Fabletics has become a well-known name in activewear, blending fashion and function for a global audience. For those wondering who owns Fabletics, the answer lies in a mix of celebrity co-founders and major private equity stakeholders. Here’s a detailed look at the company’s history, ownership, and business structure.
History of Fabletics
Fabletics was founded in 2013 by actress Kate Hudson, along with Adam Goldenberg and Don Ressler, co-founders of TechStyle Fashion Group.
The goal was to provide affordable, high-quality activewear through a membership-based model. The brand quickly gained popularity for its trendy designs and celebrity endorsements. Initially launched as an e-commerce company, Fabletics later expanded into physical retail, opening over 90 stores globally by 2024.
Fabletics became one of the fastest-growing activewear brands in the U.S., driven by its direct-to-consumer model and digital-first marketing strategy. In 2021, the company announced plans for an IPO, although it has remained private as of early 2025.
Who Owns Fabletics: Top Shareholders and Owners
Fabletics is owned primarily by TechStyle Fashion Group and has received investment from private equity firm TPG Capital. Kate Hudson remains a co-founder and brand ambassador but holds a minority stake. The majority control lies with TechStyle and its financial backers, who steer strategic and operational decisions.
TechStyle Fashion Group, formerly known as JustFab Inc., owns several fashion and beauty brands and plays a major role in Fabletics’ growth. TPG Capital’s investment gave the company the financial backing to expand retail operations and prepare for a potential public offering.
Here’s an overview of the major shareholders of Fabletics as of 2025:
| Shareholder | Role | Estimated Stake (%) | Type | Influence / Control |
|---|---|---|---|---|
| TechStyle Fashion Group | Parent company | ~60%+ | Corporate Owner | Full operational control, drives strategy, retail, and technology |
| TPG Capital | Private equity investor | ~20% | Institutional Investor | Board representation, strategic direction, funding for growth and IPO plans |
| Kate Hudson | Co-founder and brand ambassador | <10% | Individual Stakeholder | Creative influence, marketing leadership, high-profile brand visibility |
| Adam Goldenberg | Co-founder of TechStyle | Part of TechStyle stake | Executive Shareholder | Governs Fabletics through TechStyle, drives vision and business strategy |
| Don Ressler | Co-founder of TechStyle | Part of TechStyle stake | Executive Shareholder | Co-head of operations via TechStyle, long-term brand and growth leader |
| Ginger Ressler | Co-founder, creative contributor | <1% | Individual Stakeholder | Design and branding support, minor equity through early involvement |
| HIG Growth Partners (former) | Early-stage investor (exited) | N/A | Venture Capital (former) | Provided seed funding through TechStyle; stake now diluted or exited |
TechStyle Fashion Group
TechStyle Fashion Group is the majority shareholder of Fabletics. As the founding parent company, it manages the overall strategy, technology platform, and infrastructure. TechStyle holds operational control and drives key decisions, from marketing to global expansion. Founded by Adam Goldenberg and Don Ressler, TechStyle’s ownership gives it the largest stake in Fabletics, likely exceeding 60% as of 2025, though exact figures remain private.
TPG Capital
TPG Capital is a significant investor in TechStyle, and by extension, Fabletics. The private equity firm provided funding during Fabletics’ key growth phases. TPG holds a substantial minority interest—estimated around 20%—and has board representation, allowing influence over long-term strategy. Its investment supports expansion, retail infrastructure, and future IPO planning.
Kate Hudson
Kate Hudson, co-founder and original face of the brand, remains a minority shareholder. While her equity stake is estimated to be under 10%, she retains influence over branding, product lines, and marketing direction. In recent years, her role has shifted more toward creative and advisory capacities, but her name and vision are still closely tied to the company’s identity.
Adam Goldenberg and Don Ressler
As co-founders of both TechStyle and Fabletics, Goldenberg and Ressler indirectly maintain significant control through TechStyle’s majority stake. While their personal equity in Fabletics is not disclosed separately, their combined leadership role in TechStyle positions them as central figures in Fabletics’ governance and expansion strategy.
Ginger Ressler
Ginger Ressler, a lesser-known but original co-founder of Fabletics, has maintained a small ownership share. Her influence has been primarily in design, customer engagement, and product development. She is also married to Don Ressler, tying her stake closely to the founding leadership circle.
HIG Growth Partners (Former Stakeholder)
HIG Growth Partners was an early investor in TechStyle and by extension had exposure to Fabletics. As of 2025, its stake has been largely diluted or exited through recapitalizations and new funding rounds. While no longer a current stakeholder, HIG played a role in the early-stage development of Fabletics.
Who is the CEO of Fabletics?
