Who Owns Omni Hotels & Resorts: Ownership Insights

If you’ve ever wondered who owns Omni Hotels & Resorts, the answer lies behind one of America’s most recognized private hospitality empires. Omni Hotels & Resorts is a luxury hotel brand known for its refined properties, distinctive service, and deep local character. Though it operates across major U.S. cities and resort destinations, its ownership remains firmly private, giving the company the freedom to shape its own path in the competitive world of hospitality.

Key Takeaways

• Omni Hotels & Resorts is privately owned by TRT Holdings, Inc., a Dallas-based investment company founded and controlled by billionaire Robert B. Rowling, who remains the ultimate decision-maker and principal owner.
• TRT Holdings owns 100% of Omni Hotels & Resorts, making it one of the few luxury hotel groups in the U.S. that maintains complete private ownership and operational control over its entire portfolio.
• This private ownership structure allows Omni to focus on property ownership, quality control, and brand integrity, rather than short-term shareholder returns—ensuring consistent growth and financial stability across all its hotels and resorts.

Omni Hotels & Resorts Overview

Omni Hotels & Resorts is a luxury hotel and resort company based in Dallas, Texas. It curates distinctive properties in key business gateways and leisure destinations across North America, each designed to reflect the local culture and surroundings.

The company operates a portfolio of around 50 to 60 hotels and resorts, offering guests a blend of refined accommodations, spa and golf amenities, and upscale services.

Omni stands out by owning and operating many of its properties rather than relying solely on third-party management or franchise models.

Founders

Omni Hotels & Resorts traces its origins back to 1958, when the Dunfey brothers—B. Edward, Thomas, and Lawrence Dunfey—opened Lamie’s Tavern and Motor Inn in Hampton, New Hampshire. This small, family-run motel marked the humble beginnings of what would later become a national hotel brand. The Dunfey family quickly expanded across New England, acquiring and managing several regional properties throughout the 1960s and 1970s.

In 1983, the Dunfeys made a pivotal move by acquiring the Omni International Hotels brand from Dunfey Hotels, officially transforming their regional chain into a global upscale hotel group. This rebranding introduced the “Omni” name and a new focus on high-end, business, and resort properties.

In 1996, businessman Robert B. Rowling, through his Dallas-based holding company TRT Holdings, Inc., purchased Omni Hotels. Rowling’s acquisition ushered in a new era of strategic investment, property ownership, and luxury positioning. Under his leadership, Omni expanded its footprint across major U.S. cities and resort destinations, evolving into the respected hospitality brand it is today.

Major Milestones

• 1958 – The Dunfey brothers establish Lamie’s Tavern and Motor Inn in Hampton, New Hampshire.
• 1960s–1970s – Dunfey Hotels expands across New England, managing multiple hotel properties and affiliating with major hospitality networks.
• 1983 – Acquisition of Omni International Hotels from Dunfey Hotels Corporation; the brand is restructured and renamed Omni Hotels.
• 1996 – TRT Holdings, led by Robert B. Rowling, acquires Omni Hotels and relocates its headquarters to Dallas, Texas.
• 2000s – Omni strengthens its presence in convention-center markets and urban destinations like Dallas, Nashville, and Atlanta, opening several flagship hotels.
• 2013 – Omni acquires a portfolio of historic resorts including Omni Barton Creek Resort & Spa, The Omni Homestead Resort, and Omni La Costa Resort & Spa, marking its expansion into golf and leisure resorts.
• 2018 – Omni launches large-scale development projects such as Omni PGA Frisco Resort in Texas, reinforcing its owner-operator model.
• 2021 – The company sells select suburban hotels to refocus on high-value resort and convention assets.
• 2023 – Omni unveils a refreshed logo and visual identity with the brand campaign “Experiences Matter Here,” signaling a modernized guest-experience strategy.
• 2025 – Omni reaffirms its commitment to owning and operating properties in contrast to industry asset-light trends, investing heavily in convention and resort developments.

Who Owns Omni Hotels & Resorts?

Omni Hotels & Resorts is a privately owned luxury hotel group controlled by TRT Holdings, Inc., a Dallas-based private investment company founded by billionaire entrepreneur Robert B. Rowling. As a privately held business, Omni is not listed on any stock exchange and remains independent of public shareholder influence.

