Raycon has made waves in the audio tech market, especially among younger users and online audiences. Many people ask, who owns Raycon? This article provides a detailed look at Raycon’s ownership, history, leadership, financials, and business footprint.
History of Raycon
Raycon was founded in 2017 as a consumer electronics brand focused on wireless audio products. The brand gained rapid popularity by targeting a niche between high-end and affordable earbuds. One of the key elements behind its early success was its influencer-heavy marketing strategy. From YouTubers to musicians, Raycon used digital platforms to reach millions of potential customers.
The company was launched in collaboration with entertainer Ray J, who became the face of the brand. He leveraged his celebrity status to promote the products and shape Raycon’s early identity. Raycon quickly became known for its wireless earbuds, but it also offers headphones and speakers.
Who Owns Raycon Global: Major Shareholders
As of 2025, Raycon operates as a privately held company. The ownership structure has evolved over time, especially following significant changes in 2024. Initially, Ray J held a substantial stake in the company, serving as both co-founder and Chief Strategy Officer.
However, in March 2024, Ray J announced his departure from Raycon, selling his shares back to the company to pursue new ventures in television with the launch of Tronix Network.
Post Ray J’s exit, the ownership of Raycon is primarily held by a combination of private entities and investment groups. The company’s private status means detailed shareholder information isn’t publicly disclosed, but key stakeholders have been identified through various reports.
Here’s a detailed overview of the largest shareholders of Raycon Global:
| Shareholder | Ownership Type | Estimated Stake | Role in the Company |
|---|---|---|---|
| RAVI LLC | Holding Company (Private) | Majority Stake | Provides strategic direction, funding, and long-term vision for Raycon |
| Cowboy Wholesale | Strategic Partner | Minority Stake | Manages distribution and logistics; instrumental in Raycon’s market reach |
| Ray Lee | Co-founder & Executive | Minority Stake | Current CEO; leads day-to-day operations and product strategy |
RAVI LLC (Majority Shareholder)
RAVI LLC, a Delaware-based holding company, holds the majority stake in Raycon. Established by entrepreneurs with backgrounds in consumer electronics, RAVI LLC provides strategic oversight and financial backing to Raycon. The firm plays a central role in guiding Raycon’s long-term growth and operational strategies.
Cowboy Wholesale (Strategic Partner and Minority Shareholder)
Cowboy Wholesale, a New York-based electronics distributor, has been a key partner since Raycon’s inception in 2017. Initially entering into a $31 million deal combining cash and equity to launch Raycon, Cowboy Wholesale continues to hold a minority equity stake. The company contributes significantly to Raycon’s logistics and distribution, facilitating product reach across various markets.
Ray Lee (Co-founder and CEO)
Ray Lee, co-founder and current CEO of Raycon, maintains a personal equity stake in the company. While not the majority shareholder, his influence is substantial due to his leadership role and involvement in strategic decision-making. Lee has been instrumental in steering Raycon’s product innovation and business development, especially following Ray J’s exit.
Who is the CEO of Raycon?
As of 2025, Ray Lee serves as the CEO and co-founder of Raycon, a consumer electronics company renowned for its wireless audio products. Under his leadership, Raycon has expanded its product offerings and solidified its position in the market.
Background and Education
Ray Lee holds a Bachelor of Arts degree in Economics and English from Dartmouth College. He furthered his studies with coursework in Entrepreneurship and Economics at Stanford University. Prior to founding Raycon, Lee co-founded Skytown, an e-commerce marketplace for trending consumer electronics, and Icon Q Corporation, which focused on manufacturing affordable electronics.
Leadership and Vision
Since Raycon’s inception in 2017, Lee has emphasized creating accessible and user-friendly technology. He describes Raycon’s products as “no-BS,” focusing on features that genuinely address customer needs. Under his guidance, Raycon has introduced products like the upgraded Everyday Earbuds, incorporating customer feedback to enhance features such as Active Noise Cancellation and multipoint connectivity.
Strategic Initiatives
Lee’s strategic approach has led to significant milestones for Raycon. In 2024, the company launched the Everyday Pro series, featuring hybrid active noise cancellation and extended battery life, catering to a diverse range of users. Additionally, Raycon expanded its retail presence by partnering with Best Buy, making its products more accessible to a broader audience.