As of 2025, Adam Goldenberg serves as the CEO of Fabletics, a position he has held since the company’s inception in 2013. Goldenberg is also the co-founder and co-CEO of TechStyle Fashion Group, the parent company of Fabletics. Under his leadership, Fabletics has evolved into a significant player in the activewear industry, with a focus on innovation, expansion, and customer engagement.
Leadership and Strategic Vision
Goldenberg’s approach to leadership emphasizes data-driven decision-making and technological innovation. He has overseen the development of Fabletics’ proprietary platforms, such as Fashion OS and the Fabletics FIT app, which enhance customer experience and operational efficiency. His strategic vision includes expanding into new product categories and international markets, aiming to double the company’s revenue over the next five years.
Executive Team and Operational Management
Supporting Goldenberg is a robust executive team responsible for various aspects of the company’s operations:
- Ashley Kechter, Global Brand President since June 2023, leads the company’s growth strategy, including international expansion and entry into wholesale channels.
- Lance Whipple, Chief Financial Officer, manages financial planning, budgeting, and investor relations.
- Siamack Sigari, Chief Technology Officer, oversees the technological infrastructure that supports Fabletics’ e-commerce and retail operations.
- Russell Steingold, Senior Vice President of Merchandising and Global Sourcing, handles product development and supply chain management.
This executive team collaborates closely to implement the company’s strategic initiatives and ensure operational excellence.
Governance and Decision-Making Structure
Fabletics operates under the governance of TechStyle Fashion Group’s board of directors. The board includes key figures such as:
- Adam Goldenberg, Co-Founder and Co-CEO of TechStyle
- Don Ressler, Co-Founder and Co-CEO of TechStyle
- Representatives from major investors like TPG Capital
This board is responsible for setting long-term strategic goals, approving major investments, and overseeing risk management. The decision-making process involves a combination of executive leadership input and board-level oversight to ensure alignment with the company’s vision and objectives.
Who Runs Fabletics?
Fabletics is run by a strong executive team led by Adam Goldenberg, the CEO and co-founder. He also serves as the co-CEO of TechStyle Fashion Group, the parent company of Fabletics. Goldenberg’s leadership emphasizes innovation, data-driven decisions, and global scalability. His direct involvement ensures alignment between Fabletics and TechStyle’s long-term vision.
Supporting him is Ashley Kechter, Global Brand President of Fabletics since 2023. She plays a critical role in scaling international operations, driving retail strategy, and launching new sales channels such as wholesale partnerships. Kechter manages day-to-day brand functions and reports directly to Goldenberg.
Departmental Heads
Each key business area at Fabletics is managed by an experienced leader:
- Lance Whipple, Chief Financial Officer, handles all financial operations, including capital allocation and investor communication.
- Siamack Sigari, Chief Technology Officer, leads platform development and digital innovation to support both e-commerce and retail.
- Russell Steingold, SVP of Merchandising and Global Sourcing, oversees product development, vendor relations, and supply chain strategy.
- Ginger Ressler, co-founder, plays an ongoing role in creative direction, customer feedback integration, and brand culture.
These leaders form the operational core of the company, working closely with Kechter and Goldenberg to execute Fabletics’ growth plans.
TechStyle Fashion Group Oversight
As the parent company, TechStyle Fashion Group provides infrastructure, capital, and strategic support. TechStyle centralizes shared services like logistics, data analytics, legal, and HR across all its brands, including Fabletics. This centralized model allows Fabletics to scale efficiently while staying focused on its brand and customer experience.
Goldenberg and his TechStyle co-founder, Don Ressler, maintain close control of brand decisions. Their dual roles in both the parent company and Fabletics create continuity across leadership and strategy.
Board of Directors and Investor Control
Fabletics does not operate independently. Its board of directors is governed through TechStyle. The board includes:
- Adam Goldenberg – Co-CEO and Chairman
- Don Ressler – Co-CEO
- Representatives from TPG Capital, the largest outside investor
This board reviews major company initiatives, financial performance, expansion plans, and prepares the company for a potential IPO. Although Goldenberg runs day-to-day operations, the board retains authority over critical decisions.
Operational Teams
The broader company is supported by dedicated teams across various departments:
- Retail operations run hundreds of stores across North America and selected international markets.
- Customer service and membership teams manage the VIP subscription experience.
- Marketing and creative teams execute campaigns, influencer partnerships, and brand storytelling.
These departments report up to the executive team and are crucial to Fabletics’ ability to deliver consistent service and growth.
Annual Revenue and Net Worth of Fabletics
In 2024, Fabletics achieved approximately $850 million in annual revenue, marking a significant milestone in its growth trajectory. This performance was driven by several strategic initiatives, including the expansion into new product categories, international markets, and retail channels. The company’s membership model, boasting over 2.4 million members, and its strong presence in both e-commerce and physical retail stores contributed to this robust financial outcome.
