Ted Baker is one of the UK’s most recognized fashion brands, known for its quirky yet sophisticated designs. But in recent years, the ownership of Ted Baker has shifted significantly. For those wondering who owns Ted Baker today, the answer involves a dramatic acquisition and change in strategy for the brand.
Ted Baker Company Profile
Ted Baker is a British fashion and lifestyle brand best known for its distinctive blend of classic tailoring and quirky, playful detailing. The brand operates in clothing, accessories, footwear, eyewear, watches, and fragrances. As of 2025, Ted Baker is no longer a standalone public company but a licensed brand under Authentic Brands Group (ABG), a global brand development and marketing company.
Despite its ups and downs, Ted Baker remains a globally recognized British label with stores and concessions in over 35 countries. While it no longer owns or directly operates its retail or e-commerce channels, it continues to thrive under licensing partnerships, most notably with AARC (Authentic Retail Concepts) in the UK and Europe.
Company Details
- Brand Name: Ted Baker
- Founded: 1988
- Headquarters: Formerly London, UK (Now operated under ABG’s New York headquarters)
- Current Owner: Authentic Brands Group (since 2022)
- Current Operating Partner (UK & Europe): AARC (Authentic Retail Concepts)
- Core Products: Men’s and Women’s Apparel, Accessories, Footwear, Fragrances, Eyewear
- Brand Status: Privately held under ABG portfolio.
Founder
Ray Kelvin founded Ted Baker in 1988 in Glasgow, Scotland. He named the brand after a fictional alter ego, giving it a whimsical personality from the beginning. Kelvin was known for his eccentric and hands-on leadership style and played a key role in building Ted Baker’s identity and global reputation. He stepped down from his role as CEO in 2019 following allegations of misconduct, which marked a turning point for the company.
Major Milestones
1988 – Ted Baker is founded by Ray Kelvin in Glasgow as a men’s shirt specialist. The brand quickly develops a strong reputation for quality and unique design.
1995–1997 – Rapid expansion across the UK; the company opens multiple standalone stores and launches women’s collections. Ted Baker is listed on the London Stock Exchange in 1997.
2000s – Global expansion phase. Ted Baker enters the U.S., Canada, Europe, the Middle East, and Asia through a mix of owned stores, concessions, and franchises.
2018 – Ray Kelvin takes a leave of absence amid “forced hugging” allegations and resigns in 2019. The scandal leads to leadership restructuring and investor pressure.
2020 – The COVID-19 pandemic hits retail operations hard. The company faces declining revenue and begins cost-cutting and restructuring efforts.
2021 – Ted Baker attempts a turnaround with a digital-first strategy and new leadership. Despite improvements, profitability remains elusive.
2022 – Ted Baker is acquired by Authentic Brands Group in a £211 million deal. The brand is delisted from the London Stock Exchange and becomes privately owned.
2023–2025 – ABG licenses Ted Baker’s UK and European operations to AARC. Ted Baker repositions as a global lifestyle brand under ABG’s multi-partner model. The brand regains retail momentum in the UK and the Middle East through franchise partnerships, while also expanding its online and wholesale presence.
Who Owns Ted Baker?
Ted Baker is fully owned by Authentic Brands Group (ABG), a New York-based brand development and marketing powerhouse. The acquisition marked a significant shift in Ted Baker’s corporate structure—from a publicly listed UK company to a privately held global lifestyle brand managed through licensing.
Parent Company: Authentic Brands Group
Authentic Brands Group is a U.S.-based company that owns a vast portfolio of global consumer brands across fashion, media, sports, and entertainment. It was founded in 2010 by Jamie Salter, who continues to serve as its CEO.
ABG’s model centers around acquiring iconic or struggling brands and relaunching them through a licensing-driven approach, without operating stores or manufacturing directly.