Who Controls Raycon Global?
As of 2025, Raycon operates as a privately held company with a streamlined ownership and governance structure. The company’s control is primarily vested in its majority shareholder, RAVI LLC, and its executive leadership, led by CEO Ray Lee.
RAVI LLC: Majority Shareholder and Strategic Overseer
RAVI LLC, a Delaware-based holding company, holds the majority stake in Raycon. Established by entrepreneurs with backgrounds in consumer electronics, RAVI LLC provides strategic oversight and financial backing to Raycon. The firm plays a central role in guiding Raycon’s long-term growth and operational strategies.
Ray Lee: CEO and Operational Leader
Ray Lee, co-founder and current CEO of Raycon, maintains a personal equity stake in the company. While not the majority shareholder, his influence is substantial due to his leadership role and involvement in strategic decision-making. Lee has been instrumental in steering Raycon’s product innovation and business development, especially following Ray J’s exit.
Cowboy Wholesale: Strategic Partner and Minority Shareholder
Cowboy Wholesale, a New York-based electronics distributor, has been a key partner since Raycon’s inception in 2017. Initially entering into a $31 million deal combining cash and equity to launch Raycon, Cowboy Wholesale continues to hold a minority equity stake. The company contributes significantly to Raycon’s logistics and distribution, facilitating product reach across various markets.
Annual Revenue and Net Worth of Raycon
Raycon’s annual revenue for 2025 is reported to be approximately $300 million, marking a substantial increase from previous years. This growth is attributed to the company’s strategic expansion into international markets, introduction of new product lines, and effective marketing campaigns. The company’s commitment to innovation and customer satisfaction has played a pivotal role in achieving this milestone.
In line with its revenue growth, Raycon’s net worth in 2025 is estimated to be around $200 million. This valuation reflects the company’s robust financial health and its successful penetration into the competitive consumer electronics market. Analysts project that, with continued innovation and market expansion, Raycon’s net worth could reach $500 million by the end of the year.
Here is an overview of Raycon’s estimated annual revenue and net worth from 2017 to 2025:
| Year | Estimated Revenue | Estimated Net Worth | Key Notes |
|---|---|---|---|
| 2017 | $500,000 | $1 million | Company founded by Ray J and Cowboy Wholesale |
| 2018 | $2 million | $5 million | Initial growth from online influencer marketing |
| 2019 | $10 million | $20 million | Expanded product line and social media presence |
| 2020 | $32 million | $50 million | COVID-19 lockdowns boost wireless earbud demand |
| 2021 | $65 million | $85 million | High growth phase; expanded to global markets |
| 2022 | $102 million | $120 million | Major increase in direct-to-consumer sales |
| 2023 | $150 million | $160 million | Strengthened retail partnerships and e-commerce |
| 2024 | $220 million | $180 million | Ray J exits company, product innovation continues |
| 2025 | $300 million | $200 million | Everyday Pro and global expansion drive record revenue |
Brands Owned by Raycon Global
As of 2025, Raycon has expanded its portfolio beyond audio products into various consumer electronics and accessories. While the company does not operate under distinct subsidiary brands, it offers a diverse range of products under the Raycon name.