Fabletics Net Worth
As of 2025, Fabletics’ estimated net worth stands at approximately $500 million. This valuation reflects the company’s assets, brand equity, and market position within the activewear industry. The net worth is influenced by factors such as the company’s profitability, growth prospects, and strategic partnerships.
Strategic Growth Initiatives
Fabletics has outlined an ambitious plan to reach $1 billion in annual revenue by 2027. Key components of this strategy include:
- International Expansion: Entering new markets such as Mexico, Central America, and the Middle East through partnerships with local retailers like Liverpool.
- Retail Footprint Growth: Increasing the number of physical stores, with plans to double the current count to 200 by 2030.
- Product Line Diversification: Expanding into new categories, including men’s activewear and medical scrubs, to cater to a broader customer base.
These initiatives are designed to enhance Fabletics’ market share and solidify its position as a leading global activewear brand.
Financial Outlook
Fabletics’ financial outlook remains positive, with a compound annual growth rate (CAGR) of approximately 30%. The company continues to focus on profitability while investing in growth opportunities. Its unique membership model, combined with data-driven decision-making and strategic partnerships, positions Fabletics for sustained success in the competitive activewear market.
Historical Revenue and Net Worth of Fabletics
Here’s a breakdown of the last 10 years of revenue and net worth of Fabletics and how it has grown over the years from 2015-24:
| Year | Estimated Annual Revenue | Estimated Net Worth | Key Milestones |
|---|---|---|---|
| 2015 | $50 million | $30 million | Rapid early growth; focused on U.S. market |
| 2016 | $100 million | $60 million | Expanded product lines and member base |
| 2017 | $150 million | $90 million | Launched international e-commerce |
| 2018 | $200 million | $130 million | Opened first physical retail stores |
| 2019 | $300 million | $200 million | Celebrity collaborations, brand visibility increased |
| 2020 | $400 million | $250 million | Growth during pandemic due to online and athleisure boom |
| 2021 | $500 million | $300 million | Global expansion into Canada and Europe |
| 2022 | $600 million | $350 million | Added men’s activewear and scrubs |
| 2023 | $700 million | $420 million | Accelerated tech and app development |
| 2024 | $850 million | $470 million | Entered Mexico and Middle East; partnership with Liverpool |
| 2025 | $900+ million (projected) | $500 million | Plans for IPO, expansion to new wholesale channels |
Brands Owned by Fabletics
Fabletics has strategically expanded its brand portfolio to cater to diverse consumer needs. As of 2025, the company owns and operates several distinct brands and product lines:
| Brand | Description | Key Details | Launch Year | Revenue (2025 Projected) |
|---|---|---|---|---|
| Fabletics Women | Flagship brand offering activewear for women, including leggings, tops, and accessories. | Inclusive sizes from XXS to 4X. Known for blending style and performance. | 2013 | ~$700 million |
| Fabletics Men | Activewear line designed for men, including workout gear and loungewear. | Launched with Kevin Hart, accounts for 30% of business. | 2020 | ~$250 million |
| Fabletics Scrubs | Comfortable, stylish scrubs for healthcare professionals. | Launched in 2022, expected to generate $60 million in 2025 revenue. | 2022 | ~$60 million |
| Yitty by Lizzo | Size-inclusive shapewear brand created with musician Lizzo. | Focuses on body positivity and inclusivity. Operates under the Fabletics umbrella. | 2022 | ~$50 million |
| Fabletics Lounge | Loungewear line featuring soft, breathable fabrics suitable for casual wear. | Launched in 2021, designed for relaxation and casual outings. | 2021 | ~$75 million |
| Fabletics x Becky G | A 20-piece capsule collection created in collaboration with Becky G. | Launched in 2025, inspired by Los Angeles’ vibrant Hispanic community. | 2025 | New release, estimated ~$10 million |
Fabletics Women
The original and flagship line, Fabletics Women offers a wide range of activewear designed for women. The collection includes leggings, sports bras, tops, and accessories, emphasizing both style and performance. The brand is known for its commitment to inclusivity, offering sizes from XXS to 4X.
Fabletics Men
Launched in 2020 in collaboration with comedian and actor Kevin Hart, Fabletics Men provides activewear tailored for men. The line features workout gear, loungewear, and accessories, combining functionality with modern design. As of 2025, Fabletics Men accounts for approximately 30% of the company’s business.
Fabletics Scrubs
Introduced in 2022, Fabletics Scrubs caters to healthcare professionals seeking comfortable and stylish workwear. The line was developed based on feedback from over 6,500 medical professionals, ensuring practicality and durability. In 2025, Fabletics Scrubs is projected to generate $60 million in revenue.