As of July 2025, ABG owns over 50 brands including Reebok, Juicy Couture, Aéropostale, Forever 21, and Brooks Brothers. It generates over $25 billion in global annual retail sales through its portfolio.
Acquisition of Ted Baker by ABG
Ted Baker was acquired by Authentic Brands Group in October 2022. The acquisition deal was valued at £211 million (around $250 million). The decision to sell followed years of financial difficulties, management scandals, and a sharp drop in share value. Ted Baker failed to recover fully from the COVID-19 pandemic and needed a stronger financial backing to survive.
Key insights from the acquisition:
- Ted Baker was delisted from the London Stock Exchange as part of the transaction.
- ABG did not buy Ted Baker’s physical retail operations outright. Instead, it acquired the brand and intellectual property, which is central to ABG’s licensing-focused strategy.
- Ted Baker’s existing stores, warehouses, and operations were closed, sold off, or transferred to new licensing partners following the buyout.
Licensing and Operations Post-Acquisition
Following the acquisition, AARC (Authentic Retail Concepts) was appointed as the official licensee to manage Ted Baker’s retail and e-commerce operations in the UK and Europe. AARC took over the day-to-day operations, staffing, and the physical footprint of the brand in these regions.
In other international markets, ABG uses a range of territory-specific licensing agreements to manage Ted Baker’s business—just as it does with its other brands.
This model allows ABG to:
- Retain brand control and design direction
- Reduce operational costs
- Rapidly scale through partnerships.
Ownership and Strategic Control
Although Ted Baker is now privately held, it is strategically controlled by ABG’s leadership team. CEO Jamie Salter is the driving force behind brand management and expansion decisions. ABG itself is backed by major institutional investors including:
- BlackRock
- General Atlantic
- Leonard Green & Partners.
These firms help finance ABG’s acquisitions and global expansion, but do not directly manage Ted Baker. The brand’s identity, marketing, and design direction are steered by ABG’s internal brand teams, ensuring consistency across all product lines and global markets.
Repositioning Under New Ownership
Under ABG, Ted Baker is undergoing a strategic repositioning. The focus is now on:
- Collaborating with global designers for capsule collections
- Revamping the brand’s digital presence and e-commerce experience
- Expanding into new categories like homeware and lifestyle products
- Re-entering international markets with lower overhead through franchise models
This licensing-first approach has helped stabilize Ted Baker financially while preserving its brand DNA.
In 2025, Ted Baker is no longer a UK-listed retailer but a globally licensed brand under a massive parent company with the resources and expertise to drive long-term growth.
Who is the CEO of Ted Baker?
Following its 2022 acquisition by Authentic Brands Group (ABG), Ted Baker no longer operates with an internal CEO overseeing brand operations in the traditional sense. Instead, ABG employs a licensing framework. In this model, ABG maintains control over brand strategy, design, and marketing, while third-party partners manage retail operations.
ABG’s Leadership – Jamie Salter
At the helm of ABG is Jamie Salter, the company’s founder, chairman, and CEO. He leads the overall direction of Ted Baker as part of ABG’s broader portfolio. Salter played a pivotal role in the acquisition and set the course for Ted Baker’s integration into ABG’s licensing infrastructure.
Brand Operations Leadership
While Jamie Salter oversees strategy, daily operations are guided by ABG-appointed teams and external licensees:
Ted Baker Design Group (TDG)
In early 2023, ABG launched the Ted Baker Design Group (TDG) at the brand’s former London HQ. TDG is run by PDS Group, which manages design, product development, and innovation for all global partners. This ensures the brand retains its creative identity under ABG’s supervision.
Retail Partners
- AARC, initially appointed to manage UK and European stores and e-commerce, exited in early 2024 after financial issues. ABG replaced AARC with new independent leadership to stabilize operations.
- In other regions, ABG partners with territory-specific licensees to manage retail and digital sales.
No In-House CEO
Since October 2022, there has been no standalone CEO exclusively for Ted Baker. The brand’s decisions are shaped by ABG’s central leadership, design teams, and a network of global operating partners.
