing roles rather than executive responsibilities.

Despite these changes in management roles, Tony Khan has remained the central owner and decision-maker.

Current Ownership Structure

As of March 2026, All Elite Wrestling continues to operate as a privately owned wrestling promotion. Tony Khan remains the majority owner and the leading executive behind the company.

The financial backing and long-term support from the Khan family have allowed AEW to expand rapidly in the global wrestling industry. Under Tony Khan’s ownership, the company has grown from a new startup promotion into one of the largest wrestling organizations in the world.

This consistent ownership structure has been one of the key factors behind AEW’s stability and long-term strategic direction.

Who Owns All Elite Wrestling: Top Shareholders

All Elite Wrestling (AEW) is a privately owned professional wrestling promotion primarily controlled by Tony Khan. Since its launch in 2019, the ownership structure has remained concentrated within the Khan family. Tony Khan founded the company and continues to hold the controlling ownership stake.

Unlike publicly traded companies, AEW does not publish detailed shareholder filings. However, industry reports and corporate disclosures provide a clear understanding of the company’s ownership structure. The majority of AEW is owned by Tony Khan, with financial backing from his father Shahid Khan. In addition, media partner Warner Bros. Discovery holds a small minority equity stake connected to AEW’s long-term television partnership.

As of March 2026, the ownership structure of All Elite Wrestling is widely estimated to be dominated by the Khan family, with Tony Khan maintaining full voting control of the company.

• Tony Khan: 80–90% ownership and full voting control
• Shahid Khan: 10–15% minority investment stake
• Warner Bros. Discovery: minority stake estimated under 10%.

Tony Khan

Tony Khan is the majority owner and founder of All Elite Wrestling. He launched the promotion in January 2019 and financed its early development. Since then, he has remained the largest shareholder in the company.

Industry estimates indicate that Tony Khan personally controls roughly 80% to 90% of AEW’s equity. More importantly, he holds full voting control over the promotion. This means that he has the final authority on all corporate decisions.

Tony Khan also serves as AEW’s president, CEO, and head of creative. He oversees nearly every aspect of the company’s operations. His responsibilities include negotiating television deals, managing talent contracts, approving storylines, and directing major business partnerships.

Under his leadership, AEW has expanded its television presence, launched multiple weekly shows, and developed international distribution deals. His majority ownership allows him to maintain full strategic control over the promotion.

Shahid Khan

Shahid Khan is a major investor in All Elite Wrestling and played an important role in financing the company’s launch. He is the father of Tony Khan and one of the wealthiest sports owners in the world.

Although Tony Khan is the primary owner, Shahid Khan provided the financial backing that helped establish AEW as a large-scale wrestling promotion from the start. His investment allowed the company to sign high-profile wrestlers, secure television partnerships, and produce large arena events.

Industry estimates suggest that Shahid Khan holds a minority ownership stake in AEW through family investment. His share is generally estimated to be between 10% and 15%.

Despite this investment, Shahid Khan does not manage the daily operations of the promotion. Tony Khan remains responsible for the company’s leadership and creative direction.

Warner Bros. Discovery

Warner Bros. Discovery holds a small minority stake in All Elite Wrestling. The stake is believed to be under 10% of the company’s equity.

This minority investment is tied to AEW’s long-term media partnership with the entertainment giant. AEW’s weekly programs, including Dynamite, Rampage, and Collision, air on networks such as TBS and TNT, which are owned by Warner Bros. Discovery.

The partnership has helped AEW gain national television exposure and expand its global audience. However, Warner Bros. Discovery does not hold any controlling power over the company.

Tony Khan retains full voting authority and operational control, ensuring that AEW remains independently run.

Executive Founders

Several wrestlers played key roles in launching AEW and held executive vice president positions during the company’s early years. These included Kenny Omega, Cody Rhodes, Matt Jackson, and Nick Jackson.

They contributed to talent recruitment, creative development, and brand promotion during the company’s launch phase.

However, these individuals were not major shareholders in AEW. Their roles were primarily executive and creative rather than financial ownership positions.