Yitty by Lizzo
Yitty is a size-inclusive shapewear brand launched in partnership with musician Lizzo in April 2022. The brand offers a range of shapewear products designed to celebrate body positivity and inclusivity. Yitty operates under the Fabletics umbrella, leveraging the company’s infrastructure and customer base.
Fabletics Lounge
Responding to the growing demand for comfortable everyday wear, Fabletics introduced its loungewear line, Fabletics Lounge, in 2021. The collection includes robes, sets, and separates made from soft, breathable fabrics, suitable for both relaxation and casual outings.
Fabletics x Becky G
In 2025, Fabletics collaborated with singer Becky G to launch a 20-piece capsule collection. The collection features bold designs inspired by Los Angeles’ vibrant Hispanic community, reflecting both fashion and cultural elements.
Conclusion
Fabletics is a standout brand in the activewear space, known for innovation, celebrity appeal, and rapid growth. If you’re asking who owns Fabletics, the short answer is TechStyle Fashion Group, with backing from private equity firms and creative influence from Kate Hudson. Its unique business model and strong leadership team position it for continued success, especially if it chooses to go public.
FAQs
Who is Fabletics owned by?
Fabletics is owned by TechStyle Fashion Group, a private company co-founded by Adam Goldenberg and Don Ressler. Kate Hudson co-founded Fabletics in 2013 and held a 20% ownership stake, but she transitioned to an advisory role in 2021.
How much is Fabletics worth?
As of 2025, Fabletics is estimated to have a net worth of approximately $500 million, reflecting its strong market position and profitability .
Is Kevin Hart the owner of Fabletics?
Kevin Hart is not an owner of Fabletics. He partnered with Fabletics to launch the men’s line, Fabletics Men, in 2020, but he does not hold an ownership stake in the company.
What percentage of Fabletics does Kate Hudson own?
Kate Hudson owned a 20% stake in Fabletics as of 2017. However, she transitioned to an advisory role in 2021 and is no longer involved in the company’s day-to-day operations.
What celebrities own Fabletics?
While several celebrities have collaborated with Fabletics, including Khloé Kardashian and Kevin Hart, there is no public information indicating that any celebrities hold ownership stakes in the company.
Does Kate Hudson still run Fabletics?
No, Kate Hudson no longer runs Fabletics. She transitioned to an advisory role in 2021, and the company is now led by co-founders Adam Goldenberg and Don Ressler .
Is Fabletics a cheap brand?
Fabletics offers a range of products at various price points. While some items are priced affordably, others are positioned in the mid-range market. The brand emphasizes quality and inclusivity, offering sizes from XXS to 4X.
Who are the CEOs of Fabletics?
Fabletics is led by Adam Goldenberg and Don Ressler, who serve as co-CEOs of TechStyle Fashion Group, the parent company of Fabletics.
Does Fabletics own Fenty?
No, Fabletics does not own Fenty. Fenty is a separate brand founded by Rihanna and is not affiliated with Fabletics or TechStyle Fashion Group.
Is Khloé Kardashian part of Fabletics?
Khloé Kardashian is not an owner of Fabletics, but she has been a prominent collaborator. She launched her own collection, “By Khloé,” with Fabletics in April 2025, featuring bras, jackets, and tops designed for workouts.
How much money does Kate Hudson make from Fabletics?
While specific earnings are not publicly disclosed, Kate Hudson reportedly earned $50 million from her 20% stake in Fabletics in 2017, based on the company’s valuation at that time.
What does Khloé Kardashian have to do with Fabletics?
Khloé Kardashian has been a collaborator with Fabletics, launching multiple collections, including the “By Khloé” line in 2025. She is also a brand ambassador and has promoted Fabletics through various platforms.
Does Kevin Hart own Fabletics?
No, Kevin Hart does not own Fabletics. He partnered with the company to launch Fabletics Men in 2020, but he does not hold an ownership stake.
Did Kate Hudson sell Fabletics?
There is no public information indicating that Kate Hudson sold her stake in Fabletics. She transitioned to an advisory role in 2021, but her ownership stake was not reported to have been sold.
Did Kate Hudson start Fabletics?
Yes, Kate Hudson co-founded Fabletics in 2013 alongside Adam Goldenberg and Don Ressler. She was instrumental in the brand’s launch and served as its public face until transitioning to an advisory role in 2021.
Who started Fabletics?
Fabletics was founded in 2013 by Kate Hudson, Adam Goldenberg, and Don Ressler.
Is Fabletics publicly traded?
No, Fabletics is a private company. Plans for an IPO were announced but not completed as of 2025.
What company owns Fabletics?
TechStyle Fashion Group owns Fabletics. TPG Capital also has a significant investment in TechStyle.