Executive Oversight – Matt Maddox
In early 2025, ABG appointed Matt Maddox as President, reinforcing executive oversight across its brand portfolio, including Ted Baker. Maddox brings over 20 years of global leadership experience, most recently from Wynn Resorts. His role focuses on brand repositioning, partnerships, and long-term growth strategies.
Ted Baker Annual Revenue and Net Worth
In 2025, Ted Baker generated approximately $603 million in annual revenue. This figure reflects the brand’s revival under Authentic Brands Group’s licensing strategy, following its relaunch online in November 2024. The rise in revenue marks a strong recovery from the brand’s collapse in early 2024, when it entered administration and closed all its UK stores.
The revenue is driven by licensing earnings from third-party retail partners, including digital sales through its relaunched website and renewed wholesale deals. These channel expansions have helped Ted Baker regain a global presence without the cost of owning stores directly.
Workforce and Efficiency
As of mid-2025, Ted Baker employs around 1,800 staff across design, marketing, and partner coordination teams. This marks a leaner, more agile team structure compared to its peak era of owned stores. Revenue per employee is estimated at roughly $319,000, underscoring the brand’s improved operational efficiency.
Brand Valuation and Net Worth
Although Ted Baker is now privately held and not publicly valued, industry estimates place its brand equity and enterprise value is well above $900 million in July 2025. This includes the licensing portfolio, intellectual property, and goodwill under ABG management. The valuation reflects both the strong revenue performance and renewed investor confidence following ABG’s relaunch strategy.
Here is a 10-year historical snapshot of Ted Baker’s revenue and estimated net worth from 2015 to 2025:
| Year | Annual Revenue (Approx.) | Net Worth / Market Value (Approx.) | Key Notes |
|---|---|---|---|
| 2015 | £456 million ($685M) | £900 million ($1.35B) | Peak retail expansion globally. High investor confidence. |
| 2016 | £531 million ($785M) | £1.1 billion ($1.6B) | Record profits. Strong UK and U.S. performance. |
| 2017 | £591 million ($850M) | £1.2 billion ($1.7B) | Continued growth, new category launches. |
| 2018 | £617 million ($875M) | £900 million ($1.3B) | Allegations against founder Ray Kelvin surface. |
| 2019 | £604 million ($780M) | £630 million ($820M) | Founder exits. Brand reputation and stock decline. |
| 2020 | £352 million ($460M) | £230 million ($300M) | COVID-19 hits revenues hard. Store closures. |
| 2021 | £428 million ($590M) | £190 million ($260M) | Attempted turnaround, digital push. |
| 2022 | £387 million ($520M) | £211 million ($250M) | Acquired by Authentic Brands Group in October. |
| 2023 | £0 (Operational Transition) | £300 million ($375M) est. | Brand IP active, stores closed, transitioning to licensing. |
| 2024 | £120 million ($150M) est. | £500 million ($650M) est. | Relaunch under ABG begins late 2024. |
| 2025 | £475 million ($603M) | £720–900 million ($900M–$1.15B) | Brand rebound under ABG with strong digital and licensing model. |
Growth Trajectory
Ted Baker’s financial revival follows a sharp downturn—administration in March 2024 and store closures—culminating with its website relaunch in November 2024.
By mid-2025, its licensed model generated a more predictable royalty stream. Digital and wholesale channels rebounded quickly, while a carefully managed store comeback is planned for the UK in early 2026.
The brand is expected to sustain healthy mid-single-digit revenue growth through 2026 as it expands licensing deals into new territories and product categories.