Over time, their responsibilities evolved as the company grew. Some of them stepped away from executive duties to focus mainly on their in-ring careers.

Competitor Ownership Comparison

The professional wrestling industry is dominated by a few major promotions. Each of these companies operates under a different ownership structure. Some are controlled by large corporate groups, while others are privately owned by media companies or individual investors.

All Elite Wrestling stands out because it remains privately controlled by a single majority owner. In contrast, many of its competitors are part of larger publicly traded entertainment groups or media conglomerates. Comparing the ownership structures of AEW and its main competitors helps explain how each promotion operates and makes strategic decisions.

WWE (Owned by TKO Group Holdings)

WWE is the largest professional wrestling promotion in the world. The company is currently owned by TKO Group Holdings, a publicly traded sports and entertainment company.

TKO Group Holdings was created in 2023 after the merger of WWE and UFC under Endeavor Group Holdings. This merger formed one of the most powerful combat sports organizations globally.

Before this merger, WWE had been controlled by the McMahon family for decades. Vince McMahon built the company into a global entertainment brand and served as its chairman and chief executive for many years.

Today, WWE operates as part of a large corporate structure. TKO Group Holdings manages both WWE and UFC. Major decisions are overseen by a corporate board and executive leadership team.

This ownership structure is very different from AEW. While AEW is privately controlled by Tony Khan, WWE is part of a publicly traded sports conglomerate with multiple shareholders and corporate governance requirements.

New Japan Pro-Wrestling (Owned by Bushiroad)

New Japan Pro-Wrestling (NJPW) is the largest wrestling promotion in Japan. The company is owned by Bushiroad, a Japanese entertainment and gaming company.

Bushiroad acquired NJPW in 2012 as part of its strategy to expand into sports entertainment. The company already operated in areas such as trading card games, mobile gaming, and anime production.

Under Bushiroad’s ownership, NJPW has expanded internationally and strengthened its global brand. The promotion regularly hosts major events in Japan and occasionally in the United States.

Unlike AEW, which is controlled by an individual owner, NJPW operates as a subsidiary within a larger entertainment corporation. Strategic decisions are influenced by Bushiroad’s broader business goals.

TNA Wrestling (Owned by Anthem Sports & Entertainment)

TNA Wrestling, formerly known as Impact Wrestling, is owned by Anthem Sports & Entertainment. Anthem is a Canadian media and broadcasting company.

Anthem acquired a majority stake in the promotion in 2017. The company later took full control of the wrestling brand and integrated it into its sports entertainment portfolio.

Under Anthem’s ownership, TNA Wrestling operates as part of a broader media ecosystem that includes television networks and digital platforms.

This structure gives the promotion access to broadcast resources and production infrastructure. However, major decisions ultimately align with Anthem’s overall media strategy.

Compared with AEW, TNA Wrestling does not have a single individual owner controlling the company. Instead, it operates under a corporate ownership model managed by a media company.

Consejo Mundial de Lucha Libre (Family Ownership)

Consejo Mundial de Lucha Libre (CMLL) is one of the oldest wrestling promotions in the world. The company is based in Mexico and remains family owned.

CMLL has been controlled by the Lutteroth family for decades. The promotion was originally founded by Salvador Lutteroth in 1933. Over time, ownership passed down through generations of the family.

This ownership model is similar to AEW in the sense that both promotions are privately controlled rather than publicly traded. However, CMLL operates on a more traditional family-run structure focused primarily on the Mexican wrestling market.

AEW, in contrast, operates with a modern corporate management structure under Tony Khan’s leadership while still maintaining private ownership.

Major Ownership Differences in the Wrestling Industry

The ownership structures of major wrestling promotions reveal several key differences.

AEW is privately owned and controlled by Tony Khan. This allows the company to make quick decisions and pursue aggressive growth strategies.

WWE operates under a publicly traded corporate structure through TKO Group Holdings. Its decisions are influenced by shareholders and corporate governance requirements.

New Japan Pro-Wrestling is owned by a larger entertainment company, Bushiroad. The promotion operates as part of a diversified media group.

