Category: Business

  • What is a Brand? A Guide for Entrepreneurs and Marketers

    What is a Brand? A Guide for Entrepreneurs and Marketers

    For entrepreneurs, small business owners, and marketing professionals, understanding what is a brand truly can be a game-changer. A strong brand extends beyond a logo or a catchy tagline—it’s a critical business asset that fuels customer trust, recognition, and loyalty. But what exactly does a “brand” mean? How does it differ from a business or…