Brands Owned by Ted Baker
Below is a detailed breakdown of all entities, sub-brands, and business operations that fall directly under the Ted Baker brand umbrella in 2025:
| Brand/Entity | Category | Operational Status | Managed By / Licensee | Key Details |
|---|---|---|---|---|
| Ted Baker London | Fashion (Core Line) | Active | Ted Baker Design Group (via PDS Group) | Mainline apparel and accessories for men and women; global availability |
| Ted Baker Home | Homeware & Décor | Active (launched 2024) | Licensed partner (undisclosed) | Includes bedding, bath, tableware, and home décor sold online and in stores |
| Ted Baker Fragrance | Fragrances & Bodycare | Active | Long-standing licensing partner | Perfumes, sprays, gift sets; aligned with brand’s fashion style |
| Ted Baker Eyewear | Optical & Sunglasses | Active | Licensed global eyewear manufacturer | Sold in optical stores, online, and department stores |
| Ted Baker Watches | Timepieces | Active | Licensed watch design/manufacturing firm | Fashion watches for men and women; global presence |
| Ted Baker Kids | Children’s Fashion | Relaunch planned 2025 | Licensing partner to be announced | Mini-me fashion line for ages 0–12; paused in 2023–24, returning late 2025 |
| Ted Baker Digital Platform | E-commerce Website | Active (relaunched Nov 2024) | ABG-appointed digital vendor | Global storefront for fashion, home, and accessories |
| Ted Baker Retail Stores | Physical Retail | Phased relaunch (2025–26) | Licensed franchise and store operators | UK stores reopening; active outlets and concessions globally |
| Ted Baker Concessions | Department Store Shops | Active | Global retail partners | Operates in premium department stores under branded space |
Ted Baker London
Ted Baker London remains the core and original fashion brand. It includes men’s and women’s apparel, accessories, and footwear. All product design is centrally developed by the Ted Baker Design Group (TDG), launched by ABG in 2023. The brand retains its iconic British aesthetic, focusing on quirky sophistication and sharp tailoring.
This mainline label is distributed globally through licensed retail partners and e-commerce platforms. The product categories under Ted Baker London include:
- Men’s and women’s ready-to-wear
- Outerwear and coats
- Occasionwear and tailored suits
- Bags, leather goods, and accessories
- Watches and jewelry (via licensing)
- Eyewear (via licensing)
- Footwear
Ted Baker Home (Launched 2024)
Ted Baker Home is the brand’s newer lifestyle extension. Relaunched in late 2024 under ABG’s growth strategy, this collection features home décor and textiles designed with the same personality-driven British flair that defines the fashion line.
Key products include:
- Bedding and cushions
- Tableware and drinkware
- Towels and bath accessories
- Interior décor (frames, candles, clocks)
Ted Baker Home is sold through online platforms and premium department stores across the UK, Middle East, and North America via licensed distribution.
Ted Baker Fragrance (Ongoing License)
Ted Baker’s fragrance line continues under a licensing agreement that has been active for several years. While not manufactured in-house, it remains an integral brand category. The fragrance business includes:
- Men’s and women’s perfumes
- Body sprays and lotions
- Gift sets and limited editions
The brand typically introduces seasonal fragrances, keeping packaging and scents aligned with the broader fashion aesthetic.
Ted Baker Eyewear
Ted Baker Eyewear includes optical frames and sunglasses. Designed under license by a global eyewear manufacturer, this collection maintains strong retail presence in optical stores and selected fashion retailers. The eyewear line is known for unique temple designs, pastel accents, and British-inspired names for each frame.
Ted Baker Watches
Ted Baker’s watches are part of a licensed category that continues to perform well globally. The watch line, often associated with high-street luxury, combines traditional dials with playful flourishes like floral straps or engraved buckles. The collection includes both men’s and women’s watches and is sold through third-party jewelry stores, department stores, and the Ted Baker website.
Ted Baker Kids (Hiatus in 2023–2024, Planned Relaunch 2025)
The Ted Baker Kids line was placed on hold during the brand’s restructuring period in 2023 and early 2024. However, ABG has announced plans to relaunch Ted Baker Kids in late 2025 through a dedicated licensing deal. The line previously included fashion-forward apparel for boys and girls aged 0–12, often mirroring adult styles in smaller formats.