TNA Wrestling is owned by Anthem Sports & Entertainment, a media company that integrates the promotion into its broadcasting network.

CMLL remains a traditional family-owned promotion that has maintained control for generations.

These ownership differences shape how each promotion approaches business strategy, talent recruitment, and global expansion. AEW’s private ownership model gives it flexibility, while larger corporate-owned promotions benefit from broader financial and media resources.

Who Controls All Elite Wrestling?

Control of All Elite Wrestling is centralized under its founder, Tony Khan. As the majority owner and the holder of full voting authority, Khan exercises direct control over both the corporate and creative sides of the promotion.

Unlike many sports entertainment companies that operate through large executive boards or corporate governance structures, AEW functions under a founder-led leadership model. Tony Khan personally oversees business operations, creative direction, media negotiations, and long-term strategic planning. His authority comes from both his ownership stake and his executive roles within the company.

Because AEW is privately owned, there is no external shareholder structure capable of influencing management decisions. This allows Tony Khan to maintain complete control over the promotion’s strategy, programming, and expansion.

Tony Khan — Founder, President, CEO, and Head of Creative

Tony Khan is the central authority controlling All Elite Wrestling. He founded the company in January 2019 and has served as its President and Chief Executive Officer since its launch.

Khan also acts as AEW’s Head of Creative and on-screen General Manager. This role places him in charge of the company’s storytelling, talent direction, and overall programming strategy.

His responsibilities include:

• Approving all major storylines and championship programs
• Negotiating wrestler contracts and signing new talent
• Overseeing television programming across AEW Dynamite, Rampage, and Collision
• Negotiating broadcasting agreements with television networks
• Approving pay-per-view events and major live shows
• Managing partnerships with international wrestling promotions.

Tony Khan personally writes and finalizes the creative direction for AEW’s weekly programming. Unlike WWE, where creative responsibilities are handled by large writing teams and corporate executives, AEW’s creative process is heavily centralized around Khan.

This approach gives AEW a single creative vision across its television shows and events.

Khan also oversees major business deals. One of his most important negotiations was AEW’s multi-year broadcasting partnership with Warner Bros. Discovery. The deal expanded AEW’s programming across TBS and TNT and significantly increased the company’s media reach.

Creative Control and Programming Authority

Tony Khan directly supervises the creative development of AEW’s weekly television shows and pay-per-view events. This includes AEW Dynamite, AEW Rampage, and AEW Collision.

He works with producers and wrestlers to structure matches, long-term storylines, and championship arcs. However, final approval of all creative decisions comes from Khan.

AEW’s creative process typically follows this structure:

1. Wrestlers and producers propose storyline ideas or match concepts.
2. AEW producers and agents refine match structure and production details.
3. Tony Khan reviews the proposals and determines which plans move forward.
4. Khan finalizes the match card and storyline progression for each event.

This centralized creative system allows AEW to maintain consistent storytelling across its programming.

Business Strategy and Media Partnerships

Tony Khan also controls AEW’s corporate strategy and commercial partnerships. His responsibilities include negotiating television deals, managing media rights agreements, and expanding AEW’s global distribution.

One of the most important business developments under his leadership was the long-term media partnership with Warner Bros. Discovery. This agreement made AEW programming a core part of the networks’ sports entertainment lineup.

Khan also oversees AEW’s pay-per-view distribution partnerships and international broadcast deals.

Additionally, he manages the company’s live event expansion, including arena shows across the United States and international markets.

Role of Shahid Khan in Company Control

Although Tony Khan controls AEW’s operations, his father Shahid Khan played a major role in financing the promotion’s launch.

Shahid Khan is a billionaire businessman and the owner of the NFL team Jacksonville Jaguars and English football club Fulham FC. His financial backing allowed AEW to launch with significant resources, including major television production budgets and top wrestling talent.

However, Shahid Khan does not participate in the daily management of AEW. He does not oversee creative direction, television programming, or talent decisions.

Operational control of the company remains entirely with Tony Khan.