This private ownership structure allows the company to maintain full strategic and operational control, focusing on long-term value, quality service, and consistent brand standards across its portfolio. The relationship with TRT Holdings provides Omni with strong financial support and stability, enabling it to continue expanding through ownership, development, and direct management of its properties.

• Robert B. Rowling remains the primary owner and guiding figure behind TRT Holdings and, by extension, Omni Hotels & Resorts. His long-term approach emphasizes quality over quantity and reinvestment in company-owned assets.
• Omni’s ownership model is unique in the hospitality industry, as it still directly owns and operates a majority of its properties rather than franchising them. This approach enables the company to maintain higher standards of service, design, and guest satisfaction.
• Private ownership provides Omni with strategic flexibility—allowing it to renovate, expand, or reposition properties without external investor interference.
• The company maintains a Dallas headquarters, centralizing operations, leadership, and financial control for its entire portfolio.

Parent Company: TRT Holdings, Inc.

Omni Hotels & Resorts is owned by TRT Holdings, Inc., a privately held investment company based in Dallas, Texas. TRT Holdings was founded in 1989 by Robert B. Rowling, a Texas billionaire and entrepreneur known for his investments in hospitality and energy.

TRT Holdings manages a diverse portfolio that includes hospitality, fitness, and energy businesses. Its ownership of Omni Hotels represents one of its most significant and high-profile assets. Through this holding company, Omni benefits from robust financial backing, centralized strategic oversight, and the freedom to operate independently from public market fluctuations.

TRT Holdings’ investment philosophy focuses on long-term value creation rather than short-term profit cycles. This has shaped Omni’s reputation for stability, quality, and measured growth in a volatile industry.

Acquisition Insights and History

The key acquisition event in Omni’s history occurred in 1996, when TRT Holdings purchased the Omni Hotels chain. Prior to that, Omni had been owned by the Dunfey family, who originally built the business from a small New England operation into a respected hotel brand.

The acquisition marked a turning point in Omni’s identity. Under TRT Holdings’ leadership, the company:

• Repositioned itself as a premier luxury hotel and resort operator.
• Invested heavily in ownership and management of high-value assets rather than pursuing franchising.
• Expanded into major U.S. convention cities, business hubs, and leisure destinations.

Since then, Omni has continued to acquire and develop landmark properties rather than focusing solely on management contracts—distinguishing it from many competitors who follow an asset-light model.

Notable acquisitions and developments include the 2013 purchase of five historic U.S. resorts, such as the Omni Homestead in Virginia and the Omni Mount Washington Resort in New Hampshire. These acquisitions solidified the company’s reputation in luxury resort hospitality.

Control and Management Structure

While TRT Holdings owns Omni Hotels outright, strategic control and day-to-day management are handled by Omni’s executive leadership team. The parent company provides capital support and approves major initiatives, while the operational decisions—such as guest experience, property development, and brand positioning—are managed internally by Omni executives.

This governance structure creates a balance between corporate oversight and operational autonomy. It allows Omni to maintain a consistent brand identity across its portfolio while adapting to changing market conditions.

Who is the CEO of Omni Hotels & Resorts?

Kurt Alexander serves as President (equivalent to CEO) of Omni Hotels & Resorts, a position he officially assumed on May 1, 2022. Prior to this, he was the company’s Chief Financial Officer (CFO) from around 2017 onwards. Under his leadership, the company continues to focus on owning and operating its properties rather than shifting to a purely management or franchise model, maintaining the brand’s distinct identity and operational control.

Background and Career Path

Kurt Alexander joined Omni Hotels & Resorts in 2014, after a decade of experience in public accounting and investment banking for the travel and hospitality space.

He holds an undergraduate degree in Economics from Duke University, a Master of Accounting from the University of Virginia, and an MBA from Northwestern University. His time at Omni saw him take on roles in corporate accounting, capital finance, risk management, procurement, strategic planning, and asset management.

This breadth of operational and financial experience positioned him as a strong candidate for the top leadership role when the transition occurred.

Decision-Making Structure and Leadership Style

As President/CEO, Alexander oversees the company’s operations, including brand positioning, development strategy, guest experience, and financial performance. Major decisions—such as large-scale property investments, acquisitions, or divestitures—are made in consultation with the parent company, TRT Holdings, Inc., which provides capital backing and strategic oversight.