The relaunch is expected to include:
- Mini-me versions of Ted Baker adult fashion
- Gift sets for newborns
- Branded kids’ accessories and shoes
Ted Baker Digital Platform (E-commerce Operations)
Following the shutdown of its legacy e-commerce site during the 2024 administration, Ted Baker relaunched its official online store in November 2024. The platform now acts as the global digital storefront for all categories, including clothing, home, fragrance, and licensed goods.
It is operated by a new ABG-appointed third-party vendor and has been optimized for international distribution, localized pricing, and mobile-first UX.
Ted Baker Retail Stores and Franchise Entities
Although Ted Baker no longer directly owns or operates stores, it maintains a network of branded retail outlets and concessions through licensing and franchise agreements. These include:
- Ted Baker retail stores (UK relaunch planned for 2026)
- Concessions in high-end department stores (ongoing globally)
- Outlet stores in select regions
- Franchise-operated stores in the Middle East and Asia
These stores are managed by ABG partners and remain under the Ted Baker visual identity and design guidelines.
Final Thoughts
Ted Baker’s journey from a boutique menswear store to an internationally loved brand has been filled with both success and setbacks. Its recent acquisition by Authentic Brands Group marks a new chapter in its history. While no longer a public company, Ted Baker now benefits from the resources, reach, and expertise of one of the largest brand management firms in the world. This could be a significant opportunity for the brand to re-establish itself and grow globally under new leadership.
FAQs
Who is the new owner of Ted Baker?
The new owner of Ted Baker is Authentic Brands Group (ABG), a U.S.-based brand management company. ABG acquired the company in October 2022, purchasing its brand and intellectual property.
Does Mike Ashley own Ted Baker?
No, Mike Ashley does not own Ted Baker. While his company, Frasers Group, had shown interest in acquiring Ted Baker in the past, the brand was ultimately bought by Authentic Brands Group.
Who founded Ted Baker?
Ted Baker was founded by Ray Kelvin in 1988. He opened the first store in Glasgow, Scotland, initially focusing on high-quality men’s shirts before expanding into full lifestyle fashion.
Who owns Ted Baker Beauty?
Ted Baker Beauty is produced under a licensing agreement with external beauty manufacturers. The rights to the brand name are owned by Authentic Brands Group, but the beauty products themselves are developed and sold by licensed partners.
Who owns Ted Baker UK?
Authentic Brands Group owns the Ted Baker brand globally, including the UK. Retail and operational management in the UK is handled by licensed partners appointed by ABG. After the 2024 administration, ABG took full control of the brand’s UK strategy and operations.
Did Ted Baker go bankrupt?
Yes, Ted Baker entered administration in 2024 in the UK. This followed the collapse of its UK retail operator. The brand itself survived because it was already owned by ABG, which relaunched operations through new partners and a digital-first strategy.
Who bought Ted Baker?
Ted Baker was bought by Authentic Brands Group in October 2022 for approximately £211 million. This acquisition marked the end of its status as a publicly traded company on the London Stock Exchange.
When was Ted Baker founded?
Ted Baker was founded in 1988 in Glasgow, Scotland by Ray Kelvin. The brand quickly gained popularity for its stylish and quirky menswear before expanding into a global fashion name.
Is Ted Baker a public company?
No, Ted Baker is no longer a public company. It was delisted from the London Stock Exchange in October 2022 after being acquired by ABG.
What happened to the previous CEO of Ted Baker?
Ray Kelvin resigned in 2019 after misconduct allegations. He was replaced by Lindsay Page and later Rachel Osborne before the ABG acquisition.
Is Ted Baker still a UK brand?
Yes, Ted Baker remains a British brand in design and heritage, although it is now owned and operated by a US-based company.