Operational Leadership Team

While Tony Khan controls AEW, the company is supported by a team of executives and producers who manage specific operational areas.

Some key leadership figures include:

• Megha Parekh — Chief Legal Officer
• Chris Harrington — Executive Vice President of Business Strategy
• Sonjay Dutt — Senior Producer and Talent Relations executive
• Jerry Lynn — Senior Producer and backstage agent
• Pat Buck — Vice President of Live Events.

These executives handle legal affairs, event logistics, talent relations, and production management.

However, they do not control the company’s direction. Their role is to support Tony Khan’s leadership and execute operational plans.

Control Structure Compared to Other Wrestling Promotions

AEW’s leadership model is different from most major wrestling promotions.

WWE operates under a corporate governance system through TKO Group Holdings. Major decisions are made by a board of directors and executive leadership team.

New Japan Pro-Wrestling operates as a subsidiary of the entertainment company Bushiroad. Strategic decisions align with the parent company’s corporate strategy.

TNA Wrestling is owned and managed by Anthem Sports & Entertainment, a media company.

In contrast, AEW operates under founder-led control. Tony Khan holds the authority typically distributed across multiple executives in other companies.

All Elite Wrestling Annual Revenue and Net Worth

As of March 2026, the promotion generates an estimated $210 million in annual revenue and has reached an estimated company valuation of about $2.1 billion. The company’s growth has been driven mainly by television media rights, pay-per-view events, live event ticket sales, merchandise, and international distribution deals.

AEW is now considered the second-largest wrestling promotion in the world and one of the most valuable combat sports companies globally, reflecting its rapid expansion and strong media partnerships.

2026 Revenue Breakdown

In 2026, All Elite Wrestling generates approximately $210 million in total annual revenue. This revenue comes from multiple sources within the sports entertainment ecosystem.

The largest portion of AEW’s income comes from television and media rights deals. The promotion signed a long-term agreement with Warner Bros. Discovery that significantly increased annual broadcasting revenue. Media rights payments account for roughly $120 million of the company’s annual revenue. These payments cover the broadcast of AEW Dynamite, Rampage, and Collision on networks such as TBS and TNT.

The second major revenue stream is pay-per-view events and streaming distribution. AEW typically organizes between six and eight major pay-per-view events annually. Events such as Double or Nothing, Revolution, All Out, and All In regularly generate hundreds of thousands of buys. This segment generates approximately $40 million annually.

Live event ticket sales and gate revenue represent another significant income source. AEW organizes weekly television tapings, arena tours, and international stadium events. Major shows such as All In have drawn large crowds and millions of dollars in ticket sales. Gate revenue contributes about $25 million annually.

Merchandise sales and licensing deals contribute the remaining portion of AEW’s revenue. These include apparel, action figures, video games, and branded merchandise sold online and at live events. Merchandise and licensing generate approximately $15 million to $20 million per year.

Overall, the 2026 revenue structure of AEW can be summarized as follows:

The heavy reliance on television media rights highlights how broadcasting deals have become the most important financial driver for modern wrestling promotions.

Net Worth and Valuation

The estimated net worth of All Elite Wrestling as of March 2026 is approximately $2.1 billion. This valuation reflects the company’s media rights agreements, brand value, intellectual property library, and growing global fan base.

AEW’s valuation increased significantly after securing a major multi-year media rights deal with Warner Bros. Discovery. The agreement dramatically increased the promotion’s guaranteed annual revenue and strengthened its long-term financial outlook.

Several factors contribute to AEW’s overall valuation:

• Media Rights Value: The broadcasting partnership with Warner Bros. Discovery is the largest contributor to AEW’s enterprise value. Media rights contracts guarantee stable annual income for the company.
• Intellectual Property and Content Library: AEW owns thousands of hours of wrestling content, including television episodes, pay-per-view events, and footage from its acquisition of Ring of Honor.
• Global Brand Recognition: The promotion has become one of the most recognizable wrestling brands outside WWE. Its shows are broadcast internationally across multiple markets.
• Live Event Business: Large stadium events such as All In have demonstrated the company’s ability to generate millions of dollars in single-event revenue.