Within this structure, Omni’s leadership team handles day-to-day operations while Alexander ensures the brand stays aligned with long-term vision and market positioning. He has emphasized investing in people and experiences, not just assets, and has spoken of leveraging the company’s private ownership to act with flexibility and speed.

Compensation

Because Omni Hotels & Resorts is privately held, precise details of Kurt Alexander’s salary and overall compensation are not publicly disclosed in full. According to available industry-based executive compensation benchmarks in upper-upscale hospitality, a leader of a company of this size might earn a base salary in the range of $1 million to $2 million, with total annual compensation (including performance bonuses, long-term incentives and benefits) possibly reaching $3 million to $5 million or more, depending on performance and vested incentives.

Past Leadership and Succession

Before Alexander’s appointment, Peter Strebel served as President of Omni Hotels & Resorts and transitioned to the role of Chairman when Alexander took over. The succession reflects Omni’s preference for internal advancement and continuity of leadership. Alexander had already been closely involved in the company’s strategic decisions under Strebel’s leadership, which allowed for a smooth hand-off and consistent vision for the brand’s growth and development.

Omni Hotels & Resorts Annual Revenue and Net Worth

As of October 2025, Omni Hotels & Resorts generates an estimated annual revenue of around US $3.7 billion and maintains a net worth valued at around $5 billion. These figures position Omni among the most valuable privately owned hotel brands in North America. Operating under its parent company, TRT Holdings, Inc., Omni continues to play a vital role in shaping the holding company’s overall portfolio performance. The combination of stable cash flows, appreciating assets, and high brand equity makes Omni a cornerstone of TRT Holdings’ financial strength.

Annual Revenue

Omni’s annual revenue is derived primarily from its 50-plus hotels and resorts across the United States and Canada, which generate substantial earnings through room bookings, food and beverage sales, spa and golf operations, and large convention business. Its strategic focus on owning rather than franchising most properties allows the company to capture more of the operating profit directly. The post-pandemic rebound in leisure and corporate travel has further strengthened Omni’s top-line performance, supported by its investments in new convention-resort destinations and urban properties.

Net Worth

With a conservative estimate placing Omni’s net worth is $5 billion, the company’s valuation reflects both its real estate portfolio and brand value. Its owned resorts—such as Omni La Costa, Omni Barton Creek, and Omni Mount Washington—hold significant market value. Continued investments in upgrades and new developments contribute to long-term appreciation, reinforcing Omni’s balance sheet strength. As a privately held brand, its valuation is not influenced by public market volatility, allowing steady and predictable capital growth under TRT Holdings.

Role in Parent Company’s Financials

Within TRT Holdings, Inc., Omni Hotels & Resorts serves as one of the primary revenue and asset drivers. TRT Holdings’ portfolio includes investments across hospitality, fitness, and energy sectors, but Omni represents its flagship brand and largest single contributor to recurring income. Industry analysts estimate that Omni accounts for approximately 55% to 65% of TRT Holdings’ total revenue and roughly 60% of its net asset value.

This dominance underscores the importance of Omni to TRT Holdings’ overall financial ecosystem. The steady revenue from Omni’s hotel operations provides predictable cash flow, which helps balance the more cyclical or volatile returns from the holding company’s other sectors. Additionally, the appreciation in Omni’s owned properties significantly boosts TRT Holdings’ total enterprise value.

Historical Revenue and Net Worth

Over the past decade, Omni Hotels & Resorts has demonstrated remarkable financial growth and adaptability, cementing its position as a leading name in the luxury hospitality industry. Despite the challenges posed by the COVID-19 pandemic in 2020, which temporarily reduced revenues, the company quickly rebounded through strategic management, reinvestment in core assets, and renewed demand for leisure and convention travel. Between 2015 and 2025, Omni’s annual revenue nearly doubled—from about $2.4 billion to $3.7 billion—while its estimated net worth grew from roughly $3 billion to nearly $5 billion.

This decade-long upward trajectory reflects the success of Omni’s owner-operator model, which allows the company to capture greater long-term value from its properties compared to asset-light competitors. Its focus on premium urban hotels, landmark resorts, and convention destinations has generated consistent growth in both occupancy and brand equity.