Here’s a breakdown of major brands owned by Raycon Global:
| Brand / Product Line | Description | Key Features | Target Users |
|---|---|---|---|
| Everyday Earbuds | Flagship wireless earbuds for daily use | Comfortable fit, Bluetooth 5.2, compact case | Casual listeners, commuters |
| Fitness Earbuds | Sweat-resistant earbuds designed for workouts | Secure fit, IPX5 water resistance, motivating bass | Fitness enthusiasts, athletes |
| Impact Earbuds | Rugged earbuds built for durability in outdoor/high-impact use | Shock-resistant, enhanced noise isolation | Outdoor adventurers, active users |
| Everyday Headphones | Over-ear headphones for comfortable, extended listening | Balanced sound, Bluetooth wireless connectivity | General users, audiophiles |
| Everyday Headphones Pro | Upgraded over-ear headphones with active noise cancellation and multipoint connectivity | ANC, up to 30 hours battery, multipoint support | Audiophiles, frequent travelers |
| Open Earbuds | Open-ear design earbuds allowing awareness of surroundings | Open-ear design, balanced sound | Runners, cyclists, outdoor users |
| Bone Conduction Headphones | Headphones that transmit sound via cheekbones, keeping ears open | Bone conduction tech, sweat-resistant | Safety-conscious outdoor users |
| Magic Spin Cable | Durable, tangle-free charging cable | Reinforced connectors, fast charging | All Raycon users |
| Magic Charger | Compact 65W power adapter compatible with multiple devices | Foldable plug, travel-friendly | Travelers, general users |
| Magic Power Bank | 5-in-1 portable charger capable of wireless and wired charging | Multi-port, fast charging | On-the-go users |
| Everyday Audio Kit | Bundle including Everyday Earbuds and essential accessories | Value pack, includes cables and case | New users, gift buyers |
| Fitness Audio Kit | Bundle including Fitness Earbuds and workout-friendly accessories | Sweat-proof case, ear hooks | Fitness enthusiasts |
| VIBE Magazine Collaboration | Limited-edition Everyday Headphones celebrating VIBE Magazine’s 30th anniversary | Black/gold design, cultural inspiration | Collectors, fans of brand collabs |
Everyday Earbuds
The Everyday Earbuds are Raycon’s flagship wireless earbuds designed for general use. They offer a balance of comfort, sound quality, and affordability. These earbuds feature a compact charging case and deliver decent battery life, making them ideal for daily commuters and casual listeners. The Everyday Earbuds come with Bluetooth 5.2 technology, providing stable connectivity and support for voice assistants. Raycon continues to upgrade this line regularly, incorporating user feedback for enhanced comfort and improved sound profiles.
Fitness Earbuds
Raycon’s Fitness Earbuds are specifically engineered for active users. These earbuds are sweat-resistant and provide a secure fit during workouts or outdoor activities. They are designed to stay firmly in place even during vigorous exercise. The audio profile is tuned to deliver motivating bass and clear highs to enhance the workout experience. Additionally, these earbuds support IPX5 water resistance, making them durable against sweat and light rain.
Impact Earbuds
The Impact Earbuds target customers who need rugged, durable earbuds for outdoor or heavy-duty use. These earbuds boast reinforced build quality with shock-resistant features. Ideal for hiking, biking, or any high-intensity environment, they offer a reliable audio experience without compromising durability. The Impact series includes enhanced noise isolation and longer battery life compared to the standard models.
Everyday Headphones
Everyday Headphones are Raycon’s over-ear offering designed for comfort and immersive sound. These headphones suit users who prefer over-ear designs for extended listening sessions. They deliver balanced sound quality with rich bass and clear mids, suitable for music, podcasts, and calls. Lightweight materials and cushioned ear pads contribute to their comfort during long use. They also include Bluetooth wireless connectivity for ease of use.
Everyday Headphones Pro
An upgraded version of the Everyday Headphones, the Pro model offers enhanced features tailored for audiophiles and discerning listeners. These headphones incorporate active noise cancellation (ANC), improving focus by blocking out background noise. They have an extended battery life, delivering up to 30 hours of playback on a single charge. The Pro headphones also support multipoint connectivity, allowing users to switch between devices seamlessly.
Open Earbuds
Raycon’s Open Earbuds feature a unique open-ear design that keeps the ears uncovered, allowing users to stay aware of their surroundings while enjoying music or calls. This design appeals to runners, cyclists, and outdoor enthusiasts who prioritize situational awareness for safety. Despite their open design, they deliver clear sound with balanced bass and vocals, emphasizing comfort for long durations.
Bone Conduction Headphones
The Bone Conduction Headphones transmit sound vibrations through the cheekbones, leaving the ear canals open. This technology lets users hear ambient sounds simultaneously with their audio content, enhancing situational awareness. Raycon’s bone conduction models are lightweight and ideal for outdoor activities like cycling or walking in busy environments. They are also sweat-resistant and designed for active use.
Magic Spin Cable
The Magic Spin Cable is a durable, tangle-free charging cable designed to complement Raycon’s wireless products. It features reinforced connectors and a flexible design to resist fraying. The cable supports fast charging and data transfer, making it a reliable accessory for Raycon devices and other electronics.