Because AEW is privately owned, the company does not publicly disclose audited financial statements. However, industry analysts widely estimate its value to exceed $2 billion, placing it among the most valuable combat sports organizations globally.

Future Revenue Forecast

Looking ahead, AEW is expected to continue expanding its revenue base through new media agreements, global live events, and digital streaming distribution.

One major growth opportunity lies in streaming rights and international broadcasting deals. As more media companies compete for sports entertainment content, AEW’s weekly programming could command higher licensing fees.

The promotion is also expanding its pay-per-view schedule and international stadium shows, which significantly increase ticket revenue and merchandise sales.

Based on current growth trends and media rights escalation clauses, analysts expect AEW’s revenue to continue increasing over the next few years.

If these projections hold, AEW could surpass $300 million in annual revenue before the end of the decade, further strengthening its position as the second-largest wrestling promotion globally.

The company’s strong media partnerships, growing international fan base, and expanding event schedule suggest that its financial trajectory will continue to rise in the coming years.

Brands Owned by All Elite Wrestling

As of 2026, All Elite Wrestling operates a growing portfolio of wrestling brands and entertainment divisions. These include weekly television shows, major event brands, acquired wrestling promotions, gaming initiatives, and merchandise platforms.

AEW Dynamite

AEW Dynamite is the flagship weekly television program of All Elite Wrestling. It premiered on October 2, 2019, and serves as the company’s primary wrestling show.

The program airs weekly and features the promotion’s top wrestlers, championship matches, and major storyline developments. Dynamite quickly became the centerpiece of AEW’s television strategy and helped establish the company as a national competitor in the wrestling industry.

The show is known for high-profile matches, long-term storytelling, and appearances by many of the company’s top stars. Major championships such as the AEW World Championship, AEW Women’s World Championship, and AEW Tag Team Championship are regularly defended on this program.

Dynamite remains AEW’s most important broadcast property and is the company’s highest-rated weekly show.

AEW Rampage

AEW Rampage is a secondary weekly television program launched in August 2021. The show was introduced to expand AEW’s television presence and provide additional programming for fans.

Rampage features a mixture of top stars, rising talent, and special attraction matches. It often showcases championship matches, interviews, and storyline developments that complement the events on Dynamite.

The program allows AEW to give more television exposure to wrestlers who may not appear on the flagship show every week. It also helps maintain storyline continuity between major events and pay-per-view shows.

Since its launch, Rampage has become an important part of AEW’s weekly programming lineup.

AEW Collision

AEW Collision debuted in June 2023 as the company’s third weekly television program. The show was created to support AEW’s expanding roster and growing television presence.

Collision airs weekly and features a rotating group of wrestlers along with major storyline developments. The show was designed to give AEW additional weekly broadcast hours and expand its advertising and sponsorship opportunities.

Collision also helps AEW distribute its large talent roster across multiple shows. This structure allows the company to develop new storylines while maintaining a consistent presence on television throughout the week.

AEW Pay-Per-View Events

All Elite Wrestling operates a portfolio of major annual pay-per-view events. These events represent some of the most important brands within the company because they generate significant revenue and attract global audiences.

The company organizes several major events each year, including:

• Double or Nothing
• Revolution
• All Out
• Full Gear
• Forbidden Door
• All In.

Each of these events has become a major brand within AEW’s event calendar. They feature championship matches, major storyline conclusions, and appearances by top wrestling stars.

The “All In” event in particular has become one of the largest wrestling events in the world, drawing massive crowds and generating significant pay-per-view sales.

Ring of Honor (ROH)

Ring of Honor is one of the most important acquisitions made by All Elite Wrestling. Tony Khan purchased the promotion in March 2022.

Ring of Honor is a historic wrestling brand founded in 2002. The promotion helped develop many future wrestling stars and built a strong reputation for technical wrestling and athletic competition.

After acquiring the company, AEW began producing new Ring of Honor events and programming. ROH operates as a separate wrestling brand but shares talent and production resources with AEW.