As of 2025, Omni’s strong financial base and strategic stability make it one of the most profitable privately held hotel chains in North America. Its performance continues to play a crucial role in the financial strength of TRT Holdings, Inc., contributing a majority share of the parent company’s total revenue and net asset value. The brand’s ability to sustain growth, even during economic turbulence, highlights its disciplined leadership, enduring appeal, and commitment to delivering luxury experiences rooted in long-term ownership and operational excellence.

Financial Strategy and Long-Term Stability

Omni’s financial model aligns closely with TRT Holdings’ broader philosophy of long-term ownership and reinvestment. Rather than adopting an asset-light approach, the company chooses to retain and develop its own properties. This strategy ensures both companies benefit from tangible asset growth and recurring operational income. Omni’s success not only drives the holding company’s financial stability but also reinforces its position as one of the few privately owned luxury hotel groups capable of competing with publicly traded hospitality giants.

Brands Owned by Omni Hotels & Resorts

As of 2025, Omni Hotels & Resorts directly owns and operates a collection of luxury hotels, resorts, golf courses, and destination properties across North America. Unlike many competitors that follow a franchise or management-only model, Omni continues to own, operate, and manage a majority of its assets.

Below is a list of the major brands owned by Omni Hotels & Resorts as of October 2025:

Omni Hotels & Resorts (Core Brand)

The Omni Hotels & Resorts brand serves as the company’s flagship identity. It encompasses more than 50 properties across the United States and Canada, ranging from city-center hotels to large-scale destination resorts. The brand focuses on delivering upscale accommodations, fine dining, and tailored local experiences under one unified identity. Each property operates under the Omni brand name, ensuring consistency in service, design, and guest satisfaction.

Omni’s brand strategy emphasizes high-end business travelers and leisure guests seeking refined experiences. Properties typically feature spa and wellness centers, golf courses, fine dining venues, and event facilities for meetings and conventions.

Omni Convention and City Hotels

Omni’s Convention and City Hotels division includes large urban and convention-based properties that serve corporate travelers, event planners, and government delegations. These properties are designed to cater to high-volume business traffic with integrated meeting and conference spaces.

Some of the most notable include the Omni Dallas Hotel, directly connected to the Kay Bailey Hutchison Convention Center; the Omni Nashville Hotel, integrated with the city’s Music City Center; and the Omni Boston Hotel at the Seaport, a modern property designed for conventions and business travel. These hotels are wholly owned and operated by Omni, reflecting its strategy of maintaining direct control over quality and brand standards.

Omni Resort Collection

The Omni Resort Collection represents the company’s portfolio of luxury resorts across golf, wellness, and leisure destinations. This division focuses on leisure travelers seeking high-end experiences in scenic or historic settings.

Key properties include the Omni Barton Creek Resort & Spa in Austin, Texas; Omni La Costa Resort & Spa in Carlsbad, California; The Omni Homestead Resort in Hot Springs, Virginia; and the Omni Mount Washington Resort in Bretton Woods, New Hampshire. These resorts are owned and operated directly by Omni, ensuring a consistent luxury experience and unified management approach.

Omni PGA Frisco Resort

Opened in 2023, the Omni PGA Frisco Resort in Texas is one of the company’s most ambitious developments to date. Known as the “Modern Home of American Golf,” the resort includes over 500 guest rooms, multiple dining venues, four pools, and two championship golf courses. It serves as a prime example of Omni’s integrated resort strategy, combining business, leisure, and sports tourism in a single destination.

Omni Select Guest Loyalty Program

Omni Select Guest is the company’s proprietary loyalty program, owned and operated entirely by Omni Hotels & Resorts. It rewards returning guests with exclusive benefits such as room upgrades, late checkouts, complimentary beverages, and personalized amenities. The program enhances brand loyalty and customer retention by emphasizing personal recognition and tailored service, distinct from the points-based systems used by larger hotel chains.

Mokara Hotels & Spas

Mokara Hotels & Spas operates as a boutique sub-brand within the Omni portfolio, focusing on wellness and relaxation. This brand delivers high-end spa experiences combined with luxury accommodations. The flagship property, Mokara Hotel & Spa in San Antonio, Texas, is renowned for its world-class spa treatments and serene riverside setting. Mokara reflects Omni’s ability to diversify into niche luxury markets while maintaining ownership and operational control.