Magic Charger
The Magic Charger is a compact, 65W power adapter suitable for travel and everyday use. It is compatible with multiple device types, including smartphones, tablets, and wireless earbuds. Its foldable plug design makes it portable and convenient, supporting Raycon’s goal of providing versatile tech accessories.
Magic Power Bank
Raycon’s Magic Power Bank is a 5-in-1 portable charger capable of charging multiple devices simultaneously. It combines wireless charging, USB-C, and traditional USB ports in one compact unit. Designed with on-the-go users in mind, it features fast-charging capabilities and a sleek design that fits easily in bags or pockets.
Everyday Audio Kit
The Everyday Audio Kit bundles the Everyday Earbuds with essential accessories, such as charging cables and carrying cases. This kit offers a comprehensive package for customers looking to get started with Raycon’s core audio products at a value price. The kit is popular among new users and gift buyers.
Fitness Audio Kit
The Fitness Audio Kit combines the Fitness Earbuds with workout-friendly accessories, including a sweat-proof carrying case and ear hooks for enhanced stability. This kit caters specifically to fitness enthusiasts who want durable, reliable audio gear tailored to active lifestyles.
VIBE Magazine Collaboration
In 2023, Raycon partnered with VIBE Magazine to celebrate its 30th anniversary by releasing a limited-edition Everyday Headphones model. The design features a sleek black colorway with a gold VIBE logo, inspired by New York City’s culture and vibe. This collaboration merges audio technology with fashion and cultural relevance, highlighting Raycon’s commitment to creative partnerships.
Final Thoughts
Raycon has become a household name in the world of wireless earbuds. For those wondering who owns Raycon, the answer lies in a strategic partnership between Ray J and a private electronics company. Together, they built a brand that thrives on influencer marketing and product accessibility.
Though not publicly traded, Raycon is financially healthy and growing. With strong marketing, a loyal customer base, and a flexible leadership model, it continues to disrupt the consumer tech space.
FAQs
Is Raycon a publicly traded company?
No, Raycon is privately owned and does not trade on any stock exchange.
How much is Raycon worth?
As of 2025, Raycon’s estimated net worth is approximately $200 million. This valuation reflects the company’s significant growth and success in the consumer electronics industry, particularly in the wireless audio segment.
Does Ray J still own Raycon?
As of 2025, Ray J no longer owns Raycon. He sold his stake in the company in 2024 to focus on new ventures, including his Tronix Network. While he was a co-founder and helped launch the brand, he is no longer involved in ownership or daily operations.
Who owns the brand Raycon?
Raycon is primarily owned by RAVI LLC, a Delaware-based holding company that holds the majority stake. CEO Ray Lee also retains a significant personal equity share. Additionally, Cowboy Wholesale holds a minority stake, maintaining a strategic partnership role.
What headphones did Ray J make?
Ray J co-founded Raycon and helped launch several product lines, but the most notable headphones associated with him are the Everyday Earbuds, which were the first wireless earbuds released under the Raycon brand. These became popular for their affordability and quality in the true wireless earbuds market.
Who owns Raycon earbuds?
Raycon earbuds are owned by the parent company, primarily controlled by RAVI LLC, with key ownership stakes by CEO Ray Lee and Cowboy Wholesale. The earbuds are developed and marketed under the Raycon brand name.
How much did Ray J sell Raycon for?
Ray J sold his shares in Raycon in 2024, but the exact amount of the deal has not been publicly disclosed. Industry estimates suggest it was a multi-million dollar transaction, reflecting the brand’s strong growth and market position.
Who makes Raycon headphones?
Raycon designs and develops its headphones in-house, with manufacturing outsourced to trusted electronics production facilities in Asia. The company maintains strict quality control to ensure product reliability and sound quality.
Is Raycon an American company?
Yes, Raycon is an American company. It was founded in the United States and is headquartered in California. The brand focuses on serving the U.S. market and has expanded globally in recent years.
Who founded Raycon?
Raycon was co-founded by singer and entrepreneur Ray J along with executives from Cowboy Wholesale in 2017. Ray J played a key role in marketing and brand development during the company’s early years.
Where is Raycon based?
Raycon is based in California, USA. The company’s headquarters handle operations, marketing, product development, and customer service from this location.