The acquisition also gave AEW control of Ring of Honor’s extensive video library, which includes hundreds of historic wrestling matches.

This purchase significantly strengthened AEW’s content portfolio and historical wrestling archive.

AEW Games

AEW Games is the video game and digital entertainment division of All Elite Wrestling. The division was created to expand the promotion’s presence in the gaming industry.

The company partnered with game developers and publishers to produce wrestling video games and interactive entertainment products.

One of the most notable releases from AEW Games is the console video game AEW Fight Forever. The game introduced the company’s wrestlers, arenas, and match styles to global gaming audiences.

AEW Games represents an important step in expanding the promotion’s brand into digital entertainment.

AEW Heels

AEW Heels is a membership-based community platform created for wrestling fans. It was launched to provide exclusive content, live events, and digital engagement opportunities.

The platform allows fans to access exclusive interviews, behind-the-scenes content, and interactive discussions with wrestlers and industry personalities.

AEW Heels was designed to strengthen fan engagement and build a stronger community around the promotion’s audience.

AEW Shop (ShopAEW)

AEW Shop, often called ShopAEW, is the official merchandise platform operated by All Elite Wrestling.

The platform sells official apparel, collectibles, action figures, championship replicas, and other branded merchandise related to AEW wrestlers and events.

Merchandise sales represent an important revenue stream for the company. ShopAEW distributes products worldwide and regularly releases new designs tied to major storylines and events.

The store has become one of the main channels for fans to purchase official AEW products.

AEW Content and Media Production

All Elite Wrestling also operates an internal media production division responsible for producing television broadcasts, pay-per-view events, digital shows, and promotional content.

This division manages filming, editing, broadcasting, and content distribution for AEW programming.

In addition to weekly shows, the company produces digital series, interviews, documentaries, and behind-the-scenes features that are distributed across social media and streaming platforms.

The content division plays a key role in expanding AEW’s media footprint and maintaining its global audience engagement.

Final Words

The question of who owns All Elite Wrestling leads directly to Tony Khan and the Khan family. Tony Khan founded the company and remains its majority owner, CEO, and creative leader.

Backed by the wealth and support of billionaire Shahid Khan, AEW has rapidly become one of the largest wrestling promotions in the world. The company competes directly with WWE while maintaining a different creative style and business structure.

Through television deals, live events, and global partnerships, AEW continues to grow its influence in professional wrestling. Its private ownership allows it to move quickly and invest heavily in talent and innovation.

As the wrestling industry evolves, AEW’s ownership structure and leadership will remain central to its long-term success.

FAQs

Who owns All Elite Wrestling (AEW)?

All Elite Wrestling is primarily owned by Tony Khan. He founded the wrestling promotion in 2019 and holds the majority ownership stake along with full voting control. The company is privately owned and financially backed by the Khan family, making Tony Khan the controlling shareholder and the main decision-maker behind AEW’s operations and creative direction.

Does Shahid Khan own AEW?

Shahid Khan does not directly run AEW, but he is a key investor in the company. He is the father of Tony Khan and helped finance the launch of All Elite Wrestling in 2019. Shahid Khan holds a minority ownership stake and provides financial backing, while Tony Khan manages the company and controls its operations.

Is AEW bigger than WWE?

No, AEW is not bigger than WWE. WWE remains the largest professional wrestling promotion in the world in terms of global audience, revenue, and market presence. However, AEW is widely considered the second-largest wrestling promotion in North America and one of WWE’s biggest competitors since its launch in 2019.

Who runs All Elite Wrestling?

All Elite Wrestling is run by Tony Khan. He serves as the company’s President and Chief Executive Officer. In addition, he leads the creative direction of the promotion and oversees major business decisions including television partnerships, talent contracts, and pay-per-view events.

Does Tony Khan still own AEW?

Yes, Tony Khan still owns All Elite Wrestling as of 2026. He remains the majority shareholder and continues to serve as the company’s President and CEO. His ownership stake and voting control give him full authority over the company’s strategy, creative direction, and business operations.