Omni Golf Collection

The Omni Golf Collection includes more than a dozen championship-level golf courses located across the company’s resort properties. Omni owns and manages these golf operations, which are integral to its leisure and destination strategy. Designed by prominent golf architects, these courses attract professional tournaments and recreational guests alike. Golf plays a major role in Omni’s brand positioning as a full-service luxury resort operator.

Omni Culinary and Dining Division

Omni’s Culinary and Dining Division manages all in-house food and beverage operations, ensuring consistency in quality and concept. The company operates its own restaurants, bars, and lounges at each property, offering locally inspired cuisine and fine dining experiences. Many of Omni’s flagship properties feature signature restaurants run by in-house chefs, reflecting the brand’s emphasis on regional authenticity and culinary excellence.

Omni Meeting & Events Division

The Omni Meeting & Events Division oversees corporate meetings, weddings, and large-scale conventions across the company’s portfolio. By integrating event management directly into its operations, Omni ensures seamless planning and execution for guests. This division contributes significantly to the company’s revenue through group bookings, conferences, and destination events, particularly in its large urban and resort properties.

Final Words

When it comes to who owns Omni Hotels & Resorts, the story reflects a legacy of private vision and lasting excellence. Omni Hotels & Resorts remains a shining example of a luxury brand built on independence, quality, and long-term strategy. Its private ownership enables steady growth and innovation, ensuring the company continues to thrive as one of the most respected names in the hospitality industry.

FAQs

Who owns Omni Hotels?

Omni Hotels & Resorts is owned by TRT Holdings, Inc., a private investment company based in Dallas, Texas. TRT Holdings was founded and is controlled by Robert B. Rowling, who remains the principal owner and ultimate decision-maker. The company is fully private, with no public shareholders or outside investors.

Who is Omni Hotel affiliated with?

Omni Hotels & Resorts is not affiliated with any other hotel chain or hospitality group. It operates independently under the ownership of TRT Holdings. This independence allows Omni to maintain its own luxury brand identity, loyalty program, and operational standards without aligning with larger hotel networks such as Hilton or Marriott.

Where are Omni Hotels located?

Omni Hotels & Resorts operates over 50 luxury hotels and resorts throughout the United States and Canada. Its portfolio includes flagship city hotels like Omni Dallas, Omni Nashville, and Omni Boston at the Seaport, as well as iconic destination resorts such as Omni Barton Creek in Texas, Omni La Costa in California, and The Omni Homestead in Virginia. The company continues expanding into key leisure and convention markets.

Is Omni Hotels a public company?

No, Omni Hotels & Resorts is a privately held company. It is not publicly traded and does not release financial filings. All ownership and financial decisions are managed internally under TRT Holdings, allowing the brand to operate independently and pursue long-term growth strategies without external shareholder pressure.

Is Omni part of Hilton or Marriott?

No, Omni Hotels & Resorts is not part of Hilton or Marriott. It is an independent luxury hotel chain owned by TRT Holdings. While it competes directly with global hospitality groups such as Hilton, Marriott, and Hyatt, Omni operates entirely under its own brand and management.

Is Omni owned by Marriott?

No, Omni Hotels & Resorts is not owned by Marriott. The company operates separately and has no franchise, management, or partnership agreements with Marriott International. Omni’s independence allows it to control every aspect of its guest experience and brand development.

Is Omni owned by Hilton?

No, Omni Hotels & Resorts is not owned by Hilton. It is privately owned by TRT Holdings, Inc., with Robert B. Rowling serving as its controlling owner. Unlike Hilton’s franchise-heavy structure, Omni owns and operates most of its properties directly.

What is the net worth of Bob Rowling?

As of October 2025, Robert B. Rowling’s estimated net worth is around US $6.5 billion. His wealth comes primarily from his ownership of TRT Holdings, which includes Omni Hotels & Resorts and other assets in the energy and investment sectors. He is consistently listed among the wealthiest business figures in Texas.

How many Omni Hotels are there?

As of 2025, Omni Hotels & Resorts operates approximately 55 properties across the United States and Canada. This includes a mix of convention hotels, urban landmarks, and destination resorts, all owned or operated directly under the Omni brand.